Kruse Ootmarsum B.v.

What Kruse Ootmarsum B.v. does

Kruse Ootmarsum B.V. is a privately held Dutch agricultural machinery dealer and importer based in Ootmarsum, Netherlands. The company distributes ground-working, seeding, cultivation, mowing, and industrial storage equipment from 16 manufacturer brands — including APV, Dal-Bo, Gruber, Cemo, Ibex, Dutzi, E/u/M, Brantner, Dücker, Schmidt, and others — to customers across the Netherlands and Belgium. Its core product lines span pneumatic seeders (APV PS series, 120–1600 liter capacities) with computer-controlled dosing and speed-dependent seeding, Dal-Bo rollers (MaxiRoll, MiniMax, PowerRoll, LevelFlex, Greenline) with the DUOFLEX soil-adaptation system, APV precision hoe machines integrating Claas camera-based row guidance, Ibex motorized slope mowers with patented adjustable axles and one-hand operation, Dutzi power harrows, E/u/M Vibroliner tillage implements, and Cemo mobile diesel tanks with ADR certification.

The business operates an importer–distributor model: it sources equipment from European manufacturers, holds exclusive import rights for select brands (notably Gruber for the Netherlands and Belgium since February 2024), and sells to end customers through direct quote-based transactions initiated via website inquiry forms, email ([email protected]), and phone (+31 541 291756). Pricing is not publicly disclosed; all transactions follow a quote-request workflow. The addressable customer base spans five horizontal segments: agriculture (primary), horticulture, green maintenance, road construction, and industry — covering professional farmers, contractors, municipalities, and industrial buyers. Distribution is regional, with no disclosed digital self-serve channel, no API or software product, and no public social media presence. Revenue mechanics are one-time hardware sales plus associated parts and accessories, with no recurring software or service revenue identified.

The company shows no evidence of venture funding, M&A activity, or external investment; ownership and management team composition are not publicly disclosed. Operating status is active, with the website displaying a current product catalog and direct contact channels.

Name

Kruse Ootmarsum B.v.

Legal name

Kruse Ootmarsum B.V.

Website

https://www.kruse.nl

Company type

Private

Operating status

Operating

Short description

Kruse Ootmarsum B.V. is a privately held Dutch importer and distributor of agricultural, horticultural, and industrial machinery from 16 European brands, selling ground-working, seeding, cultivation, mowing, and storage equipment across the Netherlands and Belgium through direct quote-based sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Ootmarsum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural and horticultural machinery including ground working machines, seeders, spreaders, rollers, cultivators, mowers, and specialized equipment from branded manufacturers.
2. Parts and Accessories: Sales of spare parts, attachments, and accessories for the machinery sold, including replacement rollers, tines, blades, and specialized components.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kruse Ootmarsum B.V. is an importer and distributor of agricultural and horticultural machinery serving the Netherlands and Belgium. The company distributes ground working machines, pneumatic seeders, rollers, cultivators, mowers, spreaders, diesel tanks, and specialized equipment sourced from 16 European brands including APV, Dal-Bo, Gruber, Ibex, Cemo, Dutzi, and E/u/M. They act as the official importer for Gruber in the Dutch and Belgian markets.

Product overview

Kruse Ootmarsum B.v. is an agricultural machinery dealer offering a diverse portfolio of tillage, seeding, and grounds maintenance equipment primarily for agriculture, horticulture, road construction, green maintenance, and industry. The company represents multiple brands including APV, Dal-Bo, E/u/M, Dutzi, Cemo, Gruber, and others. The product portfolio centers around ground cultivation machines (ploegen/walsen/zaaimachines) for optimal harvest promotion, with major product lines including pneumatic seeders from APV (PS series with capacities from 120L to 1600L), precision hoe machines, disc cultivators, seedbed preparers (Cultimax, CultiLift, Vibroliner), various roller types (MaxiRoll, MiniMax, PowerRoll, LevelFlex, Greenline), and supporting accessories like computer control systems, sensors for speed-dependent sowing, and machine carriers. The company acts as importer for Gruber (Austria) for Netherlands and Belgium.

