Vivacom

What Vivacom does

Vivacom is a privately held Bulgarian telecommunications operator and a subsidiary of United Group, one of Southeast Europe's leading telecom and media conglomerates. The company operates as one of three major telecom providers in Bulgaria alongside A1 and Yettel, serving both private individuals and business clients with a comprehensive suite of connectivity, content, and digital services. Its core offerings span mobile voice and data plans (Unlimited, Smart, i-Traffic postpaid tiers, plus Free2Go and Data2Go prepaid), fiber-to-the-home broadband internet delivered over its GIGA network with Wi-Fi 6, Wi-Fi Mesh, and Wi-Fi 7 FTTR capabilities, and the EON IPTV/satellite TV platform with bundled content from Arena, HBO Max, SkyShowtime, DiemaXtra, and Max Sport Plus. The company claims to operate Bulgaria's largest 5G network by population coverage, with peak speeds of 2,071 Mbps download and ongoing EU-funded expansion to over 150 small settlements.

The business model combines subscription-based recurring revenue from mobile, broadband, and TV contracts (often bundled) with device sales (smartphones from Samsung, Apple, Xiaomi, Honor, Motorola, plus own-brand Vivacom devices), usage-based roaming packages (Europe TravelPass, World TravelPass, +EU Daily Pass), and a growing portfolio of adjacent financial and insurance services. These include the Pay by Vivacom digital wallet with NFC payments, personal IBAN, virtual debit cards, and credit up to 4,000 BGN; VIVACare insurance products covering devices, property, travel, and extreme sports; electronic vignettes; and eSIM/Eco Half SIM technology. Distribution is omnichannel through 1000+ retail stores, authorized dealers, vivacom.bg e-commerce, the My Vivacom self-service app, and phone-based support. Vivacom's commercial strategy emphasizes 24-month subsidized device contracts (up to 75% off smartphones, up to 120 EUR off iPhone 17), loyalty incentives via Vivacom Club, and ecosystem integration that ties connectivity, content, and financial services into single customer relationships.

Name

Vivacom

Legal name

Vivacom

Website

https://vivacom.bg

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vivacom is a Bulgarian telecommunications operator (subsidiary of United Group) providing mobile, fiber broadband, and EON TV services to consumers and businesses, alongside a digital wallet and insurance products.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

akta.pro secondary industry

Direct-to-Consumer (DTC) Network/Studio Streaming Channels (MPABAHAG)

Keywords

• Mobile network services
• Fiber internet access
• IPTV satellite television
• Roaming data packages
• Telecom digital wallet

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Subscription Services: Monthly subscription revenue from postpaid mobile plans (Unlimited, Smart, i-Traffic, Business plans) with included minutes, SMS, and data allowances. Revenue generated through recurring monthly billing with various contract terms.
2. Prepaid Mobile Services: Prepaid mobile services through Free2Go and Data2Go plans with prepaid card top-up (vouchers/refill) mechanism.
3. Device Sales: Sales of smartphones (Samsung, Apple, Xiaomi, Honor, Motorola), tablets, laptops, smart accessories, TVs and gaming consoles with subsidized pricing tied to subscription plans.
4. EON TV Services: IPTV and satellite TV subscriptions through EON packages, EON TV app, and EON SAT TV. Includes premium content add-ons (Arena, SkyShowtime, HBO Max).
5. Internet and TV Bundles: Combined internet and TV packages (EON пакети TV и интернет) offering bundled pricing for fixed and mobile services.
6. Roaming Services: International roaming packages including TravelPass (Europe, World), +EU Roaming Daily Pass, +Roaming West Balkans, +UK Data with per-day pricing.
7. Financial Services: Pay by Vivacom digital wallet (NFC payments, IBAN accounts, virtual cards), electronic vignettes sales, online insurance products, and mobile payments.
8. International Minutes Packages: Add-on packages for international calls to various country groups with SMS activation codes.
9. Insurance Products: Online insurance offerings through insurance.vivacom.bg including car insurance (civil liability, autocasco), property, travel, and mountain/extreme sports insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Vivacom is a Bulgarian telecommunications operator selling mobile voice and data plans (postpaid Unlimited, Smart, i-Traffic and prepaid Free2Go/Data2Go), fiber-to-the-home internet over its GIGA network, IPTV and satellite TV through the EON platform, and adjacent digital services including the Pay by Vivacom mobile wallet, electronic vignettes, and VIVACare insurance products. It serves both individual consumers and business clients with separate plan tiers, roaming add-ons, and bundled mobile+TV+internet packages.

