Mechanisatie Haarlemmermeer

What Mechanisatie Haarlemmermeer does

Mechanisatie Haarlemmermeer B.V. is a privately held Dutch agricultural mechanization company founded in 1970 and headquartered at IJweg 975 in Hoofddorp, Netherlands. The company operates a hybrid business combining multi-brand dealership of premium international agricultural machinery manufacturers (including Grimme, Lemken, Maschio, Joskin, McHale, McCormick, Agrifac, Iseki, Dieci, and Rumex) with an in-house custom machine-building division branded M.H. Speciaalmachines. The proprietary M.H. line includes rooimachines (harvesting machines), plantmachines (planting machines), strodekmachines (straw roof machines), watergeefarms (watering arms), hyacinth lifting machines, compost shredders, and the M.H. Connect Modem telematics unit — all tailored to bulb, arable, and horticultural applications.

Revenue is generated through one-time sales of new and used (occasions) capital equipment, project-based custom machine builds, and after-sales service and maintenance performed by in-house technicians. Pricing is quote-based and not publicly disclosed. The go-to-market is direct-to-customer via named account managers (Mike Verbeek, Tony Ooms, Leon van Ruiten) operating across a defined territory covering North Holland (north of the North Sea Canal) and mainland South Holland, with occasional cross-border deliveries into Belgium via channel partner Kruse Ootmarsum. Primary customer segments are bulb and flower-bulb growers (tulip, lily, hyacinth), agricultural contractors (loonbedrijven), and arable and horticultural operations, supplemented by industrial internal-transport users. Marketing relies on a content-rich website with regular news updates, trade-show participation (Grimme Technica, Agritechnica), social media, and personal referrals in the close-knit Dutch agricultural community. The company holds VA-keur safety certification and RDW Erkend workshop status, and has been independently operated for over 55 years with no disclosed institutional or private-equity ownership.

Name

Mechanisatie Haarlemmermeer

Legal name

Mechanisatie Haarlemmermeer B.V.

Website

https://mechanisatiehaarlemmermeer.nl

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Mechanisatie Haarlemmermeer is a privately held Dutch agricultural mechanization company that combines multi-brand dealership (Grimme, Lemken, Joskin, Agrifac, etc.) with proprietary M.H. custom machine building, serving bulb growers, arable farmers, and agricultural contractors across North and South Holland since 1970.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Agricultural Tractor & Field Machinery Vehicle Manufacturing (IMACAFAB)

akta.pro secondary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery dealer
• Custom machine building
• Bulb cultivation equipment
• Tractors and implements
• Agricultural aftersales service

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New agricultural machinery sales: Sale of new agricultural machines from branded manufacturers (Grimme, Lemken, Maschio, Joskin, McHale, McCormick, Agrifac, Iseki, etc.) as a dealer, as well as proprietary M.H. custom-built machines. Revenue is generated on a per-transaction basis, typically for high-value capital equipment.
2. Used / occasions machinery sales: Sale of second-hand agricultural machinery including tractors, harvesters, sprayers, and other equipment. Revenue is one-time per transaction.
3. After-sales service and maintenance: Maintenance and repair services for agricultural machines performed by experienced technicians. Service contracts and ad-hoc repair work generate recurring service revenue.
4. Custom machine manufacturing (machinebouw): Design and build of custom agricultural machines (M.H. Speciaalmachines) tailored to specific customer needs — including rooimachines, planting machines, and specialized attachments. Revenue is project-based per custom machine build.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mechanisatie Haarlemmermeer B.V. sells, services, and custom-designs agricultural machinery for Dutch bulb growers, arable farmers, contractors, and horticultural businesses. The company is an authorized multi-brand dealer for Grimme, Lemken, Joskin, Agrifac, McHale, McCormick, Maschio, Gaspardo, Iseki, Rumex, and others, and independently manufactures its own M.H.-branded custom machines including rooimachines, plantmachines, hyacinth lifting machines, straw roof systems, and specialised attachments.

Product overview

Mechanisatie Haarlemmermeer is a Dutch agricultural and horticultural machinery company with over 50 years of experience. The company operates as both a custom machine builder (M.H. Speciaalmachines) and a multi-brand dealer. Their proprietary product line includes M.H. Rooimachines (harvesting machines), M.H. Plantmachines (planting machines), M.H. Hyacinten Holmachines, M.H. Watergeefarmen, M.H. Strodekmachines, and various attachments like the M.H. Dubbele Kistendrager and M.H. Compostfrees. The company distributes well-known agricultural brands including Grimme (potato/bulb equipment), Lemken (ploughs and tillage), Agrifac (self-propelled sprayers), McHale (balers), McCormick (tractors), Joskin (transport equipment), Maschio (tillage equipment), Gaspardo (seed drills), Iseki (tractors and mowers), Rumex (spot sprayers), and Baoli (forklifts). Services include sales of new and used machines, aftersales maintenance, and internal transport solutions.

