Group Verduyn
Group Verduyn is a family-owned Belgian vegetable processor that grows, washes, sorts, cuts, and packs carrots, celeriac, cabbage, broccoli, and leek across Europe, serving supermarkets, foodservice operators, and food processors with annual volumes of approximately 170,000 tonnes and European market leadership in baby carrots.
- Company typePrivate
- Founded1950
- HeadquartersKortemark, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Group Verduyn does
Group Verduyn is a family-owned Belgian vegetable processing company headquartered in Kortemark, Belgium, founded in 1950 and now in its third generation of family ownership. The company operates across the full fresh vegetable value chain — from agricultural sourcing through growing (via its wholly-owned subsidiary Agricolas and contracts with hundreds of regional growers in Belgium, Netherlands, and France), through washing, optical sorting, robotic cutting, and packaging, to chilled logistics and distribution. It organizes its operations into four service divisions: Fresh Market (supplying supermarkets and retailers with approximately 70,000 tonnes annually), Foodservice (semi-processed vegetables to caterers and 4th/5th-range processors), Industry (100,000 tonnes of industrial vegetables annually for frozen and canned food manufacturers, with European market leadership in baby carrots), and Agriculture (grower sourcing and cultivation oversight). Core products are carrots, celeriac, cabbage, broccoli, and leek, with additional ranges including apples, pears, radish, beetroot, lettuce, onions, Belgian endive, celery, parsnip, salsify, spinach, chard, and Brussels sprouts. The company sells under house brand 'King of Carrots' and sub-brands Belcaro, Belle du Jardin, and Green Giant, alongside retailer private labels.
The technology base is industrial automation rather than AI-driven: high-capacity carrot processing lines at up to 40 tonnes per hour (fresh) and 45 tonnes per hour input (industrial), camera- and laser-based optical sorting, robotic cutting machines, fully automatic weighing/packing/palletizing lines, hydrocooling storage at 1°C, and 100-tonne cooling tanks at Kortemark. An ERP system was implemented in 2022. The company holds IFS Food certification at Higher Level (97.15% in 2025), EU BIO organic certification, FCA Feed Chain Alliance certification, and Belgian ACS G-014 self-checking certification, all of which are prerequisite credentials for supplying tier-one German and French retailers.
The business model is B2B transaction-based sales across three distribution channels: own-logistics direct supply to fresh market retailers across Europe, direct foodservice supply to industrial caterers and processors, and bulk industrial supply to frozen and canned vegetable manufacturers. Pricing is contract-negotiated rather than publicly disclosed. The company operates from Belgium (Kortemark HQ, Waremme cold store), France (Verduyn France SARL in Wancourt/Arras, with new production facility commissioned in 2024), and Spain (Verduyn S.L. sales office in Barcelona), giving it pan-Western-European reach. Strategic positioning centers on European leadership in baby carrots and end-to-end vertical integration from seed through retail shelf.
Group Verduyn firmographics
Firmographics- Name
- Group Verduyn
- Legal name
- Verduyn NV
- Website
- https://verduyn.be
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Group Verduyn is a family-owned Belgian vegetable processor that grows, washes, sorts, cuts, and packs carrots, celeriac, cabbage, broccoli, and leek across Europe, serving supermarkets, foodservice operators, and food processors with annual volumes of approximately 170,000 tonnes and European market leadership in baby carrots.
- Ownership category
- akta.pro rank
Group Verduyn industry classification
Industry- Product category
- Fresh Vegetable Processing
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Vegetable and Melon Farming (11121)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Agricultural Production-Crops (100)
- akta.pro primary industry
- Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged) (AFAKAFAA)
Keywords
Where Group Verduyn is headquartered
LocationHeadquarters
- HQ city
- Kortemark
- HQ country
- Belgium
- HQ region
- Europe
Offices4 records
Markets served
Group Verduyn business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D
Revenue model
- Fresh Market Vegetable Sales: Sale of washed, sorted, packed fresh vegetables (carrots, celeriac, cabbage, broccoli, leek and other vegetables) to supermarkets, retailers, and wholesalers under own brands (Belcaro, Belle du Jardin, King of Carrots) and retailer private labels.
- Foodservice Vegetable Sales: Processing and supply of semi-manufactured vegetable products to industrial caterers, 4th and 5th range processors, frozen and canned vegetable markets, and drying facilities.
- Industrial Vegetable Processing: Processing of industrial vegetables, particularly baby carrots (European market leader), for the frozen and canned vegetable industry. Products include washed, sorted, and cut vegetables delivered in bulk or by pallet.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Group Verduyn product offering
Product offeringCore offering
Group Verduyn grows, washes, sorts, cuts, packs, and sells fresh vegetables — primarily carrots, celeriac, cabbage, broccoli, and leeks — operating four service divisions: Fresh Market (supplying supermarkets and retailers), Foodservice (supplying caterers and industrial kitchens), Industry (processing baby carrots and industrial vegetables for frozen/canned food manufacturers), and Agriculture (sourcing from contracted growers).
