What GREE X does

GREE X (グリーエックス株式会社) is a Japan-focused digital transformation (DX) company operating as a 100% subsidiary of GREE Holdings. Founded in March 2007 as Glossom Inc. and rebranded to GREE X in February 2025, the company operates two business lines: DX consulting services for enterprise and mid-market clients, and DX solutions centered on the unified 'Aumo' brand. The Aumo brand combines an outings/lifestyle community app (5.5M+ cumulative downloads), store marketing SaaS (aumo Biz, used by 38,000+ stores), advertising (Aumo Ads), and AI-powered tools (Aumon AI agent). Adjacent products include QUANT—an influencer commerce platform with ~10,000 registered creators and ~3 billion JPY in cumulative transaction value—and AGREEGATE TECH, a partner-program-based DX consulting service with AI-powered talent matching.

The technology stack is cloud-native and built primarily on Google Cloud (GKE, Cloud Bigtable, BigQuery, Cloud Trace) with AWS for some workloads, using Ruby on Rails, Nuxt.js, React/Next.js, and Go microservices in a Clean Architecture pattern. Observability is implemented via OpenTelemetry. AI capabilities—including generative video, multilingual content, NLP-based review auto-replies, and autonomous AI agents—are powered by Amazon Bedrock. The architecture enables rapid iteration, cited as delivering up to 70% PoC speed reduction and 30%+ development efficiency improvements.

Revenue is generated through multiple streams: subscription SaaS (QUANT for Shops at 5,000 JPY/month for unlimited use; Aumo Biz pricing not publicly disclosed), advertising (Aumo Ads leveraging 5.5M+ user data), DX consulting (project/retainer), and partner program fees (AGREEGATE TECH). The go-to-market is dual-mode: sales-led for enterprise DX consulting and product-led growth for SMB SaaS distributed via web, app stores, and the LINE platform (100M+ Japanese users). Geographic focus is exclusively domestic Japan.

Name

GREE X

Legal name

グリーエックス株式会社

Website

https://gree-x.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

GREE X is a Japan-focused DX subsidiary of GREE Holdings, offering DX consulting and SaaS solutions—centered on the Aumo lifestyle platform (5.5M+ downloads), aumo Biz store marketing SaaS (38,000+ stores), and the QUANT influencer marketing platform—serving SMBs in tourism, dining, and retail.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. DX Consulting Services: DX consulting engagements helping client companies with digital transformation — service design, development, operations, and growth support. Provided to enterprise and mid-market clients on project/service retainer basis.
2. Aumo Brand DX Solutions (SaaS): Subscription and usage-based SaaS revenues from Aumo Biz, Aumo Ads, and related marketing tools for restaurant, hospitality, and tourism businesses. Includes MEO, social media management, reservation tools, and AI features.
3. QUANT for Shops Platform: Monthly subscription (5,000 JPY/month) for unlimited use of influencer marketing campaign tools. Physical stores issue coupons to influencers who promote via SNS. Generates transaction value through influencer reach and platform engagement.
4. Aumo Advertising (Aumo Ads): Data-driven digital advertising on aumo media properties using the platform's tourism and lifestyle user data. Leverages 5.5M+ cumulative downloads for targeted ad delivery.
5. AGREEGATE TECH Partner Program: Partner program for IT professional talent matching and project referrals, with AI SaaS tools for proposal automation. Revenue through service fees or project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

GREE X is a 100% subsidiary of GREE Holdings that delivers digital transformation (DX) to Japanese enterprises and SMBs through two business lines: DX consulting services (strategy, development, operations, and growth support) and DX solutions (SaaS products under the Aumo brand, the QUANT influencer marketing platform, AGREEGATE TECH partner program, and LINE-based AI services). Its core products are SaaS platforms for store marketing (Aumo Biz with AI agent 'Aumon'), influencer commerce (QUANT with ~10,000 creators and ~3 billion JPY cumulative GMV), and AI-driven BtoC service enhancement tools.

Product overview

GREE X is a 100% subsidiary of GREE HD offering two main business lines: DX consulting services and DX solutions. The DX solutions portfolio centers on the Aumo brand — a unified platform combining an outings community app (5.5M+ cumulative downloads), aumo Biz (store marketing SaaS with AI agent 'Aumon'), aumo Base (free listing), and aumo Ads (paid advertising). Adjacent products include QUANT (influencer commerce platform for EC) and its QUANT for Shops extension for physical stores, AGREEGATE TECH (partner-program DX consulting with AI talent parsing), and Social Pitt (SNS marketing SaaS). GREE X also develops LINE mini apps and IP-based digital experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Aumo（アウモ）: お出かけコミュニティ・店舗集客支援SaaS・SNSマーケティング等を統合したDXブランド。飲食・宿泊・観光領域を中心にサービスを提供し、累計ダウンロード数550万を超えるおかえいコミュニティアプリを展開。
• QUANT（クアント）
• AGREEGATE TECH

