What Tilroy does

Tilroy is a Belgium-based SaaS provider of omnichannel retail software targeting non-food specialty retailers and multi-store chains across Western Europe. The platform unifies point-of-sale (POS), e-commerce webshop, real-time inventory management, omnichannel customer loyalty, and a set of add-on modules (mobile POS, self-checkout, workshop scheduling, rental management, EDI, and quotation/invoicing) into a single integrated system that synchronizes data in real time across physical stores, online channels, and backend systems. Underlying technology is a cloud-native, API-first platform built on MACH principles (Microservices, API-first, Cloud-native, Headless), with a distinctive master-subtenant architecture that supports franchise and association structures managing hundreds of locations from one platform.

Tilroy serves both SMB retailers (single store to a handful of locations) and enterprise retail chains (up to several hundred stores) across verticals including fashion, jewelry, sporting goods, bicycles/e-bikes, footwear, beauty, books, and circular economy/secondhand retail. Enterprise customers cited in source materials include Twice As Nice (60 jewelry stores across Belgium, Luxembourg, and the Netherlands), HERW!N (a federation of 127 Kringwinkels in Flanders), A.S.Adventure, Dutch Beauty Group / Mooi Parfumerie, Standaard Boekhandel, and X2O Badkamers. Distribution is primarily direct sales with a dedicated enterprise field sales motion and inside sales for SMB, supplemented by a referral/partner channel; a 2025 Shopify integration introduces a complementary channel for Shopify-native retailers. The company holds ISO 27001 and NF525 (French fiscal) certifications and operates as a subsidiary of Anchr Software, with offices in Aartselaar (Belgium) and Breda (Netherlands).

Revenue mechanics are subscription-based SaaS on annual billing cycles, with pricing customized by number of stores, transaction volumes, and feature tiers; pricing is not publicly disclosed. Tilroy monetizes the platform through recurring subscriptions plus adjacent revenue streams from add-on modules (workshop, rental, EDI) and partner-driven integrations across payments (Mollie, Adyen, CCV, Pay, Worldline, MultiSafepay), shipping (Sendcloud, Bpost), accounting (Exact, Yuki, Adsolut, Qobee), marketing automation (Channable, Custobar), BI (Zoined, Power BI), and search/personalization (Doofinder, Tweakwise). The platform is sold primarily in Benelux with stated expansion intent into France, Spain, UK, and Italy. No revenue figures, headcount specifics, or funding rounds are disclosed in the source materials.

Name

Tilroy

Legal name

Tilroy BVBA

Website

https://tilroy.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Tilroy is a Belgium-based SaaS provider of cloud-native, API-first omnichannel retail software unifying POS, e-commerce webshop, real-time inventory, and loyalty for SMB and enterprise non-food retailers across Western Europe.

Ownership category

akta.pro rank

Product category

Retail Management Software

NAICS

Software Publishers (5132)

akta.pro primary industry

Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF)

Keywords

• Retail management software
• POS systems
• E-commerce platforms
• Inventory management
• Omnichannel retail

Headquarters

HQ city

Aartselaar

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - POS & Retail Platform: Subscription-based access to Tilroy's omnichannel retail platform including POS, e-commerce, inventory management, and loyalty features. Revenue is recurring (SaaS model) with pricing based on number of stores, transactions, or feature tiers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Tilroy provides omnichannel retail management software that integrates point-of-sale (POS), e-commerce, and inventory management capabilities for retailers to manage their operations across physical and digital storefronts from a single unified platform.

Product overview

Tilroy is an all-in-one omnichannel retail software platform designed for ambitious stores and chains. The unified platform combines POS (Point of Sale), e-commerce webshop, real-time inventory management, and customer loyalty in a single integrated system. The architecture consists of a core POS system (Kassasysteem) with integrated webshop capabilities, real-time inventory management, and omnichannel loyalty programs. Add-on modules extend functionality including Tilroy Mobile (mobile POS), Workshop Management, Rental Module, EDI, and Invoice Module. Tilroy Enterprise offers a MACH-based enterprise platform for large-scale multi-store operations. The platform is cloud-native and API-first, enabling connections to existing backend systems and third-party integrations including payment providers (Mollie, Adyen, CCV, Pay), shipping platforms (Sendcloud, Bpost), accounting software (Exact, Yuki, Adsolut, Qobee), and marketing tools (Channable, Custobar, Zoined, Doofinder).

Differentiator

Problem solved

Functional benefit

Products and services

• Tilroy Omnichannel Retail Platform Integrated cloud-based omnichannel retail management platform combining point-of-sale, e-commerce, and inventory management for retailers operating across physical stores and online channels.
• Tilroy POS Point-of-sale software enabling in-store checkout, transaction processing, and store operations for retailers.
• Tilroy E-commerce E-commerce storefront engine for retailers to sell online, integrated with the broader Tilroy retail platform.
• Tilroy Inventory Management Inventory management module providing real-time stock visibility and synchronization across physical and online retail channels.

