Corona Vitrified

What Corona Vitrified does

Corona Vitrified, as represented in the source material under the operating name Ogawa (天津刘洋大数据处理有限公司智能健康科技股份有限公司, listed on the Shenzhen Stock Exchange as 002614.SZ), is a vertically integrated Chinese manufacturer of massage chairs, massage appliances, and health environment products. The company operates eight production bases across Xiamen, Zhangzhou, and Shenzhen, with combined annual capacity of 700,000 massage chairs, over 17 million massage small appliances, and approximately 6 million health environment products. Its product portfolio spans premium massage chairs under COZZIA and Ogawa, massage sofas under FUJI, massage cushions and seat cushions under FUJIMEDIC and MEDISANA, innovative health technology products under IHOCO, youth-oriented home wellness products under EASEWELL (founded 2017), and other brands (ETRO, SHUSIJIA).

Underlying technology includes 4D warm-sense massage mechanisms with heated massage heads, PPG/GSR physiological sensors detecting nine body parameters for fatigue analysis, AI-driven personalization algorithms accessed through a Health Cloud Butler, voice control integration, and smart body-mapping with up to 24 sensors. Flagship products include the MasterDrive AI massage chair and the 2022-launched AI Massage Robot positioned as a 5G-era health device. The company holds ISO 9001, ISO 13485, and ISO 14001 certifications, plus China Patent Awards, and operates an in-house brand plus OEM/ODM production for Honeywell, Philips, and Haier.

The business model combines four revenue streams: branded hardware sales (massage chairs and small appliances), brand licensing and franchise royalties across 800+ retail locations, B2B corporate sales for gifting and workplace wellness, and OEM/ODM contract manufacturing. Go-to-market mixes direct retail counters, Tmall and JD.com flagship e-commerce stores, a corporate sales team, a franchise recruitment program for malls and 4S dealerships, and regional subsidiaries across Hong Kong, Taiwan, Malaysia, the Philippines, Singapore, and Vietnam. Customer segments include individual middle-to-upper-income home consumers as the primary base, corporate B2B buyers, and global brand partners. The company reports 14 consecutive years as China's leading massage appliance exporter and 21 years of focused 'smart health products plus services' operating history.

Name

Corona Vitrified

Legal name

天津刘洋大数据处理有限公司智能健康科技股份有限公司

Website

https://coronavitrified.com

Company type

Public

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Short description

Corona Vitrified (operating as Ogawa, 002614.SZ) is a publicly listed Chinese manufacturer of massage chairs, massage appliances, and health environment products, operating eight production bases and serving consumers across Asia plus OEM partners including Honeywell, Philips, and Haier.

Ownership category

akta.pro rank

Headquarters

HQ city

Morbi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Massage Chair Sales: Sale of premium massage chairs under Ogawa, Cozzia, and other brands. Primary revenue driver with retail and B2B commercial sales channels.
2. Professional Massage Equipment: Production and sale of professional massage small appliances including back massagers, foot bath products, neck massagers, and body toning devices. Manufacturing capacity over 17 million units annually across 8 production bases.
3. Health Environment Products: Health environment products including humidifiers and air treatment devices. Supplied to Honeywell, Philips, Haier as OEM/ODM partner.
4. Brand Licensing and Franchise: Revenue from brand licensing to franchisees and agents across 800+ retail locations. Franchise fee and ongoing royalties from distribution network.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Corona Vitrified (天津刘洋大数据处理有限公司) is a Chinese manufacturer and seller of massage chairs, massage sofas, massage cushions, health environment products (humidifiers), and health monitoring devices. The company sells products under multiple sub-brands (COZZIA, FUJI, IHOCO, EASEWELL, FUJIMEDIC, MEDISANA) through retail stores, e-commerce, B2B corporate sales, and OEM/ODM partnerships with global brands such as Honeywell, Philips, and Haier.

Product overview

Corona Vitrified (天津刘洋大数据处理有限公司) is a professional massage and health technology company offering a comprehensive portfolio of massage chairs, massage cushions, massage sofas, health environment products (humidifiers), and health monitoring devices. The product portfolio is organized under multiple sub-brands: COZZIA (premium massage therapy chairs), FUJI (massage sofas), IHOCO (health technology collection), EASEWELL (youth-oriented massage home products), FUJIMEDIC (massage cushions), and MEDISANA (health monitoring). Core products include MasterDrive御手温感大师椅AI massage chairs with AI capabilities, Cozzia Qi massage therapy chairs with smart detection, MC825 massage seat cushions, FUJI massage sofas, and various health monitoring devices. The company operates manufacturing facilities in Xiamen, Zhangzhou, and Shenzhen with annual production capacity of 700,000 massage chairs, 17 million massage small appliances, and 6 million health environment products.

