DISC Assessments
DISC Assessments operates DISC Mastery, an online DISC behavioral assessment platform serving organizations, professional practitioners (trainers, coaches, consultants), and individuals seeking to improve performance, hiring, and communication outcomes.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DISC Assessments does
DISC Assessments operates DISC Mastery, a small, founder-driven online behavioral assessment business headquartered in Carlsbad, California, with a reported team of 5 employees. The company sells the DISC Mastery Assessment — an online DISC behavioral measurement tool that evaluates individuals across the four DISC dimensions (Dominance, Influence, Steadiness, Conscientiousness) and is positioned to address executive team performance, leadership development, hiring decisions, employee retention, communication effectiveness, profitability, and sales growth. A complementary DISC - 60 Minute Workshop by Dr. Tony Alessandra serves as a condensed-learning add-on. The DISCmastery trademark and The Platinum Rule® registered trademark are owned by Dr. Tony Alessandra and used by the company under permission, anchoring the brand in his established methodology and reputation in behavioral assessment and communication training.
DISC Assessments firmographics
Firmographics- Name
- DISC Assessments
- Website
- https://discmastery.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DISC Assessments operates DISC Mastery, an online DISC behavioral assessment platform serving organizations, professional practitioners (trainers, coaches, consultants), and individuals seeking to improve performance, hiring, and communication outcomes.
- Ownership category
- akta.pro rank
DISC Assessments industry classification
Industry- Product category
- Behavioral Assessment Software
- NAICS
- Research and Development in the Social Sciences and Humanities (54172)
- akta.pro primary industry
- Skills Assessment & Talent/Employability Testing Platforms (EDAFADAM)
- akta.pro secondary industry
- Assessments, Quizzes & Learning Analytics Tools (MPACALAK)
Keywords
DISC Assessments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Online Assessment Sales: Online DISC assessments sold to individuals and organizations, with bulk purchasing options available for trainers, coaches, and consultants who use the assessments with their client base.
- Trademark Licensing: DISCmastery is a trademark of Dr. Tony Alessandra, and The Platinum Rule® is a registered trademark used under permission, suggesting licensing arrangements for authorized distributors and partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Bulk assessment packages for professional practitioners |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
DISC Assessments product offering
Product offeringCore offering
DISC Assessments (DISC Mastery) sells online DISC behavioral assessments that measure four primary dimensions—Dominance, Influence, Steadiness, and Conscientiousness—to help organizations and individuals improve executive performance, leadership development, hiring decisions, employee retention, communication, profitability, and sales. The platform is delivered through assessments24x7.com with bulk purchasing available for trainers, coaches, and consultants, and is built on Dr. Tony Alessandra's The Platinum Rule® methodology.
Product overview
DISC Assessments offers a suite of behavioral assessment products centered around the DISC model. The core offering is DISC Mastery, an online resource and measurement tool. Additionally, there is a DISC - 60 Minute Workshop by Dr. Tony Alessandra for condensed learning, and Online DISC Assessments available via assessments24x7.com for both individual and organizational use. The products serve various use cases including executive performance, leadership development, hiring, retention, communication improvement, and sales growth.
Differentiator
Problem solved
Functional benefit
Brands
- DISC Mastery Assessment: Online DISC assessment tool for individuals and organizations to improve performance, increase productivity, and enhance interpersonal communication.
Products and services
- DISC Mastery Assessment An online DISC assessment tool that measures behavioral styles across Dominance, Influence, Steadiness, and Conscientiousness to help individuals and organizations improve performance, productivity, hiring, retention, communication, and sales.
- Online DISC Assessments Web-based DISC assessment products distributed via assessments24x7.com, available as individual purchases and bulk packages for trainers, coaches, and consultants administering assessments to their own clients.
- DISC - 60 Minute Workshop A condensed instructional workshop developed by Dr. Tony Alessandra that introduces DISC assessment concepts and their application in interpersonal and workplace contexts, sold as a standalone training offering.
