What Taf Coffee does

Taf Coffee is a privately held Greek specialty coffee roaster and retailer headquartered at a roastery in Agios Stefanos, Attica (23rd km of the Athens–Lamia national road), with a flagship coffee shop at Emmanouil Benaki 7 in central Athens. Founded by Yiannis Taloumis, the company operates under the legal entity I.Taloumis & Co and runs what is described as the first CQI-certified quality control laboratory in Europe (Mocca), co-located with an SCA Premier Training Campus featuring three specialized rooms (Sidra, Typica, Mocca). Taf sources green coffee directly from farms worldwide through an annual farm-visit program and operates across multiple brand lines, including the premium Taloumis Family Limited Reserve (auction and micro-lot coffees), Single Estate origins, proprietary Espresso and Filter Blends (Competition, Sustainability, Decaffeinated variants), traditional and Gourmet Greek coffee, Cultivos capsules, ready-to-drink Cold Brew, the Danesi Caffè Italian sub-brand, and Suki Tea specialty tea.

The company's revenue model combines transactional product sales with recurring B2B services and educational services. Direct-to-consumer e-commerce via cafetaf.gr (Greek and English, free shipping over €49 within Greece, 15% promotional pricing) and the Athens flagship café serve consumer and enthusiast segments. B2B supply to HO.RE.CA establishments (hotels, restaurants, cafes), bespoke concept businesses, and workspaces bundles coffee supply, equipment recommendation, SCA-certified training, and ongoing support — a recurring-revenue configuration that creates moderate customer lock-in. The TAF POINT franchise espresso-bar model and the CULTIVOS COFFEE fifth-generation shop concept represent the company's franchise/licensing revenue path, while the SCA Premier Training Campus generates professional services revenue from Foundation through Professional-level barista certification. Equipment distribution spans La Marzocco, Rancilio, Synesso, Moccamaster, Comandante, Fellow, Pinecone, Eureka, and the Nucleus Link home roaster, with pricing ranging from approximately €4 (capsule packs) to over €24,000 (La Marzocco Strada AV 3-group professional) and premium auction-lot coffees exceeding €600/kg.

Taf's market positioning is built on direct-relationship sourcing, credentialed quality infrastructure (the CQI-certified Mocca lab, SCA Premier Training Campus), and founder-driven brand authority — Yiannis Taloumis received the SCA Coffee Excellence Innovation award in 2011 and the Lifetime Achievement Award in 2014, and the flagship shop was named among Europe's 100 Best Coffee Shops in 2026. Competitive participation spans national and international coffee competitions since 2010 (WOC Brussels, WOC Dubai) and major Greek industry events (HORECA, Panathenea Festival, Athens Gastronomic Forum, FOOD & DRINKS by Detrop). The customer base is hybrid across HO.RE.CA, workspaces, home baristas, and coffee professionals, with no disclosed revenue concentration in a single named enterprise customer.

Name

Taf Coffee

Legal name

I.Taloumis & Co

Website

https://cafetaf.gr

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Taf Coffee is a privately held Greek specialty coffee roaster and retailer founded by Yiannis Taloumis, operating a roastery in Agios Stefanos, an SCA Premier Training Campus with Europe's first CQI-certified lab, and a flagship Athens shop. It serves HO.RE.CA, home barista, and franchise customers via DTC e-commerce, B2B supply, and the CULTIVOS and TAF POINT franchise concepts.

Ownership category

akta.pro rank

Product category

Specialty Coffee

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Coffee, Espresso & Tea Appliances Retail (CRACADAC), Ready-to-Drink (RTD) Coffee (CRADAHAF), Espresso Bars & Coffee Bars (THAFADAD), RTD Coffee Production (Non-Dairy/Non-Alcoholic) (AFAFABAE)

Keywords

• Specialty coffee roasting
• Espresso equipment retail
• Coffee education training
• Coffee franchise concepts
• B2B coffee solutions

