Arena Events
Arena Events is a South African B2B event management division of Arena Holdings that creates physical, online, virtual, and hybrid events for corporate clients across five vertical sectors including finance, media, and business leadership.
- Company typePrivate
- Founded2015
- HeadquartersJohannesburg, South Africa
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Arena Events does
Arena Events is a South African B2B event management company that creates and executes physical, online, virtual, and hybrid events for corporate clients and brands. Founded in 2012, the company operates as a division of Arena Holdings, a South African media conglomerate described as a "media powerhouse." The company organizes events across five vertical specializations: SME & Entrepreneurship, Business & Leadership, Finance & Investment, Media & Marketing, and Lifestyle. Named enterprise clients include Nedbank, Momentum Metropolitan, IMM Graduate School, Proudly South Africa, Ornico Group, PAMRO, and Telmar.
The service offering spans both annual recurring flagship events (such as Business Day Dialogues, The Directors Event, and the PAMRO conference) and bespoke custom-built event solutions. Underlying capabilities cover end-to-end event management including content creation, guest sourcing, facilitation, marketing, pre-event publicity, and post-event native article content. The company leverages Arena Holdings' media platform to connect sponsoring brands with high-quality audiences and provides ROI measurement in terms of online coverage, reach, and exposure. The underlying technology is described only as online, virtual, and hybrid event platform capability, with no proprietary technology features disclosed.
Revenue is generated through professional services engagement, with pricing negotiated on an individual quote basis rather than through publicly disclosed rates. Distribution operates through a direct partnership sales motion targeting enterprise clients, primarily within South Africa. Pricing is not publicly disclosed, and no headcount, revenue figures, funding rounds, or independent ownership structure are reported — consistent with the company operating as a wholly-owned division within the Arena Holdings corporate umbrella.
Arena Events firmographics
Firmographics- Name
- Arena Events
- Legal name
- Arena Events
- Website
- https://arenaevents.co.za
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Arena Events is a South African B2B event management division of Arena Holdings that creates physical, online, virtual, and hybrid events for corporate clients across five vertical sectors including finance, media, and business leadership.
- Ownership category
- akta.pro rank
Arena Events industry classification
Industry- Product category
- Event Management Services
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Hybrid/Virtual Corporate Events & Webcasts (Town Halls, Virtual Launches) (MPAGAHAK)
- akta.pro secondary industry
- Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties) (MPAGAHAC)
Keywords
Where Arena Events is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Markets served
Arena Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Event Management Services: The company generates revenue through creating and managing physical, online, and hybrid events for corporate clients and brands. This includes annual flagship events as well as custom bespoke event solutions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Arena Events product offering
Product offeringCore offering
Arena Events creates and executes physical, online, virtual, and hybrid events for corporate clients and brands in South Africa. The company offers both annual recurring flagship events and bespoke custom event solutions, handling end-to-end production including guest sourcing, facilitation, marketing, pre-event publicity, and post-event content. Services are organized across five vertical sector specializations: SME & Entrepreneurship, Business & Leadership, Finance & Investment, Media & Marketing, and Lifestyle.
Product overview
Arena Events operates as a media events division under Arena Holdings, offering a unified event management platform that spans online, virtual, hybrid, and physical event formats. The company provides bespoke and annual event solutions organized across five vertical specializations: SME & Entrepreneurship, Business & Leadership, Finance & Investment, Media & Marketing, and Lifestyle. Their service model combines content creation, audience connection, and collaborative brand engagement through events.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Events Virtual event hosting services delivered entirely online, enabling brands to reach audiences through digital platforms. Sourced from the company's online/virtual event format offerings.
- Hybrid Events Combined in-person and online event experiences that connect physical audiences with virtual participants, enabling brands to reach both live and remote attendees simultaneously.
- Physical/In-Person Events Traditional face-to-face event hosting services for live audience experiences, including conferences, business dialogues, and sponsored sessions.
- Bespoke Events Custom-designed event solutions tailored to specific client requirements and objectives, offered in any format (physical, online, virtual, or hybrid) for brands and corporate clients.
- Annual Events Recurring annual flagship event programs for brands seeking regular annual engagement with their audiences, such as the long-running Directors Event partnership with Momentum Metropolitan.
