Guildford Cricket Club

What Guildford Cricket Club does

Guildford Cricket Club is a community amateur cricket club founded in 1866 (re-formed 1922 post-WWI) and headquartered at The Sports Ground, Woodbridge Road, Guildford, Surrey, with additional match venues at Urnfield, Stoke Recreation Ground, and Peper Harow. The club fields four men's Saturday league sides (plus Academy U21, Development U19, T20 Grizzlies, and a 5th XI), two women's league teams (plus Ravens softball and Surrey Slam Shield development), and a comprehensive junior programme from U5/U6 through U17, supported by ECB Level 1/2/3 qualified coaches. It has 300+ playing members and claims the heritage designation 'the real Cradle of Cricket,' supported by the 1598 earliest surviving written cricket reference and the 1745 first organised women's match at Bramley; the club has produced multiple England internationals including Ollie Pope, Phil Salt, Will Jacks, Shoaib Bashir, and Alice Capsey. It is ECB Clubmark accredited, a Surrey Focus Club, and registered as a Community Amateur Sports Club (CASC) with HMRC.

The club monetises through tiered annual memberships (managed via the Pitchero platform) — social (£65), junior (£100–£215), women's (£80–£158), and men's full/student/T20 — alongside corporate sponsorship (Rathbones, Savills Guildford, RGS Guildford, Beard Construction, Martin Grant Land), venue hire at the Guildford Pavilion (Long Room, Boardroom, Sports Ground for corporate/charity/private events), bar and concession sales, the annual Guildford Cricket Festival hosting Surrey CCC matches, and the Guildford Beer Festival. Technology is lightweight and off-the-shelf: Pitchero for club management and payments, Play-Cricket for fixtures and statistics, plus Google Analytics and YouTube for website analytics and media. The club operates as a member-governed organisation led by President David Watts and Chairman James Geffen, with Director of Cricket Olly Birts overseeing all playing operations.

Name

Guildford Cricket Club

Legal name

Guildford Cricket Club Limited

Website

https://guildfordcc.com

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

11–50 employees

Short description

Guildford Cricket Club is a community amateur cricket club in Guildford, Surrey, founded 1866, serving 300+ playing members across men's, women's, and junior programmes, with additional revenue from sponsorships, venue hire, events, and bar sales.

Ownership category

akta.pro rank

Product category

Amateur Cricket Club

NAICS

Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Amateur cricket club
• Community cricket
• Cricket coaching
• Junior cricket development
• Event venue hire

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from senior, junior, and social members. Fees vary by category including full playing membership, student rates, limited matches (T20), and social membership.
2. Pavilion and Ground Hire: The Guildford Pavilion generates revenue by hosting corporate, community, charity, and private events. The venue offers spaces including The Long Room (up to 160 standing/120 seated), The Boardroom (up to 16 seated), and the Sports Ground (capacity 4,500) for various events including awards dinners, Christmas parties, team building days, conferences, and BBQs.
3. Sponsorship: Corporate sponsorship from partners including Rathbones, Savills Guildford, RGS Guildford, Beard Construction, and Martin Grant Land. Shirt sponsorship from Rathbones for senior teams from 2026.
4. Bar Sales and Concessions: Revenue from bar operations with 15% discount for members. Food and beverage concessions operated by volunteers during cricket events including the Guildford Cricket Festival.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Guildford Cricket Club is a community amateur cricket club founded in 1866 that delivers organised amateur cricket for men, women, and juniors across multiple Surrey Cricket Championship divisions, complemented by year-round ECB-qualified coaching and a structured development pathway from U5 introduction through to senior cricket. It also operates the Guildford Pavilion as an event venue and runs the annual Guildford Cricket Festival featuring Surrey County Cricket Club matches. The club is funded through tiered annual memberships, sponsorship, venue hire, and bar sales.

Product overview

Guildford Cricket Club operates as a community amateur sports club offering a comprehensive cricket programme across all age groups and skill levels. The core product portfolio consists of Men's Cricket (4 league teams plus Academy, Development, and T20 sides), Women's Cricket (2 league teams, softball team, development team), and Junior Cricket (U6-U17 boys' and girls' teams with dedicated coaching). Supporting services include Training and Coaching (year-round programmes with ECB qualified coaches), Club Membership (tiered subscriptions via Pitchero), and the Guildford Pavilion (event venue hire). Seasonal events include the Guildford Cricket Festival (Surrey CCC matches) and Guildford Cricket Week (internal club competition). The club utilizes Pitchero for membership management and Play-Cricket for fixtures and statistics.

