SDS Music Factory

Professional Audio / ProAV Distributionsdsmusic.ch

SDS Music Factory AG is a Swiss value-added B2B distributor, founded 1993, that exclusively serves Swiss resellers, AV integrators, and professional rental companies with 27+ international professional audio, video, and AV control brands plus in-house service and certified L-Acoustics training.

Company typePrivate
Founded1993
HeadquartersWinterthur, Switzerland
Headcount11–50
GTM typeB2B
OfferingServices

What SDS Music Factory does

SDS Music Factory AG is a Swiss value-added distributor of professional audio, video, and AV control equipment, operating exclusively on a B2B basis since 1993. The company is headquartered in Winterthur, Switzerland, with a team of approximately 14 employees, and serves three primary customer segments: specialist resellers, AV system integrators, and professional rental companies. Private (B2C) customers are explicitly redirected to Swiss specialist retailers, and all pricing and ordering are gated behind a registered B2B account. The portfolio spans three product categories: ProAV (audio/video/control system integration), Pro Live Sound (sound reinforcement for events, venues, and theater), and Music-DJ-Portable PA (musician and DJ electronics, studio monitors, recording tools).

The company functions as the exclusive Swiss distribution partner for more than 27 international brands, including L-Acoustics, QSC Pro Audio, Q-SYS, HK-Audio, Ecler, Violet Audio, MIPRO, Williams AV, Audix, LEA Professional, Austrian Audio, EVE-Audio, Reloop, Furman, Xilica, Cesva, Kissbox, SPL Tools, PlexusAV, and others. Underlying technology in the distributed portfolio covers professional sound reinforcement, digital mixing matrices, networked audio (AES67, Dante, MADI, AVB/Milan), DSP, hearing support including Auracast, and wireless audio transmission. SDS adds value beyond pure logistics through an in-house service center providing warranty and repair, application engineering and technical sales support, and the SDS EDUTORIUM in Winterthur, which delivers factory-authorized L-Acoustics certified training across a broad curriculum including Soundvision, Drive System, KARA II, K3, L2, and L-ISA immersive sound technology courses.

The business model is hardware distribution with professional services attached. Revenue is generated through B2B product sales to resellers, integrators, and rental companies on quote-based pricing with net 10 payment terms, priced in CHF (with L-Acoustics in EUR) and VAT additional. Distribution operates via a Shopware 6 B2B e-commerce portal and direct account management, with a dedicated sales contact for the Suisse Romandie region. The company markets through Brevo-powered newsletters and brand-specific landing pages, and operates its own proprietary sub-brand, SDS Professional. There is no disclosed parent company, external funding, M&A activity, or revenue figure; ownership appears to be independent, with Stefano Nuñez as Managing Director.

SDS Music Factory firmographics

Firmographics

Name: SDS Music Factory
Legal name: SDS Music Factory AG
Website: https://sdsmusic.ch
Company type: Private
Founded year: 1993
Operating status: Operating
Headcount range: 11–50 employees
Short description: SDS Music Factory AG is a Swiss value-added B2B distributor, founded 1993, that exclusively serves Swiss resellers, AV integrators, and professional rental companies with 27+ international professional audio, video, and AV control brands plus in-house service and certified L-Acoustics training.
Ownership category
akta.pro rank

SDS Music Factory industry classification

Industry

Product category: Professional Audio / ProAV Distribution
SIC: Wholesale-Electronic Parts & Equipment, Nec (5065)
akta.pro primary industry: Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
akta.pro secondary industries: Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Pro Audio & Recording Equipment Retail (MI-adjacent) (CRALAEAC)

Keywords

Professional audio distribution
AV system integration
Live sound reinforcement
DJ equipment distribution
Value-added distribution

Where SDS Music Factory is headquartered

Location

Headquarters

HQ city: Winterthur
HQ country: Switzerland
HQ region: Europe

Offices1 record

Markets served

SDS Music Factory business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

B2B Distribution of Professional Audio/AV Equipment: Value-added distribution of professional audio, video, and control equipment through exclusive Swiss distribution partnerships. Revenue generated through product sales to B2B customers (resellers, AV integrators, professional renters). The company also offers professional services including consulting, engineering, application support, and training.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	B2B pricing through registered account only

