Red Cliff Homes
Red Cliff Homes is a private residential construction firm based in Las Cruces, NM, founded in 2017, that builds modern, contemporary-design custom homes with a personalized service model for individual buyers. It operates with 1-10 employees in a single local market.
- Company typePrivate
- Founded2017
- HeadquartersLas Cruces, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Red Cliff Homes does
Red Cliff Homes is a private, for-profit residential construction company founded in 2017 and headquartered in Las Cruces, New Mexico, United States. The firm operates with 1-10 employees and is positioned as a boutique builder of modern residential properties, emphasizing contemporary architectural designs and a personalized service model aimed at individual home buyers. Its self-described value proposition centers on custom contemporary design execution rather than high-volume tract development.
The company generates revenue through project-based residential construction contracts — a model in which each engagement corresponds to a single custom home build, with pricing tied to scope, materials, and design specifications. No pricing details, customer logos, public project portfolio, or segment-level information have been disclosed. The firm has no subsidiaries, no disclosed funding history, no management team details in the available data, and no documented partnerships or alliances. Its online presence is minimal: the corporate website (redcliffhomes.com) displayed only a verification/waiting page during the data collection window, yielding no additional substantive information about operations, project pipeline, or financial performance.
Given the absence of disclosed revenue, headcount beyond a 1-10 band, ownership structure, or operating status, Red Cliff Homes presents as a small, privately-held local builder with limited observable scale. Strategic positioning appears concentrated on design differentiation within a single geographic market, with no documented expansion, M&A, or capital-raising activity. Investment-relevant due diligence would require primary-source outreach to obtain project backlog, revenue, and ownership clarity.
Red Cliff Homes firmographics
Firmographics- Name
- Red Cliff Homes
- Website
- https://redcliffhomes.com
- Company type
- Private
- Founded year
- 2017
- Headcount range
- 1–10 employees
- Short description
- Red Cliff Homes is a private residential construction firm based in Las Cruces, NM, founded in 2017, that builds modern, contemporary-design custom homes with a personalized service model for individual buyers. It operates with 1-10 employees in a single local market.
- Ownership category
- akta.pro rank
Red Cliff Homes industry classification
Industry- Product category
- Residential Construction
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Custom Home Building (IMAFABAC)
- akta.pro secondary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Red Cliff Homes is headquartered
LocationHeadquarters
- HQ city
- Las Cruces
- HQ country
- United States
- HQ region
- North America
Markets served
Red Cliff Homes business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Red Cliff Homes product offering
Product offeringCore offering
Red Cliff Homes constructs modern residential properties with a focus on contemporary designs and personalized service. As a small Las Cruces-based builder, the company delivers custom home construction to individual buyers seeking design-driven, modern residences rather than production-built housing.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Modern Home Construction
Companies that use Red Cliff Homes
Customer profileIdeal customer profiles1 record
Red Cliff Homes technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Red Cliff Homes partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Red Cliff Homes competitors and assessment
Company assessmentBroad incumbents
- KB Home: National homebuilder with significant Southwest operations offering customizable floor plans. Comparable to Red Cliff in addressing buyer desire for personalization in new-home construction, though primarily in the entry-level and move-up segments.
- PulteGroup: National homebuilder with multiple brands covering entry-level through move-up and active-adult segments. Comparable in single-family residential construction with Southwest market exposure, though at scale and across broader buyer segments than Red Cliff's custom niche.
- Lennar Corporation: One of the largest U.S. homebuilders, operating across multiple Sun Belt markets including the Southwest. Comparable in product category (single-family residential construction) but competes in the production-builder segment rather than the custom modern niche Red Cliff targets.
- Toll Brothers: National luxury homebuilder focused on premium and design-forward single-family homes. Comparable to Red Cliff Homes in its emphasis on higher-end finishes, contemporary design, and personalized buyer experience, though at vastly greater scale and geographic reach.
- Shea Homes: Long-established residential builder operating in the Western U.S., with a portfolio spanning production to luxury and an emphasis on design quality. Comparable to Red Cliff in the design-led residential builder category, though at significantly greater scale.
- D.R. Horton: Largest U.S. homebuilder by volume, with deep presence across the Southwest and Sun Belt. Comparable as a residential construction competitor in the same geographic region, though operating at production scale rather than custom contemporary design.
- Tri Pointe Homes: U.S. homebuilder with a portfolio of regional brands targeting move-up and premium buyers, including design-forward communities. Comparable as a builder emphasizing design differentiation and premium positioning, overlapping with Red Cliff's custom modern-design thesis.
Direct peers
- Woodside Homes: Regional homebuilder in the Western U.S. focused on thoughtfully designed single-family homes with personalization options. Comparable to Red Cliff as a design-conscious builder serving selective buyers in regional markets, with overlap in the modern-design and personalized-service thesis.
- Adobuilders: Custom homebuilder serving the Las Cruces and southern New Mexico market with a focus on personalized, design-forward residential construction. The most directly comparable peer to Red Cliff Homes in geography, scale, and custom-modern positioning.
Regional players
- Hakes Brothers: New Mexico-based homebuilder operating across the Las Cruces and southern New Mexico market. Directly comparable as a residential builder serving the same local geography where Red Cliff operates, though with a larger production-builder footprint.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Red Cliff Homes social profiles
Digital presenceRed Cliff Homes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Cliff Homes leadership team
Management profileNumber of profiles
Red Cliff Homes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Cliff Homes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Cliff Homes
What does Red Cliff Homes do?
Red Cliff Homes constructs modern residential properties with a focus on contemporary designs and personalized service. As a small Las Cruces-based builder, the company delivers custom home construction to individual buyers seeking design-driven, modern residences rather than production-built housing.
When was Red Cliff Homes founded?
Red Cliff Homes was founded in 2017. It employs 1 to 10 people.
Where is Red Cliff Homes based?
Red Cliff Homes is headquartered in Las Cruces, United States, in the North America region.
Who are Red Cliff Homes's main competitors?
Broad incumbents on record are KB Home, PulteGroup, Lennar Corporation, Toll Brothers, Shea Homes, D.R. Horton and Tri Pointe Homes. Direct peers are Woodside Homes and Adobuilders. Hakes Brothers is listed as a regional player.
Does Red Cliff Homes have an API?
No public API is recorded for Red Cliff Homes.
What industry is Red Cliff Homes in?
Red Cliff Homes's product category is Residential Construction. Its primary akta.pro industry code is IMAFABAC, Custom Home Building, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 236115 and its SIC code is 1520.