Trademart
Trademart is a privately held B2B wholesale purchasing center in Brussels, Belgium, operating a 200,000m² facility with 350+ exhibitors and 1,500+ brands across fashion, home & living, and baby & kids sectors serving retail professionals throughout the Benelux region.
- Company typePrivate
- Founded1974
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Trademart does
Trademart (legal entity: Brussels International Trade Mart Ltd. and Co. BVBA) is a privately held B2B wholesale purchasing center founded in 1974 and headquartered in a 200,000m² facility at the Atomium in Brussels, Belgium. It functions as a physical two-sided marketplace serving brands/suppliers (supply side) and retail professionals (demand side) across three sectors — fashion, home & living, and baby & kids — organized into seven departments: Fashion & Labels, Fashion & Accessories &go, Shoes & Bags, Baby & Kids, Home & Living, Sports & Outdoor, and TICA Brussels (a cash & carry department operated by partner TICA). The center hosts 350+ permanent exhibitors representing 1,500+ brands and supports multiple purchasing models: on-collection (seasonal pre-orders), in-stock (immediate cash & carry), and on-order. Additional revenue lines include event space rentals (Atrium 950m², Patio 400m², C-Lounges up to 1,655m²), meeting rooms, secure storage units (10m²–1,000m²), and parking (1,500 spaces across P0–P3).
The core technology is the physical marketplace infrastructure, augmented by the MyTrademart mobile app that provides QR-code access (with daily security refresh), indoor navigation, brand/exhibitor tracking, and event management. In 2024, Trademart integrated Tilroy (omnichannel POS and e-commerce software for the non-food sector) and entered a strategic collaboration with Orderchamp, an online wholesale platform, to extend its omnichannel reach; it also piloted a TICA/Orderchamp pop-up store from October 2024 to February 2025. A new content product, 'Curated By Trademart' magazine, was launched in 2024, and a 15,000m² Brussels Interior Lab concept is planned for 2026.
Revenue is generated primarily from recurring showroom rentals (permanent, temporary, pop-up, and shared configurations) supplemented by transactional parking fees (€10/day or €30/year subscription), storage subscriptions, and pay-as-you-go facility rentals. Access is free for retail professionals with valid business registration. Go-to-market combines enterprise field sales to recruit exhibitors with event-driven marketing to attract retail buyers, supported by partnerships with industry associations (ModeUnie, Fedelin, Creamoda, UNIZO, VOKA) and trade media (Textilia, Babywereld). In June 2024, Trademart divested its home & living &go cash & carry operation (10,000m²) to TICA to refocus on its core B2B showroom and event business.
Trademart firmographics
Firmographics- Name
- Trademart
- Legal name
- Brussels International Trade Mart Ltd. and Co. BVBA
- Website
- https://trademart.be
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trademart is a privately held B2B wholesale purchasing center in Brussels, Belgium, operating a 200,000m² facility with 350+ exhibitors and 1,500+ brands across fashion, home & living, and baby & kids sectors serving retail professionals throughout the Benelux region.
- Ownership category
- akta.pro rank
Trademart industry classification
Industry- Product category
- Wholesale Trade Center
- NAICS
- Warehouse Clubs and Supercenters (455211), Warehouse Clubs, Supercenters, and Other General Merchandise Retailers (45521)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Business-to-Business Warehouse Clubs (Cash & Carry) (CRAEADAC)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)
Keywords
Where Trademart is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
Trademart business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Showroom Rental: Trademart generates revenue by renting permanent, temporary, and pop-up showrooms to brands, suppliers, and distributors in fashion, home & living, and baby & kids sectors. Rental options include private or shared showrooms matched by brand alignment.
- Parking Fees: Parking revenue from day visitors at €10/day flat rate. Annual parking subscriptions available at €30/year for retail clients.
- Storage Space Rental: Medium to long-term rental of secure storage units (10m² to 1,000m²) for exhibitors and brands, available 24/7 with sprinkler systems and security.
- Meeting Room & Event Space Rental: Rental of meeting rooms (The Hub 56m², C-Lounge 1 276m²) and event venues (Atrium 950m², Patio 400m², C-Lounges 276-1655m²) for external companies, brands, and organizations.
- Event Parking Rental: Short-term rental of parking spaces for external events, trade fairs, or activations. Minimum 10 spaces, flexible quantities and duration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free Annual Access |
| Usage-based | Pay-as-you-go | Parking Day Rate |
| Subscription | Annual | Annual Parking Subscription |
| One time/ perpetual license | Pay-as-you-go | Meeting Room Rental |
| Subscription | Multi-year contract | Storage Space Rental |
| One time/ perpetual license | Pay-as-you-go | Event Space Rental |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Trademart product offering
Product offeringCore offering
Trademart is a B2B wholesale purchasing center in Brussels that rents permanent, temporary, and pop-up showrooms to fashion, home & living, and baby & kids brands and suppliers, enabling retail professionals to discover, source, and purchase from 1,500+ brands across 7 departments under one roof. The center supports multiple purchasing models (pre-order seasonal collections, cash & carry immediate stock, and on-order items) and hosts regular trade events, with complementary rentals for meeting rooms, event venues, storage, and parking.