Differentiator

Problem solved

Functional benefit

Brands

• MH Speciaalmachines: Custom-built special machines including rooimachines (harvesting machines), plant machines, compost shredders, crate carriers, and straw roof machines
• M.H.

Products and services

• M.H. Rooimachine (Harvesting Machine) Custom-built 1.80m-width harvesting machine for bulb, potato, and flower bulb cultivation, available with automatic levelling, depth control, crushing units with feed belt, interchangeable sieve frames, swivel trolley conveyors, cameras, hydraulic sieve outlets, and M.H. Connect Modem for remote monitoring. Targeted at Dutch bulb growers and contractors.
• M.H. Plantmachine (Planting Machine) Custom-built planting machines including boot planters and tray planters for bulbs, lilies, gladioli, and agricultural crops, with options for GPS headland control, touchscreen operation, Cremer counting units, automatic levelling systems, and interchangeable spoon planting belts (e.g., 22-row and 12-row). Targeted at Dutch bulb and flower growers.
• M.H. Strodekmachine (Straw Roof Machine) Proprietary M.H.-branded special machine for straw roof applications in bulb harvesting, allowing straw coverings to be efficiently deployed over harvested bulbs.
• M.H. Automatisch Strodak (Automatic Straw Roof) Automatic straw roof system with automatic rope dispensing for compliant road transport of straw-roofed bulb loads.
• M.H. Dubbele Kistendrager (Double Crate Carrier) Custom-built double crate carrier attachment for efficient bin handling during bulb and potato harvesting operations.
• M.H. Compostfrees (Compost Shredder) Custom compost shredder machine for processing organic material and soil preparation.
• M.H. Hyacinten Holmachine (Hyacinth Lifting Machine) Specialised M.H.-branded lifting machine designed for hyacinth bulb cultivation, available per direct availability from stock.
• M.H. Watergeefarm (Water Delivery Arm) Custom arm attached to water wagons enabling water delivery directly at plants or trees, operated from the tractor. Designed for agricultural contractors serving orchards, tree nurseries, and field crops.
• New agricultural machinery sales (Verkoop) Sale of new agricultural machines from authorised brands (Grimme, Lemken, Maschio, Joskin, McHale, McCormick, Agrifac, Iseki, Gaspardo, Dieci, Baoli, Hyundai, Rumex, VSS, Ducker, Redrock, Airrex, Nilfisk) tailored to customer needs across bulb, arable, and horticultural sectors. Delivered through direct sales consultation with named account managers.
• Used agricultural machinery sales (Occasions) Sale of reliable used agricultural machines including tractors, harvesters, sprayers, planting machines, balers, and other equipment sourced from trade-ins and previous deliveries.
• Aftersales maintenance and repair service Maintenance and repair services for agricultural machines performed by experienced mechanics, including service contracts and ad-hoc repair work to minimize downtime during seasonal windows. RDW Erkend workshop status supports vehicle inspection and registration services.
• Internal transport solutions (forklifts and material handling) Sale of forklifts (Baoli electric and diesel, Hyundai) and internal transport equipment such as Airrex infrared heaters and Nilfisk sweepers, vacuum cleaners, high-pressure cleaners, and scrubber-dryers for warehouse, workshop, and logistics applications.

Quantifiable outcome

• 3-year warranty on Joskin products
• +1 more outcomes

Named customers39 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

18 partnerships are on record, tiered core and minor.

• GrimmecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Grimme (German manufacturer of potato and bulb harvesting equipment including reception bunkers, sorting machines, and planting machines). Multiple deliveries documented across 2023-2026.
• LemkencoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Lemken (German manufacturer of ploughs, cultivation equipment, and seed drills). Active early-order campaigns and multiple plough deliveries documented.
• Maschio / GaspardocoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Maschio (Italian manufacturer of rototillers, seed drills, and agricultural equipment) and Gaspardo (Italian precision seeding equipment). Multiple deliveries of rotorkopeggen, messenfrezen, and Gaspardo pneumatische zaaimachines documented.
• JoskincoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Joskin (Belgian manufacturer of agricultural trailers, tippers, and manure spreaders). Offers 3-year warranty on Joskin products. Multiple deliveries documented.
• McHalecoreChannel Partner/ Reseller/ DistributorAuthorized dealer for McHale (Irish manufacturer of balers and wrapping machines). Multiple Fusion 3 Plus pers/wikkel combinations and individual wrappers documented.
• McCormickcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for McCormick (Italian tractor manufacturer). Deliveries of McCormick X2 and X7 series tractors documented.
• AgrifaccoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Agrifac (Dutch manufacturer of self-propelled sprayers, notably the Condor series). Multiple new and used Agrifac sprayer deliveries documented.
• IsekicoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Iseki (Japanese compact and utility tractors and mowers). Multiple TG series tractors and TXGS mowers documented. Special 100th anniversary promotional discounts offered.
• Baoli (KCL / Killbros)minorChannel Partner/ Reseller/ DistributorAuthorized dealer for Baoli forklifts (electric and diesel). Deliveries of Baoli KBD 25 and other forklift models documented.
• Hyundai ForkliftsminorChannel Partner/ Reseller/ DistributorAuthorized dealer for Hyundai forklifts as part of the internal transport product range.
• DieciminorChannel Partner/ Reseller/ DistributorDealer for Dieci (Italian manufacturer of telehandlers and agricultural loaders).
• RumexcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Rumex SpotSprayers in North Holland (north of North Sea Canal) and mainland South Holland. Includes sales, commissioning, and service for the Rumex RXF SpotSprayer, a precision spot spraying technology.
• VSS (VSS Machinebouw)minorChannel Partner/ Reseller/ DistributorDealer for VSS Agro and VSS Amac products including seedbed preparers and special agricultural equipment.
• DuckerminorChannel Partner/ Reseller/ DistributorDealer for Ducker (German agricultural equipment brand).
• RedrockminorChannel Partner/ Reseller/ DistributorDealer for Redrock (manure pumps and equipment). Delivery of Redrock 195 Super-Flow manure pump documented.
• AirrexminorChannel Partner/ Reseller/ DistributorDealer for Airrex infrared heaters (electric and diesel models) available from stock for workshop, storage, and terrace heating applications.
• NilfiskminorChannel Partner/ Reseller/ DistributorDealer for Nilfisk cleaning equipment including sweepers, vacuum cleaners, high-pressure cleaners, and scrubber-dryers. Spring campaign promotions documented.
• Kruse Ootmarsum B.V.minorChannel Partner/ Reseller/ DistributorChannel partner through whom M.H. maai-laadwagen was delivered to Krinkels N.V. in Belgium.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vlamings BV: Dutch agricultural machinery dealer specializing in premium tractor and implement brands with associated service operations. Comparable multi-brand dealer model targeting Dutch farmers and contractors.
• Pols Mechanisatie: Dutch agricultural machinery dealer with regional branches distributing multiple premium tractor and implement brands with full aftermarket service. Same core dealer business model and Dutch regional focus as Mechanisatie Haarlemmermeer.
• Kraakman BV: A multi-brand agricultural machinery dealer operating across the Netherlands, distributing tractors, soil tillage, and crop handling equipment from premium OEMs. Closest comparable business model to MH (multi-brand dealer + aftermarket service) though at larger scale and broader geographic footprint.
• Van der Spek BV: Long-established Dutch agricultural and earthmoving machinery dealer offering a multi-brand portfolio with service and parts operations. Directly comparable dealer + service model serving Dutch contractors and farmers.
• Hoogendoorn-Stoutjesdijk: Dutch agricultural machinery dealer combining multi-brand distribution of tractors and implements with custom engineering and service offerings — a near-mirror of MH's dealer + machine-building hybrid model in the Dutch market.

Broad incumbents

• Lemken: German manufacturer of ploughs, cultivators, and seed drills. Major MH supply partner whose product range directly competes with segments of MH's custom-machine building and whose global dealer footprint dwarfs MH's regional distribution.
• Grimme Landmaschinenfabrik: German manufacturer of potato, beet, and bulb harvesting equipment. Key MH supplier but also a broader incumbent whose direct dealer networks and product range overlap with MH's custom rooimachine and planter offerings.
• Agrifac Machinery BV: Dutch manufacturer of self-propelled crop sprayers (Condor series) and MH supply partner. Comparable on the precision-spraying category where MH serves as a key Dutch channel, though Agrifac competes globally while MH is regionally focused.

Emerging players

• VSS Machinebouw: Dutch agricultural equipment manufacturer and MH partner supplying VSS Agro and VSS Amac product lines (stock rooimachines, seedbed preparation). Comparable in custom-built agricultural implements and Dutch distribution focus, though operating primarily as manufacturer rather than full-line dealer.

Regional players

• Kruse Ootmarsum BV: Dutch agricultural machinery dealer and channel partner that has facilitated MH's cross-border delivery into Belgium. Comparable dealer business model with regional Dutch focus and multi-brand distribution plus custom-engineering exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mh_hoofddorp
• Facebookfacebook.com/mechanisatiehaarlemmermeer
• LinkedInlinkedin.com/company/mechanisatie-haarlemmermeer-b-v-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mechanisatie Haarlemmermeer