Product overview
Group Verduyn is a family-owned Belgian vegetable company that grows, washes, sorts, cuts, packs and sells fresh vegetables. The company operates as a unified portfolio organized into four service divisions: Fresh Market (Versmarkt) supplying supermarkets and retailers with ~70,000 tons of fresh produce; Foodservice providing semi-processed vegetables to caterers and food service operators; Industry division processing 100,000 tons of industrial vegetables annually with a focus on baby carrots (where they are European market leader); and Agriculture division providing professional sourcing and cultivation oversight. Core products include carrots (their flagship and European market leader in baby carrots), celeriac, cabbage, broccoli, and leek, sold under house brand King of Carrots and sub-brands including Belcaro, Belle du Jardin, and Green Giant. Additional products span apples, pears, radish, turnip, beetroot, lettuce, onions, Belgian endive, celery, parsnip, salsify, spinach, chard, and Brussels sprouts. The company operates high-tech production lines capable of processing up to 40 tons of carrots per hour using optical sorting and automated systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Carrots
- Celeriac
Quantifiable outcome
- IFS Food certification at Higher Level (97.15%) — exceeding standard requirements for food safety and quality
- +4 more outcomes
Companies that use Group Verduyn
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Group Verduyn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Group Verduyn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Expandis LaonminorPartnership with Expandis Laon for vegetable production in the Laon region (France), part of the 2006 expansion strategy that included establishment of Verduyn France and Verduyn Spain. The partnership focused on growing industrial vegetables in Northern France.
Scale indicators9 records
Recent moves13 records
Expansion highlights4 records
Group Verduyn competitors and assessment
Company assessmentBroad incumbents
- McCain Foods: Global frozen food manufacturer and major buyer of industrial-grade vegetables including carrots. Compares to Verduyn's Industry division on frozen-food customer profile and supply chain rigor, though at vastly larger scale.
- Lamb Weston Holdings: Global frozen potato processor with European manufacturing footprint. Comparable as large-scale, automated Western European vegetable processor with food-safety grade supply to foodservice and retail; broader scope (potato-led) than Verduyn.
- Dole plc: Global fresh fruit and vegetable producer/distributor with significant EU operations. Comparable on fresh-produce supply to European supermarkets and foodservice, but at much larger scale and broader category scope.
Direct peers
- Bonduelle: French-headquartered global leader in processed vegetables (fresh, frozen, canned). Compares directly to Verduyn on carrot/vegetable processing for retail and industrial buyers, with broad EU retailer access and similar multi-product portfolio.
- Agristo NV: Belgian producer of frozen potato products headquartered in Harelbeke, Belgium. Comparable as a Belgian family-grown processor exporting across Western Europe with strong automation and IFS-grade food safety credentials.
- Greenyard (incl. Noliko): Belgian fresh, frozen and prepared produce platform serving European retailers and foodservice. Overlaps Verduyn on fresh-cut vegetables, private-label packing for supermarkets, and integrated cold-chain logistics across the same geographies.
- Florette (Agrial): French/Spanish fresh-cut salad and ready-to-eat vegetable producer under Agrial. Direct peer on fresh-cut processing, optical sorting, retail private-label supply, and presence in Verduyn's Belgium/France/Spain footprint.
- Hessing Supervers: Dutch fresh-cut fruit and vegetable packer serving retail and foodservice across the Netherlands, Germany, and Belgium. Comparable on fresh-cut processing, optical sorting, and private-label retail supply in Verduyn's adjacent geography.
- SVZ (Frutarom/Treatt subsidiary): International processor of fruit and vegetable purees, concentrates, and IQF ingredients serving food manufacturers. Comparable to Verduyn's Industry division on supplying industrial food processors with washed/sorted/cut vegetable inputs across Europe.
- Ardo NV: Belgian frozen vegetable and herb specialist with pan-European sourcing in France, Belgium, and the Netherlands. Closely comparable on geography, multi-divisional model (fresh/frozen), and contract-grower network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Group Verduyn social profiles
Digital presenceGroup Verduyn compliance and trust
Trust signalCompliance4 records
Group Verduyn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Group Verduyn leadership team
Management profileNumber of profiles
Profiles5 records
Group Verduyn subsidiaries and ownership
Company hierarchySubsidiaries3 records
Group Verduyn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Group Verduyn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Group Verduyn
What does Group Verduyn do?
Group Verduyn grows, washes, sorts, cuts, packs, and sells fresh vegetables — primarily carrots, celeriac, cabbage, broccoli, and leeks — operating four service divisions: Fresh Market (supplying supermarkets and retailers), Foodservice (supplying caterers and industrial kitchens), Industry (processing baby carrots and industrial vegetables for frozen/canned food manufacturers), and Agriculture (sourcing from contracted growers).
Is Group Verduyn a public or private company?
Group Verduyn is a private company. It is classified as family owned and is currently operating.
When was Group Verduyn founded?
Group Verduyn was founded in 1950. It employs 51 to 100 people.
Where is Group Verduyn based?
Group Verduyn is headquartered in Kortemark, Belgium, in the Europe region.
How does Group Verduyn make money?
Three revenue lines are on record. Fresh Market Vegetable Sales are the primary driver. The others are foodservice Vegetable Sales and industrial Vegetable Processing.
Who are Group Verduyn's main competitors?
Broad incumbents on record are McCain Foods, Lamb Weston Holdings and Dole plc. Direct peers are Bonduelle, Agristo NV, Greenyard (incl. Noliko), Florette (Agrial), Hessing Supervers, SVZ (Frutarom/Treatt subsidiary) and Ardo NV.
Does Group Verduyn have an API?
No public API is recorded for Group Verduyn.
What industry is Group Verduyn in?
Group Verduyn's product category is Fresh Vegetable Processing. Its primary akta.pro industry code is AFAKAFAA, Fresh-Cut & Value-Added Produce (Washed, Peeled, Sliced, Packaged). Its NAICS code is 424480 and its SIC code is 2030.