The E-Cig Store
- Company typePrivate
- Founded2017
- HeadquartersStockport, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
The E-Cig Store firmographics
Firmographics- Name
- The E-Cig Store
- Legal name
- The E-Cig Store
- Website
- https://theecig.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The E-Cig Store industry classification
Industry- Product category
- Vape Retail
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- akta.pro primary industry
- Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)
- akta.pro secondary industries
- Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB), Disposable Vape Retail (CRANAEAI), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG)
Keywords
Where The E-Cig Store is headquartered
LocationHeadquarters
- HQ city
- Stockport
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The E-Cig Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- E-Liquid Sales: Primary revenue stream from selling e-liquids including nic salts, shortfills, bar salts, and 50/50 blends. Products sold in various sizes (10ml, 100ml) with multi-buy pricing incentives. Revenue from own-brand Feast Treats and third-party brands.
- Vape Hardware Sales: Sale of vape kits, pod kits, starter kits, prefilled kits, replacement pods, coils, and accessories. Hardware provides initial customer acquisition with consumable e-liquids driving repeat revenue.
- Nicotine Pouch Sales: Sale of nicotine pouches from brands including VELO, Nordic Spirit, ZYN, Pablo, Killa, XQS, and 77. Products available in various strengths and flavors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard e-liquid pricing with multi-buy discounts |
| Unit Pricing | Pay-as-you-go | Vape kit pricing by device type |
| Other | Pay-as-you-go | Delivery and loyalty program |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
The E-Cig Store product offering
Product offeringCore offering
The E-Cig Store is a UK-based vape retailer selling vaping hardware (vape kits, pods, coils) and consumables (e-liquids including nic salts, shortfills, 50/50 blends) plus nicotine pouches. It operates an omnichannel model with 50+ company-owned physical stores across the UK, an e-commerce storefront at theecig.co.uk offering next-day delivery, and a Morrisons supermarket concession agreement. Own-brand Feast Treats and ECS LIQ are sold alongside third-party brands such as Vaporesso, OXVA, Elux, Hexus, Lost Mary, Crystal Bar, SKE, Riot X, Geekvape, Voopoo, and nicotine pouch brands VELO, Nordic Spirit, ZYN, Pablo, Killa, XQS, and 77.
Product overview
The E-Cig Store is a UK-based vape retailer operating both online and through 50+ physical stores. The company offers a comprehensive portfolio of vaping products centered around three core categories: vape kits (including refillable, starter, pod, prefilled, big puff, and advanced devices), e-liquids (covering nic salts, shortfills, 50/50 blends, and nicotine-free options in various flavors), and nicotine pouches. Their own-brand products include Feast Treats (signature dessert-inspired nic salts and bar salts using Nicotine Salicylate) and ECS LIQ (house brand e-liquids). The portfolio is supplemented by third-party brands such as Vaporesso, Oxva, Hexus, Elux Legend, Lost Mary, Crystal Bar Salts, SKE Crystal, Riot X, and Geekvape for devices and e-liquids, plus nicotine pouch brands Nordic Spirit, VELO, ZYN, Pablo, Killa, XQS, and 77. The company also sells replacement pods, coils, and accessories. The offering is designed to serve all experience levels from beginners to advanced users, with multi-buy deals and bundle options across the product range.
Differentiator
Problem solved
Functional benefit
Brands
- Feast Treats: Signature e-liquid brand of The E-Cig Store, featuring Nicotine Salicylate for smooth nicotine experience with fruity, tropical, and sweet flavour profiles.
Products and services
- Vape Kits Complete vaping devices including refillable kits, starter kits, pod kits, prefilled kits, big puff vapes, and advanced kits for beginners through experienced users.
- E-Liquids Vape juices available in multiple formats including nicotine salts, shortfills, 50/50 blends, nicotine shots, freebase nicotine, and nicotine-free options across various flavors.
- Vape Pods Replacement pods and pod cartridges for leak resistance and consistent flavor, available in prefilled and refillable varieties including Vaporesso XROS, Vaporesso Luxe, Hexus, and Oxva ranges.
- Nicotine Pouches Tobacco-free nicotine products for discreet use, available in various strengths and flavors from brands such as VELO, Nordic Spirit, ZYN, Pablo, Killa, XQS, and 77.
- Feast Treats Signature e-liquid brand of The E-Cig Store featuring dessert-inspired nic salt and bar salt flavors using Nicotine Salicylate, available in 10ml bottles and 100ml shortfills with 50/50 VG/PG ratio.
- ECS LIQ House brand e-liquids offering fruit and menthol flavored vape juices in 10ml bottles.
- Coils Replacement heating coils for various vape devices and kit types.
- Shortfills Large format e-liquid bottles (typically 100ml) designed for sub-ohm vaping, typically nicotine-free before adding nic shots.
- Vaporesso Kits Trusted brand of refillable vape kits including XROS series and Luxe pod systems known for smooth flavor and reliable performance.
- Oxva Vape Kits Compact pod kits with great flavor and easy daily use from Oxva brand.
- Geekvape Third-party vape kit brand known for durable and advanced vaping devices.
- Voopoo Third-party vape kit brand offering innovative vaping technology.
- Hexus Nic Salts Premium nic salt e-liquids designed for smooth throat hit and rich flavor, paired with Hexus Go refillable vape kit.
