Seoul Sausage Company

What Seoul Sausage Company does

Seoul Sausage Company is a Korean-American specialty food manufacturer founded in 2010 in Los Angeles by brothers Ted Kim and Yong Kim, operating as a privately held, founder-owned business. The company's underlying technology and culinary platform centers on Korean BBQ-marinated pork and chicken sausages, boneless Korean fried chicken (precooked, once-fried, and frozen), and Korean BBQ-marinated raw/frozen ground meats, with an additional all-purpose seasoning product, Korean Magic Dust, developed as an adjacent consumer packaged good. Products are designed for high-volume foodservice use cases — bulk 20 lb cases of precooked/frozen items suited to concession stands, restaurant menus, and grab-and-go retail formats — and for at-home reheating.

The business model is B2B wholesale-led with secondary consumer and CPG revenue streams. Wholesale distribution is executed through a partnership with Sysco for nationwide broadline reach and through direct wholesale agreements with ten or more major US stadiums and entertainment venues including Dodger Stadium, Allegiant Stadium, LA Memorial Coliseum, Crypto.com Arena, Intuit Dome, bMO Stadium (LAFC), Raymond James Stadium, AT&T Stadium, The Ford, and Dignity Health Sports Park. Retail grocery distribution currently runs through Gelson's Markets, Heinen's Markets, and Market of Choice Markets. Direct-to-consumer and event revenues (a retail counter called 'The Window' at the Los Angeles HQ, food festival appearances, catering to Fortune 500 companies, and food-truck operations) have been substantially deprioritized following a 2018 strategic pivot away from retail restaurants toward catering and wholesale. Consumer product revenue comes from Korean Magic Dust sold via Amazon Prime and a branded merch storefront at MerchLabs.shop. Pricing across the wholesale channel is unit/case-based with no publicly disclosed price list.

Seoul Sausage's competitive positioning is built on category specialization in Korean-American fusion, brand credibility stemming from its first-place finish on Food Network's 'The Great Food Truck Race' Season 3 (2012) and second-place finish on the All Stars Season 14, and a hard-to-replicate distribution footprint across marquee US venues. The company is reported to have 11-50 employees, is headquartered at 1263 W 2nd St, Los Angeles, CA 90026, and shows no evidence of institutional investment, M&A activity, or patent activity in the supplied data.

Name

Seoul Sausage Company

Legal name

Seoul Sausage Company

Website

https://seoulsausage.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Seoul Sausage Company is a Korean-American specialty food manufacturer founded by brothers Ted Kim and Yong Kim in Los Angeles, wholesaling Korean BBQ sausages, Korean fried chicken, and ground meats to stadiums, venues, restaurants, and grocery chains nationwide via Sysco.

Ownership category

akta.pro rank

Product category

Food Manufacturing and Wholesale Distribution

NAICS

Meat and Meat Product Merchant Wholesalers (42447), Animal (except Poultry) Slaughtering (311611)

SIC

Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Food And Kindred Products (2000)

akta.pro primary industry

Sausage Manufacturing (Fresh, Cooked, Fermented, Emulsified) (AFANAEAC)

akta.pro secondary industries

Specialty & Regional Processed Meats (Ethnic/Traditional Sausages, Regional Cures) (AFANAEAK), Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC), Hot Dogs, Frankfurters & Bologna (Emulsified/Comminuted Meats) (AFANAEAG)

Keywords

• Korean BBQ sausages
• Wholesale food distribution
• Korean fried chicken
• Marinated ground meats
• Korean fusion products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale B2B Product Sales: Wholesale distribution of sausages, Korean fried chicken, and BBQ ground meats to venues, stadiums, restaurants, and retail grocery markets nationwide. Products sold in bulk (e.g., 20 lb cases) through Sysco and direct wholesale agreements.
2. Direct-to-Consumer Retail: The Window — a retail counter at Seoul Sausage HQ in Los Angeles — sells food directly to walk-in customers for dine-in/takeout. Delivery orders fulfilled via DoorDash, UberEats, and Postmates.
3. E-commerce / Consumer Packaged Goods: Consumer products like Korean Magic Dust sold via Amazon Prime and direct website links. Merchandise (apparel) sold through MerchLabs.shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Seoul Sausage Company manufactures and wholesales Korean-American fusion food products, including Korean BBQ sausages (Kalbi Pork, Sweet & Spicy Chicken), boneless Korean fried chicken, and marinated Korean BBQ ground meats (Bulgogi, KBBQ spicy pork), sold in 20 lb cases to stadiums, venues, restaurants, and grocery chains nationwide. The company also sells consumer packaged goods like Korean Magic Dust seasoning via Amazon, and runs a direct-to-consumer pickup and delivery retail operation out of its Los Angeles headquarters.

Product overview

Seoul Sausage Company is a Korean-American food company founded by brothers Ted Kim and Yong Kim, specializing in bold Korean-American flavors. The company operates a dual business model: B2B wholesale distribution of signature sausages (Kalbi Pork Sausage, Sweet & Spicy Chicken Sausage), Korean Fried Chicken, and Korean BBQ Ground Meats to stadiums, venues, restaurants, and retail markets nationwide; and direct-to-consumer retail products including the Korean Magic Dust seasoning. The product portfolio centers on Korean-American fusion comfort foods, with wholesale products available through Sysco and retail items sold via Amazon and their website. The company also maintains a recipe ecosystem showcasing dishes made with their products.

Differentiator

Problem solved

Functional benefit

Brands

• Korean Magic Dust: Seasoning blend created during the pandemic to make home cooking easier, now available for retail sale.