Product overview
Trademart is Europe's largest B2B purchasing center (200,000 m²) in Brussels, featuring 7 departments across 3 sectors (Fashion, Home & Living, Baby & Kids) with over 1,500 brands. The core offering is the physical wholesale center with permanent showrooms and cash & carry departments. Key products include the MyTrademart mobile app for digital access and navigation, TICA Brussels cash & carry, and specialized department showrooms for Fashion & Labels, Fashion & Accessories &go, Shoes & Bags, Baby & Kids, Home & Living, and Sports & Outdoor. Additional services encompass event spaces (Atrium, Patio, C-Lounges), meeting rooms, storage spaces, and parking facilities. The center also organizes seasonal trade events and features a retail services department for supplies and support.
Differentiator
Problem solved
Functional benefit
Products and services
- MyTrademart App Digital access and navigation app for Trademart visitors. Serves as a key to the building with QR code access, enables navigation within the building, tracking favorite brands and exhibitors, viewing events, and managing Trademart profile.
- TICA Brussels Cash & carry purchasing center offering decoration and interior products for professionals. Features over 150,000 articles from 120+ brands with weekly new arrivals and no minimum quantity requirements.
- Fashion & Labels Department Agents, distributors, and brands representing higher fashion segments with seasonal pre-order collections. Features 145+ brands and 35 exhibitors.
- Fashion & Accessories &go Department Cash & carry department with the hottest collections and trends, new items weekly, readily available. Features 140+ brands and 45 exhibitors with free access for professionals.
- Shoes & Bags Department Extensive range of 600+ shoe and handbag brands for women, men, and children, plus maintenance products and travel items. Features 100 exhibitors.
- Baby & Kids Department Over 350 brands offering baby and kids products including clothing (207 brands), shoes (223 brands), toys (213 brands), decoration, childcare products, and more.
- Home & Living Department Over 400 interior design brands offering home decoration, furniture, household textiles, cooking/eating utensils, outdoor, and lighting products.
- Sports & Outdoor Department Wholesale supplier department featuring sportswear (10+ brands), sports shoes (7 brands), and sports equipment from international and niche brands.
- Event Spaces Rental venues including Atrium (950 m², 800 people), Patio (400 m², 250 people), and C-Lounges (276-1,655 m²) for networking events, product launches, fashion shows, and press events.
- Meeting Rooms Professional meeting spaces including The Hub (56 m², 15 people) and C-Lounge 1 (276 m²) with AV equipment, Wi-Fi, and views of Atomium.
- Storage Spaces Secure, flexible storage units from 10 m² to 1,000 m², with 210 cm max height, sprinkler system, 24/7 access, and permanent security.
- Parking Parking facilities with 1,200 total spaces across P1 (490 spaces), P2 (360 spaces), and P3-BDC (350 spaces). Available for short-term rental from one day.
- Supplies & Services Services for retailers including cash & stock solutions, store supplies, purchasing groups, scent marketing, and store design.
- Events Organized trade events including Kids World Days, Brussels Interior Event, Fashion & Accessories Happening, Shoes & Bags Open Days, and seasonal buying events.
Quantifiable outcome
- Access to 1,500+ brands in one location
- +2 more outcomes
Companies that use Trademart
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Trademart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trademart partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- TICAcoreTICA acquired the home & living &go cash & carry center (10,000m²) from Trademart. TICA is a B2B procurement partner with 5 branches in Europe offering 800,000+ items from 450+ brands. Trademart now hosts TICA Brussels as a department within its building.
- ModeUniecoreModeUnie is an organization of independent fashion retailers. Partnership provides Trademart with direct access to fashion retail community and credibility among independent boutique owners.
- FedelincoreOrganization of independent lingerie retailers. Partnership enables Trademart to host Fedelin fashion events and reach specialty lingerie retailers.
- UNIZOminorEntrepreneur network in Flanders and Brussels. Partnership provides Trademart visibility among SME business owners in the region.
- VOKAminorEntrepreneur network in Flanders. Partnership extends Trademart's reach to business owners in the Flemish region.
- CreamodacoreBelgian Fashion Federation of brands and manufacturers. Partnership provides industry credibility and connections to fashion brand ecosystem.
- Flanders District of CreativityminorFlemish design and fashion center. Partnership connects Trademart with design innovation ecosystem.
- TilroycoreOmnichannel expert for online cash register and e-commerce software in non-food sector. Software partner integrated with Trademart's retail ecosystem.