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Specialty Coffee Sales: Sale of roasted specialty coffee beans across multiple categories: Taloumis Family Limited Reserve (premium/special auction lots), Single Estate (individual farm coffees), Blends (Espresso Blends, Filter Blends, Sustainability Blends, Competition Blends, Decaffeinated), Greek Coffee (Gourmet, Traditional medium/dark roast), Danesi Caffè (Italian brand partnership), Capsules (Cultivos), Cold Brew (ready-to-drink). Also includes tea products from Suki Tea.
2. Equipment and Accessories: Sale of coffee machines (home and professional espresso machines from La Marzocco, Rancilio, Synesso, Moccamaster), coffee grinders (home manual/electric from Comandante, Fellow, Pinecone, Rancilio; professional from Eureka), roasters (Nucleus Link home roaster), barista accessories (slow bar, to-go, barista tools), and merchandise (cups, t-shirts, bags, coffee books).
3. Coffee Education and Training: SCA certification courses (Barista Skills Foundation, Intermediate, Professional), specialized training (WBC Preparation, Triangulation, Sensory & Cupping Skills), personal educational sessions, and management training for coffee business startup and operations.
4. B2B Partnerships: Comprehensive coffee solutions for HO.RE.CA sector (hotels, restaurants, cafes), bespoke projects with concept businesses, workspace coffee solutions, TAF POINT franchise model, and CULTIVOS COFFEE fifth-generation coffee shop partnerships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Taf Coffee is a specialty coffee roaster that roasts and distributes single-origin, blended, and limited-reserve coffee beans through its own e-commerce platform, flagship retail shop in Athens, and B2B partnerships across the HO.RE.CA sector. Beyond roasted coffee, the company distributes espresso machines, grinders, barista accessories, tea, ready-to-drink beverages, and merchandise, while offering SCA-certified barista training, workspace solutions, and franchiseable coffee shop concepts (TAF POINT and Cultivos Coffee).

Product overview

Taf Coffee is a specialty coffee roaster and retailer operating through an e-commerce platform and physical coffee shops. The core product portfolio centers on premium specialty coffees organized into three main collections: Taloumis Family Limited Reserve (rare auction and micro-farm coffees), Single Estate (single-origin from specific farms), and proprietary Blends (Espresso Blends and Filter Blends including Competition, Sustainability, and Decaffeinated variants). The company also carries the Danesi Caffè Italian sub-brand, traditional Greek coffees, Cultivos capsules, and ready-to-drink Cold Brew. Supporting offerings include Suki Tea products, professional barista accessories (Slow Bar equipment, tampers, scales), and branded merchandise. Equipment sales encompass espresso machines (La Marzocco, Rancilio, Synesso) and coffee grinders (Comandante, Fellow, Pinecone, Rancilio, Eureka) for home and professional use, plus the Nucleus Link home roaster. Service offerings include the Cultivos fifth-generation coffee shop concept, TAF POINT franchiseable espresso bars, HO.RE.CA B2B solutions, and a Coffee Education Center offering SCA-certified barista training programs. The company operates on a Direct Relationship model, visiting partner farms annually to ensure quality and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Taloumis Family Limited Reserve: Premium coffee series featuring auction-acquired and rare micro-lot coffees sourced through the Taf Direct Relationship Program, inspired by Yiannis Taloumis's passion for specialty coffee.
• Cultivos Coffee
• Danesi Caffè