Differentiator

Problem solved

Functional benefit

Brands

• Guildford Pavilion: Events venue located in the heart of Guildford on Woodbridge Road, offering spaces for corporate events, community gatherings, private celebrations, conferences, and team building activities. Features The Long Room (up to 160 people standing), The Boardroom (up to 16 seated), and The Sports Ground (capacity 4,500).
• Guildford Grizzlies
• Guildford Ravens

Products and services

• Men's Cricket Teams
• Women's Cricket Teams
• Junior Cricket Programme
• Training and Coaching
• Club Membership
• Guildford Pavilion (Event Venue)
• Guildford Cricket Festival Annual cricket festival hosting Surrey County Cricket Club matches. The 2026 festival features Metro Bank Cup matches against Leicestershire Foxes (July 24) and Northamptonshire Steelbacks (July 26), plus a Women's Professional Cup game on August 19. Open to spectators up to 2,000 for health and safety.
• Guildford Cricket Week 2026 Annual Cricket Week featuring matches across all sections (Juniors, Women, Men), including fixtures against MCC and social evening events. Managed by Tim Walter. Runs from 27 to 31 July 2026.
• Guildford Beer Festival Annual beer festival held at Woodbridge Road offering social entertainment and fundraising for the club. Members receive one free ticket with social membership. Open to members and the wider community.

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RathbonescoreGTM or Marketing PartnerRathbones is a UK leading discretionary wealth manager with over £100bn in assets under management, dating back to 1827. They are the shirt sponsor for senior teams from 2026 season. Contact: Faye Church, Office Head Guildford, 01483 304707.
• Savills GuildfordminorGTM or Marketing PartnerSavills Guildford provides estate agency services including Sales, Lettings, Land and Development, New Homes and Planning in the Guildford area. Tel: 01483 796800.
• RGS Guildford (Royal Grammar School)coreStrategic or Co-development PartnerRGS Guildford has historical links with GCC dating back centuries. The earliest recorded cricket reference at Royal Grammar School dates to around 1550. The school sponsors GCC and both institutions enjoy close ties with central locations in historic Guildford.
• Beard ConstructionminorGTM or Marketing PartnerBeard Construction is a construction company based in Brookwood, Surrey. They are committed to serving local communities and reducing environmental impact. Contact: [email protected], 01483 485180.
• Martin Grant LandminorGTM or Marketing PartnerMartin Grant Land is a family-owned property company based in Guildford, servicing Surrey, West Sussex, Hampshire and Berkshire for over 40 years. Contact: 01306 730822.
• Surrey County Cricket ClubcoreStrategic or Co-development PartnerSurrey CCC holds matches at Woodbridge Road throughout the season. Guildford hosts first-class cricket including Metro Bank Cup matches and Women's Professional Cup games. Strong links with joint tenancy of the ground.
• PitcherocoreTechnology or IntegrationPitchero is the sports club management platform used by Guildford CC for membership management, payment processing, team selection, and member communications.
• Play CricketcoreTechnology or IntegrationPlay Cricket is the ECB platform used for publishing fixtures, results, scorecards, and player statistics for all club teams.
• Guildford Beer FestivalminorGTM or Marketing PartnerAnnual beer festival held at Woodbridge Road. Social members receive one free ticket. The festival provides community engagement and revenue sharing opportunity.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Henley Cricket Club: Established Thames-side amateur cricket club with senior, junior and women's teams and active community/social events. Comparable in operating scale and club-led community model.
• Wimbledon Cricket Club: Established London amateur cricket club with multi-team league participation and a substantial membership base. Comparable in scale, league structure, and community-led operating model.
• Spencer Cricket Club: London-based amateur cricket club with a strong men's league presence, junior pathway, and pavilion-based social/event hire. Closely comparable in operating model and event-revenue strategy.
• Dulwich Cricket Club: Historic London amateur cricket club with multi-section cricket and pavilion/event hire operations. Comparable in heritage narrative, multi-tier league participation, and venue-hire revenue mix.
• East Molesey Cricket Club: Large Surrey amateur cricket club with multiple men's and women's league sides, strong junior programme, and similar community-club operating model. The closest geographic and structural peer in Surrey.
• Marylebone Cricket Club (MCC): World's most famous amateur cricket club and custodian of the Laws of Cricket, based at Lord's in London. Closest analogue to Guildford in operating a membership-based amateur cricket institution with elite heritage and major venue assets.
• Wokingham Cricket Club: Established Berkshire amateur cricket club with multiple league teams, junior section, and pavilion venue hire. Comparable in regional community-cricket operating model and scale.
• Teddington Cricket Club: Long-established amateur cricket club in south-west London with men's, women's, and junior sections, similar multi-tier league participation and community-membership structure.
• Reigate Priory Cricket Club: Surrey amateur cricket club fielding multiple men's league sides and a junior programme, operating from a shared/charitable-trust ground in the Surrey region. Directly comparable in geography and community-club model.

Broad incumbents

• Surrey County Cricket Club: Professional first-class county cricket club with whom GCC shares joint tenancy of Woodbridge Road. Comparable as a cricket organisation in the same geography, but operates at a significantly larger professional scale and is not a direct commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GuildfordCC
• Facebookfacebook.com/GuildfordCC
• Instagraminstagram.com/guildfordcc
• LinkedInlinkedin.com/company/guildford-cricket-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guildford Cricket Club