Quantifiable outcome
- Excellent ROI in terms of online coverage, reach and exposure for sponsored sessions
- +1 more outcomes
Companies that use Arena Events
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Arena Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Arena Events partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Arena HoldingscoreArena Holdings is described as a media powerhouse and the parent organization of Arena Events. The company leverages Arena Holdings' media capabilities to take brands to audiences through physical and online events.
Recent moves5 records
Expansion highlights1 record
Arena Events competitors and assessment
Company assessmentDirect peers
- Cvent: Cvent is a leading global event management platform offering end-to-end event registration, virtual/hybrid delivery, and sponsorship tools for corporate events. It is comparable to Arena Events in its multi-format (in-person, virtual, hybrid) B2B event management capability and enterprise focus.
- Hubilo: Hubilo is a virtual and hybrid events platform focused on B2B conferences, summits, and corporate events with built-in sponsorship and networking tools. Comparable to Arena Events as a B2B event production service emphasising virtual/hybrid formats.
- vFairs: vFairs is a virtual and hybrid events platform used by enterprises for conferences, trade shows, and corporate events. Directly comparable to Arena Events' hybrid event production model for corporate audiences.
- Splash: Splash is an event marketing platform that enables brands to create, promote, and measure branded event experiences including virtual and in-person formats. Comparable to Arena Events' corporate event production capability with a similar marketing-led positioning.
- Bizzabo: Bizzabo provides an Event Experience Platform spanning registration, virtual/hybrid delivery, and analytics for corporate events. Directly comparable to Arena Events' online, virtual, and hybrid event offerings for enterprise clients.
- Aventri: Aventri (now EventsAir) is an event management software platform serving corporate event planners with registration, mobile apps, and virtual/hybrid event tools. Comparable to Arena Events as a B2B event production and management service.
Regional players
- The Event Production Company: The Event Production Company is a South African corporate event management firm offering conference, gala, and brand activation services. Comparable to Arena Events as a regional B2B event producer serving similar corporate clientele within the SA market.
- Showorks International: Showorks is a South African event management and exhibition services company delivering corporate events, conferences, and activations domestically. Directly comparable to Arena Events as a domestic SA-based B2B event producer with similar service scope.
Broad incumbents
- Eventbrite: Eventbrite is a large-scale event ticketing and discovery marketplace serving both consumer and corporate event organisers globally. It is comparable as a broader incumbent in the event services space, though it focuses on self-serve ticketing rather than bespoke corporate event production like Arena Events.
- RingCentral Events (formerly Hopin): RingCentral Events, built from the Hopin acquisition, is a global virtual and hybrid events platform for enterprise conferences and town halls. Comparable to Arena Events in supporting large-scale virtual/hybrid corporate events, but with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Arena Events social profiles
Digital presenceArena Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arena Events leadership team
Management profileNumber of profiles
Arena Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arena Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arena Events
What does Arena Events do?
Arena Events creates and executes physical, online, virtual, and hybrid events for corporate clients and brands in South Africa. The company offers both annual recurring flagship events and bespoke custom event solutions, handling end-to-end production including guest sourcing, facilitation, marketing, pre-event publicity, and post-event content. Services are organized across five vertical sector specializations: SME & Entrepreneurship, Business & Leadership, Finance & Investment, Media & Marketing, and Lifestyle.
Is Arena Events a public or private company?
Arena Events is a private company. It is classified as corporate owned and is currently operating.
When was Arena Events founded?
Arena Events was founded in 2015. It employs 501 to 1,000 people.
Where is Arena Events based?
Arena Events is headquartered in Johannesburg, South Africa, in the Africa region.
How does Arena Events make money?
One revenue line is on record: event Management Services.
Who are Arena Events's main competitors?
Direct peers on record are Cvent, Hubilo, vFairs, Splash, Bizzabo and Aventri. Regional players are The Event Production Company and Showorks International. Broad incumbents are Eventbrite and RingCentral Events (formerly Hopin).
Does Arena Events have an API?
No public API is recorded for Arena Events.
What industry is Arena Events in?
Arena Events's product category is Event Management Services. Its primary akta.pro industry code is MPAGAHAK, Hybrid/Virtual Corporate Events & Webcasts (Town Halls, Virtual Launches), with a secondary code of MPAGAHAC, Corporate Celebrations & Milestone Events (Anniversaries, Holiday Parties). Its NAICS code is 56192 and its SIC code is 7900.