Products and services

• Aumo (アumo) Unified DX solutions brand combining an outings/lifestyle community app (5.5M+ cumulative downloads), store marketing SaaS, and social media/influencer/creator solutions. Supports tourism, dining, and hospitality operators with AI-powered tools.
• aumo Biz (アumo マイビジネス) MEO (Map Engine Optimization) and SNS integration SaaS for physical retail store operators; includes AI agent 'Aumon' for automatic review responses, multilingual video generation, Google Business Profile sync, reservation management, and stamp card functionality. Used by 38,000+ stores.
• Aumon AI (あうんAI) AI agent feature within aumo Biz that autonomously analyzes store reviews and customer feedback, automatically generating multilingual store introductions and short promotional videos for global distribution. Patent pending.
• Aumon LINE (あうんLINE) LINE-based consumer-facing AI chatbot featuring the 'Aumon' character, providing store review diagnosis and multilingual content generation to demonstrate Aumo Biz capabilities.
• QUANT for Shops Influencer marketing platform for physical store operators; influencers receive coupons via the app, visit stores, and post on SNS. Monthly subscription at 5,000 JPY for unlimited use.
• AGREEGATE TECH Partner-program-type DX consulting support service that aggregates IT professionals to provide strategic proposal and execution support for enterprise BtoC service launches and DX promotion. Includes AI-powered resume parsing and AI talent-job matching.
• Shiro-maru no Oheya (しろまるのおへや) LINE Mini App Character-raising LINE mini app featuring the 'Shiro-maru' LINE stamp character, playable without app download. Developed as a consumer-facing digital experience leveraging LINE's 100M+ Japanese user base.
• DX Consulting Services DX consulting engagements for client companies covering digital transformation — service design, development, operations, and growth support. Provided to enterprise and mid-market clients on a project or retainer basis.

Quantifiable outcome

• Aumo platform reached 5.5 million+ cumulative downloads
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability9 records

Feature7 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Thermos Corporation (サーモス株式会社)minorOthers · 26 December 2025Thermos donated 800 units of '＆ONDO Wrist Warmer with Titanium-Coated Beads' to GREE X employees as part of Thermos's workplace comfort initiative. Products used for employee well-being and engagement. Employee feedback shared back with Thermos for product improvement.
• Drecom Co., Ltd. (株式会社ドリコム)coreStrategic or Co-development Partner · 19 November 2025GREE X and Drecom co-hosted a seminar on 'AI-era BtoC services' (November 27, 2025, at Roppongi Hills). Drecom's AI Division Head presented on AI-driven fan experience creation. Both companies brought together gaming/entertainment industry knowledge and AI technology for BtoC service innovation.
• Hybrid Technologies Co., Ltd. (ハイブリッドテクノロジーズ)coreStrategic or Co-development Partner · 11 September 2025Business partnership for DX development support. Hybrid Technologies provides specialized DX development capabilities; combined with GREE X's AI and platform expertise for enhanced client DX project delivery.
• Nishinippon Shimbun Media Lab (西日本新聞メディアラボ)coreStrategic or Co-development Partner · 7 July 2025Business partnership to strengthen AI utilization and digital human resources development for tourism DX in the Kyushu region. Combines GREE X's AI/DX expertise with Nishinippon Shimbun's regional media network to support local tourism businesses.
• Takamori Town, Miyazaki Prefecture (宮崎県高原町)coreStrategic or Co-development Partner · 24 June 2025Aumo signed a partnership agreement with Takamori Town for AI implementation support for local tourism operators. GREE X/Aumo provides AI tools and DX guidance to help the town attract and serve inbound tourists, supporting Miyazaki's regional tourism DX goals.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sansan: Japan's leading business card scanning and contact database SaaS, expanded into broader SMB and enterprise cloud services. Comparable as a Japanese SMB-focused SaaS company with similar subscription economics, though different primary use case.
• Cookpad: Japan's largest recipe and food media platform with 50M+ users and advertising/premium services. Comparable to aumo as a Japan-scale consumer lifestyle media platform, though focused on cooking rather than outings/tourism.
• Recruit Holdings: Largest Japanese digital media conglomerate operating Hot Pepper (lifestyle/dining media) and Airレジ (SMB SaaS). Overlaps with GREE X across consumer lifestyle media and SMB marketing SaaS, but at much larger scale and across broader verticals.

Direct peers

• Wantedly: Japan's leading talent matching platform focused on engineers, designers, and business professionals. Direct peer to AGREEGATE TECH in matching IT/DX professionals to client projects using software-driven matching.
• TABLECHECK: Japan-focused restaurant technology company providing reservation management, POS, and guest analytics SaaS to 15,000+ restaurants. Closely comparable to aumo Biz in serving Japanese restaurant SMBs with subscription marketing and operations software.
• Toreta: Restaurant-focused customer relationship and marketing SaaS serving Japanese F&B SMBs with reservation, customer data, and marketing automation. Comparable target customer and SaaS economics to aumo Biz.
• Retty: Japanese restaurant review media platform with 50M+ users, expanded into marketing SaaS for dining establishments. Direct overlap with GREE X's aumo media and aumo Biz store marketing SaaS in serving Japan's F&B SMB marketing needs.
• BitStar: Japan's largest influencer marketing agency and platform, operating a creator network of 100,000+ influencers. Direct peer to QUANT in Japanese influencer commerce and marketing for SMBs and e-commerce operators.

Emerging players

• Repro: Marketing automation and analytics SaaS focused on mobile/web engagement for consumer apps. Comparable as a Japanese BtoC-focused marketing SaaS, intersecting with GREE X's AI-driven consumer engagement tools.
• Showcase Gig: Japanese mobile marketing and O2O SaaS provider serving retail and SMBs with mobile apps, location analytics, and customer engagement tools. Comparable target customer and SMB SaaS model to aumo Biz.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREE X