unique vision
Unique Vision (ユニークビジョン株式会社) is a Tokyo-headquartered technology company founded in 2008 that builds the Beluga Series, an enterprise SNS marketing platform for running instant-win, chatbot, and custom-story campaigns on X, LINE, Instagram, and TikTok, serving 50+ national Japanese brands with 700+ campaigns per year.
- Company typePrivate
- Founded2008
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What unique vision does
Unique Vision Company, Japan (ユニークビジョン株式会社) is a Tokyo-headquartered technology company founded in 2008 that builds and operates the Beluga Series — an integrated suite of SNS (social networking service) marketing tools for enterprise brands running campaigns on X (Twitter), LINE, Instagram, and TikTok. The platform comprises Beluga Studio for cross-platform post scheduling, analytics, and social listening; Beluga Campaign for X, LINE, Instagram, and TikTok for constructing instant-win lotteries, auto-reply chains, custom multi-path stories, and profile-hijack campaigns; Beluga Chatbot for one-to-one DM-based dialogue marketing; and supporting modules including Beluga CRM, Beluga Pics, Beluga Check-in, and Beluga Dashboard. The underlying architecture combines a Rust backend — cited to process 140,000+ records in 6 minutes at 10MB memory — with a Vue.js/TypeScript frontend, and embeds proprietary AI capabilities including bot/fraud detection, image analysis, generative-AI custom-story authoring, and conversational automation. Unique Vision holds one of only seven X Marketing Partners certifications and one of only four LINE Biz Partner Program Technology Partner certifications in Japan, plus ISO27001 information-security certification, and operates an offshore engineering subsidiary (UNIQUE VISION VIETNAM) established in Hanoi in 2026.
The company monetizes primarily through per-campaign service fees for Beluga Campaign deployments (typically run as managed services rather than self-service) plus monthly subscription pricing for Beluga Studio and ancillary modules such as Beluga CRM. Pricing is quote-based and not publicly disclosed. Go-to-market is direct enterprise sales handled by campaign directors who own client relationships end-to-end, supplemented by co-marketed seminars with X Corp. Japan, content marketing through the Beluga Portal blog, and sponsorship of developer-facing conferences (Vue Fes Japan, Rust.Tokyo, DevOpsDays Tokyo). The customer base spans 50+ national brands across beverages, convenience-store retail, gaming, entertainment, telecom, aviation, and FMCG — including Asahi, Suntory, JAL, NTT Docomo, Netflix, HoYoverse, NetEase Games, Lawson, FamilyMart, Starbucks Japan, Warner Bros, Hololive Production, and SEGA — with 700+ campaigns executed annually and 3,000+ cumulative campaigns supported.
unique vision firmographics
Firmographics- Name
- unique vision
- Legal name
- ユニークビジョン株式会社
- Website
- https://uniquevision.co.jp
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Unique Vision (ユニークビジョン株式会社) is a Tokyo-headquartered technology company founded in 2008 that builds the Beluga Series, an enterprise SNS marketing platform for running instant-win, chatbot, and custom-story campaigns on X, LINE, Instagram, and TikTok, serving 50+ national Japanese brands with 700+ campaigns per year.
- Ownership category
- akta.pro rank
unique vision industry classification
Industry- Product category
- Social Media Marketing Software
- NAICS
- Advertising Agencies (541810), Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industries
- Loyalty, Rewards & Retention Platforms (BPAFAFAH), Data & Analytics for CRM (Attribution, BI, Predictive) (BPAFAFAE)
Keywords
Where unique vision is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices2 records
Markets served
unique vision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Beluga Campaign Platform Services: Per-campaign service fees for X, LINE, Instagram, TikTok campaign execution. Campaign-based ordering system where each campaign is ordered separately. Dashboard access available after campaign period ends.
- Beluga Studio SNS Management: Social media management tool subscription for multi-platform post scheduling and analytics. Integrated management for X, Facebook, Instagram, Pinterest, TikTok.
- Custom Development: Customization and development services for unique campaign requirements beyond standard features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Campaign-based pricing - each campaign is ordered separately with 25 reply patterns included in basic plan |
| Subscription | Monthly | Beluga Studio subscription for SNS management tools |
Go-to-market motion3 records
Distribution channels1 record
Marketing channels6 records
unique vision product offering
Product offeringCore offering
Unique Vision develops and sells the Beluga Series, a suite of proprietary SNS marketing software used by major Japanese brands to build, execute, and analyze campaigns on X (Twitter), LINE, Instagram, and TikTok. Core offerings include Beluga Studio for integrated SNS post management and analytics, Beluga Campaign platforms per channel for instant-win, profile hijack, and reminder campaigns, Beluga Chatbot for one-to-one DM marketing, Beluga CRM for customer data utilization, and supporting tools such as Beluga Dashboard and Beluga Pics. Services are sold per campaign or via subscription to enterprise marketing teams and delivered as managed technology solutions with proprietary AI and automation.