Products and services

• Taloumis Family Limited Reserve Premium limited reserve coffee collection featuring rare beans sourced through auctions or from micro-farms via Taf's direct relationship program; showcases exceptional sensory profiles for the premium specialty market.
• Single Estate Coffee Single-origin coffees sourced from specific farms and individual producers, with flavor profiles tied to defined geographical origins and produced under Taf's quality, social responsibility, and environmental values.
• Taf Espresso Blends Espresso blend collection optimized for balanced flavor and consistency across espresso extractions, with sub-categories including Competition, Sustainability, and Decaffeinated blends.
• Taf Filter Blends Blends specifically engineered for filter brewing methods, including Premium Estate, Steeped Coffee Mediterranean Blend, and Decaffeinated variants.
• Danesi Caffè Italian specialty coffee brand since 1905, distributed by Taf Coffee in Greece; offers espresso blends, single origin, and capsule products emphasizing sustainability and tradition.
• Greek Coffee (Traditional and Gourmet) Traditional Greek coffee including Gourmet Ibrik and standard roasts (Xanthos medium and Skouros dark), representing the cultural ritual of Greek coffee preparation.
• Cultivos Coffee Capsules Convenient coffee capsules delivering premium specialty coffee including Cultivos Blend and Single Estate Guatemala varieties.
• Taf Cold Brew Ready-to-drink cold brew coffee with natural extraction highlighting clean and smooth coffee flavor; no sugar, no preservatives, vegan and dairy-free.
• Suki Tea Collection Premium tea range from Suki Tea including loose leaf teas, pyramid bag teas, and matcha products sourced ethically from a B Corporation certified company.
• Barista Accessories Professional barista tools including precision scales, tampers, milk pitchers, thermometers, cleaning tools, and specialized accessories for optimal coffee extraction.
• Slow Bar Equipment Manual brewing equipment for slow coffee preparation including Hario V60 pour-over devices, filters, Jasmine cups and servers, and precision brewing tools.
• To Go Accessories Portable coffee accessories including travel tumblers, thermos bottles, and eco-friendly cups for enjoying coffee on the move.
• Taf Merchandise Brand merchandise including Taf ceramic cups, espresso cups, cappuccino cups, t-shirts, tote bags, and specialty coffee books such as Coffee Routes by Yiannis Taloumis.
• La Marzocco Espresso Machines Premium Italian espresso machines including Linea Micra, Mini Linea R, GS3, Linea Classic AV S, Linea PB AV, and Strada AV models distributed for home and professional use.
• Rancilio Espresso Machines Italian espresso machines including Miss Silvia, Silvia Pro, Classe 7 USB, and Invicta SB models available in home and professional configurations.
• Synesso Espresso Machines High-end Synesso espresso machines including the ES1 for home use and S series professional models known for cutting-edge technology and sophisticated design.
• Moccamaster Filter Coffee Machines Premium filter coffee makers including the KBGT 741 model, designed for optimal brewing temperatures and consistent extraction.
• Comandante Manual Coffee Grinders Premium hand grinders including the C40 Nitro Blade series in multiple color variants, known for precision grinding for specialty coffee.
• Fellow Electric Coffee Grinders Electric grinders including the Fellow Ode for home use, featuring precision engineering for consistent particle size.
• Eureka Professional Coffee Grinders Professional-grade Eureka grinders including Atom Excellence 65 and 75 models for commercial and high-volume use.
• Pinecone Coffee Grinders Pinecone hand grinders offering quality grinding for home coffee preparation.
• Rancilio Coffee Grinders Electric grinders including Rocky, Rocky SD, and Stile models for home use, providing consistent grinding performance.
• Nucleus Link Home Roaster LINK by Nucleus home coffee roaster for roasting small batches with precision and ease, enabling home roasters to create custom roast profiles.
• Coffee Education Center (SCA Premier Training Campus) Educational facility offering SCA certification programs (Barista Skills Foundation, Intermediate, Professional), specialized training (WBC Preparation, Triangulation, Sensory & Cupping), workflow seminars, latte art, and brewing courses, in three SCA-certified training rooms.
• HO.RE.CA B2B Coffee Solutions Complete coffee solutions for hotels, restaurants, cafes, and professional spaces including coffee supply, specialized training, and ongoing support.
• TAF POINT Espresso Bar (Franchise Concept) Franchiseable espresso bar concept designed for seamless integration into existing businesses, providing a complete coffee destination with TAF brand quality standards.
• Cultivos Coffee Shop Concept (Fifth-Generation Franchise) Fifth-generation coffee shop franchise concept featuring handcrafted coffees from sustainable farms, Modbar technology, and Nordic-inspired atmospherics with wood and metal elements.

