gpexe

What gpexe does

Exelio S.r.l., operating commercially as gpexe, is an Italian sports technology company founded in 2009 and headquartered in Reana del Rojale (province of Udine), Italy. The company designs and sells GPS-based wearable tracking hardware worn by athletes inside a vest during training and matches, paired with a cloud-based analytics platform that ingests movement, physiological, and positional data and presents it to coaching and performance staff. Its flagship product, the gpexe UNO System launched in 2024, integrates the wearable with software analytics and machine-learning-driven video and performance insights, replacing the prior modular product line. The customer base is concentrated in professional team sports, primarily football (soccer) with extension into rugby, and includes more than 70 clubs and national federations across 19 countries in Europe, Africa, and Asia, with named reference customers including Inter Milan, Lazio, and the Italian national football team.

The business operates a hybrid revenue model combining hardware rental subscriptions, one-time hardware purchases, and recurring software subscriptions, supported by an academy and community programme that feeds a talent and customer pipeline. Infrastructure is hosted on Amazon Web Services, marketing automation runs on MailChimp, invoicing on FattureInCloud, and the company is GDPR-compliant. Exelio is privately held and bootstrapped, with €10,000 in disclosed contributed capital and a headcount of 11-50 employees, indicating a lean operating model without institutional growth capital. R&D activity includes participation in the PR FESR 2021-2027 Plug&Play project to extend tracking capabilities into indoor sports and facility environments.

Name

gpexe

Legal name

EXELIO S.r.l.

Website

https://gpexe.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

gpexe (Exelio S.r.l.) is an Italian sports technology company providing GPS-based wearable trackers and cloud analytics software to professional football and rugby clubs, serving 70+ teams across 19 countries through hardware and software subscriptions.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Spectator Sports (71121), Custom Computer Programming Services (541511)

SIC

Sporting & Athletic Goods, Nec (3949), Computer Communications Equipment (3576)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

Keywords

• GPS sports tracking
• Athlete performance analysis
• Wearable tracking devices
• Cloud sports analytics
• Football performance software

Headquarters

HQ city

Reana Del Roiale

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. GPS Device Rental: The company offers rental contracts for the gpexe system, allowing sports entities to rent GPS tracking devices and software access for specific periods.
2. GPS Device Purchase: Sports entities can purchase the gpexe system outright through purchase contracts, providing permanent access to the devices and software.
3. Software Subscription: Cloud-based software access is provided as part of both rental and purchase contracts, with data available through the app for varying periods depending on contract type.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

gpexe sells a GPS-based athletic performance tracking system consisting of wearable GPS devices worn in athlete vests and a 100% cloud-based analytics platform that captures position, speed, direction, and time data during training and matches. The offering is sold to professional sports organisations under rental or purchase contracts and transforms raw GPS data into customisable strategic KPI reports shared across coaching, performance, and management staff.

Product overview

gpexe is a sports performance analysis platform built around its flagship UNO System, a GPS tracking device worn by athletes in special vests. The platform is built as a 100% cloud-based solution that captures high-detail GPS data (position, speed, direction, time) and transforms it into strategic insights through integrated machine learning. The offering includes the UNO hardware/software system, cloud data management platform, performance analysis workflow tools, and flexible licensing options. The platform is designed primarily for professional football (soccer) organizations but extends to other sports.

Differentiator

Problem solved

Functional benefit

Brands

• gpexe UNO: GPS technology system with integrated machine learning for elite sports performance analysis, wireless and cloud-based.

Products and services

• gpexe UNO System Flagship GPS tracking device and cloud-based analytics platform for elite sports performance analysis. Wearable GPS devices inserted in athlete vests capture position, speed, direction, and time during training and matches; integrated machine learning delivers advanced performance insights; available to professional sports organisations under purchase or rental contracts.

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Stats Perform: Stats Perform offers AI-powered sports data and analytics across multiple sports, including Opta data feeds used by professional football clubs. While its core is event/match data rather than GPS wearables, its analytics ambitions in pro football overlap with gpexe's strategic-insight positioning.
• Hudl: Hudl is a broad sports video and data platform used by professional and amateur football teams. Its expanding performance analysis and wearable integration capabilities make it an adjacent incumbent competing for the same coaching-staff workflow budget as gpexe.

Emerging players

• SkillCorner: SkillCorner delivers AI-derived tracking and performance data for professional football clubs and broadcasters using broadcast video. It is an emerging analytics player addressing similar coaching-staff use cases through a non-wearable data source, making it a partial comparable to gpexe's cloud analytics layer.
• PlayerData: PlayerData provides GPS tracking wearables and a cloud platform focused on semi-professional and academy football. It addresses a lower tier of the same sports performance analytics market that gpexe serves at the elite level.

Direct peers

• Catapult Sports: Catapult Sports is the global market leader in elite athlete GPS and inertial tracking hardware and analytics. It sells wearable vests, cloud analytics and pro-team subscriptions to professional football, rugby and other sports — directly competing with gpexe for the same elite club accounts.
• STATSports: STATSports provides GPS player tracking and performance analysis software used by elite football clubs and federations across Europe. Its Apex and Sonra product lines overlap directly with gpexe UNO in hardware, cloud analytics and reporting for professional teams.
• SBG Sports Software: SBG (SportsBeep) provides GPS-based performance tracking and analytics products sold to professional football clubs and federations. It competes directly with gpexe in elite-team hardware + cloud analytics.
• Kinexon: Kinexon offers wearable GPS tracking and real-time indoor/outdoor positioning for team sports. Its cloud-based analytics platform serves professional basketball, football and ice hockey teams, making it a direct comparable to gpexe in both technology stack and elite-team target market.
• WIMU (RealTrack Systems): RealTrack Systems' WIMU device is a wearable GPS/IMU tracker used by professional football and basketball teams for training load analysis. It targets the same club performance staff audience as gpexe and competes on hardware accuracy and cloud analytics.
• Polar Electro (Team Pro): Polar's Team Pro system delivers heart rate and GPS-based athlete monitoring used by professional football clubs. It competes with gpexe in the same elite-team performance analytics category, particularly among European clubs seeking integrated wearable data.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thepowertracker

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gpexe