- Elux Legend Salts Premium nic salt e-liquids with bold flavor in 50/50 VG/PG ratio, available in 5mg, 10mg, and 20mg strengths.
- Lost Mary Salts Popular nic salt e-liquids from Lost Mary brand for pod kits and refillable systems.
- Crystal Bar Salts Premium nic salt e-liquids replicating popular disposable vape flavors, designed to last up to 3000 puffs per bottle.
- SKE Crystal Salts Nic salt e-liquids from SKE Crystal Original brand.
- Riot X Nic Salts Nic salt e-liquids from Riot brand featuring fruity and sweet flavor profiles.
- Nordic Spirit Nicotine pouches brand offering tobacco-free nicotine satisfaction.
- VELO Nicotine Pouches Nicotine pouch brand available in various mint and fruit flavors.
- Hayati Pods Prefilled pods and pod kits from Hayati brand including Pro Max Plus and Pro Ultra Plus ranges.
- Dojo Blast Pods Prefilled pods for Dojo Blast 10K vape kit system.
- IVG Pro Pod Kits Prefilled pod kits from IVG (Imperial Vape Group) including Pro 2 10K and Pro 12 models.
Companies that use The E-Cig Store
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The E-Cig Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
The E-Cig Store partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MorrisonscoreMorrisons has entered into a store concession agreement with The E-Cig Store. This partnership allows The E-Cig Store to operate concession stands within Morrisons supermarkets, expanding their physical retail presence into the grocery retail channel. The deal represents a significant expansion of The E-Cig Store's distribution footprint.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The E-Cig Store competitors and assessment
Company assessmentDirect peers
- Vape Superstore: Vape Superstore is a major UK online vape retailer with extensive e-liquid and hardware range. Direct competitor to The E-Cig Store's online business and a key benchmark for multi-buy promotions and brand assortment.
- Vape Club: Vape Club is a UK online-focused vape retailer offering wide e-liquid and hardware ranges. Direct competitor to The E-Cig Store's online channel with overlapping product depth and promotional mechanics.
- VPZ: VPZ is one of the largest UK specialist vape chains with 150+ stores, operating a near-identical brick-and-mortar plus online model to The E-Cig Store. They are the most direct large-format competitor in UK vape specialty retail.
- EcigaretteDirect: EcigaretteDirect is a UK-based vape retailer with both online and physical stores. Direct peer across product categories, target customer (adult smokers transitioning to vaping), and omnichannel retail model.
- Vape and Juice: Vape and Juice is a UK vape retailer with own-brand e-liquids and online presence. Comparable for own-brand strategy, UK regulatory exposure, and target customer profile overlapping with The E-Cig Store's segments.
- Totally Wicked: Totally Wicked is a long-established UK vape retailer combining own-brand e-liquids with multi-store presence. Comparable to The E-Cig Store for own-brand strategy, retail footprint, and customer segments served.
- Vapouriz: Vapouriz is a UK vape retailer with a strong own-brand e-liquid portfolio and retail presence. Comparable to The E-Cig Store in own-brand emphasis, UK market focus, and customer demographic.
- The Electronic Cigarette Company (TECC): TECC is a long-running UK vape retailer with online and physical presence. Comparable to The E-Cig Store for category experience, brand partnerships, and customer base targeting adult smokers and existing vapers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The E-Cig Store social profiles
Digital presenceThe E-Cig Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
The E-Cig Store leadership team
Management profileNumber of profiles
The E-Cig Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The E-Cig Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The E-Cig Store
What does The E-Cig Store do?
The E-Cig Store is a UK-based vape retailer selling vaping hardware (vape kits, pods, coils) and consumables (e-liquids including nic salts, shortfills, 50/50 blends) plus nicotine pouches. It operates an omnichannel model with 50+ company-owned physical stores across the UK, an e-commerce storefront at theecig.co.uk offering next-day delivery, and a Morrisons supermarket concession agreement. Own-brand Feast Treats and ECS LIQ are sold alongside third-party brands such as Vaporesso, OXVA, Elux, Hexus, Lost Mary, Crystal Bar, SKE, Riot X, Geekvape, Voopoo, and nicotine pouch brands VELO, Nordic Spirit, ZYN, Pablo, Killa, XQS, and 77.
Is The E-Cig Store a public or private company?
The E-Cig Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The E-Cig Store founded?
The E-Cig Store was founded in 2017. It employs 1 to 10 people.
Where is The E-Cig Store based?
The E-Cig Store is headquartered in Stockport, United Kingdom, in the Europe region.
How does The E-Cig Store make money?
Three revenue lines are on record. E-Liquid Sales are the primary driver. The others are vape Hardware Sales and nicotine Pouch Sales.
Who are The E-Cig Store's main competitors?
Direct peers on record are Vape Superstore, Vape Club, VPZ, EcigaretteDirect, Vape and Juice, Totally Wicked, Vapouriz and The Electronic Cigarette Company (TECC).
Does The E-Cig Store have an API?
No public API is recorded for The E-Cig Store.
What industry is The E-Cig Store in?
The E-Cig Store's product category is Vape Retail. Its primary akta.pro industry code is CRANAEAA, Dedicated Vape & E-Cigarette Shops (Specialty Retail), with a secondary code of CRANAEAB, Vape & E-Cig Online Retail (DTC & Marketplaces). Its NAICS code is 459991.