Differentiator

Problem solved

Functional benefit

Products and services

• APV Pneumatic Seeders (PS Series) Electro-pneumatic seeders with 12-volt power and capacities from 120 to 1600 liters, equipped with electric blowers and multiple outlets. Used by professional farmers for precise seed distribution across work widths of 1-12 meters.
• Dal-Bo Rollers (MaxiRoll, MiniMax, PowerRoll, LevelFlex, Greenline) Hydraulically foldable rollers for ground consolidation with work widths from 1.50m to 18.30m. Includes MaxiRoll, MiniMax, PowerRoll, LevelFlex, and Greenline series. Equipped with DUOFLEX system for uniform ground pressure across full working width. Used by professional farmers and road construction companies.
• APV Precision Hoe Machines Precision hoe machines for weed control between crop rows with specially developed hoe elements enabling shallow, evaporation-poor cultivation. Integrates with Claas camera control system for accurate row guidance. Designed for professional farmers seeking mechanical weed control.
• APV Rotary Hoe RC 600/900/1200 M1 Rotary hoe for crop care with high surface coverage. Each hoe star delivers up to 30kg pressure to the ground with constant pressure maintained throughout spring travel. Available in 600mm, 900mm, and 1200mm working widths.
• Cemo Diesel Tanks (DT mobiel Easy series) Mobile diesel storage tanks with ADR approval in 440-liter capacity. Available with quick coupling, valve cover, and various pump options including a quiet 12V 30 ltr/min electric pump. Used by agricultural and industrial operations for compliant fuel storage and refueling.
• Dinco NSH Disc Cultivator Disc cultivator with robust steel frame (100x100x6mm), two rows of tines with 455mm wide wing shares, hydraulic stone protection, and work widths from 3m to 5.60m. Designed for professional farmers requiring soil cultivation and seedbed preparation.
• Cultimax 8 meter Seedbed Preparer 8-meter working width seedbed preparer for light soil with a 600mm T-ring roller in front and 400mm cage roller or 450mm crosskill steel roller behind. Used by professional farmers for seedbed preparation on light soil types.
• Dutzi KR 2500/3000/4000 Power Harrows Robust power harrows designed for constant use in heavy and stony soil, featuring reliable stone protection, long service life, and overload protection. Available in KR 2500, KR 3000, and KR 4000 models. Used by professional farmers for demanding soil conditions.
• EuM Vibroliner Half-mounted tillage machine for stubble cultivation, plowing-free tillage, and seedbed preparation. Delivers surface capacity up to 7 hectares per hour at 6-meter working width. Used by professional farmers for conservation tillage.
• APV PS300 M1D TWIN Seeder Twin seeder for simultaneous sowing of two seed types, with 300-liter capacity divided into two 150-liter chambers. Fully corrosion-resistant for granular pellets, available with 16 outlets. Used by professional farmers who need multi-species sowing in one pass.
• APV Multi-Dosing Machines (MDP/MDD/MDG/MDC) Multi-dosing machines with 40 and 100 liter capacity for precise dosing of all granular products. Variants include MDP with blower and 6 exits, MDG/MDC without blower, and MDD with spreading disc. Used by farmers for accurate application of seeds, fertilizer, and granules.
• Ibex Motorized Mowers Motorized mowers redesigned as tool carriers for any job, featuring a patented adjustable axle for steep slopes, one-handed operation via a patented multifunctional handle with dead man's switch, and LS Grip rubber spiked roller. Used by green maintenance companies and municipalities for slope mowing and vegetation control.
• Gruber Pickup Wagons and Manure Spreaders High-quality pickup wagons and manure spreaders from Austrian manufacturer Gruber, distributed by Kruse as official importer for Netherlands and Belgium. Handcrafted production with 60+ years of product longevity. Used by professional farmers for forage harvesting and manure application.
• MT2 M1 Machine Carrier (Base Frame) Base frame with filling step and filling platform for flexible combination of pneumatic seeders with half-mounted tillage machines. Supports both CAT II and CAT III attachment. Used by professional farmers for combining seeding with tillage operations.