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

SDS Music Factory product offering

Product offering

Core offering

SDS Music Factory AG is a Swiss value-added distributor (since 1993) that exclusively serves resellers, AV system integrators, and professional rental companies across three categories: ProAV (audio, video, control system integration), Pro Live Sound (sound reinforcement for events, venues, theater), and Music-DJ-Portable PA (musician and DJ electronics). The portfolio aggregates 27+ international brands including L-Acoustics, QSC, Q-SYS, HK-Audio, Ecler, MIPRO, Williams AV, Audix, Austrian Audio, Violet Audio, Furman, and Cesva. The company is complemented by an in-house service center, application engineering, RMA/repair operations, and certified L-Acoustics training programs at the SDS EDUTORIUM.

Product overview

SDS Music Factory AG is a Swiss value-added distributor (since 1993) operating exclusively B2B for resellers, AV integrators, and professional renters. The company offers three main product categories: (1) ProAV — professional audio-video-control system integration covering speakers, amplifiers, microphones, mixers, DSP, networking, video, and media control for system integrators; (2) Pro Live Sound — professional sound reinforcement for events, venues, and theater; and (3) Music-DJ-Portable PA — musician/DJ electronics, PA systems, studio monitors, DJ equipment, and accessories. The portfolio is organized around distributed brands including QSC Pro Audio, HK-Audio, L-Acoustics, MIPRO, Audix, Reloop, Ecler, Williams AV, QSYS, Austrian Audio, LEA Professional, EVE-Audio, Violet Audio (dMix 128 digital mixer), Cesva, Furman, and others — totaling 25+ brands. Services include L-Acoustics factory-authorized training at the SDS Edutorium in Winterthur, customer support, RMA/repairs, and planning services. The company does not sell direct to consumers.

Differentiator

Problem solved

Functional benefit

Brands

SDS Professional: A sub-brand focusing on professional audio and video solutions.

Products and services

Violet Audio dMix 128 128-channel high-performance digital mixing console/matrix with 32 XLR Mic/Line inputs, 24 XLR line outputs, AES67/MADI networking, optional Dante expansion card, web-based HTML5 control, 8 effect slots, parametric EQ, compressor, limiter, redundant power supplies, and cascading for up to 4 units. Targeted at professional installations, studios, live events, and broadcast environments.
L-Acoustics Professional Sound Systems (Swiss Distribution) Exclusive Swiss distribution of L-Acoustics high-end professional speakers and line array systems, including KARA II, K3, L2 systems and L-ISA immersive audio technology, targeted at concert, touring, and large-venue applications.
QSC Pro Audio Distribution (Swiss Exclusive) Exclusive Swiss distribution of QSC Pro Audio amplification and signal processing solutions, including 99 products in portfolio covering speakers, amplifiers, and processing for professional installations and live sound.
HK-Audio Distribution (Swiss Exclusive) Exclusive Swiss distribution of HK-Audio professional speakers and PA systems, 330 products in portfolio, including column, portable and installation lines for live events and fixed installations.
Q-SYS Distribution (Swiss Exclusive) Exclusive Swiss distribution of the Q-SYS networked audio, video, and control platform ecosystem, with 228 products in portfolio, for AV integrators building unified, software-configurable AV environments.
Ecler Distribution (Swiss Exclusive) Exclusive Swiss distribution of Ecler professional audio installation products, 264 products in portfolio, including AMBIT and ARQIS speakers, MIMO digital audio matrices, Dante-enabled devices, WPNET controllers, and video integration.
MIPRO Wireless Microphone Distribution (Swiss Exclusive) Exclusive Swiss distribution of MIPRO wireless microphone systems and radio technology, with 322 products in portfolio targeting live performance, broadcast, and installed sound applications.
Williams AV Distribution (Swiss Exclusive) Exclusive Swiss distribution of Williams AV hearing support systems and assistive listening technology, with 170 products in portfolio, including Infinium with Auracast Bluetooth broadcast.
Audix Microphones Distribution (Swiss Exclusive) Exclusive Swiss distribution of Audix professional microphones and earphones, with 178 products in portfolio covering instrument, vocal, measurement, and earphone categories.
Reloop DJ Equipment Distribution (Swiss Exclusive) Exclusive Swiss distribution of Reloop DJ equipment including turntables, mixers, controllers, headphones, and accessories, with 117 products in portfolio.
Austrian Audio Distribution (Swiss Exclusive) Exclusive Swiss distribution of Austrian Audio professional headphones, earphones, headsets, and studio microphones (Hi-X series), with 54 products in portfolio for recording and broadcast.
LEA Professional Network Amplifiers (Swiss Exclusive) Exclusive Swiss distribution of LEA Professional network-connected amplifiers with built-in DSP, with 35 products in portfolio for commercial AV installations.
EVE-Audio Studio Monitors (Swiss Exclusive) Exclusive Swiss distribution of EVE-Audio studio monitors for professional audio production, with 29 products in portfolio targeting studio and mastering environments.
Xilica DSP Distribution (Swiss Exclusive) Exclusive Swiss distribution of Xilica audio DSP and matrix processors, 22 products in portfolio, for commercial installations requiring flexible signal routing and processing.
Cesva Sound Measurement Distribution (Swiss Exclusive) Exclusive Swiss distribution of Cesva Class-1 sound level meters, noise dosimeters, limiters/loggers and measurement solutions for noise control, with 30 products in portfolio.
Furman Power Conditioning Distribution (Swiss Exclusive) Exclusive Swiss distribution of Furman power conditioners, sequencers, and UPS systems, 10 products in portfolio, for audio/video power protection in professional installations and rentals.
SDS Professional (Own Brand) SDS Music Factory's proprietary SDS Professional brand of professional audio and video solutions, positioned under the same umbrella for direct distribution and support.
SDS Professional Services Support services including customer service, events, training, seminars, application support, and planning services for Swiss resellers, AV integrators, and rental companies, plus RMA / repair registration and spare-parts requests handled through the sdsmusic.ch services portal.
L-Acoustics Factory-Authorized Training Program (SDS EDUTORIUM) Certified L-Acoustics training courses delivered at SDS EDUTORIUM in Winterthur, including System & Workflow, Soundvision, Drive System, M1-P1 Measurement & Tuning, KARA II, K3, L2, Variable Curvature Line Source, SUB Low Frequencies, Loudspeaker System Calibration, and L-ISA Technology courses.