Quantifiable outcome

• Training time reduced from weeks to 1 day for new employees
• +3 more outcomes

Named customers18 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration28 records

AI capability4 records

Feature8 records

Partnerships

Ten partnerships are on record, tiered core.

• ShopifycoreTechnology or Integration · 1 January 2025New integration announced connecting Tilroy's retail POS system with Shopify's e-commerce platform. Tilroy provides in-store retail capabilities (POS, inventory, loyalty) while Shopify handles the webshop. This addresses retailers who want Shopify's e-commerce features but need Tilroy's full retail POS. Emmers Equestrian cited as pilot customer.
• MolliecoreTechnology or IntegrationPayment provider integration offering flexible payment processing without hidden costs. Tilroy connects to Mollie for payment terminal integration, supporting various payment methods including Bancontact, credit cards, and digital wallets.
• AdyencoreTechnology or IntegrationEnterprise payment provider integration for retailers requiring global payment processing capabilities. Adyen supports multi-currency and international payment methods.
• CCVcoreTechnology or IntegrationPayment terminal integration provider. CCV Cloud Connect integration mentioned in customer case (Twice As Nice): 'Within no time the integration with CCV Cloud Connect in the first Twice As Nice store was a fact.'
• SendcloudcoreTechnology or IntegrationShipping platform integration allowing label generation and collection point activation directly from Tilroy's back office. Streamlines shipping and fulfillment operations.
• BpostcoreTechnology or IntegrationBelgian postal service integration for shipping and returns. Enables collection point activation and label generation within Tilroy's back office for Belgian retailers.
• ExactcoreTechnology or IntegrationAccounting software integration with Exact Online. Tilroy automatically books transactions, quickly and correctly. Mentioned in Twice As Nice case as part of their integrated ecosystem.
• ChannablecoreTechnology or IntegrationOfficial Channable Partner. Feed management and automation tool integrating with Tilroy for marketplace selling (Bol.com, Amazon, Google Shopping). Automatic order processing from marketplaces directly into Tilroy POS. Tilroy-Channable integration processes marketplace orders same as store or webshop orders.
• CustobarcoreTechnology or IntegrationMarketing automation integration. X2O Badkamers testimonial: 'The integration of Tilroy & Custobar allows us to run our business more from a customer point of view and not from the constraints of the systems.'
• Anchr SoftwarecoreStrategic or Co-development PartnerParent company. Tilroy is part of Anchr Software and works closely with Anchr Retail (sister company in Breda). Together they combine technological innovation with in-depth retail sector knowledge.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Toast: Vertical-SaaS POS leader for restaurants; while Tilroy is non-food, Toast is a structural comparable for cloud-native, API-first POS with modules for inventory, online ordering, and multi-location operations.
• Block (Square): Square offers an SMB-focused retail POS with hardware, payments, and omnichannel tools. Broader and lower-end than Tilroy, but a frequent substitute for multi-store retailers evaluating POS platforms.
• Shopify POS: Shopify's retail POS offering, increasingly relevant now that Tilroy has launched a Shopify integration. Larger e-commerce giant pushing down into specialty retail POS, partially overlapping with Tilroy's omnichannel play.

Direct peers

• Vend (Lightspeed Retail): Cloud retail POS now integrated with Lightspeed; historically a direct competitor targeting specialty retail with strong inventory and multi-store features. Comparable feature set and customer profile to Tilroy.
• LS Retail: Omnichannel retail management solution (POS + ERP) on Microsoft Dynamics, focused on specialty retail (fashion, footwear, furniture). Direct competitor to Tilroy in mid-market specialty retail across Europe.
• Cegid: Major French retail and ERP software provider. Tilroy's NF525 certification signals direct ambition in the French market where Cegid is an entrenched incumbent across SMB and mid-market retail.
• NCR Voyix (Counterpoint): NCR Counterpoint is a longstanding specialty-retail POS and inventory management platform. Direct competitor in the fashion, sporting goods, and hard-goods retail segments where Tilroy is established.
• Lightspeed Commerce: Public omnichannel commerce platform providing POS, e-commerce, inventory, and loyalty for retail and restaurants. Direct competitor to Tilroy in multi-location specialty retail across Europe and North America.

Emerging players

• Shopbox: European (Belgian) omnichannel POS vendor with a similar specialty retail focus. Not as differentiated as Tilroy on master-subtenant architecture, but overlapping in the same Benelux mid-market.
• ConnectPOS: Omnichannel retail POS built on the Magento/Adobe Commerce stack, focusing on multi-store inventory sync and unified commerce. Smaller, more focused overlap with Tilroy's omnichannel execution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tilroy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tilroy