Product overview

Vivacom is a Bulgarian telecommunications operator offering a unified platform-plus-services portfolio comprising mobile voice and data plans (Unlimited, Smart, i-Traffic/i-Traffic+, prepaid Free2Go/Data2Go), fixed-line home phone, fiber and copper broadband internet (including GIGA network, Wi-Fi 6, Wi-Fi Mesh, and Wi-Fi 7 FTTR), and the EON multi-platform television service (EON TV/IPTV, EON SAT TV, EON Mobile App, and bundled internet+TV packages). Add-on modules include roaming packages (Europe TravelPass, World TravelPass, +EU Roaming Daily Pass, +Roaming West Balkans, +UK Data, +Traffic 750), international minute bundles, the Pay by Vivacom digital wallet (with NFC contactless payments, IBAN accounts, virtual/physical debit cards, e-vignettes, and credit), VIVACare insurance products (device, home, travel, mountain sports), own-brand devices (Vivacom 5G Pro 2), and social/accessibility plans. Network capabilities include 5G, VoLTE, VoWiFi, eSIM, and Eco Half SIM. Customer management is handled through the My Vivacom self-service portal and mobile app, with a Vivacom Club loyalty program. The company is part of the United Group.

Differentiator

Problem solved

Functional benefit

Brands

• EON: TV platform and streaming service offering TV packages, internet, and mobile TV applications
• Free2Go
• Data2Go
• Pay by Vivacom
• Arena
• VIVACare

Products and services

• Unlimited Mobile Plans Postpaid mobile plans (Unlimited 50/150) offering unlimited national and EU roaming minutes, SMS, and mobile internet with 5G access, available on 24-month contracts with included extras such as Tidal, 128 GB pCloud storage, and EON Mobile channels; targeted at Bulgarian individual and business subscribers.
• Smart Mobile Plans Mid-tier postpaid mobile plans (Smart S+, M, L, XL, XXL) bundling national and EU minutes, SMS, mobile internet with 5G, and select entertainment (Arena Play, DiemaXtra, EON Mobile channels) for Bulgarian individual subscribers.
• i-Traffic Mobile Plans Data-focused postpaid mobile plans (i-Traffic S/M/L/XL/XXL) with large mobile internet allowances in Bulgaria and EU, plus bundled TV content such as Arena Play, DiemaXtra, Max Sport Plus, and HBO Max, available on 5G.
• Free2Go Prepaid Prepaid mobile service plan offering self-service account management, voucher-based top-up, and flexible usage without a long-term contract, targeted at Bulgarian consumers who prefer pay-as-you-go mobile service.
• Data2Go Prepaid Prepaid mobile data plan providing mobile internet access via voucher top-up, designed for Bulgarian users whose primary need is mobile data rather than voice.
• Europe TravelPass Roaming Daily roaming add-on (3.07 EUR / 6.00 BGN per day) providing 50 incoming/outgoing minutes and 1,000 MB of data across Europe, the UK, Turkey, the Western Balkans, and several additional listed countries.
• World TravelPass Roaming Daily roaming add-on (10.23 EUR / 20.00 BGN per day) for global destinations covering USA, Japan, Australia, Canada, UAE, Thailand, and other listed countries, with included voice minutes and data.
• +EU Roaming Daily Pass Daily roaming add-on (5.90 BGN/day) providing 200 minutes, 200 SMS, and 500 MB of data in EU countries and Turkey (Vodafone Turkey only).
• +Roaming West Balkans Daily roaming add-on (3.07 EUR / 6.00 BGN per day) covering Albania, Bosnia, Kosovo, North Macedonia, Serbia, and Montenegro with 100 outgoing minutes, unlimited SMS, and unlimited data.
• +UK Data Roaming Monthly roaming add-on (10.99 BGN/month) providing 5,000 MB of data for use in England, Wales, Scotland, Northern Ireland, and associated British islands, with up to five packages stackable.
• +Traffic 750 Data Booster Standalone data add-on providing 750 MB (plus 2,250 MB bonus) of high-speed mobile internet in daily, weekly, or monthly validity options, sold to Bulgarian mobile subscribers.
• International Minutes Packages Prepaid add-on packages for international calls to First International Group, Second International Group, EU/EEC mobile countries, and the UK, activated via SMS code to 1236.
• EON TV Platform Vivacom's IPTV and satellite TV subscription service providing live TV channels, video-on-demand, and multi-device access via the EON TV app, EON SAT TV, and bundled internet+TV packages for residential and business customers in Bulgaria.
• EON SAT TV Satellite-based television subscription service delivered via satellite dish, offered alongside IPTV to Bulgarian households.
• EON Internet and TV Packages Bundled packages combining optical fiber internet with EON TV services in various speed and channel tiers, including promotional projector gifts, for Bulgarian residential customers.
• Optical Internet (FTTH) Standalone fiber-to-the-home broadband internet subscription providing high-speed connectivity over Vivacom's optical fiber infrastructure for Bulgarian residential and business customers.
• Home Phone Fixed-line telephone service for Bulgarian residential customers, sold alongside mobile and internet packages.
• Pay by Vivacom Digital Wallet Mobile digital wallet providing NFC contactless payments, person-to-person transfers, bill payments, online shopping with a virtual debit card, IBAN-based transactions, physical card issuance, e-vignette purchase, credit access up to 4,000 BGN, and loyalty card aggregation; available at no monthly cost to Vivacom subscribers.
• VIVACare Insurance Online insurance products including VIVACare Phone (device protection against damage, theft, loss), VIVACare Home (property coverage), travel insurance from 2 BGN/day with up to 50,000 EUR medical coverage, and mountain/extreme sports insurance, sold to Vivacom customers.
• Electronic Vignettes Digital toll vignettes for Bulgarian roads available in annual, quarterly, monthly, weekly, and weekend periods, purchasable online, in Vivacom stores, or via the Pay by Vivacom app.
• Mobile Devices (Retail) Range of consumer devices sold with Vivacom mobile plans, including smartphones (Samsung, Apple, Xiaomi, Honor, Motorola), tablets, laptops, modems, smart accessories, and TVs/consoles, with subsidized pricing tied to subscription contracts.
• Vivacom Own-Brand Devices Vivacom-branded devices including the Vivacom 5G Pro 2 smartphone and smart accessories sold under the Vivacom brand.