Quantifiable outcome

• Gruber machines are built to last more than 60 years with handcrafted production by specialists.
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• GrubercoreChannel Partner/ Reseller/ Distributor · 22 February 2024Gruber is an Austrian manufacturer producing high-quality pickup wagons and manure spreaders with 60 years of experience in pickup wagons and 35 years in manure spreaders. Kruse is the importer of Gruber for Netherlands and Belgium. Gruber products are known for quality and durability, built to last more than 60 years with handcrafted production.
• APVcoreTechnology or IntegrationAPV manufactures pneumatic seeders, precision hoeing machines, centrifugal spreaders, and agricultural equipment. Major product line carried by Kruse.
• Dal-BocoreTechnology or IntegrationDal-Bo manufactures rollers including MaxiRoll, MiniMax, PowerRoll, and Greenline series. Major supplier of ground working equipment.
• CemocoreTechnology or IntegrationCemo produces diesel tanks and storage solutions including mobile diesel tanks DT Mobiel Easy series with ADR approval.
• IbexcoreChannel Partner/ Reseller/ DistributorIbex manufactures powered mowers with smart technology combined with highest safety standards. New addition to Kruse's product portfolio as of December 2024. The Ibex redefines the powered mower as a tool carrier for any job.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CLAAS: CLAAS is a major German agricultural machinery manufacturer (harvesters, tractors, tillage). Kruse even integrates CLAAS camera guidance with its APV hoe machines, underscoring overlap in the European precision-tillage category.
• Amazone: Amazone is a German manufacturer of tillage, seeding, fertilizing, and crop protection equipment, with a strong footprint in the European markets Kruse serves — overlapping directly with Kruse's ground-working and seeding portfolio.
• John Deere: John Deere is the global leader in agricultural machinery and a dominant force in European tillage and seeding — the most influential incumbent against whose products Kruse distributes competing European brands.
• Krone: Krone is a leading German manufacturer of agricultural machinery including mowers, tedders, and transport wagons — directly relevant to Kruse's portfolio of mowers, rollers, and ground-working equipment.
• Lemken: Lemken is a German family-owned manufacturer specializing in tillage, seeding, and crop care equipment — a direct product-level competitor to several of Kruse's distributed lines (Dutzi power harrows, APV seeders).
• AGCO: AGCO is a global manufacturer of agricultural equipment (Fendt, Massey Ferguson, Valtra) with strong European presence in tractors and tillage, competing for the same customers Kruse serves through its dealer network.
• Kverneland: Kverneland is a Norwegian-headquartered manufacturer of tillage, seeding, and crop care equipment with deep European dealer penetration — a relevant incumbent competing with brands Kruse distributes.
• Lely: Lely is a Dutch manufacturer of agricultural equipment (notably dairy robotics, mowers, and feeding systems) serving European and global markets — comparable as a Dutch-rooted incumbent in the broader agricultural machinery category where Kruse distributes competing product lines.
• Pöttinger: Pöttinger is an Austrian manufacturer of grassland, tillage, and seeding equipment — comparable as a family-owned European specialist whose products overlap with Kruse's rollers, mowers, and ground-working portfolio.

Direct peers

• Reesink: Royal Reesink is a large Dutch distributor of agricultural, groundcare, and construction equipment across multiple brands — a direct comparable to Kruse as a multi-brand agricultural machinery distributor operating in the Netherlands and broader Benelux region.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Kruse-Ootmarsum-BV-196441467446082

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kruse Ootmarsum B.v.