CieremansVanReijn

What CieremansVanReijn does

CieremansVanReijn (also styled as CieremansvanReijn, operating as CVR) is a full-service marketing and communications agency founded in 2004 and headquartered at the Scheveningse harbor in Den Haag, Netherlands. The firm operates with a multidisciplinary team of approximately eight communication specialists — including strategists, designers, art directors, full-stack developers, and media designers — within an in-house creative studio. Its service portfolio spans marketing strategy, communications, and creative concept development, with three named specializations: corporate branding, real estate communication (vastgoedcommunicatie), and government/public-sector campaigns (overheidscampagnes). Supporting service components include graphic production, web design and development, video production, media campaigns, social media management, event organization, and photography. The agency's technology stack centers on standard creative tools — Adobe Creative Suite (InDesign, Photoshop, Illustrator, After Effects), Canva, WordPress content management, and Meta Business Suite — alongside custom website builds, including accessible websites with features for users with disabilities (text resizing, color contrast, text-to-speech, keyboard navigation, voice commands, and multilingual support).

CieremansVanReijn serves a diverse client base spanning enterprise, mid-market, and government/non-profit segments across the Netherlands, with concentration in the Haaglanden region. Named enterprise and government clients include BPD Bouwfonds Gebiedsontwikkeling, AM Gebiedsontwikkeling, Gemeente Den Haag (Municipality of The Hague), Bibliotheek Den Haag, Caesar Spa + Fitness Resort, Steltman Juwelier, Sophia Revalidatie, SENS Real Estate, CUVO Uitvaartzorg, De Volharding, Maceira, and Compact Real Estate Services. A distinctive proprietary asset is LEVEN! Magazine, a quarterly regional lifestyle publication covering the Haaglanden region and distributed across approximately nine municipalities, which functions simultaneously as a content marketing vehicle, brand-building platform, and recurring networking event venue.

The business operates a consultative, sales-led go-to-market model with revenue generated through project-based fees and retainer arrangements for ongoing client engagements. Pricing is quote-based, tailored to individual project scope, and not publicly disclosed. Distribution is direct: prospects are invited to introductory meetings ("kennismaken") at the harbor office, and the agency also conducts on-site client visits. The company is privately held by the Cieremans family — Jeroen Cieremans serves as Strategic Director and Saskia Cieremans-van Deventer as Senior Communication Advisor — with no private equity, venture capital, or external institutional investment indicated. Geographic scope is regional Netherlands.

Name

CieremansVanReijn

Legal name

CieremansVanReijn

Website

https://cieremansvanreijn.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

CieremansVanReijn is a Den Haag-based full-service marketing and communications agency serving corporate, real estate developer, and government clients across the Netherlands with integrated strategy, branding, digital, campaign, and event services. The firm also publishes LEVEN! Magazine.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Graphic Design Services (54143), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Marketing strategy services
• Brand identity design
• Corporate communications
• Real estate marketing
• Government campaign services

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing & Communications Services: Full-service agency providing integrated marketing strategy, concept development, creative execution, and communications management for corporate, real estate, and government clients. Revenue generated through project-based fees and retainer arrangements for ongoing client engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CieremansVanReijn is a full-service marketing and communications bureau that delivers integrated marketing strategy, creative concept development, and communication execution for corporate brands, real estate developers, and government bodies. The agency operates an in-house creative studio providing graphic production, web design and development, video production, social media management, photography, branding, event organization, and media campaign services from its office at the Scheveningen harbor in Den Haag. It also publishes its own quarterly regional lifestyle magazine, LEVEN! Magazine.

Product overview

CieremansVanReijn is a fullservice marketing and communication bureau based in Den Haag, offering integrated services across marketing strategy, communication, and creative development. The company operates as a single unified agency with three main specializations: Corporate Branding (professionalizing brand marketing and communication), Vastgoedcommunicatie (real estate communication including area branding, property promotion, and sales support), and Overheidscampagnes (government campaigns for public information and behavioral change). Supporting these specializations are service components including graphic productions, web design and development, video production, media campaigns, social media management, event organization, and photography. The company also publishes LEVEN! Magazine, a quarterly regional lifestyle publication that showcases its creative capabilities. Services are delivered through a multidisciplinary team with an in-house creative studio, providing end-to-end project coordination from concept development through final production.

Differentiator

Problem solved

Functional benefit

Brands

• LEVEN! Magazine: A lifestyle magazine published quarterly, showcasing regional discoveries for people living and/or working in the Haaglanden region

Products and services

• Marketing en Strategie (Marketing & Strategy)
• Communicatie (Communication)
• Creatie en Conceptontwikkeling (Creation & Concept Development)
• Corporate Branding
• Vastgoedcommunicatie (Real Estate Communication)
• Overheidscampagnes (Government Campaigns)
• LEVEN! Magazine

Quantifiable outcome

• Successful lead generation campaigns for real estate projects resulting in strong databases of interested buyers
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered major, core and regular.