Product overview
ユニークビジョンはSNSマーケティングツール「Belugaシリーズ」を展開。コア製品のBelugaスタジオ（SNS統合管理ツール）を中心に、Belugaキャンペーン for X/LINE/Instagram/TikTok（各プラットフォーム向けキャンペーン構築システム）、Belugaチャットボット（DM対話型サービス）を提供。さらにBelugaダッシュボード（データ分析）、Beluga Pics（画像収集）、Belugaチェックイン、Belugaメッセンジャーなどのサブサービスを提供。全产品在怪我でデータを蓄積・分析・活用し、ロイヤル顧客づくりに貢献。
Differentiator
Problem solved
Functional benefit
Brands
- Beluga (ベルーガ): Brand experience creation tools including Beluga Studio (SNS integrated management tool), Beluga Campaign (campaign systems for X, LINE, Instagram, TikTok), Beluga CRM, Beluga Pics, Beluga Check-in, Beluga Messenger, and Beluga Dashboard.
- Beluga Campaign (ベルーガキャンペーン)
- Beluga Chatbot (ベルーガチャットボット)
- Beluga Studio (ベルーガスタジオ)
- Beluga Portal (ベルーガポータル)
- Beluga CRM
Products and services
- Beluga Studio (ベルーガスタジオ) Integrated SNS management tool for corporate social media operations, providing post scheduling, approval workflows, social listening, and detailed analytics across X, Facebook, Instagram, Pinterest, and TikTok.
- Beluga Campaign for X (ベルugaキャンペーン for X) Campaign construction system for X (Twitter) supporting instant-win lotteries, instant reply, subscription, reminder, custom story, DM, and custom chatbot features with proprietary AI bot detection and blacklist for safe X campaign execution.
- Beluga Campaign for LINE (ベルugaキャンペーン for LINE) Campaign construction system for the LINE platform providing receipt-based mileage, digital stamp rally, share recruitment, rank-up mileage, and other campaign formats leveraging LINE messaging features.
- Beluga Campaign for Instagram (ベルugaキャンペーン for Instagram) Campaign construction system for Instagram enabling visually centered campaigns that leverage Instagram-specific features and formats.
- Beluga Campaign for TikTok (ベルugaキャンペーン for TikTok) Campaign construction system for TikTok providing two instant win formats (DM-type and Web-type) supporting diverse participation methods including secret code words, quiz answers, and survey responses.
- Beluga Chatbot (ベルーガチャットボット) Dialogue-type service using X (Twitter) direct message functionality for one-to-one conversation marketing, providing diagnosis, Q&A, quizzes, and story branching capabilities and integrating with Beluga Campaign.
- Beluga Dashboard (ベルーガダッシュボード) Data analysis and visualization tool within the Beluga Series for confirming campaign participation status and downloading participant lists.
- Beluga Pics (ベルーガピクス) System that collects photos posted on social networks and creates mosaic-style images, used for example at Vue Fes Japan 2025 to gather event photos via the #vuefes_uv hashtag.
- Beluga CRM (ベルーガCRM) Customer data utilization service that accumulates, analyzes, and activates data acquired through Beluga Campaign and Beluga Studio to improve campaign accuracy and build loyal customer relationships.
Quantifiable outcome
- Campaigns trend #1 on X platform regularly
- +1 more outcomes
Companies that use unique vision
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles3 records
unique vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature8 records
unique vision partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered growth, minor and core.
- TikTokgrowthBeluga Campaign for TikTok service expansion. Added TikTok to multi-platform campaign offering alongside X, LINE, and Instagram.
- Vue.js CommunityminorPlatinum sponsor of Vue Fes Japan 2025. Engineer presentation on Storybook-driven Vue component development. Community engagement and tech talent recruitment.
- FC Machida Zelvia (ＦＣ町田ゼルビア)minorSilver partner sponsorship with J1 league football club. Second consecutive year partnership. Sports marketing and fan engagement campaign collaborations.
- Rust CommunityminorCTO presentation at Rust.Tokyo 2024. Company actively contributes to Rust ecosystem and open-source libraries for SNS API wrappers.
- X Corp. (formerly Twitter)coreOfficial X Marketing Partners (Ads API Partners) certification. One of only 7 certified partners in Japan. Provides access to X API for campaign operations with maintained API contracts. Collaboration on campaign best practices and platform policy compliance.
- LINE CorporationcoreLINE Biz Partner Program Technology Partner (販促・OMO部門). One of only 4 certified partners in Japan. Deep integration with LINE messaging, LINE MINI App, and LINE official account features for campaign execution.
