SENS real estate
SENS real estate is a Dutch private project developer (projectontwikkelaar) that conceives and delivers residential, office, mixed-use, and parking developments across the Netherlands for individual end-buyers, housing corporations, corporate office tenants, and institutional investors.
- Company typePrivate
- Founded2010
- HeadquartersDen Haag, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What SENS real estate does
SENS real estate b.v. is a private Dutch project developer (projectontwikkelaar), founded in 2010 and headquartered at Prinses Beatrixlaan in Den Haag. The company conceives, acquires, financially engineers, and delivers real estate projects — residential (owner-occupied, mid-rent, social-rent, and care), office, mixed-use, and parking — at sites across the Netherlands including Den Haag, Amsterdam, Rotterdam, Utrecht, Gouda, Doesburg, Zaanstad, and Rijswijk (Gelderland). The team is small (11–50 employees) and executes through an extensive partner network comprising co-developers (LIFE.NL, Focus on Impact), housing corporations (Thius, Havensteder, WormerWonen, Parteon), municipalities (Den Haag, Amsterdam, Utrecht, Zaanstad, Doesburg, Buren), architects (OZ architect, Studio Komma, MoCA, Vakwerk Architecten, Ibelings van Tilburg, OPL architecten, DELVA), builders (Vink+Veenman, Plegt-Vos, Hendriks Coppelmans, Stebru, Dura Vermeer), and institutional investors (DWS / Rubens Capital, Interparking, Redevco, Buysse & Partners). The firm marked its 15-year anniversary in October 2025.
The company's core "technology" is its integrated development methodology — concept development, site acquisition, financial feasibility analysis, architectural programming, design collaboration with named architects, and project delivery — rather than a software or hardware platform. The only explicitly disclosed digital feature is 360-degree virtual tours used for buyer marketing. Active and recently delivered projects include Downtown Rotterdam (193-unit mixed-tenure tower, delivered August 2025 with LIFE.NL, Havensteder, and Stebru), MONCHY Den Haag (43 apartments via office-to-residential transformation, construction start mid-2026), Aan de Molenwerf in Koog aan de Zaan (77 units, 57 sold by November 2025), The Vanzz Amsterdam (242 units in Arenapoort), Stoerwoud Doesburg (84–100 nature-inclusive homes), Irenehof Rijswijk GLD (26 units), Smakkelaarsburgt Utrecht (with DWS / Rubens Capital), and Escher Gardens in HS Kwartier Den Haag (approved for ~1,200–1,250 units with two ~160 m towers). Earlier completed projects include De Blaauwe Haan Gouda (35 homes) and the Parkeergarage Museumkwartier Den Haag (320 underground spaces, delivered 2016).
SENS operates a project-by-project revenue model with three streams: (i) one-time sale of individual owner-occupied apartments to consumer buyers, marketed via project-specific websites, sales events such as the MONCHY launch (350+ attendees), and a broker network (Frisia Makelaars, Brantjes, BMV, Hans Hoogenkamp, TW3); (ii) bulk sale of apartment blocks to housing corporations (woningcorporaties) under purchase-and-construction agreements (e.g., 58 units to Havensteder at Downtown, 20 units to WormerWonen at Aan de Molenwerf, 14 units to Thius at Irenehof); and (iii) recurring office leasing to corporate tenants (PostNL, The Hague Tech, HTM Personenvervoer) in redeveloped urban sites such as the Stationspostgebouw and HSK-offices in HS Kwartier, Den Haag. The primary go-to-market is direct and sales-led, supplemented by event-driven presence at PROVADA and EXPO REAL trade fairs and channel partnerships with real estate brokers. End-buyers, housing corporations, corporate tenants, and institutional investors form the four principal customer segments.
SENS real estate firmographics
Firmographics- Name
- SENS real estate
- Legal name
- SENS real estate b.v.
- Website
- https://sensrealestate.nl
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SENS real estate is a Dutch private project developer (projectontwikkelaar) that conceives and delivers residential, office, mixed-use, and parking developments across the Netherlands for individual end-buyers, housing corporations, corporate office tenants, and institutional investors.
- Ownership category
- akta.pro rank
SENS real estate industry classification
Industry- Product category
- Real Estate Development Services
- NAICS
- New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Lessors of Real Estate (5311)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Operative Builders (1531), Lessors Of Real Property, Nec (6519)
- akta.pro primary industry
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
- akta.pro secondary industries
- Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL), Retail & Mixed-Use Commercial Construction (IMAFACAB)
Keywords
Where SENS real estate is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
SENS real estate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Residential Apartment Sales (Koopwoningen): SENS develops residential projects and sells apartments to individual buyers at market prices. Revenue is realized upon completion and transfer of ownership. This includes upscale urban apartments (e.g., MONCHY Den Haag with units 80-140 m²) and mid-market housing.
