What Qualitelis does

Qualitelis is a France-based B2B SaaS provider of customer experience and reputation management software, founded in 2008 and operating as a subsidiary of the Septeo technology group. Its platform unifies three modules: Survey (questionnaire management and customer journey tracking across multi-site operations), Avis/E-réputation (centralized review collection, semantic analysis, and AI-assisted responses across platforms such as Google, Booking.com, TripAdvisor, and Expedia), and CRM/Email Marketing (automatic segmentation and targeted campaigns). The platform also offers a GEO (Generative Engine Optimization) module that structures customer feedback into attribute-enriched signals intended for AI recommendation engines. Qualitelis serves approximately 7,000 establishments and 5,000+ active accounts across hotels, holiday residences, campings, restaurants, real estate agencies, wellness/thalasso, and golf in France, Belgium, Switzerland, Spain, and Canada.

The company's go-to-market is enterprise field sales targeting multi-site hospitality groups and chains, with 30+ native PMS and software integrations (Oracle Hospitality, ReservIT, Resalys, TesisPro, Hotsoft, Maestro) and demo-driven demand generation. Named customers include Akena Hotels, Appart'City, Century 21 France, Paris Society, Relais & Châteaux, Logis Hotels, Odalys, MMV, Miléade, and Stéphane Plaza Immobilier. Pricing is quote-based and not publicly disclosed, with subscription contracts priced per establishment or per multi-site group license. The platform is hosted in France with GDPR/CNIL-native compliance, configurable privacy policies, anonymization tooling, and a contractual 99.9% SLA.

Name

Qualitelis

Legal name

Qualitelis

Website

https://qualitelis.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hospitality Customer Experience Management Software

NAICS

Computer Systems Design and Related Services (54151)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Business Intelligence, Reporting & Data Platforms (THALACAL)

Keywords

• Customer experience platform
• Online reputation management
• Review management software
• Customer feedback surveys
• Hospitality CRM software

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Platform: Software-as-a-service subscription model providing access to customer experience management platform including survey, review management, CRM, and e-reputation tools. Priced per establishment or multi-site group license.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Qualitelis provides a B2B SaaS platform for customer experience management, enabling hotels, restaurants, real estate agencies, residences, campings, wellness, and golf venues to collect customer feedback through multi-channel surveys, centralize and respond to reviews across platforms, automate email marketing and CRM segmentation, and optimize their visibility on AI recommendation engines via structured, GEO-ready review signals. The platform is sold under per-establishment or multi-site group subscriptions and integrates natively with 30+ hospitality PMS and software systems.

Product overview

Qualitelis is a unified customer relationship and satisfaction management platform composed of three integrated modules: (1) Enquêtes & Parcours client (Survey) for questionnaire management and customer journey tracking, (2) Réputation & Visibilité IA (Avis/E-réputation) for multi-platform review management and AI visibility optimization, and (3) Activation CRM & Emailing (Qualitelis CRM) for marketing automation and customer data activation. The platform also offers a dedicated GEO & AI feature for Generative Engine Optimization. With 30+ software and PMS integrations, the platform serves 5,000+ active accounts across hospitality, real estate, and other sectors in France and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Qualitelis Survey Standalone customer survey management product enabling hospitality and service businesses to design customizable questionnaires, distribute them across multiple channels, and track responses in real time across the customer journey and multiple sites.
• Qualitelis Avis (Reviews / E-reputation) Standalone review and reputation management product that centralizes customer feedback from multiple platforms, applies semantic analysis, and provides AI-assisted responses to improve online reputation and SEO/GEO visibility.
• Qualitelis CRM Standalone CRM and email marketing product that transforms customer data into marketing leverage through automatic segmentation, targeted campaigns, and integration with the customer's operational systems to drive loyalty and revenue.

Quantifiable outcome

• 40 NPS customer satisfaction score measured continuously on active user base
• +1 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Booking.comcoreTechnology or IntegrationTechnology integration partner for review and reputation management, enabling Qualitelis to collect and manage Booking.com reviews within the platform
• GooglecoreTechnology or IntegrationIntegration with Google for review management and Google Business Profile synchronization
• TripAdvisorcoreTechnology or IntegrationIntegration partner for TripAdvisor review collection and management within the Qualitelis platform
• Oracle HospitalitycoreTechnology or IntegrationNative PMS integration with Oracle Hospitality systems for hospitality operations data
• ReservITcoreTechnology or IntegrationNative integration with ReservIT reservation and PMS system
• ResalyscoreTechnology or IntegrationNative integration with Resalys reservation and customer management system
• TesisProcoreTechnology or IntegrationNative PMS integration with TesisPro for hotel operations data

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrustYou: Hotel reputation and survey management platform offering review analytics, guest satisfaction surveys, and meta-review scores for hotel chains. Closely comparable in product scope and target customer (multi-site hotel groups).
• Customer Alliance: European-based hotel review and reputation management SaaS with strong presence in DACH and France. Overlaps Qualitelis on multi-property review management and hotel-specific customer feedback workflows.
• ReviewPro (Shiji): Hospitality reputation management and guest experience platform owned by Shiji Group. Direct competitor to Qualitelis in hotel review aggregation, semantic analysis, and multi-property reporting.
• Revinate: Hospitality CRM, email marketing and reputation platform for hotels. Comparable in combining guest feedback, review management, and CRM/marketing automation into a single hospitality-focused suite.
• GuestRevu: Guest feedback and reputation management software for hotels, B&Bs and serviced apartments. Direct competitor in survey distribution, review collection, and online reputation dashboards.

Broad incumbents

• Qualtrics: Enterprise experience management platform covering customer experience, employee experience, and product experience. Provides overlapping survey and text-analytics capabilities but as part of a broad horizontal suite rather than a hospitality vertical product.
• Birdeye: Multi-vertical reputation management and customer experience platform with review generation, listings, messaging and surveys. Overlaps Qualitelis on review management across local-services and hospitality segments.
• Medallia: Large enterprise customer experience management platform with text analytics, journey orchestration, and survey capabilities. Competes with Qualitelis at the high end of hospitality CX, but serves many verticals beyond lodging.
• Hootsuite: Social media management and listening platform with adjacent capabilities in social-driven reputation monitoring. Not a direct hospitality competitor but a partial substitute for brands evaluating review and reputation tooling.

Emerging players

• Mara Solutions: AI-driven customer feedback and review response platform for hotels and restaurants. Emerging competitor using generative AI for review responses, intersecting Qualitelis on AI-assisted e-réputation features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/qualitelisgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qualitelis