Welbions

What Welbions does

Welbions is a Dutch housing corporation (woningcorporatie) headquartered at Paul Krugerstraat 44 in Hengelo, Netherlands, founded in 2009 and operating as a private, non-listed entity. The company is the primary social and mid-range housing provider for the municipalities of Borne and Hengelo in the Twente region, managing approximately 14,500 to 15,000 rental homes serving around 25,000 residents. The portfolio is stratified across three rent tiers: regulated sociale huur (social housing targeting lower-income residents, with a 3.6% rent increase set for 2026), middenhuur (mid-range rental at €932.93-€1,228.07 per month for contracts from January 2026), and vrije sector (free-market rental above middenhuur thresholds). Additional revenue lines include parking and garage rentals, a €3 per month onderhoudsabonnement (maintenance subscription) for small tenant-requested repairs, and communal heating cost settlements managed through partner VWV. Institutional partners include Nidos, Su International Zorg, and Estinea for specialized housing of vulnerable populations and care apartments.

The core platform is the Mijn Welbions tenant portal at mijn.welbions.nl, a self-service web system that consolidates repair requests (Reparatieverzoek), contract changes, payment management, and rental termination into a single digital channel. Supporting technology includes WhatsApp customer service, email integration, Postex for digital mail distribution, and external integrations with Energiewacht (24/7 emergency routing), Riool Reinigings Service RRS (drain emergencies), and De VoorzieningenWijzer (benefits checker pulling from Dutch government subsidy systems). Distribution occurs primarily through WoningHuren.nl (a collaboration of 13 regional housing corporations for property listings and tenant registration), supplemented by Welbions' own website and walk-in offices in Hengelo (Monday-Friday 8:00-17:00) and Borne (Monday-Thursday 9:00-12:00, recently relocated to Huis van Borne).

The business model is subscription/recurring rental income, with new construction and renovation projects forming the capex backbone of growth rather than a separate revenue stream. Active projects include De Noork (~600 homes renovation in Hengelo, 2024-2029 with facade insulation, HR++ glass, kitchen and bathroom renewals), Sloetsweg (21 care apartments with Estinea), De Post, De Nieuwe Nijverheid, and the transformations of Sint Johannesklooster and Oude Bornseweg. The 2025 joint acquisition of 't Swafert (417 social rental homes) with Gemeente Hengelo, where Welbions owns the building and the municipality owns the land, represents a novel asset structure for preserving social stock locally. Customer segments span lower-income households, middle-income households in the middenhuur gap, vulnerable populations (unaccompanied minor refugees, status holders), and free-market renters, with no individual tenant representing material revenue concentration.

Name

Welbions

Legal name

Welbions

Website

https://welbions.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Welbions is a Dutch housing corporation managing approximately 14,500-15,000 rental homes across social, mid-range, and free-market tiers in the Borne and Hengelo municipalities, serving roughly 25,000 residents through an online tenant portal and ongoing new construction.

Ownership category

akta.pro rank

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Sociale huur (Social Rental): Rental income from social housing units targeting lower-income residents, with rents typically below €879.66 per month (2024 threshold)
2. Middenhuur (Mid-range Rental): Rental income from mid-range housing with rents between €879.66 and €1,157.95 per month (2024 threshold), serving middle-income residents
3. Vrije sector (Free Market Rental): Rental income from properties in the free market sector with rents above €1,157.95 per month
4. Onderhoudsabonnement (Maintenance Subscription): Monthly subscription service at €3 per month for tenant-requested maintenance tasks, providing recurring revenue from maintenance services
5. Parking and Garage Rental: Rental income from parking spaces and garages that accompany residential units

Pricing tiers

Distribution channels3 records

Marketing channels7 records

Core offering

Welbions is a Dutch housing corporation (woningcorporatie) that owns and manages approximately 14,500-15,000 rental homes across the social, mid-range, and free-market rental segments in the municipalities of Borne and Hengelo, serving about 25,000 residents. The company provides rental housing, tenant management services through the Mijn Welbions online portal, a €3/month maintenance subscription, parking and garage rentals, and runs new construction and neighborhood renovation projects.

Product overview

Welbions is a Dutch housing corporation (woningcorporatie) providing rental housing in Borne and Hengelo. The company offers a portfolio of approximately 14,500-15,000 rental homes serving about 25,000 residents across three housing tiers: social rental (sociale huur), mid-range rental (middenhuur), and free-sector rental (vrije sector). The core platform is supported by the Mijn Welbions tenant portal (mijn.welbions.nl) which enables online repair requests, contract changes, and payment management. Additional services include a maintenance subscription (onderhoudsabonnement) at €3/month for small repairs, new construction projects (nieuwbouwprojecten) across multiple locations, parking/garage rentals, and a comprehensive A-to-Z maintenance overview. The company also provides educational content through video tutorials and maintains compliance with Dutch privacy regulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sociale huurwoningen (Social Rental Housing) Social rental housing with government-regulated rents targeting lower-income residents. Part of the core portfolio of approximately 14,500-15,000 rental homes serving around 25,000 residents in Borne and Hengelo.
• Middenhuur (Mid-Range Rental Housing) Mid-range rental housing providing an intermediate option between social and free-sector housing for households who earn too much for social housing but cannot afford free-market rents.
• Vrije sector huur (Free-Sector Rental Housing) Free-sector rental housing with rents above mid-range thresholds, offering higher-end properties to tenants without income-based qualification restrictions.
• Parkeerplaatsen en garages (Parking Spaces and Garages) Rental parking spaces and garages in Borne and Hengelo municipalities, available separately from housing units as an add-on service.
• Mijn Welbions (Tenant Portal) Online self-service tenant portal enabling tenants to submit repair requests, report changes, terminate rental agreements, and manage payments.
• Onderhoudsabonnement (Maintenance Subscription) Monthly subscription service at €3 per month where Welbions handles small maintenance tasks (locks, door handles, hinges) that are normally the tenant's responsibility. No registration fee currently; €20 administrative fee if cancelled within one year.
• Reparatieverzoek (Repair Request Service) Online repair request system allowing tenants to schedule maintenance appointments, including options for CV/water issues, sewer problems, and general repairs.
• Woning kopen (Home Purchase Program) Program allowing tenants to purchase their rental property, supporting housing market flexibility and tenant ownership options.
• Nieuwbouwprojecten (New Construction Projects) Portfolio of new construction and transformation projects including De Noork (~600 homes renovation in Hengelo), Sloetsweg (21 care apartments), De Post, De Nieuwe Nijverheid, Transformatie Sint Johannesklooster, and Transformatie Oude Bornseweg (specialized housing for vulnerable populations).
• Stookkosten (Heating Cost Management) Heating costs management service for homes with communal heating (blokverwarming) systems, covering heat supply, fixed rights, meter rental, and consumption reading through partner VWV.

