Autoparts-Online

What Autoparts-Online does

Autoparts-Online GmbH is a direct-to-consumer e-commerce retailer of automotive replacement parts, headquartered in Delmenhorst, Germany, and founded in 1999. The company operates a catalog of 91,434+ SKUs concentrated in brakes (45,403), chassis (27,365), and motor (14,365) categories, and serves vehicle owners across 19 European markets. Its technical foundation rests on TecDoc-based vehicle-to-part compatibility integration, which enables customers to identify correct fitment for specific vehicle applications — a functional necessity in replacement-parts retail where misfit drives costly returns.

The business model is multi-channel direct retail: the company purchases inventory from authorized distributors — including established brands such as Metzger and SKF — and resells at margin to end consumers via its own web storefront and through third-party marketplaces, most notably eBay, where it has accumulated over 800,000 lifetime sales, 450,000+ verified positive reviews, and a 99.8% positive feedback rate. The company also operates an in-house, ECE-certified private label parts range, verticalizing into own-brand product alongside branded distribution. Payments are processed via PayPal, Klarna, and Vorkasse, with fulfillment handled through DHL and DPD across the served European footprint.

Autoparts-Online is a privately held GmbH with 11–50 employees and no disclosed external funding, acquisitions, or institutional investors across its 24+ year operating history. The customer base is the long tail of European vehicle owners seeking replacement parts, with no disclosed enterprise, fleet, or B2B segments. The company is positioned as a niche, vertically focused D2C specialist rather than a broad-line automotive marketplace, with reputation, catalog depth, and multi-country fulfillment as the primary operating assets.

Name

Autoparts-Online

Legal name

Autoparts-Online GmbH

Website

https://autopartsonline.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Autoparts-Online GmbH is a German D2C e-commerce retailer selling 91,000+ automotive replacement parts to individual vehicle owners across 19 European markets via its own storefront, eBay, and an ECE-certified private label.

Ownership category

akta.pro rank

Product category

Automotive Replacement Parts

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

Keywords

• Automotive replacement parts
• Vehicle spare parts
• Online auto parts
• Brake components
• Engine parts

Headquarters

HQ city

Delmenhorst

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Automotive Parts E-commerce: Direct retail of automotive replacement parts through online shop and eBay marketplace. Sells both original manufacturer parts and ECE-certified private label products. Revenue generated through product margins on individual part sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Autoparts-Online retails automotive replacement parts online through autopartsonline.de and eBay, selling original manufacturer parts and ECE-certified private-label components across brakes, engine, chassis/suspension, cooling/AC, exhaust, chemicals, and tools. A TecDoc-integrated vehicle compatibility filter lets customers find correct parts by make/model or Schlüsselnummer, and the company assembles vehicle-specific brake, steering, and shock absorber sets for direct sale.

Product overview

Autoparts-Online is an online retailer for automotive replacement parts operating as a single e-commerce platform with multiple product categories. The core offering spans seven main product categories: Brakes (Bremsen) with 45,403 articles, Engine (Motor) with 14,365 articles, Chassis/Suspension (Fahrwerk) with 27,365 articles, Engine Cooling/AC (Motorkühlung/Klima) with 2,168 articles, Exhaust (Abgasanlage) with 2,091 articles, Chemicals (Chemie) with 32 articles, and Tools (Werkzeuge) with 12 articles. The company also offers ECE-certified proprietary own-brand products alongside original spare parts from brand-name manufacturers. Additionally, the company creates custom-curated sets for brakes, steering components, and shock absorbers based on vehicle-specific compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Brakes (Bremsen) Complete brake system components including brake sets, disc brake pads, brake discs, drum brake linings, brake drums, splash plates, brake calipers, brake hydraulics, brake cables, ABS sensors, and brake wear warning cables; the largest category with 45,403 articles for individual vehicle owners and mechanics performing brake repairs.

Quantifiable outcome

• 99.8% positive feedback rating on eBay
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

18 partnerships are on record, tiered core and minor.