- OrderchampcoreOnline wholesale platform. Strategic collaboration announced to offer B2B omnichannel experience to buyers and sellers. Includes pop-up store collaboration from October 2024 to February 2025.
- TextiliacorePress partner - source of journalistic information for fashion professionals. Partnership provides trade media coverage and industry visibility.
- BabywereldminorKnowledge center for professionals in the baby industry. Press partner providing industry coverage and credibility.
- NIQminorGlobal player in market research and consumer insights. Provides Trademart with market intelligence and industry data.
- Design Museum BrusselsminorMuseum around design and innovation with inspiring exhibitions. Recreation partner offering Trademart visitors access to design inspiration.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Trademart competitors and assessment
Company assessmentEmerging players
- Tundra: Zero-commission B2B wholesale marketplace for independent retailers and brands. Direct competitor in the digital discovery and order layer that threatens traditional showroom-driven B2B sales models.
- Faire: Global online B2B marketplace enabling independent retailers to source from emerging brands across fashion, home, and gifts. Replicates the discovery function of physical trade centers at digital scale; a structural threat to Trademart's physical traffic model.
- Copenhagen Fashion Week / CIFF: Scandinavian fashion trade fair (Copenhagen International Fashion Fair) for contemporary and kidswear brands. Comparable in fashion B2B matchmaking but with a Nordic focus rather than Benelux; useful proxy for fashion B2B trade event economics.
Direct peers
- Orderchamp: Online B2B wholesale marketplace connecting independent retailers with brands across fashion, home & living, and lifestyle. Active partner with Trademart (pop-up Oct 2024–Feb 2025) but also a direct competitor in the digital B2B sourcing layer that threatens physical showroom visits.
- Who's Next: Paris-based biannual fashion trade show for ready-to-wear, accessories, and footwear with a permanent showroom component. Directly comparable in serving fashion brands seeking retail buyer access through both events and year-round showrooms.
- TICA: Dutch-headquartered B2B cash & carry wholesale operator with 5 European branches and 450+ brands across home & living and lifestyle. Most directly comparable as both a cash & carry competitor and now a tenant inside Trademart's own building following the 2024 acquisition of home & living &go.
Broad incumbents
- Ambiente (Messe Frankfurt): World's leading consumer goods trade fair operated by Messe Frankfurt, covering tableware, kitchen, home, and gift categories. Scaled incumbent in B2B sourcing events that competes for exhibitor brand budgets that might otherwise go to permanent showrooms.
- Maison & Objet: Paris-based semi-annual trade fair and digital platform for the home, decoration, and lifestyle sectors. Operates a complementary event-driven model (vs. Trademart's permanent showroom model) but serves overlapping brand and retailer communities.
Regional players
- Brand Masters: Belgian/Dutch fashion and lifestyle brand agency representing curated collections for independent retailers. Regional player with comparable showroom representation model and overlap in Trademart's fashion buyer community.
- Salon de Mode Brussels: Belgian fashion trade event operator serving independent fashion retailers in Belgium. Regional peer with overlapping buyer/supplier communities in Belgian fashion, competing for the same exhibitor and retailer mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Trademart social profiles
Digital presenceTrademart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trademart leadership team
Management profileNumber of profiles
Profiles2 records
Trademart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trademart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trademart
What does Trademart do?
Trademart is a B2B wholesale purchasing center in Brussels that rents permanent, temporary, and pop-up showrooms to fashion, home & living, and baby & kids brands and suppliers, enabling retail professionals to discover, source, and purchase from 1,500+ brands across 7 departments under one roof. The center supports multiple purchasing models (pre-order seasonal collections, cash & carry immediate stock, and on-order items) and hosts regular trade events, with complementary rentals for meeting rooms, event venues, storage, and parking.
Is Trademart a public or private company?
Trademart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Trademart founded?
Trademart was founded in 1974. It employs 11 to 50 people.
Where is Trademart based?
Trademart is headquartered in Brussels, Belgium, in the Europe region.
How does Trademart make money?
Five revenue lines are on record. Showroom Rental is the primary driver. The others are parking Fees, storage Space Rental, meeting Room & Event Space Rental and event Parking Rental.
Who are Trademart's main competitors?
Emerging players on record are Tundra, Faire and Copenhagen Fashion Week / CIFF. Direct peers are Orderchamp, Who's Next and TICA. Broad incumbents are Ambiente (Messe Frankfurt) and Maison & Objet. Regional players are Brand Masters and Salon de Mode Brussels.
Does Trademart have an API?
No public API is recorded for Trademart.
What industry is Trademart in?
Trademart's product category is Wholesale Trade Center. Its primary akta.pro industry code is CRAEADAC, Business-to-Business Warehouse Clubs (Cash & Carry), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 455211 and its SIC code is 5399.