- Housing Corporation Sales (Woningcorporaties): SENS sells blocks of apartments to housing corporations (e.g., Thius, Havensteder, WormerWonen) for social rental and mid-rent housing. Revenue from these B2B transactions is structured via purchase and construction agreements.
- Office Development and Leasing: SENS develops office spaces (such as the Stationspostgebouw transformation in The Hague) and leases them to tenants including PostNL, The Hague Tech, and HTM Personenvervoer, generating rental income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | MONCHY Den Haag: 43 exclusive purchase apartments, 80-140 m², with private parking |
| One time/ perpetual license | Multi-year contract | Aan de Molenwerf: mix of free-market purchase apartments and social rental housing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
SENS real estate product offering
Product offeringCore offering
SENS real estate is a Dutch project developer (projectontwikkelaar) that conceives, initiates, and delivers real estate projects across the Netherlands. Its core business is the end-to-end development of residential, office, mixed-use, and parking developments — both new-build and transformation of existing buildings — carried out in partnership with municipalities, housing corporations, investors, architects, and construction firms. The company sells apartments to individual buyers and blocks to housing corporations, and leases office space to commercial tenants in redeveloped urban buildings.
Product overview
SENS real estate is a Dutch project developer (projectontwikkelaar) that conceives and delivers real estate projects — residential (owner-occupied, rental, social housing, care), office, mixed-use, and parking — across the Netherlands. The company operates as a single integrated development offering rather than a modular software platform. Its portfolio includes both completed projects (Downtown Apartments Rotterdam, De Blaauwe Haan Gouda, Parkeergarage Museumkwartier Den Haag) and active developments at various stages (MONCHY Den Haag, The Vanzz Amsterdam, Stoerwoud Doesburg, Irenehof Rijswijk GLD, Aan de Molenwerf Westerkoog, Escher Gardens HS Kwartier, Smakkelaarsburgt Utrecht). Projects are carried out in collaboration with co-developers (LIFE.NL), housing corporations (Havensteder, Thius, WormerWonen, Parteon), municipalities, architects, and construction firms. SENS also runs an internship programme for aspiring project developers.
Differentiator
Problem solved
Functional benefit
Products and services
- Project Development Services (core offering) End-to-end project development service covering concept development, site acquisition, financial feasibility, design collaboration, and delivery of residential, office, mixed-use, and parking real estate projects across the Netherlands. Sold to housing corporations, institutional investors, municipalities, and individual home buyers.
- Downtown Apartments Rotterdam A 193-unit mixed-tenure residential tower in Rotterdam city centre combining social-rent, care, and owner-occupied apartments, co-developed with LIFE.NL, Havensteder, and Stebru.
- MONCHY Den Haag Transformation of a former Ricardo Bofill-designed office building into 43 upscale owner-occupied apartments (80–140 m²) with private parking, designed by OZ Architect, on the Alexanderveld in The Hague's Archipelbuurt.
- The Vanzz Amsterdam A 242-unit residential development in Amsterdam Zuidoost featuring communal living facilities, gardens, an innovative bicycle-parking concept, and a hospitality ground floor, located adjacent to Amsterdam Bijlmer ArenA station.
- Aan de Molenwerf – Centrumplan Westerkoog A 77-apartment mixed-tenure development in Koog aan de Zaan (Centrumplan Westerkoog), combining 57 owner-occupied and 20 social-rent apartments with a sports hall and social-workspace office, developed with WormerWonen, Vink+Veenman, and the Municipality of Zaanstad.
- Stoerwoud Doesburg An 84–100 home nature-inclusive residential development in Doesburg (Beinum-Zuid), designed around ecology, collective outdoor space, and sustainable community building.
- Irenehof Rijswijk (Gelderland) A 26-unit mixed-tenure residential development (mix of owner-occupied, social-rent, and mid-rent homes) in Rijswijk, Gelderland, developed with housing corporation Thius, builder Hendriks Coppelmans, and architect Studio Komma, with landscape design by LAP Landscape & Urban Design.
- Escher Gardens – HS Kwartier Den Haag An approved large-scale residential and mixed-use development within the Laakhavens Hollands Spoor (HS Kwartier) area in The Hague, providing approximately 1,200–1,250 homes, offices, bicycle parking, and ground-floor commercial and community uses, including two ~160 m residential towers.