• TecDoccoreTechnology or IntegrationTecDoc provides the vehicle and parts compatibility database that powers Autoparts-Online's product catalog and vehicle compatibility search functionality. The TecDoc Inside logo appears on the website indicating official data licensing.
• MetzgercoreOthersAuthorized brand dealer of Metzger automotive parts, a well-known supplier of vehicle-specific replacement parts.
• SKFcoreOthersAuthorized brand dealer of SKF automotive parts including bearings and steering components.
• ZimmermanncoreOthersAuthorized brand dealer of Zimmermann brake components, a premium German manufacturer of brake discs and pads.
• Herth+BusscoreOthersAuthorized brand dealer of Herth+Buss automotive electrical and engine parts.
• BilsteincoreOthersAuthorized brand dealer of Bilstein shock absorbers and suspension components.
• EibachcoreOthersAuthorized brand dealer of Eibach springs and suspension systems.
• MANN-FiltercoreOthersAuthorized brand dealer of MANN-Filter products for air, oil, fuel and cabin filtration.
• KYBcoreOthersAuthorized brand dealer of KYB shock absorbers and strut components.
• Schaeffler (INA/FAG/LUK)coreOthersAuthorized brand dealer of Schaeffler group products including INA, FAG and LuK branded parts.
• Febi BilsteincoreOthersAuthorized brand dealer of Febi automotive parts across multiple categories.
• TextarcoreOthersAuthorized brand dealer of Textar brake pads and brake components.
• NRFcoreOthersAuthorized brand dealer of NRF cooling system components.
• HazetcoreOthersAuthorized brand dealer of Hazet professional hand tools.
• DHLminorOthersShipping partner for domestic and international deliveries.
• DPDminorOthersShipping partner for domestic and international deliveries.
• PayPalminorOthersPayment processing partner for secure online transactions.
• KlarnaminorOthersPayment partner offering buy-now-pay-later options for customers.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• eBay Motors: Marketplace where Autoparts-Online already has a substantial sales presence (800K+ sales, 99.8% positive). Functions both as a major competitor to its own-site channel and as its largest distribution channel; changes in eBay's fees or policies directly affect Autoparts-Online.
• Amazon (Automotive category): Massive general e-commerce incumbent with a substantial automotive parts and accessories category in Europe. Competes for the same DIY buyers across overlapping categories; broader assortment and Prime logistics offset by less specialized fitment and brand-authorization focus.

Regional players

• RockAuto: US-based online auto parts retailer known for very broad catalog and fitment lookup. Comparable in assortment breadth and pure-play online retail model, but serves North America rather than Europe.
• FCP Euro: US online retailer specializing in European-brand auto parts with strong catalog and fitment tool. Comparable in product mix (brakes, engine, suspension from premium European brands) and DIY customer focus, but US-only geography.
• Oscaro: France-based online auto parts retailer with TecDoc-based fitment and own warehouse. Highly comparable business model and product mix, but operates primarily in France rather than competing directly in the German-speaking markets Autoparts-Online dominates.

Direct peers

• Daparto: German online price-comparison/marketplace for car parts. Comparable to Autoparts-Online on customer (DIY vehicle owners seeking compatible parts) and on fitment-search functionality, though Daparto leans more marketplace and Autoparts-Online more inventory-led.
• Motointegrator: European online auto parts retailer with TecDoc-based fitment and multi-country shipping from central European warehouses. Closely comparable assortment and customer (private + workshop buyers) and overlapping distribution geographies.
• kfzteile24: Germany-based online auto parts retailer with own warehouse and broad catalog across brands, including TecDoc-based fitment. Same customer base (DIY + workshops), same product categories, and similar German e-commerce marketplace/own-site dynamics.
• Autodoc: Largest European online retailer of car parts and accessories, operating across multiple countries with a very broad catalog and own-brand lines. Directly comparable to Autoparts-Online in target customer (DIY + workshops), product mix (brakes, engine, chassis), and marketplace/own-site hybrid model.
• Pkwteile.de: German online auto parts specialist operating own warehouse with vehicle compatibility search and TecDoc integration. Direct competitor for Autoparts-Online's German DIY and small-workshop customer on overlapping categories (brakes, engine, chassis).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100089715635756
• Instagraminstagram.com/autopartsonline_gmbh
• LinkedInlinkedin.com/company/autoparts-online-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autoparts-Online