Quantifiable outcome

• Serving approximately 25,000 residents across Borne and Hengelo
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core, minor and strategic.

• WoningHuren.nlcoreChannel Partner/ Reseller/ DistributorWoningHuren.nl is the primary platform used by Welbions for all property listings and tenant registration. It is a collaboration of 13 housing corporations in the region for housing allocation.
• Energiewacht (Geas)coreImplementation/ SI/ Consulting PartnerEmergency services partner for urgent issues such as leaks or lockouts outside office hours. Tenants are automatically transferred to Energiewacht when calling the main number after hours.
• VWVcoreImplementation/ SI/ Consulting PartnerService company managing heating costs and district heating (blokverwarming) for Welbions properties. Handles measurement and annual billing of heating consumption.
• Riool Reinigings Service RRSminorImplementation/ SI/ Consulting Partner24/7 service for drain blockages. Tenants can schedule appointments online or call the emergency number for urgent issues.
• NidosstrategicStrategic or Co-development PartnerGuardian organization for unaccompanied minor asylum seekers. Provides custody over refugee children housed in Welbions group homes at Oude Bornseweg.
• Su International ZorgstrategicStrategic or Co-development PartnerResidential guidance provider for young status holders in group living arrangements. Provides 24-hour supervision and integration support for residents.
• EstineastrategicChannel Partner/ Reseller/ DistributorHealthcare housing organization for whom Welbions is developing 21 care apartments at the Sloetsweg location in Hengelo.
• Bouwstroom Oost (Domijn, Vechtdal Wonen, Viverion, De Woonplaats)strategicStrategic or Co-development PartnerCollaboration of housing corporations in East Netherlands to accelerate affordable and sustainable housing construction. Goal of 2,500 homes, with Welbions as one of 5 core partners.
• TrebbestrategicStrategic or Co-development PartnerConstruction company selected as first construction partner for Bouwstroom Oost, responsible for 1,500 terraced homes starting 2026. Offers sustainable, affordable housing construction.
• DonkergroenminorImplementation/ SI/ Consulting PartnerGarden coaching service providing tips and assistance to tenants for garden maintenance, helping maintain neighborhood quality.
• Twente MilieuminorImplementation/ SI/ Consulting PartnerWaste management company for Hengelo, providing packaging collection services for high-rise residents through special collection points.
• Gemeente HengelostrategicStrategic or Co-development PartnerMunicipal government of Hengelo. Joint partner in property acquisitions (such as 't Swafert) and neighborhood development initiatives. Municipality owns land while Welbions owns buildings.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Woonzorg Nederland: National Dutch housing corporation focused on housing for seniors and care-dependent residents. Comparable in regulated social housing model and relevant to Welbions' growing care housing pipeline (e.g., Sloetsweg).
• Domijn: Housing corporation serving Twente municipalities including Enschede. Bouwstroom Oost core partner with Welbions, offering directly comparable social and mid-range rental housing in the same broader region.
• De Woonplaats: Regional Dutch housing corporation operating in the Twente/Achterhoek area. Direct peer given the Bouwstroom Oost partnership with Welbions and overlapping social housing portfolio model and regional footprint.
• Viverion: Housing corporation operating in East Netherlands. Bouwstroom Oost core partner with Welbions, sharing the same woningcorporatie regulatory framework and affordable housing mandate.
• Vechtdal Wonen: Housing corporation active in the Vechtdal region of Overijssel. Bouwstroom Oost partner of Welbions, comparable in size, regulatory status, and focus on affordable rental housing in East Netherlands.

Broad incumbents

• Eigen Haard: Amsterdam-based housing corporation with a large rental portfolio. Comparable woningcorporatie model and tenant services, but serving a major metropolitan area rather than Welbions' regional Twente focus.
• Woonbron: Major housing corporation serving the greater Rotterdam area. Comparable in operating model (regulated social and free-sector rentals, tenant portals, new build) but with a much larger and more urban portfolio than Welbions.
• Bouwinvest: Dutch institutional investor in residential real estate, including the Bouwinvest Dutch Residential Fund. Adjacent rather than directly competitive, but operates in the same Dutch rental housing space with a market-driven rather than regulated social housing model.
• Portaal: Large Dutch housing corporation active in multiple regions including Utrecht and Leiden. Comparable regulated social housing provider with broader geographic reach than Welbions.
• Ymere: One of the largest Dutch housing corporations, operating across the Randstad. Comparable business model (woningcorporatie providing social and mid-market rentals), but broader geographic and portfolio scope than Welbions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Welbions
• Facebookfacebook.com/Welbions
• Instagraminstagram.com/welbions
• Xx.com/welbions
• LinkedInlinkedin.com/company/welbions

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welbions