CB News
CB News is a French B2B professional media platform founded in 1986, serving communication, marketing, and media professionals through its website, magazine, newsletters, podcasts, and industry events including the Grand Prix des M\u00e9dias.
- Company typePrivate
- Founded1986
- HeadquartersBoulogne-billancourt, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CB News does
CB News is a French B2B professional media platform serving the communication, marketing, and media industries. Founded in 1986 and headquartered in Paris (under parent MediaSchool Group in Boulogne-Billancourt), it operates as the editorial reference outlet for French-speaking communications, marketing, and media professionals across brands, agencies, and media owners. The platform distributes content daily through its website (cbnews.fr), a monthly print and digital magazine (CB Le Mag / Hebdocom), morning and premium newsletters (La Matinale, CB+), a portfolio of owned podcasts (Le Sonic Talk, Les meetings de l'adtech, Le Planning, Le Talk Média, Paris Perch\u00e9, Les Hits \u2013 le debrief, Le Feed Audio), and recurring industry events and rankings (Grand Prix des Médias, Hit Parade, Shortlist annual directory). The technology stack is conventional web publishing with no disclosed APIs, SDKs, or AI/ML capabilities; podcasts are distributed through Voxeus. CB News monetizes through a hybrid model combining subscription revenue (magazine and premium CB+ digital access, with billing via mediaschool.aboshop.fr), display and sponsored advertising (including media kits), event sponsorships and ticketing (Grand Prix des Médias), and transactional directory sales (Shortlist priced at \u20ac79 per issue). It employs 11\u201350 staff and is privately held, with no external funding rounds disclosed and no public listing. The go-to-market is direct sales-led, targeting enterprise advertising agencies, media companies, and advertisers across France.
CB News firmographics
Firmographics- Name
- CB News
- Legal name
- CB News
- Website
- https://cbnews.fr
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CB News is a French B2B professional media platform founded in 1986, serving communication, marketing, and media professionals through its website, magazine, newsletters, podcasts, and industry events including the Grand Prix des M\u00e9dias.
- Ownership category
- akta.pro rank
CB News industry classification
Industry- Product category
- Professional Trade Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312), Directory and Mailing List Publishers (51314)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where CB News is headquartered
LocationHeadquarters
- HQ city
- Boulogne-billancourt
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CB News business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscriptions: Subscription revenue from magazine (paper + digital) and premium CB+ content access. The platform offers multiple subscription tiers including CB Le Mag premium content.
- Advertising: Digital advertising on the platform including display ads, sponsored content, and media kit offerings for advertisers.
- Events: Revenue from events including Grand Prix des Médias and Hit Parade competitions. Additional income from shortlist directory sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Shortlist guide publication |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
CB News product offering
Product offeringCore offering
CB News is a French B2B trade media outlet that publishes daily news, analysis, and rankings for the communication, marketing, and media industries through its website (cbnews.fr), a premium magazine (CB LE MAG), newsletters, podcasts, white papers, and an annual agency directory (Shortlist). It complements editorial coverage with industry events such as the Grand Prix des Médias and the Hit Parade campaign rankings, monetizing access via subscriptions, advertising, event sponsorships, and directory sales.
Product overview
CB News is a French B2B media platform serving the communication, marketing, and media industries. The platform operates as a multi-product ecosystem centered on its core news website (cbnews.fr), complemented by premium content (CB LE MAG), daily and premium newsletters (La Matinale, CB+), a campaign ranking system (Hit Parade), an agency directory (Shortlist), white papers (Livres Blancs), and audio content (podcasts including Le Sonic Talk). The platform also publishes a weekly magazine (Hebdocom) and organizes industry events such as the Grand Prix des Médias. Content spans multiple editorial categories including Création, Digital, Luxe, Marques, Médias, Conseil, Mobile, and Mouvements.
Differentiator
Problem solved
Functional benefit
Brands
- CB LE MAG: Premium magazine publication
- Shortlist
- Hit Parade
- Le Sonic Talk
- Le Planning
- Le Talk Média
- Paris Perché
- Les Hits - le debrief
- Le Feed Audio de CB News
- Les meetings de l'adtech
Products and services
- CB News website (cbnews.fr)
Companies that use CB News
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CB News technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CB News partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MediaSchool GroupcoreCB News is a brand of MediaSchool Group, a media education and professional media company based in Boulogne-Billancourt, France. The Group provides organizational support and brand backing.
