Premier Builders

What Premier Builders does

Premier Builders Inc. is a privately held, family-owned custom home builder founded in 1992 by Kevin and Jeanette Acker and headquartered in Waunakee, Wisconsin. The company designs and builds custom residential homes in rural and suburban communities across south central Wisconsin, operating within roughly a 45-minute radius of its headquarters and serving individual home buyers and families across neighborhoods including Waunakee, Middleton, Sun Prairie, Verona, DeForest, Windsor, and Oregon. Premier Builders runs a founder-led operating model: Kevin Acker oversees construction personally on every build, while Jeanette Acker leads an in-house realty team that handles lot selection, market analysis, and closing coordination through a partnership with Re/Max Preferred in Madison.

The company's service stack extends beyond construction into an in-house design studio (staffed by designers Barb Darger and Jodi Bartels) that guides clients through interior and exterior finish selections, and a BuilderTrend-powered client portal that provides real-time build timelines, contractor messaging, and progress visibility. Revenue is generated primarily through one-time custom home construction contracts on a quote-based pricing model, supplemented by ancillary in-house realty services and a one-year post-closing home warranty. Distribution is direct-to-consumer, supported by a website gallery, model home listings, annual participation in the Madison Area Parade of Homes since 1996, and long-standing memberships in MABA, WBA, NAHB, and the Waunakee Area Chamber of Commerce. The company is small (11–50 employees), profitable enough to sustain 30+ years of continuous operation, and is developing its own community footprint via the Pleasant Hill Estates project in Windsor.

Name

Premier Builders

Legal name

Premier Builders Inc.

Website

https://premierbuildersinc.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Premier Builders Inc. is a family-owned custom home builder founded in 1992, designing and constructing personalized homes for residential buyers across south central Wisconsin from its Waunakee headquarters, supported by in-house design and realty services.

Ownership category

akta.pro rank

Product category

Custom Home Building

NAICS

New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)

SIC

General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industries

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Custom home building
• Residential construction
• Home design services
• Real estate services
• Home warranty services

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Custom Home Construction and Sales: Premier Builders designs and builds custom homes for customers in south central Wisconsin. Revenue is generated through the construction and sale of custom residential homes. The company also offers in-house real estate services through their partnership with Re/Max Preferred in Madison.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Premier Builders Inc. designs and builds custom homes for individual families and home buyers in south central Wisconsin. The service spans lot selection, in-house design consultation, construction, and post-closing warranty support, delivered as a fully integrated custom home building service. Revenue is generated through the construction and sale of individually designed residential homes, complemented by in-house realty services.

Product overview

Premier Builders offers a comprehensive custom home building service centered on designing and constructing custom homes in South Central Wisconsin. The core offering is full-service custom home building, supported by an in-house design studio for finish selections and an in-house realty team for market analysis and closing assistance. A BuilderTrend-powered client portal provides transparency throughout construction, and a one-year home warranty protects clients post-closing.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Building Services Full-service custom home design and construction for families and individuals in south central Wisconsin, guiding clients from lot selection and budget planning through in-house design, construction, closing, and post-closing home warranty. Each home is built to the client's specifications with personalized consultations, in-house designer support, and BuilderTrend-enabled build transparency.
• In-House Design Studio Services
• In-House Realty Services Residential real estate services for home buyers and sellers in the Dane County area, including lot selection, market analysis, community networking, financing assistance, and negotiation support. Delivered by the in-house realty team (led by Jeanette Acker) in partnership with Re/Max Preferred in Madison.
• One-Year Home Warranty One-year home warranty coverage for Premier Builders' custom home clients, valid from the closing date of their home, with dedicated warranty claim support via email.

Quantifiable outcome

• 30+ years of continuous operation since 1992
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core.

• BuilderTrendcoreTechnology or IntegrationPremier Builders uses BuilderTrend software as their client portal. This innovative platform connects the build site, office, and clients, allowing customers to see build timelines specific to each trade, communicate directly through the mobile app with assigned contractors, and access build updates in real-time.
• Re/Max Preferred in MadisoncoreStrategic or Co-development PartnerPremier Builders offers in-house real estate services through their partnership with Re/Max Preferred in Madison. Their in-house realty team, led by Jeanette Acker, assists with lot selection, market analysis, community networking, financing, and negotiation for residential real estate needs.
• Madison Area Builders Association (MABA)coreStrategic or Co-development PartnerPremier Builders is a proud member of MABA. As a member, the company is held to high standards of quality and reliability and has access to education, environmental, and regulatory resources.
• Wisconsin Builders Association (WBA)coreStrategic or Co-development PartnerMember of WBA, providing access to industry resources and maintaining standards of quality and reliability in home building.
• National Association of Home Builders (NAHB)coreStrategic or Co-development PartnerMember of NAHB, the national organization supporting and promoting the home building industry with access to latest home safety standards and technology.
• Waunakee Area Chamber of CommercecoreStrategic or Co-development PartnerPremier Builders has been a part of the Waunakee community for more than 30 years as a member of the Waunakee Area Chamber of Commerce.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Toll Brothers: National luxury homebuilder serving move-up and luxury buyers across the U.S., including select Midwest markets. Comparable product tier (premium finishes, custom options) but at vastly larger scale and broader geography.
• M/I Homes: National homebuilder with operations across the Midwest, Mid-Atlantic, and Southeast. Comparable custom/semi-custom offerings but at much larger scale; competes in the Madison MSA for entry-level and move-up buyers.
• Lennar Corporation: Largest U.S. homebuilder by volume with national coverage including Wisconsin. Operates a more standardized, production-builder model; overlaps with Premier's market on entry-level and move-up product.

Direct peers

• Veridian Homes: Wisconsin-based homebuilder serving the greater Madison and Milwaukee markets with new construction homes. Directly comparable as a Wisconsin-focused homebuilder with overlapping geography and similar single-family build offerings.
• Tim O'Brien Homes: Wisconsin-based homebuilder with operations in the Madison and Milwaukee metros, focused on energy-efficient new construction homes. Comparable regional footprint, single-family new build focus, and similar buyer profile.
• Wayne Homes: Custom on-your-lot homebuilder operating across the Midwest and Mid-Atlantic. Directly comparable as a custom home builder serving suburban/rural buyers with design studios and personalized sales process.
• Bielinski Homes: Family-owned Wisconsin homebuilder operating across southeastern Wisconsin, including communities near Madison. Comparable as a regional custom and semi-custom homebuilder with similar mid-market positioning and family-owned heritage.
• William Ryan Homes: Midwest-focused custom and semi-custom homebuilder active in Wisconsin, Illinois, and Florida. Comparable as a regional custom homebuilder with similar consultative sales process and design-center model.

Emerging players

• Designer Homes of Wisconsin: Smaller Wisconsin custom builder serving the Madison region. Comparable as a niche custom homebuilder with similar in-house design support and direct-to-consumer model.

Regional players

• J.S. James LLC / J.S. James Construction: Wisconsin custom builder based in the Madison area, focused on high-end custom homes. Comparable as a regional custom homebuilder with overlapping geography and premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PremierSocial92
• Facebookfacebook.com/PremierBuildersIncWI
• LinkedInlinkedin.com/company/premier-builders-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Builders