Products and services

• Kalbi Pork Sausage Savory, soy, garlic Korean BBQ marinated sausage sold in 20 lb cases with 4 links per pound, targeting the B2B wholesale market including stadiums, venues, restaurants, and food service operators.
• Sweet & Spicy Chicken Sausage Gochujang-infused chicken sausage featuring Korean spicy flavors, sold wholesale to venues, restaurants, and food service operators.
• Korean Fried Chicken Best-selling boneless Korean Fried Chicken, precooked and once-fried and frozen, available in 20 lb cases through Sysco and direct wholesale to stadiums and restaurants.
• Korean BBQ Ground Meats Marinated Korean BBQ ground meats in raw/frozen format, available in Bulgogi pork and KBBQ spicy pork flavors for wholesale distribution to food service operators.
• Korean Magic Dust Seasoning All-purpose seasoning blend created during the COVID-19 pandemic to make home cooking easier, sold via Amazon Prime and used in the Seoul Sausage kitchen for consumer packaged goods purchase.
• Wholesale Distribution Services B2B wholesale distribution of Korean-American food products (sausages, Korean fried chicken, ground meats) to venues, stadiums, restaurants, and retail markets nationwide via Sysco and direct wholesale agreements.
• Direct Pickup and Delivery (The Window) Direct-to-consumer retail counter called 'The Window' at Seoul Sausage HQ in Los Angeles, selling prepared food for dine-in/takeout, with delivery orders fulfilled via DoorDash, UberEats, and Postmates, and pickup ordering via Square site (currently listed as closed for walk-in).

Quantifiable outcome

• Featured at 10+ major stadiums and venues nationwide
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered flagship and core.

• Dodger StadiumflagshipGTM or Marketing PartnerSeoul Sausage's Korean Fried Chicken is featured at Dodger Stadium, one of the most iconic MLB venues in the US.
• Allegiant StadiumcoreGTM or Marketing PartnerSeoul Sausage products are featured at Allegiant Stadium in Las Vegas.
• LA Memorial ColiseumcoreGTM or Marketing PartnerSeoul Sausage products are featured at the historic LA Memorial Coliseum.
• Crypto.com ArenacoreGTM or Marketing PartnerSeoul Sausage is now serving products at Crypto.com Arena in Los Angeles.
• Intuit DomecoreGTM or Marketing PartnerSeoul Sausage is now serving products at Intuit Dome.
• bMO Stadium (LAFC)coreGTM or Marketing PartnerSeoul Sausage products are featured at bMO Stadium for LA Football Club matches.
• Dignity Health Sports ParkcoreGTM or Marketing PartnerSeoul Sausage has become an integral part of Dignity Health Sports Park operations, serving products at the stadium. Chef Matthew L. provided a testimonial praising the partnership.
• Raymond James StadiumcoreGTM or Marketing PartnerSeoul Sausage products are featured at Raymond James Stadium in Tampa, Florida.
• AT&T StadiumcoreGTM or Marketing PartnerSeoul Sausage products are featured at AT&T Stadium (Dallas Cowboys) in Arlington, Texas.
• Gelson's MarketscoreChannel Partner/ Reseller/ DistributorSeoul Sausage products are now being sold at Gelson's Markets retail grocery locations.
• Heinen's MarketscoreChannel Partner/ Reseller/ DistributorSeoul Sausage products are now being sold at Heinen's Markets.
• Market of Choice MarketscoreChannel Partner/ Reseller/ DistributorSeoul Sausage products are now being sold at Market of Choice Markets.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bonchon: Korean fried chicken chain with strong US presence operating restaurants and franchising. Comparable to Seoul Sausage in Korean-American flavor positioning and KFC product focus, though concentrated in restaurant operations rather than wholesale.
• Momofuku Goods: David Chang's Asian-American CPG line including chili crunch, noodles, and seasonings sold through DTC and grocery. Comparable as a chef-driven Asian-American flavor brand transitioning from restaurant roots to packaged wholesale and retail.
• Kyochon: Korean fried chicken chain competing in US food service with similar flavor profile and Korean-American positioning. Comparable in KFC product focus and Korean flavor expertise, though concentrated in restaurant operations.

Broad incumbents

• Bibigo: Korean food CPG brand owned by CJ CheilJedang, offering dumplings, mandu, and prepared Korean products in mainstream US grocery. Comparable as a Korean-American packaged food brand with national grocery distribution, though at significantly larger scale.
• Johnsonville: Largest US sausage brand with broad retail and food service distribution. Comparable as a sausage manufacturer competing for the same wholesale and grocery shelf space, though at much larger scale and without Korean flavor specialization.
• Aidells Sausage: Premium specialty sausage brand owned by Tyson Foods, distributed nationally in grocery and food service. Comparable as a premium sausage brand with retail grocery and food service presence similar to Seoul Sausage's distribution mix.

Emerging players

• KPOP Foods: Korean sauce and seasoning CPG brand targeting mainstream US consumers. Comparable to Seoul Sausage's Korean Magic Dust product line as a Korean-flavor DTC/CPG player building brand in US retail.
• Omsom: Asian pantry sauce starter kits brand targeting home cooks seeking bold Asian flavors. Comparable as an emerging Asian-American CPG brand building category presence through DTC and selective retail, intersecting with Seoul Sausage's Korean Magic Dust positioning.

Regional players

• Premio Foods: Italian-style sausage and prepared meats manufacturer with strong Northeast US wholesale and retail presence. Comparable as a specialty sausage manufacturer selling through wholesale distribution to grocery and food service operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/tedwkim
• Xx.com/SeoulSausage

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seoul Sausage Company