Quantifiable outcome
- Improved organizational productivity through better understanding of behavioral styles
- +3 more outcomes
Companies that use DISC Assessments
Customer profileSegments3 records
Ideal customer profiles2 records
DISC Assessments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DISC Assessments partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
DISC Assessments competitors and assessment
Company assessmentDirect peers
- Hogan Assessments: Provider of personality assessments focused on workplace performance, leadership, and hiring decisions. Directly overlaps DISC Master's use cases in executive selection, leadership development, and organizational performance.
- TTI Success Insights: Provider of multi-assessment talent insights including DISC, behavioral, and motivators tools used by coaches, trainers, and consultants. Competes directly with DISC Mastery's bulk-purchase practitioner program and overlapping customer base.
- The Predictive Index: Talent optimization platform combining behavioral assessment with workforce analytics. Competes head-to-head with DISC Mastery for hiring, retention, and team effectiveness budgets, but at a much larger enterprise SaaS scale.
- Crystal Knows: DISC-based personality insights platform integrated with email, LinkedIn, and CRM workflows. Targets a similar sales, communication, and hiring use case but with a modern SaaS/AI overlay and integration ecosystem that DISC Mastery lacks.
- Wiley Workplace Learning (Everything DiSC): Publisher of the Everything DiSC product line, the dominant commercial DISC-based behavioral assessment suite for workplaces. Directly competes with DISC Mastery in the same DISC methodology category, serving HR, L&D, and coaching customers globally.
- The Myers-Briggs Company: Publisher of the MBTI assessment, the other dominant personality framework in workplace and coaching applications. Competes with DISC Mastery for the same HR, leadership development, and coaching budget pools.
Regional players
- Assessments 24x7: Authorized distributor and e-commerce storefront used by DISC Mastery itself; also offers competing assessments from multiple publishers. Comparable as a complementary distribution and assessment marketplace rather than a head-to-head competitor.
Broad incumbents
- Gallup (CliftonStrengths): Global research and consulting firm offering the CliftonStrengths assessment along with broader workplace analytics, leadership, and engagement solutions. Competes for the same enterprise L&D and executive coaching budgets at significantly larger scale.
Emerging players
- Traitify: Visual, mobile-first personality assessment platform used for hiring and talent development. Competes in adjacent behavioral assessment use cases with a more modern UX and enterprise API integrations.
- Pymetrics: AI-driven behavioral assessment platform using neuroscience-based games for hiring and talent matching. Targets the same enterprise hiring and DEI use cases but with significantly more technology depth and institutional funding.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights5 records
Customer concentration
DISC Assessments social profiles
Digital presenceDISC Assessments financial estimates
Financial estimateRevenue estimate
Valuation estimate
DISC Assessments leadership team
Management profileNumber of profiles
Profiles1 record
DISC Assessments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DISC Assessments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DISC Assessments
What does DISC Assessments do?
DISC Assessments (DISC Mastery) sells online DISC behavioral assessments that measure four primary dimensions—Dominance, Influence, Steadiness, and Conscientiousness—to help organizations and individuals improve executive performance, leadership development, hiring decisions, employee retention, communication, profitability, and sales. The platform is delivered through assessments24x7.com with bulk purchasing available for trainers, coaches, and consultants, and is built on Dr. Tony Alessandra's The Platinum Rule® methodology.
When was DISC Assessments founded?
DISC Assessments was founded in -1. It employs 1 to 10 people.
How does DISC Assessments make money?
Two revenue lines are on record. Online Assessment Sales are the primary driver. The others are trademark Licensing.
Who are DISC Assessments's main competitors?
Direct peers on record are Hogan Assessments, TTI Success Insights, The Predictive Index, Crystal Knows, Wiley Workplace Learning (Everything DiSC) and The Myers-Briggs Company. Assessments 24x7 is listed as a regional player. Gallup (CliftonStrengths) is listed as a broad incumbent. Emerging players are Traitify and Pymetrics.
Does DISC Assessments have an API?
No public API is recorded for DISC Assessments.
What industry is DISC Assessments in?
DISC Assessments's product category is Behavioral Assessment Software. Its primary akta.pro industry code is EDAFADAM, Skills Assessment & Talent/Employability Testing Platforms, with a secondary code of MPACALAK, Assessments, Quizzes & Learning Analytics Tools. Its NAICS code is 54172.