• AMmajorStrategic or Co-development PartnerAM Gebiedsontwikkeling is a regular client for real estate communication projects including Zoë apartments and Landgoed Wickevoort, representing ongoing collaborative relationship.
• Bibliotheek Den HaagmajorStrategic or Co-development PartnerPublic library system engaged for awareness campaign 'Je vindt het in de Bieb!' across 15 library locations, demonstrating expertise in public sector communication.
• BPD (Bouwfonds Gebiedsontwikkeling)majorStrategic or Co-development PartnerMajor real estate developer with ongoing projects including Fusion Amsterdam, De Brandmeesters, and Libau Eiland. Multiple collaborative projects spanning residential marketing campaigns.
• Caesar Spa + Fitness ResortcoreStrategic or Co-development PartnerLong-term client for comprehensive branding campaign 'Feel good by Caesar' including website, video production, social media, and multi-channel marketing.
• CUVO UitvaartzorgregularStrategic or Co-development PartnerFuneral services provider engaged for distinctive campaign concept 'Leef door in herinnering' targeting emotional marketing approach.
• De VolhardingregularStrategic or Co-development PartnerCooperative association with 27,000 members for whom they produce relationship magazine 'Buur' with design, editorial, photography services.
• Gemeente Den HaagmajorStrategic or Co-development PartnerMunicipality of The Hague engaged for multiple campaigns including Allianz WK Zeilen 2023, anti-discrimination initiatives, employment programs, and city marketing.
• Kavel VastgoedcoreStrategic or Co-development PartnerReal estate developer for whom they developed corporate identity and positioning, plus project 'Samen creëren wij de buurt van morgen' and Gouden Buurten.
• SENS Real EstatecoreStrategic or Co-development PartnerReal estate developer engaged for multiple projects including MONCHY The Hague and Aan de Molenwerf, providing comprehensive marketing and communication services.
• Steltman JuweliercoreStrategic or Co-development PartnerLong-term marketing partner for luxury jewelry retailer with two stores in The Hague, including concept development, campaigns, and website development.
• Compact Real Estate ServicesregularStrategic or Co-development PartnerReal estate services provider for projects Nexus (Binck City Park) and DockSide (Scheveningen harbor) residential developments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fitzroy: Amsterdam-based independent creative agency with similar integrated creative, brand, and campaign capabilities. Comparable size and operating model to CieremansVanReijn, focused on Dutch and international brands seeking full-service creative partnerships.
• Studio Dumbar: Rotterdam-based independent design studio specializing in brand identity and visual communications. Comparable as a Dutch independent creative partner for branding and visual identity, though more design-focused and less campaign-oriented than CieremansVanReijn.
• Dawn Agency: Amsterdam-based independent creative and brand agency. Comparable offering across creative concept, campaign development, and brand building for Dutch and international clients.
• Selmore: Independent Amsterdam creative agency delivering brand strategy, campaigns, and content creation. Direct comparable to CieremansVanReijn as a similarly sized independent full-service Dutch creative shop.
• BKB (Dentsu Creative): Dutch agency historically specialized in government, public-sector, and behavioral-change campaigns. Closest comparable peer for CieremansVanReijn's overheidscampagnes specialization, with similar public-sector communication focus.
• Total Design: Long-established Dutch design and brand agency (Amsterdam). Comparable in brand identity, corporate communications, and integrated design services, with deeper design heritage but similar Dutch-market focus.

Broad incumbents

• TBWA\Neboko: Major Dutch full-service advertising agency and part of the TBWA Worldwide network. Closely comparable in offering (integrated advertising, brand strategy, campaign execution) but operates at network scale across multiple Dutch enterprise accounts.
• Dept Agency: Large international digital creative agency headquartered in the Netherlands. Comparable as a full-service creative and marketing partner, though it operates at much greater scale, serves global enterprise clients, and offers deep digital/technology capabilities that CieremansVanReijn does not.
• Publicis Groupe Netherlands: Dutch arm of global advertising network Publicis. Comparable in offering integrated advertising, brand strategy, and campaign execution, but operates at network scale with much larger resources and global client reach.

Emerging players

• Spring Agency: Dutch creative agency delivering brand campaigns, content, and social media. Comparable in integrated marketing and creative output for Dutch brands, though typically with a more digital/content tilt.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/cieremansvanreijn
• Facebookfacebook.com/CieremansVanReijn
• LinkedInlinkedin.com/company/cieremansvanreijn
• Instagraminstagram.com/cieremansvanreijn
• Xx.com/cieremansvreijn

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CieremansVanReijn