Differentiator

Problem solved

Functional benefit

Brands

• EASEWELL: 国内创新健康家居品牌 - Domestic innovative home healthcare brand focused on massage furniture and home health products

Products and services

• MasterDrive 御手温感大师椅 (MasterDrive Massage Chair) High-end massage chair featuring 4D warm massage mechanism with 50°C heated massage heads, 1.35m L-type massage rails, 22 massage programs, and zero-gravity design.
• MasterDrive 御手温感大师椅 AI (MasterDrive AI Massage Chair) AI-powered massage chair featuring PPG/GSR physiological detection (9 parameters), voice control, personalized massage customization, NIDEC brushless motor technology, 24 precision sensors, smart voice control, and health cloud data.
• Cozzia Qi (CZ-730) Massage therapy chair with 4D Vario Motion technology mimicking human hand massage. Includes pain detection sensors, iPad app control, Bluetooth speakers, LED chromotherapy, and heated massage rollers.
• MC825 智能气囊按摩坐垫 (Smart Airbag Massage Seat Cushion) Portable massage seat cushion with German technology, featuring airbag compression massage, adjustable neck massage heads, intelligent back zone massage, back heating function, and 39dB silent design.
• FUJI 爱沙发 (iSofa Massage Sofa) Massage sofa featuring six massage techniques (kneading, tapping, Swedish, rolling, pressing, tuina), zero-wall and zero-gravity design.
• FUJIMEDIC 按摩靠垫 FM007 (FUJIMEDIC Massage Cushion) Massage cushion with 10 massage heads targeting neck, shoulders, and waist, featuring adjustable massage zones and air pressure massage for waist and thighs.
• UHW 加湿器 (Humidifier) Ultrasonic humidifier with micro-fog technology for treating upper and lower respiratory tract conditions, includes inhalation mask attachments.
• BS444 体重分析秤 (Body Analysis Scale) Body composition analyzer measuring weight, body fat, water content, and muscle mass with Bluetooth data transfer and multi-user LCD display.
• 奇步派 (Qibupai Body Sculpting Device) Health body sculpting device for fitness and body shaping purposes.
• AI按摩机器人 (AI Massage Robot) AI-powered massage robot positioned as a 5G-era health technology product with advanced AI capabilities.
• Professional Massage Small Appliances Professional massage small appliances including back massagers, foot bath products, neck massagers, and body toning devices manufactured across 8 production bases with annual capacity over 17 million units.

Quantifiable outcome

• Japan market penetration: massage chair penetration rate of 46% in mature market vs. less than 0.5% domestic penetration, indicating significant growth opportunity

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered moderate and core.

• China Eastern AirlinesmoderateOthers · 1 January 2009Designated massage chair supplier for China Eastern Airlines VIP lounges, providing premium massage seating for first-class and business class lounges.
• China Southern AirlinesmoderateOthers · 1 January 2009Designated massage chair supplier for China Southern Airlines VIP lounges, providing massage chair installations at airport lounges 2009-2014.
• HoneywellcoreOEM/ Whitelabel/ Licensing PartnerOgawa serves as OEM/ODM manufacturing partner producing health environment products for Honeywell, leveraging manufacturing expertise and production capacity.
• PhilipscoreOEM/ Whitelabel/ Licensing PartnerProduces health environment products for Philips as OEM/ODM partner, utilizing Zhangzhou and Xiamen manufacturing bases for global supply.
• HaiercoreOEM/ Whitelabel/ Licensing PartnerOEM production of health environment products for Haier, one of the major Chinese home appliance brands.
• China Healthcare Commerce AssociationcoreStrategic or Co-development PartnerVice Chairman unit of the National Chamber of Commerce for Medicines & Health Products, and Chairman unit of Massage Health Equipment Branch. Shapes industry standards and policy.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Casada: German maker of massage chairs and wellness devices. Comparable European-region specialist competing in the same premium massage-chair export and OEM/ODM space.
• Human Touch: US-based premium massage-chair and wellness-furniture brand. Comparable North American specialist competitor with overlapping premium positioning and franchise/retail distribution.
• HoMedics: US-based consumer health and wellness products company with a broad massage-chair, massager and personal-care portfolio. Comparable mid-market consumer-wellness competitor, particularly in export markets.
• Daito-THK / Family Inada: Japanese specialist manufacturer of premium massage chairs, including the Family Inada brand. Directly comparable on engineering-driven premium massage chairs targeting the same Asia retail and export channels.
• Bodyfriend: Korean premium massage-chair maker emphasizing medical/wellness positioning and AI/IoT features. Closest analog to the subject company's AI MasterDrive line and shares the OEM-to-OBM brand-building trajectory.
• Breo: Chinese-headquartered scalp/eye massager and wellness products brand. Comparable as a domestic Chinese wellness-device peer targeting similar consumer demographics and retail channels.
• OSIM: Singapore-headquartered global premium massage-chair and wellness brand. Directly competes with Ogawa across Asia retail and exports, with comparable premium positioning and franchise/store rollouts.
• Fuji Medical: Japanese maker of massage chairs and medical/rehabilitation equipment. Comparable as a specialist Asian massage-equipment manufacturer with overlapping OEM and consumer product lines.

Broad incumbents

• Panasonic (Real Pro massage chairs): Diversified Japanese electronics incumbent that markets high-end Real Pro massage chairs alongside its core appliance business. A broad incumbent competitor that competes in premium massage-chair retail but does not specialize in the category.
• Sharp (Sharp Health & Beauty): Japanese electronics incumbent with consumer health and air-treatment products (including Plasmacluster air purifiers). Comparable as a broad incumbent that could partner with or compete against the subject company in humidifier/air-treatment OEM/ODM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/coronaind
• Facebookfacebook.com/CoronaIND
• LinkedInlinkedin.com/company/coronavitrifiedindia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corona Vitrified