- Smakkelaarsburgt Utrecht Transformation of a closed office zone near Utrecht Central Station into a green, mixed-use urban ensemble combining housing, work, and amenities, developed on behalf of DWS / Rubens Capital Partners.
- Parkeergarage Museumkwartier Den Haag An underground parking garage with 320 parking spaces at Tournooiveld in The Hague's Museum Quarter, offering eco-parking with discounts for energy-efficient and electric vehicles.
- De Blaauwe Haan Gouda A 35-home residential neighbourhood in Gouda organised around a green communal courtyard, developed with Van Wijnen Haarlemmermeer.
- Stationspostgebouw / HSK-offices HS Kwartier Den Haag Redevelopment of the historic Stationspostgebouw in HS Kwartier, Den Haag, into the most sustainable listed (rijksmonumentaal) office building in the Netherlands, leased to PostNL, The Hague Tech and HTM Personenvervoer.
- Project Developer Internship Programme Internship placement for university students in Dutch project development, with hands-on involvement in acquisition, concept development, market research, financial feasibility analyses and presentation preparation.
Quantifiable outcome
- Downtown Rotterdam: 193 units (59 social rent + 26 care + 134 purchase), described as 'the most inclusive building in Rotterdam'
- +4 more outcomes
Companies that use SENS real estate
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
SENS real estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SENS real estate partnerships and signals
Strategic signalPartnerships
35 partnerships are on record, tiered core and minor.
- Thius (woningcorporatie)coreThius is a Dutch housing corporation partnering with SENS on the Irenehof project in Rijswijk (Gelderland). Thius will acquire 14 rental units (social and mid-rent housing, including 5 life-proof homes) out of 26 total units in the project. The partnership also involves Hendriks Coppelmans as the construction partner.
- HavenstedercoreHavensteder is a Dutch housing corporation and co-development partner on the Downtown Rotterdam project. Havensteder acquired 32 social rent and 26 care apartments (58 units total) in Downtown, which was delivered in August 2025. Havensteder co-developed the project alongside SENS and LIFE.NL.
- Plegt-VoscorePlegt-Vos is a construction company partnering with SENS on the Stoerwoud project in Doesburg. The partnership was formalized through an intent agreement signed in June 2025 with the Municipality of Doesburg. Plegt-Vos is involved in the design and construction of the 84-100-unit nature-inclusive residential development.
- Vink+Veenman B.V.coreVink+Veenman is the primary construction partner for MONCHY Den Haag (transformation of office to 43 apartments, expected construction start mid-2026) and Aan de Molenwerf in Koog aan de Zaan (77 units, construction started April 2025). SENS and Vink+Veenman signed a cooperation agreement for MONCHY in December 2025.
- WormerWonencoreWormerWonen is a housing corporation in Zaanstad partnering with SENS on the Centrumplan Westerkoog / Aan de Molenwerf project. WormerWonen is acquiring 20 social rent apartments as part of the 77-unit development in Koog aan de Zaan. SENS, WormerWonen, and Vink+Veenman signed the purchase and construction agreement in December 2024.
- LIFE.NLcoreLIFE.NL is SENS's primary co-development partner on major urban residential projects including Downtown Rotterdam (SENS + LIFE as joint developers, together with Havensteder and Stebru) and the Stationspostgebouw transformation in HS Kwartier, Den Haag. The partnership follows a co-development model where both parties contribute to concept development, investment, and project delivery.
- Dura VermeerminorDura Vermeer served as the development partner for the Parkeergarage Museumkwartier Den Haag project, which was delivered in 2016. The project involved developing 320 underground parking spaces on Tournooiveld, with Interparking as the investor.
- Hendriks CoppelmanscoreHendriks Coppelmans is the construction partner for the Irenehof project in Rijswijk (Gelderland), working alongside SENS (developer) and Thius (housing corporation). Hendriks Coppelmans is responsible for building the 26-unit residential development.
- StebrucoreStebru was the construction partner for the Downtown Rotterdam project (193 units, delivered 2025). SENS and LIFE co-developed the project with Stebru as the main contractor. The project included 134 purchase apartments and 58 social/care units.
- Gemeente Den HaagcoreThe Municipality of The Hague is a key municipal partner for SENS, collaborating on multiple projects including HS Kwartier (Stationspostgebouw, Escher Gardens), MONCHY transformation, and the Actieagenda Woningbouw 2025-2027 aiming for 4,000 new homes per year. SENS is a member of the Haagse Tafel Wonen.