Companies that use SDS Music Factory

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

SDS Music Factory technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

SDS Music Factory partnerships and signals

Strategic signal

Partnerships

27 partnerships are on record, tiered core and minor.

L-AcousticscoreChannel Partner/ Reseller/ Distributor · 1 January 1993Exclusive Swiss distribution partner for L-Acoustics professional sound reinforcement products including KARA II, K3, L2 systems. SDS operates L-Acoustics certified training programs (EDUTORIUM) in Winterthur.
QSC Pro AudiocoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for QSC Pro Audio amplification and processing solutions.
HK-AudiocoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for HK-Audio professional live sound and installation speakers.
QSYS (QSC)coreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Q-SYS audio, video, and control platform solutions.
EclercoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Ecler professional audio installation products including digital matrices, amplifiers, and speakers.
Violet AudiocoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Violet Audio digital mixing systems and dMix product line.
MIPROcoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for MIPRO wireless microphone systems.
Williams AVcoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Williams AV assistive listening, tour guide, and Auracast systems.
AudixcoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Audix professional microphones and earphones.
LEA ProfessionalcoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for LEA Professional network amplifiers.
ReloopcoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Reloop DJ equipment including headphones, turntables, and controllers.
Austrian AudiocoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Austrian Audio professional headphones, microphones, and earphones.
EVE-AudiocoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for EVE-Audio studio monitors.
FurmancoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Furman power conditioning and protection products.
XilicacoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Xilica audio DSP and matrix processors.
CesvacoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Cesva sound level meters, dosimeters, and noise measurement equipment.
PlexusAVcoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for PlexusAV AV distribution and collaboration solutions.
SPL ToolscoreChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for SPL professional audio tools and processors.
KissboxminorChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Kissbox audio transport and synchronization solutions.
PragmaminorChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Pragma rack solutions and accessories.
GloriousminorChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Glorious DJ furniture and accessories.
NiveominorChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Niveo installation accessories.
Li.LACminorChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Li.LAC cable management solutions.
Phase DJminorChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Phase DJ wireless DJ monitoring system.
PleneominorChannel Partner/ Reseller/ DistributorExclusive Swiss distribution partner for Pleneo audio solutions.
SDS ProfessionalcoreChannel Partner/ Reseller/ DistributorOwn brand/proprietary product line under SDS Professional label.
BrevominorGTM or Marketing PartnerEmail marketing and automation platform used for newsletter distribution and marketing campaigns.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

