Shanon

What Shanon does

Shanon Inc. (株式会社シャノン, TSE Growth: 3976) is a Tokyo-headquartered marketing cloud SaaS provider founded in 2000, serving primarily Japanese B2B customers. The company offers an integrated portfolio covering SFA-integrated marketing automation (SHANON MARKETING PLATFORM), event management (SHANON EVENT), standalone SFA (SHANON SFA), and a complementary CMS (vibit CMS cloud / vibit CMS Neo). The platform combines lead capture (web tracking, IP-address-based company identification via DokoDoco JP, form/LP creation, event registration), lead nurturing (scoring, segmentation, scenario automation, step emails), SFA/MA data unification (deal kanban, task tracking, revenue forecasting), and event lifecycle management (online/offline registration, QR attendance, post-event analytics). AI features introduced or expanded in 2025-2026 include AI Concierge (24/7 conversational operational support), AI-assisted content generation (Shanon Content Assistant), and AI-driven IP-to-company identification, integrated into a renewed drag-and-drop UI in January 2026.

The company monetizes primarily via monthly subscriptions on tiered plans starting at ¥60,000/month for the core MA Digital Plan, ¥16,200/month for vibit CMS cloud entry (scaling to ¥120,000/month), and ¥6,000,000/year for mid-market MA+SFA packages, supplemented by implementation, onboarding, and consulting professional services. Distribution combines direct enterprise sales, an official Introduction Consulting Partner and Connect Partner program (Asblock, Archeress, SCSK Serviceware, Kit Alive, Mitsue-Links, plus sales partners in Hokuriku, Kyushu, and real estate/construction verticals), and self-serve trial/demo channels. Co-developed products — most notably "Shakin" with Cybozu (kintone) targeting SMB DX — extend reach into the long tail. The platform has been adopted by 3,000+ cumulative companies across manufacturing, finance, IT services, real estate, and public institutions, with named enterprise references including Fujifilm Business Innovation Japan, Cybozu, Otsuka Chemical, NTT DOCOMO BUSINESS, H.C. Network Corporation, and Payroll Corporation.

Name

Shanon

Legal name

株式会社シャノン (SHANON Inc.)

Website

https://shanon.co.jp

Company type

Public

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Shanon Inc. (TSE Growth: 3976) is a Japan-based marketing cloud SaaS provider offering SFA-integrated marketing automation, event management, and CMS software to 3,000+ B2B customers across SMB to enterprise, with a direct sales and partner channel model.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Computer Systems Design Services (541512), Other Computer Related Services (541519)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Managed Application Platforms (App PaaS & Runtime Services) (HDABAAAD)

Keywords

• Marketing automation software
• Event management systems
• Sales force automation
• Content management software
• B2B lead generation

Headquarters

HQ city

Mita

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (SHANON MARKETING PLATFORM): Monthly subscription-based cloud service with tiered plans based on campaign volume and lead database size. Core revenue driver.
2. Professional Services: Implementation services, onboarding support, training, and consulting services for system setup and marketing strategy support.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Shanon provides a cloud-based marketing automation platform (SHANON MARKETING PLATFORM) that integrates MA and SFA in a single product for B2B companies. The company also offers SHANON EVENT for event/seminar management, SHANON SFA for sales force automation, vibit CMS for website/content management, and the AI-powered SMB all-in-one service シャキーン (Shakin). Core capabilities span lead acquisition, nurturing, scoring, event lifecycle management, and marketing-sales data unification, augmented by an AI Concierge assistant.

Product overview

Shanon is a Tokyo-based marketing cloud provider (Securities Code: 3976) offering a portfolio of four core products under the SHANON brand: SHANON MARKETING PLATFORM (SFA-integrated MA), SHANON EVENT (event management), SHANON SFA (standalone sales force automation module), and vibit CMS (cloud content management, comprising vibit CMS cloud and vibit CMS Neo). SHANON MA and SHANON SFA are sold as an integrated platform, with the MA managing the full lead lifecycle from acquisition through nurturing while the embedded SFA module handles deal management and revenue tracking. SHANON EVENT operates as a parallel platform for event operations. vibit CMS is sold as a separate but complementary product with native MA integration for member sites. The portfolio also includes Shanon Connect (integration platform), Account-Based Profile, Event Marketing Analytics, and AI-powered features including AI Concierge and AI-assisted content creation. An AI-powered all-in-one SMB offering called 'シャキーン (Shakin)' combining kintone and SHANON MA was launched in June 2025. The company serves over 3,000 client companies across manufacturing, finance, IT services, and government sectors.

Differentiator

Problem solved

Functional benefit

Brands

• SHANON MARKETING PLATFORM: AI-powered marketing automation platform with lead management, email marketing, event management, and SFA integration.
• SHANON EVENT
• SHANON SFA
• vibit CMS
• シャキーン (Shakin)

Products and services

• SHANON MARKETING PLATFORM (SHANON MA) SFA-integrated marketing automation platform for B2B companies that manages the full lead lifecycle from acquisition through nurturing to opportunity creation. Combines MA and SFA in a single platform with AI Concierge support, accessible via intuitive UI for non-technical users.
• SHANON EVENT Semi-customizable event management system covering both online and offline events from seminars to large-scale exhibitions. Manages registration, attendee experience, on-site operations, and post-event analytics with a walking-support implementation methodology.
• SHANON SFA Integrated SFA module within SHANON MA providing kanban-style deal management, task tracking, revenue forecasting, and MA-SFA data sharing for unified lead-to-close visibility. First-time SFA with deal/task/budget management.
• vibit CMS (vibit CMS cloud / vibit CMS Neo) Cloud-based CMS product line positioned as easy as using PowerPoint, with two variants: vibit CMS cloud (SaaS, from ¥16,200/month) and vibit CMS Neo (on-premises/hybrid). Offers intuitive block-based editing, headless CMS capability, member site creation, and 1,200+ sites deployed.
• シャキーン (Shakin) AI-powered sales and promotion all-in-one service for SMEs, combining kintone and SHANON MA via no-code integration. Positioned as an affordable entry-level MA+SFA solution.
• Shanon Connect Integration platform enabling SHANON MA to connect with CRM, SFA, DMP, advertising, and analytics tools without custom development. Provides a marketplace of pre-built connectors for third-party products and services including Salesforce, kintone, Sansan, Zoom, and Tableau.

Quantifiable outcome

• 90% reduction in event operations workload
• +6 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature11 records

Partnerships

24 partnerships are on record, tiered supporting, regional, core and partner.

• Moved Inc. (MOVED)supportingChannel Partner/ Reseller/ Distributor · 18 June 2026Sales partner agreement leveraging AI for sales promotion using kintone x Shanon 'Shakin' product.
• Pepacomi (ペパコミ)regionalChannel Partner/ Reseller/ Distributor · 18 May 2026Sales partner agreement focused on real estate and construction industries, promoting AI-powered sales and marketing using kintone x Shanon.
• Geolocation Technology Inc. (株式会社ジオテクノロジーズ)coreTechnology or Integration · 15 March 2026Integrated 'DokoDoko JP' service into SHANON MA to identify companies visiting websites by IP address. New 'Access Companies' feature enables BtoB companies to visualize anonymous website visitors and approach high-potential leads strategically. Implementation scheduled for April 2026.
• Cap Do Japan (キャップドゥー・日 本)regionalChannel Partner/ Reseller/ Distributor · 16 January 2026Sales partner agreement focused on Kyushu area, promoting kintone x Shanon DX and AI utilization.
• Logical Studio (ロジカルスタジオ)regionalChannel Partner/ Reseller/ Distributor · 1 December 2025Sales partner agreement to strongly promote DX for mid-market and SME companies.
• Sansan Corporation (Sansan)coreTechnology or Integration · 27 October 2025Integration with Sansan's business database. Enables enhanced company identification and account data enrichment within SHANON MA, supporting ABM strategies for Japanese market.
• Fukui Bank (福井銀行)regionalChannel Partner/ Reseller/ Distributor · 25 August 2025Sales partner agreement to strongly promote DX in the Hokuriku region (3 prefectures) using Shanon's products.
• Innovation Corporation (株式会社イノベーション)supportingStrategic or Co-development Partner · 13 May 2025Capital and business partnership. First collaborative action was a co-hosted webinar. Enables joint marketing activities and customer sharing.
• Sony Network Communications (ソニーネットワークコミュニケーションズ)supportingTechnology or Integration · 9 May 2025Integration with Sony Network Communications' marketing analytics support service, enabling enhanced marketing data analysis within SHANON MA.
• Shanon Connect Ecosystem (シャノンコネクト)coreTechnology or Integration · 2 November 2016Platform connecting SHANON MA with CRM, SFA, DMP, advertising, social media, and big data analytics tools without custom development. Supports integrations with Salesforce, kintone, Sansan, Zoom, and other major platforms.
• Cybozu Inc. (サイボウズ)coreTechnology or Integration · 27 October 2016Integration with Cybozu's kintone cloud service. Mutual data synchronization between SHANON MA lead data and kintone's customer/opportunity data, enabling low-cost MA+SFA environment. Later expanded into joint 'シャキーン' product.
• Market One Japan Ltd. (マーケットワン・ジャパン)supportingImplementation/ SI/ Consulting Partner · 20 October 2016BPO service for demand generation using SHANON MA. Market One provides telemarketing and demand center services leveraging Shanon's platform for lead engagement, nurture, and management — especially for offline event data integration.
• Softbrain Co., Ltd. (ソフトブレーン)coreTechnology or Integration · 28 September 2016Business partnership integrating SHANON MA with Softbrain's 'e-sales Manager Remix Cloud' SFA/CRM (4,000+ company installations). Enables unified marketing and sales data for strategic sales activities and improved lead-to-revenue attribution.
• Intimate Merger Inc. (株式会社インティメート・マージャー)supportingTechnology or Integration · 24 August 2016Targeted advertising service leveraging Intimate Merger's ~400 million Japanese audience data combined with SHANON MA's lead database. Enables retargeting and lookalike audience advertising targeting.
• XICA Inc. (株式会社サイカ)supportingTechnology or Integration · 23 June 2016Statistical analysis service using XICA's 'adelie' engine to evaluate marketing campaign effectiveness and content performance based on data within SHANON MA. Helps identify which marketing activities and touchpoints contribute to conversions.
• Cyber Area Research Co., Ltd. (サイバーエリアリサーチ)coreTechnology or Integration · 26 April 2016Launched 'DokoDoco JP for SMP' — standard dashboard feature providing IP-address-based company identification for anonymous website visitor tracking. Enables strategic BtoB targeting based on which companies visit the website.
• Tableau Japan Co., Ltd. (Tableau Japan)coreTechnology or Integration · 18 November 2015Business partnership to provide marketing analytics using Tableau's data visualization engine within SHANON MA. Enables advanced data analysis, dashboard creation, and marketing ROI measurement. Included standard dashboards and data warehouse for all SMP users.
• Zoom Video CommunicationscoreTechnology or IntegrationNative integration with Zoom for webinar management. Automatically synchronizes webinar registrants and attendees between Zoom and SHANON MA, eliminating manual name-matching (名寄せ) work. Enables instant lead identification post-webinar and tracking of video viewing behavior.
• Salesforce (Salesforce Japan)coreTechnology or IntegrationNative integration with Salesforce CRM available without custom development. Enables marketing-sales data synchronization and unified customer view across platforms.
• Asblock Co., Ltd. (アソブロック)partnerImplementation/ SI/ Consulting PartnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
• Archeress Co., Ltd. (株式会社アーチャレス)partnerImplementation/ SI/ Consulting PartnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
• SCSK Serviceware Corporation (SCSKサービスウェア)partnerImplementation/ SI/ Consulting PartnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
• Kit Alive Co., Ltd. (株式会社キットアライブ)partnerImplementation/ SI/ Consulting PartnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.
• Mitsue-Links Co., Ltd. (株式会社ミツエーリンクス)partnerImplementation/ SI/ Consulting PartnerOfficial Introduction Consulting Partner for SHANON MA implementation and consulting services.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• List-Finder (Innovation Inc.): Japanese B2B sales intelligence and list-extraction tool. Shanon and List-Finder share a corporate parent / affiliate relationship (List-Finder appears in the Shanon website footer as a "related service" and Innovation Inc. is a capital and business partner of Shanon), and both sell to Japanese B2B demand-generation buyers.
• Cybozu kintone (with Mailwise / kMail): Japanese low-code business application platform that is Shanon's deepest integration partner via the Shakin bundle. Cybozu's own email and workflow features increasingly intersect with Shanon's SMB MA offering.

Broad incumbents

• Salesforce (Pardot / Marketing Cloud Account Engagement): Global CRM and marketing automation leader with a large Japan presence. Pardot / Account Engagement competes head-on with SHANON MA for mid-market and enterprise B2B accounts in Japan, and Salesforce CRM is a directly integrated Shanon Connect partner.
• HubSpot: Global inbound marketing and MA platform with growing operations in Japan. Competes for SMB and mid-market B2B marketers using a freemium and product-led growth model that contrasts with Shanon's enterprise-led motion.
• Oracle Eloqua: Global B2B enterprise MA platform within Oracle Advertising and Customer Experience. Targets the same large-enterprise account-based marketing and lead management buyers that SHANON MA serves in Japan.
• Adobe Marketo Engage: Global B2B marketing automation platform owned by Adobe. Competes in the Japanese enterprise segment for complex lead management, account-based marketing, and multi-touch attribution use cases that overlap with SHANON MA.

Direct peers

• Repro: Japan-based marketing automation and customer engagement platform primarily targeting apps and consumer brands but expanding into B2B; overlaps with Shanon in campaign automation and user behavior tracking.
• Bain (BainMA / CloudCRM): Japanese-native MA and CRM vendor that is one of Shanon's most direct domestic competitors, targeting similar Japanese B2B mid-market and enterprise accounts with comparable MA + SFA bundles.
• KARTE (Plaid): Japanese customer experience / marketing cloud used by enterprise B2C and increasingly B2B customers. Overlaps with Shanon in event-driven customer journey orchestration and real-time personalization features.
• PLUS Marketing One: Long-standing Japanese email and marketing automation vendor. Competes with Shanon for SMB and mid-market email-marketing and lead-nurture use cases in Japan.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/shanon_mk
• YouTubeyoutube.com/channel/UCBIyLZnDSTR3X5poGgy8goA
• Facebookfacebook.com/shanon.incorporated

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shanon