Le Journal du Community Manager

What Le Journal du Community Manager does

Le Journal du Community Manager (JCM) is a French-language digital media publication founded in 2013 by Laurent Bour as a sole proprietorship and operated continuously since. The site (journalducm.com) serves community managers, social media managers, digital marketers, entrepreneurs, and freelance professionals in the French-speaking market, publishing articles, guides, tool reviews, salary information, and industry analysis across nine top-level categories: Community Management, Social Media, Internet/SEO, Digital (including AI and e-commerce), Influence, Entrepreneurs, News, and Techzone.

The technical stack is a standard WordPress content management system with JavaScript for site functionality, hosted by LWS (Ligne Web Services) in Paris. The publication is complemented by six Facebook Groups (Forum JCM, Social Media, Offres d'Emplois, Blogueurs, WordPress, SEO) that function as community discussion spaces and a long-form article archive covering practical guides and best practices. The site offers no app, no API, no proprietary platform features, and no mobile applications.

JCM's business model is advertising and sponsored content: revenue is derived from banner advertisements, a "PARTENAIRE JCM" partner section, and sponsored guest articles (tribunes). Content is free to readers; no subscription, no paid products, and no direct monetization of audience is offered. Distribution is organic through SEO, social media (Facebook ~36,883 followers, X ~37,354 followers, LinkedIn ~28,853 followers), and RSS feed. The editorial team is minimal (founder Laurent Bour plus contributor Mary Liam as of record), and there is no external funding, no parent company, and no M&A history.

Name

Le Journal du Community Manager

Legal name

Le Journal du Community Manager

Website

https://journalducm.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Journal du Community Manager is a French-language digital media publication founded in 2013 that serves community managers, social media managers, and digital marketers with free educational articles, guides, and Facebook Group forums.

Ownership category

akta.pro rank

Headquarters

HQ city

Noisy-le-grand

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Advertising and sponsored content: JCM generates revenue through advertising placements and sponsored content on the website. The site features banner advertisements, partner sections (PARTENAIRE JCM), and publishes sponsored articles (tribunes) from guest authors and partners.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Le Journal du Community Manager (JCM) operates a French-language digital media publication at journalducm.com that publishes articles, guides, tutorials, FAQs, and industry analysis covering community management, social media marketing, digital marketing, SEO, influence marketing, and broader digital/web topics. It also maintains a network of themed Facebook discussion forums and supports guest-contributed (tribunes) sponsored articles, monetizing traffic through advertising and partner placements.

Product overview

Le Journal du Community Manager (JCM) operates as a French digital media publication offering a comprehensive online resource dedicated to community management and social media marketing. The main product is the publication website (journalducm.com) which aggregates news, guides, tutorials, and industry analysis across nine primary content categories: Community Management, Social Media, Marketing Digital, Internet (including SEO, blogging, web development, WordPress), Digital (covering data, e-commerce, AI, web professions, startups), Influence (influencer marketing), Entrepreneurs, News, and Techzone. The publication also maintains collaborative forums via Facebook groups for professional discussions. The content portfolio includes practical resources such as the Community Manager FAQ, SEO FAQ, CM Freelance pricing guides, and tool recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Journal du Community Manager (JCM) — Web Publication

Quantifiable outcome

• Over 12 years of continuous publication (since 2013)
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• LWS (Ligne Web Services)minorOthersLWS is the web hosting provider for journalducm.com, providing server infrastructure and domain management services. Address: 4, RUE GALVANI, 75838 PARIS CEDEX 17, France.
• Facebook (Meta)minorOthersJCM maintains an active presence on Facebook including its main page and multiple thematic groups (Forum JCM Social Media, Forum JCM Offres d'Emplois, Forum JCM Blogueur(se)s, Forum JCM WordPress, Forum JCM SEO). Facebook Groups serve as community discussion platforms.
• LinkedInminorOthersJCM operates a company page on LinkedIn with 28,853+ followers, targeting professional audience in digital marketing and community management.
• X (Twitter)minorOthersJCM maintains an active X (Twitter) account @LeJournalduCM with 37,354+ followers for content distribution and social engagement.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FrenchWeb: French B2B media focused on digital transformation, startups, and marketing tech. Comparable to JCM as a French-language digital media outlet monetized through advertising and events targeting the same professional audience.
• CB News: French trade publication covering media, marketing, and communication. Comparable to JCM in audience (marketing/communication professionals in France) and advertising-led revenue model.
• MarketingProfs: English-language B2B marketing media site targeting SMB marketers and digital professionals. Functionally analogous to JCM in providing educational content, tutorials, and how-to guides in the marketing/digital space.
• BlogDuModerateur (BDM): A leading French-language digital media site covering social media, digital marketing, and tech topics. Directly comparable to JCM in audience (French SMBs and digital professionals) and business model (content + advertising).
• Social Media Today: English-language digital media publication focused on social media marketing and community management. Comparable to JCM as a niche content site serving social media professionals, though operating in a different language market.
• Influencia: French media brand dedicated to influence marketing, brands, and communication. Directly comparable to JCM's 'Influence' category and shares the same advertising-supported digital media model.

Emerging players

• Le Hub de la Com: French digital media covering communication, digital, and marketing trends. A smaller emerging player operating in the same French-language professional media niche as JCM.

Broad incumbents

• Stratégies: Established French marketing and media trade publication. A broader incumbent that overlaps with JCM's marketing and digital marketing coverage but serves a wider advertising/marketing universe with deeper resources.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/LeJournalduCM
• Facebookfacebook.com/journal.communitymanager
• LinkedInlinkedin.com/company/journal-community-manager

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Journal du Community Manager