SDS Music Factory competitors and assessment

Company assessment

Others

Shure Incorporated: Shure is a global manufacturer of microphones, wireless systems, and conferencing audio, with a hybrid direct and distributor sales model. Comparable to SDS Music Factory because Shure is a competing pro-microphone vendor to Audix, MIPRO, and Austrian Audio in the SDS catalog, and its evolving channel mix is a structural signal for the traditional distribution model.
Sennheiser: Sennheiser is a global manufacturer of professional microphones, wireless systems, and pro-audio equipment with a growing direct and partner-channel sales motion. Comparable to SDS Music Factory because Sennheiser represents both a partner brand that SDS distributes and a structural trend (manufacturers pushing more direct distribution) that could compress traditional distributors like SDS.

Broad incumbents

Sweetwater Sound: Sweetwater Sound is the largest US music and pro-audio retailer/distributor, selling instruments, pro audio, recording, and live-sound gear with a heavy pro-AV and integrator focus. Comparable to SDS Music Factory because it shares the multi-brand distribution and value-added services (consulting, technical support) model, though at much greater scale and primarily in North America.
Thomann: Thomann is Europe's largest music and pro-audio retailer/distributor based in Treppendorf, Germany. Comparable to SDS Music Factory because both distribute premium pro-audio brands (speakers, mixers, microphones, DJ gear) and operate B2B plus direct channels, though Thomann is vastly larger and serves all of Europe B2C and B2B.
Bose Professional: Bose Professional is a global manufacturer and direct seller of installed pro-audio systems for commercial, hospitality, and venue applications. Comparable to SDS Music Factory because Bose Professional sits among the installed-pro-audio brands SDS would otherwise distribute, and competes with the QSC, L-Acoustics, and Ecler lines in SDS's portfolio for the same integrator customers.
Gahrens + Battermann: Gahrens + Battermann is a German full-service provider of pro-AV and event technology, combining distribution, system integration, and equipment rental across DACH. Comparable to SDS Music Factory because it overlaps in ProAV distribution to integrators and rental companies, though it is broader (own rental fleet and integration services) and operates across DACH rather than Switzerland only.

Direct peers

Music Store Professional: Music Store Professional is one of Germany's largest music and pro-audio retailers (Cologne), combining B2B and B2C distribution of pro-audio, MI, and DJ equipment. Comparable to SDS Music Factory because it sells overlapping categories (pro live sound, studio, DJ, ProAV-adjacent) with a multi-brand distribution model, though at a much larger scale and Germany-focused rather than Switzerland-only.
JustMusic: JustMusic is a German music retail chain and online distributor of instruments, pro audio, and DJ equipment. Comparable to SDS Music Factory as a multi-brand distributor of pro-audio and music gear across both consumer and professional channels, though operating at retail scale and in Germany rather than Switzerland B2B only.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

SDS Music Factory financial estimates

Financial estimate

Revenue estimate

Valuation estimate

SDS Music Factory leadership team

Management profile

Number of profiles

Profiles13 records

SDS Music Factory funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

SDS Music Factory M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SDS Music Factory

What does SDS Music Factory do?

Is SDS Music Factory a public or private company?

SDS Music Factory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was SDS Music Factory founded?

SDS Music Factory was founded in 1993. It employs 11 to 50 people.

Where is SDS Music Factory based?

SDS Music Factory is headquartered in Winterthur, Switzerland, in the Europe region.

How does SDS Music Factory make money?

One revenue line is on record: B2B Distribution of Professional Audio/AV Equipment.

Who are SDS Music Factory's main competitors?

Others on record are Shure Incorporated and Sennheiser. Broad incumbents are Sweetwater Sound, Thomann, Bose Professional and Gahrens + Battermann. Direct peers are Music Store Professional and JustMusic.

Does SDS Music Factory have an API?

No public API is recorded for SDS Music Factory.

What industry is SDS Music Factory in?

SDS Music Factory's product category is Professional Audio / ProAV Distribution. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar), with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its SIC code is 5065.