- Gemeente ZaanstadcoreThe Municipality of Zaanstad collaborates with SENS on the Centrumplan Westerkoog development, which includes the Aan de Molenwerf project (77 apartments). The municipality is responsible for making the site construction-ready (bouwrijp maken).
- Gemeente DoesburgcoreThe Municipality of Doesburg signed an intent agreement with SENS and Plegt-Vos for the Stoerwoud development (84-100 nature-inclusive homes in Beinum-Zuid). The municipality is a key partner in the spatial planning and environmental aspects of the project.
- Gemeente BurencoreThe Municipality of Buren signed the Anterieure Overeenkomst (development agreement) with SENS for the Irenehof project in Rijswijk (Gelderland), comprising 26 homes. The municipality is responsible for planning approval and permitting.
- Gemeente UtrechtcoreThe Municipality of Utrecht is collaborating with SENS, DWS / Rubens Capital Partners, and other landowners on the Smakkelaarsburgt transformation near Utrecht Central Station. The municipality is involved in planning and infrastructure coordination.
- Gemeente AmsterdamcoreThe Municipality of Amsterdam is preparing the Corridor area in Amsterdam Zuidoost for the development of The Vanzz Amsterdam (242 apartments), which SENS is developing. The municipality is responsible for relocating cables and infrastructure.
- OZ architectcoreOZ architect (led by Oresti Sarafopoulos) is the architect for multiple SENS projects including Downtown Rotterdam, MONCHY Den Haag, and HS Kwartier developments. OZ architect provides the architectural design and urban design vision.
- Studio KommacoreStudio Komma is the architect for the Irenehof project in Rijswijk (Gelderland), working with SENS on the design of 26 homes in a green, village-like setting.
- LAP Landscape & Urban DesigncoreLAP Landscape & Urban Design is the landscape architect for Stoerwoud Doesburg and Irenehof Rijswijk, designing the green and communal outdoor spaces in these nature-inclusive residential developments.
- MoCA (architects)coreMoCA is the architect for the Stoerwoud Doesburg project, working with SENS and Plegt-Vos on the design of 84-100 nature-inclusive homes.
- IMd Raadgevende IngenieursminorIMd Raadgevende Ingenieurs is the structural engineering consultant for Downtown Rotterdam and other SENS projects, providing the engineering expertise for complex within-city high-rise construction.
- Frisia Makelaars B.V.coreFrisia Makelaars B.V. is the primary real estate broker for the MONCHY Den Haag project, handling sales to end-buyers alongside Frisia Hypotheken (mortgage services) and HOME MADE BY. Also listed as broker for De Blaauwe Haan project.
- Brantjes MakelaarsminorBrantjes Makelaars is a real estate broker involved in the Aan de Molenwerf project in Koog aan de Zaan, helping market and sell the free-market purchase apartments.
- OPL architecten / re-designersminorOPL architecten / re-designers is collaborating with SENS on the Smakkelaarsburgt transformation in Utrecht, providing architectural redesign expertise for the complex multi-owner mixed-use development.
- DELVA Landscape Architecture | UrbanismminorDELVA Landscape Architecture | Urbanism is the landscape architecture partner for the Smakkelaarsburgt project in Utrecht, contributing to the transformation of the area into a green, connected urban district.
- Severijn Hulshof AdvocatenminorSeverijn Hulshof Advocaten serves as the legal advisor for SENS on major projects including Downtown Rotterdam, providing legal counsel throughout the development process.
- Wolf Dikken AdviseursminorWolf Dikken Adviseurs is a consulting advisor on SENS projects including Downtown Rotterdam, contributing financial and technical advisory expertise.
- TW3 Strategie, Marketing & MakelaardijminorTW3 Strategie, Marketing & Makelaardij is the marketing and real estate broker advisor for Downtown Rotterdam, providing strategic marketing and brokerage services for the project.
- CieremansVanReijnminorCieremansVanReijn is a consulting partner for the MONCHY Den Haag transformation project, providing advisory services.
- Studio KommacoreStudio Komma is the architect for the Rijswijk Zuid development (27 homes), working with SENS on a design that integrates with surrounding buildings while prioritizing greenery and community spaces.
- Ibelings van Tilburg architectenminorIbelings van Tilburg architecten is the architect for the Aan de Molenwerf project in Koog aan de Zaan, designing the four residential buildings in the Centrumplan Westerkoog development.
- ParteoncoreParteon is a housing corporation collaborating with SENS and the Municipality of Zaanstad on the Centrumplan Westerkoog development, which includes the Aan de Molenwerf project. Parteon is involved in the overall area development alongside WormerWonen.
- Vakwerk ArchitectenminorVakwerk Architecten is the architect for the Beatrixkwartier & Bezuidenhout-West development vision for the Zilveren Toren area in The Hague, working with SENS on a plan of approximately 50,000 m² combining parking, housing, work, and ground-floor amenities.
- Redevco LivingcoreRedevco is a real estate investment manager and co-owner of the HSK-offices building in HS Kwartier, Den Haag. SENS collaborates with Redevco Living on the renovation and leasing of office spaces to tenants including PostNL, The Hague Tech, and HTM.
- Focus on ImpactcoreFocus on Impact is a co-development partner with SENS on the Escher Gardens project within HS Kwartier, Den Haag. The project is developed in collaboration with the Municipality of Den Haag, LIFE-NL, and Redevco.
- Gemeente Den HaagcoreThe Municipality of Den Haag is a key partner in the MONCHY Den Haag transformation, providing planning approval and regulatory support for the conversion of the office building at Alexanderveld into 43 luxury apartments.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
SENS real estate competitors and assessment
Company assessmentBroad incumbents
- VolkerWessels: Large Dutch construction and real estate development conglomerate with a residential development arm; competes with SENS for Dutch urban development opportunities but with substantially broader scope.
- Heijmans: Large publicly listed Dutch construction and development group; competes with SENS in residential and mixed-use development but operates at much greater scale and across a wider portfolio.
- Ballast Nedam: Dutch construction and development firm with a real estate division active in residential and mixed-use projects; comparable project types but materially larger and broader portfolio.
Direct peers
- ERA Contour: Rotterdam-based Dutch urban developer active in inner-city residential and mixed-use projects; closely comparable to SENS in project type, geography, and mixed-tenure housing approach.
- AM: Dutch area and urban development firm that orchestrates complex multi-stakeholder transformation projects similar to SENS's HS Kwartier and Laakhavens Hollands Spoor activities.
- BPD (Bouwfonds Property Development): Largest Dutch residential developer; competes with SENS for land positions in Dutch urban markets and pursues similar mixed-tenure and housing corporation partnerships.
- VORM: Dutch residential and area developer active in new-build housing and inner-city redevelopment projects across the Randstad, comparable in scale and product mix.
- Lingotto: Dutch urban developer active in regeneration and mixed-use projects in the Randstad; comparable mid-sized firm competing for similar within-city development opportunities.
- Blauwhoed: Dutch project developer focused on area development and urban transformation across the Netherlands, with a comparable mix of residential, mixed-use, and partner-funded project structures.
- Trebbe: Mid-sized Dutch residential and area developer with a similar mix of new-build housing, social housing partnerships, and nature-inclusive project concepts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SENS real estate social profiles
Digital presenceSENS real estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
SENS real estate leadership team
Management profileNumber of profiles
Profiles3 records
SENS real estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SENS real estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SENS real estate
What does SENS real estate do?
SENS real estate is a Dutch project developer (projectontwikkelaar) that conceives, initiates, and delivers real estate projects across the Netherlands. Its core business is the end-to-end development of residential, office, mixed-use, and parking developments — both new-build and transformation of existing buildings — carried out in partnership with municipalities, housing corporations, investors, architects, and construction firms. The company sells apartments to individual buyers and blocks to housing corporations, and leases office space to commercial tenants in redeveloped urban buildings.
Is SENS real estate a public or private company?
SENS real estate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SENS real estate founded?
SENS real estate was founded in 2010. It employs 11 to 50 people.
Where is SENS real estate based?
SENS real estate is headquartered in Den Haag, Netherlands, in the Europe region.
How does SENS real estate make money?
Three revenue lines are on record. Residential Apartment Sales (Koopwoningen) is the primary driver. The others are housing Corporation Sales (Woningcorporaties) and office Development and Leasing.
Who are SENS real estate's main competitors?
Broad incumbents on record are VolkerWessels, Heijmans and Ballast Nedam. Direct peers are ERA Contour, AM, BPD (Bouwfonds Property Development), VORM, Lingotto, Blauwhoed and Trebbe.
Does SENS real estate have an API?
No public API is recorded for SENS real estate.
What industry is SENS real estate in?
SENS real estate's product category is Real Estate Development Services. Its primary akta.pro industry code is BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization), with a secondary code of IMAFABAL, Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities). Its NAICS code is 236117 and its SIC code is 6552.