SBG Sports Software

What SBG Sports Software does

SBG Sports Software, operating commercially as Catapult, is a Melbourne-headquartered sports technology company that provides GPS-based athlete tracking hardware and integrated video analytics software for elite sports organizations. The company's core technology stack includes proprietary GPS tracking devices (Vector Pro for elite monitoring, Vector Core for standard monitoring, and Perch) paired with a video analysis platform suite (Catapult Pro Video with FOCUS, MatchTracker, HUB, and PRESENTATIONS modules, plus Thunder and IMPECT Analysis). It also operates Catapult One, a self-serve consumer offering for individual soccer players, and RaceWatch for Teams / RaceWatch Circuit Manager for motorsports, along with Catapult Scout and IMPECT Scouting for recruitment and a Content Licensing service for media partners. The platform serves professional teams, leagues, and federations across 40+ sports including football, American football, rugby, basketball, ice hockey, Australian rules football, cricket, baseball, and motorsports, with a stated footprint of 5,500+ elite teams across 128+ countries.

Name

SBG Sports Software

Legal name

Catapult Group

Website

https://sbgsportssoftware.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

SBG Sports Software (Catapult) provides GPS athlete tracking hardware and integrated video analytics software to 5,500+ elite sports teams across 40+ sports and 128+ countries, supplementing enterprise field sales with the Catapult One self-serve consumer offering.

Ownership category

akta.pro rank

Product category

Sports Performance Analytics

NAICS

Sporting and Athletic Goods Manufacturing (33992), Spectator Sports (71121)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industry

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH)

Keywords

• Athlete monitoring systems
• Sports performance analytics
• GPS tracking devices
• Video analysis software
• Talent scouting platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions: Subscription-based access to Catapult's performance analysis software platforms including Pro Video, Scout, and analytics tools. Solutions offered across athlete monitoring, video analysis, racing analysis, and recruiting.
2. Hardware Sales: Sale of GPS tracking devices (Vector Pro, Vector Core) and related hardware for athlete monitoring
3. Content Licensing: Licensing of sports video content to media and broadcasting organizations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Catapult designs, manufactures, and sells GPS-based athlete monitoring hardware (Vector Pro, Vector Core) paired with cloud-based software platforms for video analysis, performance analytics, racing analysis, and recruiting/scouting. The integrated offering targets professional sports teams, leagues, federations, and individual athletes across 40+ sports worldwide, combining wearable biomechanical data capture with multi-angle video and consolidated analytics dashboards.

Product overview

Catapult offers a comprehensive sports technology platform with three core solution areas: Athlete Monitoring (VECTOR PRO, VECTOR CORE, CATAPULT ONE, PERCH), Video Analysis (Catapult Pro Video with FOCUS, MATCHTRACKER, HUB, PRESENTATIONS modules, Thunder, Impect Analysis), and Racing/Recruiting solutions (RaceWatch for Teams, RaceWatch Circuit Manager, Catapult Scout, Impect Scouting, Content Licensing). The portfolio serves elite teams across 40+ sports globally, operating in 128+ countries with 5500+ elite teams as customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Vector Pro Elite-level GPS-based athlete monitoring device that tracks player workload, movement patterns, and biomechanical data during training and competition; intended for professional sports teams and performance staff.
• Vector Core GPS-based athlete monitoring device designed for comprehensive player tracking and performance analytics; targeted at professional sports teams and academies.
• Catapult One Self-serve individual athlete tracking solution that allows soccer players to monitor their own performance metrics; sold directly to individual consumers without team infrastructure.
• Catapult Pro Video Cloud-based performance analysis software for sports video analysis, offering no-coding workflows, integrated athlete datasets, multi-angle capture, wireless live streaming, and presentation tools; used by coaches, analysts, and video staff at professional teams.
• Thunder Video analysis platform within the Catapult sports video analysis suite, providing performance insights for sports teams and analysts.
• RaceWatch for Teams Racing analysis solution for motorsport teams that delivers real-time race telemetry, driver performance metrics, and strategic race planning data.
• Catapult Scout Recruiting and scouting platform for identifying and evaluating potential athletes, used by professional teams and federations for talent identification workflows.
• Content Licensing Service for licensing Catapult's sports video content to media and broadcasting partners.
• IMPECT Video Scouting Video-based scouting platform launched in 2026 that uses integrated video and performance data to identify and analyze potential recruits.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sportlogiq: Sportlogiq provides AI-driven player tracking and analytics from broadcast video for leagues such as the NHL, comparable to Catapult's MatchTracker and Impect Analysis offerings. It is an emerging player in computer-vision-based performance analysis rather than wearable tracking.
• Orreco: Orreco delivers biomarker-driven performance analytics, recovery, and women's-health optimization for elite athletes, partially overlapping with Catapult's workload and recovery monitoring use cases. It is an emerging niche player focused on data science rather than hardware.
• Catapult One competitors — WHOOP: WHOOP is a consumer-grade wearable focused on recovery, strain, and sleep metrics adopted by professional and college athletes, intersecting with Catapult One's individual athlete value proposition. It represents an emerging consumer-coaching peer rather than a direct elite-team competitor.

Direct peers

• PlaySight (Playtika/Smart Court): PlaySight delivers AI-powered video analysis and connected court/field camera systems for basketball, tennis, and other sports, overlapping with Catapult's Pro Video and Thunder products in the performance-analysis category. Both sell into collegiate and elite team segments.
• KinaTrax: KinaTrax provides markerless computer-vision athlete tracking and biomechanics for professional sports leagues, directly competing with Catapult's Vector-based monitoring for league-level data contracts. Its camera-only model is an alternative paradigm to Catapult's wearable approach.
• Hudl: Hudl is a leading sports video analysis and recruiting platform serving elite and amateur teams across multiple sports, directly overlapping with Catapult's Pro Video, Thunder, and Scout product families. Both companies target coaches and performance staff with subscription-based video and data workflows.
• STATSports: STATSports is the closest direct competitor to Catapult's Vector Pro/Core athlete monitoring line, selling GPS-based wearable tracking units and the Sonra Live analysis platform to elite football, rugby, and GAA teams worldwide. It competes head-to-head for the same elite-team procurement budgets.

Broad incumbents

• STATS LLC (Genius Sports): Genius Sports (which acquired STATS LLC) provides live sports data, video, and integrity services to leagues, media, and betting operators, overlapping with Catapult's content licensing and racing analysis businesses. It is a larger, diversified incumbent across the sports data value chain.
• Polar Electro: Polar makes heart-rate monitors, GPS wearables, and team-sport tracking solutions used by professional clubs and federations, comparable to Catapult's Vector line. Polar offers both consumer and team-coaching products, making it a broader incumbent in adjacent wearable categories.
• Zebra Technologies (Athlete Tracking): Zebra Technologies powers the NFL's RFID-based player tracking through equipment embedded in shoulder pads, competing with Catapult at the league level in American football. While Zebra is a broader enterprise technology incumbent, its sports division is a direct rival for league-wide tracking contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/sbgsports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBG Sports Software