Quantifiable outcome

• 5G speeds up to 2071 Mbps download and 167.8 Mbps upload in 5G network
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• United GroupflagshipStrategic or Co-development PartnerUnited Group is the parent company of Vivacom, operating as one of Southeast Europe's leading telecom and media companies. The footer of vivacom.bg displays the United Group logo, indicating Vivacom's position within the larger corporate structure.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Bulsatcom: Bulsatcom is a Bulgarian satellite and pay-TV provider whose services are referenced inside Vivacom's support pages, indicating prior acquisition/integration. Comparable as a regional Bulgarian TV distribution business adjacent to Vivacom's EON TV offering.
• Hrvatski Telekom: Hrvatski Telekom (Deutsche Telekom group) is a regional SEE/Croatian telecom offering mobile, fixed, IPTV, and bundled services with premium content partnerships. Comparable to Vivacom on convergence bundles and content-driven differentiation in a smaller SEE market.
• Cosmote / OTE Group: Cosmote/OTE is a major Greek telecom operator with mobile, fixed broadband, and pay-TV services. Comparable to Vivacom as a regional SEE converged operator facing similar competition dynamics and content-driven differentiation strategies.
• Telekom Srbija: Telekom Srbija is a regional incumbent telecom operator with mobile, fixed, and IPTV offerings in Serbia, comparable to Vivacom in product mix and SEE market dynamics. Useful as a regional peer for SEE convergence strategy benchmarking.

Broad incumbents

• Vodafone Group: Vodafone is a global telecom incumbent operating mobile, fixed, broadband, and TV across multiple regions including parts of Europe. Comparable as a large-scale incumbent that defines competitive benchmarks (network quality, content bundles, fintech) against which regional operators like Vivacom are positioned.
• United Group: United Group is Vivacom's parent company and one of the largest telecom and media operators in Southeast Europe, with comparable fixed-mobile, pay-TV, and content businesses across multiple SEE countries. Highly relevant as a portfolio-level peer and benchmark for Vivacom's operating playbook.
• A1 Telekom Austria Group: A1 Telekom Austria is the parent of A1 Bulgaria and a broad Central/SEE telecom incumbent with mobile, fixed, TV, and digital services. Comparable as a larger group-level incumbent operating converged services across multiple CEE/SEE markets.
• Deutsche Telekom / T-Mobile: Deutsche Telekom is a global telecom incumbent with extensive mobile, fixed, and IPTV operations across Europe and the US via T-Mobile. Comparable as a broad incumbent whose SEE subsidiary (Hrvatski Telekom, Magyar Telekom) competes with Vivacom's wider group on converged offerings.

Direct peers

• A1 Bulgaria: A1 Bulgaria is one of the three major mobile operators competing head-to-head with Vivacom in the Bulgarian market, offering similar postpaid/prepaid mobile, fixed broadband, and TV bundles. It is the most directly comparable competitor given overlapping product mix and customer segments.
• Yettel Bulgaria: Yettel Bulgaria (formerly Telenor Bulgaria) is the third major MNO in Bulgaria, competing directly with Vivacom on postpaid/prepaid mobile, fixed, and bundled services. Closely comparable in product portfolio, distribution model, and target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vivacom
• Facebookfacebook.com/VIVAC0M
• LinkedInlinkedin.com/company/vivacom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivacom