What Selfassembled Ventures does

Selfassembled Ventures is a privately held, bootstrapped management consultancy founded in 2018 by Glenn and Aspen Grant after they sold their IT managed services business (G2 Tech Group) to Great Hill Partners. The firm provides business coaching services to self-made entrepreneurs who want to increase the value of their businesses and execute premium exits without earnout obligations, primarily serving SMB and mid-market owners who are either preparing for a sale or seeking freedom from day-to-day operations. The core methodology is the licensed Value Builder System, a proprietary framework built around 8 Key Drivers of Company Value (Financial Performance, Growth Potential, Switzerland Structure, Valuation Teeter-Totter, Recurring Revenue, Monopoly Control, Customer Satisfaction, and Hub & Spoke), backed by analysis of more than 40,000 businesses.

The company's product portfolio spans one-on-one coaching engagements, mastermind group coaching, the Built to Sell Blueprint self-paced online course (delivered via the selfscale.coach platform with 17 software-driven exercises), Value Builder Training workshops, and a suite of free lead-generation tools including the Value Builder Assessment, EBITDA Calculator, and PREScore. Supporting media include the Built to Sell Radio podcast and Forbes contributor articles. The Value Builder System is licensed, not owned; Selfassembled's differentiation rests on the founders' direct exit experience, Certified Value Builder Advisor credentials, Forbes Coaches Council membership, and leadership roles in the Entrepreneurs' Organization Boston chapter. The company is not a software product business and does not develop proprietary technology platforms beyond its Wix-hosted website and the selfscale.coach course delivery platform.

Revenue mechanics combine subscription-based coaching retainers, group mastermind subscriptions, one-time or annual course licensing for the Blueprint, and professional-services fees for workshops. Pricing is not publicly disclosed and coaching engagements are quote-based, typically beginning with a Vision Quest intake and Value Builder Assessment. Distribution relies on a community-led model anchored in EO Boston, direct sales via website contact forms and Calendly coffee chats, and a product-led growth motion through the free assessment tools and self-paced course. The company operates with a 3-person core team (Glenn Grant, Aspen Grant, Zlatina Aleksandrova) from Burlington, Massachusetts, and has not raised external capital.

Name

Selfassembled Ventures

Legal name

Selfassembled Ventures LLC

Website

https://selfassembled.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Selfassembled Ventures is a Burlington, MA-based coaching consultancy founded in 2018 that helps self-made SMB and mid-market entrepreneurs increase business value and prepare for premium exits using the licensed Value Builder System methodology and 8 Key Drivers framework.

Ownership category

akta.pro rank

Product category

Business Coaching and Advisory Services

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

akta.pro secondary industry

Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

Keywords

• Business coaching services
• Exit planning advisory
• Value builder system
• Entrepreneur coaching programs
• Business valuation assessment

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. One-on-One Coaching: Personalized business coaching engagements led by certified Value Builder Advisors working through modules designed to improve business value.
2. Built to Sell Blueprint Course: Self-paced online course with 17 software-driven exercises. Enrollment through selfscale.coach platform. One-time or subscription access.
3. Mastermind Group Coaching: Group coaching programs based on Value Builder System for peer learning and accountability.
4. Value Builder Training Workshops: Interactive workshops covering the 8 Drivers of Business Value and strategies for increasing business sellability.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

Selfassembled Ventures provides business coaching, advisory, and educational programs for self-made entrepreneurs who want to build sellable businesses and prepare for premium exits. Core deliverables include one-on-one and mastermind group coaching engagements, the self-paced Built to Sell Blueprint online course, and free assessment tools (Value Builder Assessment, EBITDA Calculator, PREScore), all built around the proprietary Value Builder System's 8 Key Drivers framework.

Product overview

Selfassembled Ventures is a management consultancy offering a portfolio of coaching, training, and assessment products centered on the Value Builder System methodology. The core offering is Entrepreneurs Coaching, which provides one-on-one and mastermind group coaching for self-made entrepreneurs seeking to build sellable businesses and achieve business freedom. The flagship product is The Built to Sell Blueprint, a self-paced online course with 17 software-driven exercises. Supporting products include Value Builder Training (coaching programs), Value Builder Assessment (free benchmarking tool), PREScore (readiness assessment), EBITDA Calculator (valuation tool), 8 Key Drivers Videos (educational content), and the Built To Sell Radio Podcast (media content). The Value Builder System, developed by John Warrillow, forms the foundation of all offerings, focusing on 8 key drivers of business value including Financial Performance, Growth Potential, Switzerland Structure, Valuation Teeter-Totter, Recurring Revenue, Monopoly Control, Customer Satisfaction, and Hub & Spoke.

Differentiator

Problem solved

Functional benefit

Products and services

• Entrepreneurs Coaching One-on-one and group coaching engagements for self-made entrepreneurs who want to escape day-to-day operations, build business value using the Value Builder System, and position their business for a premium exit without earnout obligations.
• The Built to Sell Blueprint A self-paced online course consisting of 17 software-driven exercises that walks self-made entrepreneurs through the 8 Drivers of Company Value from the Value Builder System, aimed at positioning a business for a lucrative exit.
• Value Builder Training A structured coaching and training program based on the Value Builder System, offered as one-on-one engagements and mastermind group cohorts, focused on improving the 8 key drivers of business value.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Value Builder SystemcoreStrategic or Co-development PartnerLicensed methodology and certification from John Warrillow's Value Builder System. Selfassembled coaches are Certified Value Builder Advisors. The VB System forms the foundation of all coaching programs including assessment tools, 8 Key Drivers framework, and ongoing engagement modules.
• ForbescoreGTM or Marketing PartnerGlenn Grant is an official member of the Forbes Coaches Council, enabling contribution to Forbes platform. Company appears in Forbes Councils partner logo section. Multiple Forbes contributor articles feature Selfassembled content and team.
• 15FiveminorGTM or Marketing PartnerPeople and performance management platform partner. Selfassembled provides employee engagement resources and content related to 15Five's platform. Partnership includes co-branded content and mutual promotion.
• DISC Assessment (TTi)minorGTM or Marketing PartnerResearch-backed behavioral assessment partner. Selfassembled provides DISC-related employee engagement resources and incorporates DISC assessments into coaching engagements.
• Entrepreneurs' Organization (EO Boston)coreGTM or Marketing PartnerGlenn Grant serves on EO Boston board as co-chair for Accelerator program. EO membership and leadership drives referrals and credibility. Company actively promotes EO Boston programs and events.
• Mission Cloud ServicesminorOthersGlenn Grant serves as board advisor. Company formed from merger of G2 Tech Group, Reliam, and Stratalux after Great Hill Partners acquisition. Active advisory relationship continues.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• SCORE: Free small-business mentoring and education network. Adjacent peer in SMB education, though serves earlier-stage founders and offers free volunteer mentorship vs. Selfassembled's premium coaching.
• Entrepreneurs' Organization (EO): Global membership community of founders. Selfassembled's founder is an EO Boston board member; EO is not a competitor but a customer-acquisition channel and ecosystem participant.
• Forbes Coaches Council: Invitation-only Forbes community of executive and business coaches where Selfassembled's founder is a member. Adjacent ecosystem platform rather than a direct competitor, but represents a peer set of premium coaches.

Direct peers

• Strategic Coach: Dan Sullivan's premium entrepreneur coaching firm serving founders with quarterly workshops and toolsets. Comparable in targeting self-made entrepreneurs seeking growth and freedom, with similar premium positioning.
• Value Builder System (John Warrillow): The original creator of the Value Builder System and 'Built to Sell' methodology that Selfassembled licenses and coaches. Warrillow also runs a network of certified advisors including Selfassembled, so they are both partner and overlapping competitor.
• Authority Advisors (Adam Coffey): Coaching and M&A advisory specifically for entrepreneurs preparing to sell their businesses. Most direct overlap on exit-readiness and value-building positioning.
• Profit First (Mike Michalowicz): SMB-focused business methodology and coaching built around the Profit First framework. Comparable entrepreneur-focused coaching, course products, and certification ecosystem.
• Predictable Success (Les McKeown): Coaching and advisory services for SMB owners around growth stages and operational maturity. Comparable founder-focused coaching model and content-led distribution.
• Rhythm Systems (Patty McCord): Business coaching and software platform for SMB leadership teams focused on growth and culture. Comparable in combining methodology-based coaching with productized tools.
• Gazelles International (Verne Harnish): Scaling Up methodology and certified coach network for SMB founders targeting rapid growth. Comparable audience and structured methodology approach to building business value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/selfassembled
• LinkedInlinkedin.com/company/selfassembled

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Selfassembled Ventures