Koh - I - Noor

What Koh - I - Noor does

Koh-I-Noor is an Italian for-profit manufacturer and supplier operating in the personal care and bathroom furnishings categories. According to the available firmographic data, the company's product portfolio spans bathroom furniture, toothbrushes, and hairbrushes, positioning it as a niche producer across adjacent consumer goods segments rather than a specialist in any single category. The company is headquartered in Tradate, Italy, and operates a small workforce of 11-50 employees, consistent with a boutique or SME-scale manufacturer.

The business was founded in 1930, giving it nearly a century of operating history in the Italian consumer goods market; however, no corporate history timeline, ownership structure, parent-subsidiary relationships, or founder details are documented in the available sources. The company remains private, with no IPO status or disclosed funding rounds. Core technology, proprietary features, distribution channels, marketing channels, and pricing models are all marked as 'No information available' or empty in the source data, indicating a significant evidentiary gap for deeper technical or commercial analysis.

Revenue mechanics, customer segments, named accounts, geographic markets served, certifications, patents, and partnership ecosystem are likewise undocumented. The only accessible primary-source content is a website loader/verification page that did not expose substantive corporate data. As a result, the company's business model — whether it sells B2B to retailers, direct-to-consumer, or through distributors, and how it prices or differentiates — cannot be confirmed from the current evidence base.

Name

Koh - I - Noor

Website

https://koh-i-noor.it

Company type

Private

Founded year

1930

Headcount range

11–50 employees

Short description

Koh-I-Noor is an Italian manufacturer of bathroom furniture, toothbrushes, and hairbrushes. Founded in 1930 and headquartered in Tradate, Italy, the private company operates with 11-50 employees serving consumer personal care and home furnishing markets.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

akta.pro secondary industry

Brooms, Brushes & Dustpans (CRAJAIAA)

Keywords

• Bathroom furniture
• Personal care products
• Toothbrushes
• Hairbrushes
• Bathroom accessories

Headquarters

HQ city

Tradate

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel

Core offering

Koh-I-Noor manufactures and supplies bathroom furniture, toothbrushes, and hairbrushes. The company operates as a producer of physical personal care and household products from its base in Tradate, Italy, serving consumer needs in bathroom and grooming categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Bathroom Furniture Physical bathroom furniture products manufactured and supplied by Koh-I-Noor for consumer household use.
• Toothbrushes Personal hygiene toothbrushes manufactured and supplied by Koh-I-Noor for everyday consumer use.
• Hairbrushes Grooming hairbrushes manufactured and supplied by Koh-I-Noor for personal consumer use.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Broad incumbents

• Geberit: European market leader in sanitary products and bathroom installations. Comparable to Koh-I-Noor's bathroom furniture business; serves overlapping European B2B and project-customer segments, but with much broader product depth and scale.
• Henkel: German multinational operating in laundry, home care, and beauty/personal care. Comparable to Koh-I-Noor via Henkel's personal care business including hair care and oral care adjacencies; both have strong European manufacturing footprints.
• Church & Dwight: US-based CPG company owning oral care brands (including Arm & Hammer dental and battery toothbrush lines) and personal care products. Comparable to Koh-I-Noor in toothbrush and personal care categories, but operates at much larger scale across broader CPG portfolio.
• Colgate-Palmolive: Global consumer goods giant that owns Colgate and other oral care brands including toothbrushes. Highly comparable because Koh-I-Noor manufactures toothbrushes, putting both companies in the same personal hygiene product category, though Colgate-Palmolive operates at vastly greater scale across a broader portfolio.
• Johnson & Johnson Consumer Health: Diversified healthcare and consumer company with significant personal care exposure (oral care, hair care, beauty). Comparable to Koh-I-Noor's toothbrush and hairbrush lines through overlap in personal care end-markets and global retail distribution.
• Procter & Gamble: Multinational CPG company and owner of the Oral-B toothbrush brand as well as personal care lines. Directly comparable to Koh-I-Noor's toothbrush manufacturing business; competes in the same end-customer channels (mass retail, drugstores) but with much broader portfolio and scale.

Direct peers

• Duravit: German manufacturer of designer bathroom furniture, sanitary ceramics, and wellness products. Highly comparable to Koh-I-Noor's bathroom furniture offering; both serve mid- to premium European bathroom channels and emphasize design-driven positioning.
• Roca (Roca Sanitario): Spanish-headquartered global manufacturer of bathroom products including bathroom furniture, sanitary ware, and accessories. A direct comparable for Koh-I-Noor's bathroom furniture line in terms of product category, target customers (retailers, installers, hospitality), and European market presence.

Emerging players

• Tangle Teezer: UK-based designer of innovative detangling hairbrushes with strong direct-to-consumer and salon distribution. Comparable to Koh-I-Noor's hairbrush business; both compete for the same end-consumer in hairbrush category but Tangle Teezer leads on design-led innovation and digital channels.
• Mason Pearson: British heritage manufacturer of premium hairbrushes and grooming tools. A focused comparable to Koh-I-Noor's hairbrush line; both emphasize craftsmanship and brand heritage in the premium hairbrush category, though at much smaller scale than Koh-I-Noor's broader portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/kohinooritalia
• LinkedInlinkedin.com/company/koh-i-noor-arredo-bagno

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koh - I - Noor