Quantifiable outcome

• First CQI-certified lab in Europe
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• Danesi CaffècoreStrategic or Co-development PartnerTaf Coffee serves as the distributor for Danesi Caffè, an Italian coffee brand established since 1905. Danesi represents authentic Italian coffee tradition with over 120 years of experience, combining tradition with innovation. The partnership brings Italian espresso expertise to Taf's specialty coffee portfolio, with emphasis on sustainability practices including electric vehicle deliveries, recyclable packaging, and support for sustainable agriculture.
• Suki TeacoreStrategic or Co-development PartnerSuki Tea is a B corporation certified tea company founded in 2005 in Belfast by Annie Rooney and Oscar Woolley. They prioritize ethical sourcing ensuring fair and sustainable practices for tea producers and communities. Suki Tea products are distributed through Taf Coffee, bringing premium loose leaf teas, pyramid bag teas, and tea accessories to the Greek market.
• Specialty Coffee Association (SCA)coreStrategic or Co-development PartnerTaf Coffee operates an SCA Premier Training Campus with three rooms (Sidra, Typica, Mocca). The Mocca room is the first CQI-certified lab in Europe. Taf offers SCA certification courses from Foundation through Professional levels, positioning itself as a premier coffee education provider in the region.
• Coffee Quality Institute (CQI)coreStrategic or Co-development PartnerTaf's Mocca room is the first CQI-certified quality control lab in Europe, demonstrating commitment to rigorous coffee quality standards and professional certification.
• La MarzoccomajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes La Marzocco espresso machines, including home models (Linea Micra, Mini Linea R, GS3 AV/MP, Linea Mini R) and professional models (Linea Classic AV S, Linea PB AV, Strada AV). La Marzocco is a leading Italian espresso machine manufacturer known for quality and consistency.
• RanciliomajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Rancilio espresso machines including home models (Miss Silvia, Silvia Pro) and professional models (Classe 7 USB, Invicta SB, Modbar Espresso/Steam).
• SynessomajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Synesso professional espresso machines including home model ES1 and professional models S (2 and 3 groups).
• MoccamastermajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Moccamaster filter coffee machines for home use (KBGT 741 model).
• ComandantemajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Comandante manual coffee grinders including C40 Grinder with Nitro Blade technology in various colors.
• FellowmajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Fellow home coffee grinders including the Ode model.
• EurekamajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Eureka professional coffee grinders including Atom Excellence 65 and 75 models.
• PineconeminorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Pinecone home coffee grinders including the Pinion model.
• Rancilio GrindersmajorChannel Partner/ Reseller/ DistributorTaf Coffee distributes Rancilio home and professional coffee grinders including Rocky, Rocky SD, and Stile models.
• NucleusminorChannel Partner/ Reseller/ DistributorTaf Coffee distributes the Nucleus Link home coffee roaster, enabling customers to roast small batches of coffee with precision and ease.
• Anastasiou BreweryminorStrategic or Co-development PartnerCollaboration on specialty beverages including the 'Avyssynia' (Abyssinia) beer launch, combining coffee expertise with craft brewing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Estate Coffee Roasters: Greek specialty roaster serving HO.RE.CA and home consumers in Greece. Direct competitor in the same regional channel set, with overlapping single-origin and espresso blend portfolios.
• Tailor Made Coffee: Greek specialty coffee roaster. Operates in the same Athens/Greek HO.RE.CA and DTC channels as Taf and competes head-to-head for cafe, hotel, and restaurant accounts in the local market.

Direct peers

• Blue Bottle Coffee: Specialty coffee roaster and cafe operator with strong direct-sourcing narrative and cafe-led brand. Closely mirrors Taf's roastery-plus-cafe premium positioning and willingness to invest in equipment and training ecosystems.
• Counter Culture Coffee: US specialty roaster with deep sustainability and education focus, including a training center and producer-relationship programs. Functionally analogous to Taf's direct-trade sourcing combined with SCA-grade coffee education.
• Intelligentsia Coffee: Pioneering third-wave specialty roaster known for direct-trade sourcing and barista training programs. Comparable to Taf in its commitment to producer relationships, education, and premium pricing discipline.
• % Arabica: Japan-origin global specialty coffee roastery and cafe chain. Directly comparable to Taf in combining premium single-origin roasting with a flagship-cafe-driven retail model and tight producer relationships.
• Stumptown Coffee Roasters: Specialty roaster with direct-trade sourcing, multi-channel distribution (DTC, wholesale, cafes), and equipment/brand partnerships. Closely matches Taf's vertically integrated specialty model.
• Square Mile Coffee Roasters: UK-based specialty roaster with strong direct-producer relationships, premium pricing, and education/training programs. Comparable to Taf in scale, founder-led identity, and multi-channel specialty positioning.

Others

• La Marzocco: Premium Italian espresso machine manufacturer that Taf distributes in Greece. Comparable as an ecosystem counterpart — both are premium, craft-driven, education-and-experience-led specialty coffee brands serving HO.RE.CA.
• SCA (Specialty Coffee Association): Global specialty coffee industry body that certifies training campuses and credentials. Taf is an SCA Premier Training Campus partner and the first CQI-certified lab in Europe, making SCA a closely coupled ecosystem peer and standards authority.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taf Coffee