- Instagram/MetagrowthBeluga Campaign for Instagram service. Multi-platform campaign support for Instagram Reels, Stories, and feed content campaigns.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
unique vision competitors and assessment
Company assessmentDirect peers
- Sprinklr: Enterprise social media management and campaign orchestration platform serving large brands globally. Comparable to Unique Vision in providing multi-platform SNS campaign tools, social listening, and analytics, but operating at global scale and serving larger enterprises.
- Brandwatch (now part of Cision): Social media management, social listening, and campaign analytics platform for enterprise brands. Comparable to Beluga Dashboard and Beluga Campaign's analytics and engagement features, with broader international footprint.
- Hootsuite: Multi-platform social media management and campaign tool for X, Instagram, LinkedIn, Facebook, and TikTok. Closely comparable to Beluga Studio's multi-platform SNS management capability, though Hootsuite is more SMB-focused while Unique Vision targets enterprise brands.
- Repro: Japanese marketing automation platform for mobile and web customer engagement, analytics, and CRM. Closest Japan-based direct peer, with comparable focus on retention marketing and data-driven engagement, though more mobile-app-centric versus Unique Vision's SNS-campaign focus.
Regional players
- Septeni Holdings: Japanese digital marketing holding company operating digital advertising, content, and data businesses. Comparable as a Japanese digital marketing services and ad-tech player, but broader in scope (agency, ad network, AI) and not specialized in SNS-campaign platform software.
Broad incumbents
- FreakOut Holdings: Japanese digital advertising technology company providing programmatic advertising, DSP, and marketing automation. Comparable as Japan-focused martech/ad-tech serving enterprise advertisers, but focused on ad buying rather than SNS campaign orchestration.
- Adobe Experience Cloud (Marketo / Adobe Campaign): Enterprise marketing automation, campaign orchestration, and analytics suite. Provides journey orchestration and multi-channel campaign capabilities overlapping with Beluga Series, but as part of a much broader enterprise platform with global scale.
- Salesforce Marketing Cloud: Enterprise marketing cloud offering journey orchestration, social studio, and CRM integration. Overlaps with Beluga Campaign and Beluga CRM in campaign orchestration and customer data, but is part of a much broader platform and is increasingly entering the Japanese market.
- HubSpot: Marketing automation and CRM platform with social media tools and campaign management. Adjacent to Beluga CRM and Beluga Campaign in CRM and campaign execution, but focused on broader inbound marketing rather than SNS-platform-specialized execution.
- Klaviyo: Marketing automation platform focused on data-driven campaigns, segmentation, and CRM for DTC brands. Comparable journey-orchestration and CRM capabilities to Beluga, though Klaviyo is primarily email/SMS-centric versus Unique Vision's SNS-platform expertise.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
unique vision social profiles
Digital presenceunique vision compliance and trust
Trust signalCompliance1 record
unique vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
unique vision leadership team
Management profileNumber of profiles
Profiles7 records
unique vision subsidiaries and ownership
Company hierarchySubsidiaries1 record
unique vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
unique vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about unique vision
What does unique vision do?
Unique Vision develops and sells the Beluga Series, a suite of proprietary SNS marketing software used by major Japanese brands to build, execute, and analyze campaigns on X (Twitter), LINE, Instagram, and TikTok. Core offerings include Beluga Studio for integrated SNS post management and analytics, Beluga Campaign platforms per channel for instant-win, profile hijack, and reminder campaigns, Beluga Chatbot for one-to-one DM marketing, Beluga CRM for customer data utilization, and supporting tools such as Beluga Dashboard and Beluga Pics. Services are sold per campaign or via subscription to enterprise marketing teams and delivered as managed technology solutions with proprietary AI and automation.
Is unique vision a public or private company?
unique vision is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was unique vision founded?
unique vision was founded in 2008. It employs 11 to 50 people.
Where is unique vision based?
unique vision is headquartered in Tokyo, Japan, in the Asia region.
How does unique vision make money?
Three revenue lines are on record. Beluga Campaign Platform Services are the primary driver. The others are beluga Studio SNS Management and custom Development.
Who are unique vision's main competitors?
Direct peers on record are Sprinklr, Brandwatch (now part of Cision), Hootsuite and Repro. Septeni Holdings is listed as a regional player. Broad incumbents are FreakOut Holdings, Adobe Experience Cloud (Marketo / Adobe Campaign), Salesforce Marketing Cloud, HubSpot and Klaviyo.
Does unique vision have an API?
Yes. Belugaシリーズでは外部API連携機能が提供されており、他社が提供する様々なAPIとの連携が可能です。キャンペーン結果情報をサービスサイトに反映する案件にも対応しています。
What industry is unique vision in?
unique vision's product category is Social Media Marketing Software. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 541810 and its SIC code is 7311.