- VoxeuscoreVoxeus provides podcast hosting and distribution services for CB News podcasts including Le Sonic Talk and Les meetings de l'adtech. Partnership enables digital audio content delivery.
- AudioncoreAudion is the adtech partner for Les meetings de l'adtech podcast series. The partnership focuses on covering adtech industry innovations and transformations.
- JCDecauxminorJCDecaux is the Hit Parade partner, providing outdoor advertising partnership for the campaign ranking platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
CB News competitors and assessment
Company assessmentDirect peers
- Stratégies: France's leading marketing and communication trade magazine. Directly comparable as a French B2B trade publication serving agencies, advertisers, and media professionals with advertising, subscription, and event revenue streams.
- La Réclame: French advertising and creativity-focused online publication with newsletters and a podcast. Comparable as French marcomms-focused media with similar ad-supported and editorial monetization; smaller scale, narrower focus on creativity.
Broad incumbents
- The Drum: Global marketing and media trade publication with strong news, awards (Drum Awards), and events business. Comparable business model (subscription, advertising, awards/events) targeting the same marcomms professional audience, though operating at larger international scale.
- Adweek: US-based advertising, marketing, and media trade publication with subscription, advertising, and events revenue. Comparable as B2B marcomms trade press, but at significantly larger scale and broader geographic footprint.
- Campaign: Haymarket-owned global advertising trade publication covering agencies, brands, and media. Directly comparable as marcomms trade press with subscriptions, awards (Agency of the Year), and events.
- Ad Age: US advertising and media industry trade publication with subscription, advertising, and events (e.g., Agency Summit). Comparable as B2B trade press targeting advertising agencies, marketers, and media companies.
- Marketing Week: UK-based marketing trade publication with subscription and events (e.g., Marketing Week Masters). Comparable as English-language B2B marketing media targeting brand-side marketers and agencies, with similar monetization.
Emerging players
- Digiday: Digital-first B2B media covering digital media, marketing, and advertising. Comparable audience overlap with CB News but focused on the digital transformation beat; operates primarily via subscription and events (Digiday Awards).
- Insider Intelligence (eMarketer): Subscription-based research firm covering digital advertising, marketing, and media. Comparable subscription/research monetization aimed at marcomms professionals; adjacent rather than direct editorial trade press competition.
- MediaPost: US-based B2B media covering media, marketing, and advertising via newsletters, publications, and events. Comparable multi-newsletter trade-media model targeting the same advertising/marketing vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights5 records
Customer concentration
CB News social profiles
Digital presenceCB News financial estimates
Financial estimateRevenue estimate
Valuation estimate
CB News leadership team
Management profileNumber of profiles
CB News funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CB News M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CB News
What does CB News do?
CB News is a French B2B trade media outlet that publishes daily news, analysis, and rankings for the communication, marketing, and media industries through its website (cbnews.fr), a premium magazine (CB LE MAG), newsletters, podcasts, white papers, and an annual agency directory (Shortlist). It complements editorial coverage with industry events such as the Grand Prix des Médias and the Hit Parade campaign rankings, monetizing access via subscriptions, advertising, event sponsorships, and directory sales.
Is CB News a public or private company?
CB News is a private company. It is classified as corporate owned and is currently operating.
When was CB News founded?
CB News was founded in 1986. It employs 11 to 50 people.
Where is CB News based?
CB News is headquartered in Boulogne-billancourt, France, in the Europe region.
How does CB News make money?
Three revenue lines are on record. Subscriptions are the primary driver. The others are advertising and events.
Who are CB News's main competitors?
Direct peers on record are Stratégies and La Réclame. Broad incumbents are The Drum, Adweek, Campaign, Ad Age and Marketing Week. Emerging players are Digiday, Insider Intelligence (eMarketer) and MediaPost.
Does CB News have an API?
No public API is recorded for CB News.
What industry is CB News in?
CB News's product category is Professional Trade Media. Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 513120 and its SIC code is 2721.