Keystoneexecutive
Keystone Executive Coaching is a Brisbane-based, founder-owned firm delivering weekly 1:1 executive coaching to scaling Australian SMB owners, using a deferred, outcome-based fee model tied to client milestones.
- Company typePrivate
- Founded2012
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Keystoneexecutive does
Keystone Executive Coaching is a private, founder-owned executive and business coaching firm headquartered in Brisbane, Australia, and primarily serving Australian clients. Founded in 2012, the company delivers weekly 1:1 coaching engagements to scaling business owners, with an explicit eligibility screening process that the firm describes as selective ("it's not for every business"). The target segment is scaling SMB owners who are over-reliant on personal delivery and need accountability to remove themselves from operations and grow revenue.
The firm's single product is a 1:1 weekly coaching service built around a comparative differentiator: an outcome-based, deferred fee model in which the bulk of the fee is contingent on the client hitting agreed business milestones. If milestones are not reached during the engagement, the deferred portion is not released, which the company frames as "putting our money where our mouth is." Engagements are multi-year, custom-priced, and based on direct outreach (email) and consultative conversations rather than self-service or product-led motion. The company uses a horizontal segmentation approach focused on a single persona (scaling SMB owners) and relies on word-of-mouth referrals and video testimonials from named clients, including Colin Lee (Inspire Realty), Luke Kane (MTP Health), Abigail Jones (You Solved), and Jeremy Drabsch (Mechanic Near Me).
There is no disclosed technology platform, no AI/ML capabilities, no app or integrations, and no funding history. The firm is currently undergoing a rebrand ("We're becoming something More!") with a new website launching, while the underlying service, team, and pricing model remain unchanged. Marketing is direct and referral-driven: a founder video, four client testimonials, and a single call-to-action ("Book a chat" / email [email protected]). The company lists 11–50 employees and reports no subsidiaries, no parent company, no public listing, and no disclosed regulatory or partnership actions.
Keystoneexecutive firmographics
Firmographics- Name
- Keystoneexecutive
- Legal name
- Keystone Executive Coaching
- Website
- https://keystoneexecutivecoaching.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keystone Executive Coaching is a Brisbane-based, founder-owned firm delivering weekly 1:1 executive coaching to scaling Australian SMB owners, using a deferred, outcome-based fee model tied to client milestones.
- Ownership category
- akta.pro rank
Keystoneexecutive industry classification
Industry- Product category
- Executive Coaching Services
- NAICS
- Professional and Management Development Training (611430), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Founder/Entrepreneur & Family Business Executive Coaching (EDABANAM)
- akta.pro secondary industries
- Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Sales Leadership & Revenue Executive Coaching (EDABANAL)
Keywords
Where Keystoneexecutive is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Keystoneexecutive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Deferred Fee Coaching: The company charges a fee structure where the bulk is deferred and released only as the client's business reaches the milestones set together during the engagement. If milestones are not reached, that portion of the fee is not released. This creates an outcome-based payment model where the coach shares financial risk with the client.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Multi-year contract | Custom engagement with deferred, milestone-based fees |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Keystoneexecutive product offering
Product offeringCore offering
Keystone Executive Coaching provides weekly one-on-one executive coaching to Australian business owners who are scaling their companies. The service combines business assessment, growth opportunity identification, milestone-based target setting, and ongoing accountability. Fees are structured so that the bulk of payment is deferred and only released when the client's business reaches the milestones set together during the engagement.
Product overview
Keystone Executive Coaching offers a single unified coaching service focused on helping business owners scale their companies. The core offering consists of weekly 1:1 coaching sessions combined with a performance-based fee structure where the majority of fees are deferred and only released when agreed-upon business milestones are achieved. The company differentiates itself through financial accountability, committing professionally and financially to the targets set with clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Executive Coaching Services
Quantifiable outcome
- Abigail Jones: Increased monthly revenue from $30k to $150k+ AUD within 18 months (target was 24 months)
- +3 more outcomes
Companies that use Keystoneexecutive
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Keystoneexecutive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keystoneexecutive partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights2 records
Keystoneexecutive competitors and assessment
Company assessmentDirect peers
- Vistage: Vistage runs peer-advisory groups and 1:1 executive coaching for CEOs and business leaders across multiple countries. Same customer (scaling owner/executive), same coaching-led approach, with a deeper cohort model that Keystone could evolve toward.
- ActionCOACH: ActionCOACH operates a global franchise of business coaches targeting SMB owners on growth, sales, and team-building. Same customer persona (scaling SMB owner), same advisory category, with a much larger geographic footprint that provides a useful scale benchmark.
- Gazelles: Verne Harnish's Gazelles delivers executive coaching and growth-tools (Scaling Up methodology) to SMB leaders globally. Direct overlap in target customer (scaling founder) and outcome-orientation, with a more developed methodology and toolset.
- Strategic Coach: Dan Sullivan's firm sells premium 1:1 and group coaching programs to entrepreneurs and business owners, using a tiered fee structure aimed at founders scaling past owner-dependence — directly overlapping Keystone's SMB-owner positioning and selectivity.
- EOS Worldwide: EOS Worldwide provides entrepreneurial operating system implementation and coaching to scaling SMBs. Comparable in serving the same 'remove the owner from the business' pain, with a more productized operating-system framework layered on top of coaching.
Broad incumbents
- Marshall Goldsmith Executive Coaching: Marshall Goldsmith is a globally recognized executive coach focused on leadership behavior change for senior executives. Sits in the same executive-coaching category, serves a slightly higher executive tier, but shares the premium 1:1 coaching model and personal-brand-driven GTM.
- Tony Robbins Business Coaching: Tony Robbins' business and executive coaching practice serves founders and executives with high-ticket coaching packages. A much broader, premium-positioned incumbent with significant brand reach that competes for the same high-ticket founder segment.
- 10X Coaching (Grant Cardone): Grant Cardone's 10X program sells high-ticket sales and business coaching to entrepreneurs with a strong personal-brand-driven GTM. Comparable customer (ambitious SMB owner) but with a sales-skewed methodology versus Keystone's broader scaling focus.
Emerging players
- Entrepreneurs' Organization (EO): EO is a global peer-learning community for founders whose revenue exceeds $1M. Shares the scaling-founder target and outcome-driven culture but delivers via peer forums rather than 1:1 coaching.
Regional players
- Young Presidents' Organization (YPO): YPO is a global peer community for CEOs under 50, including peer forums and executive education. Sits adjacent to executive coaching for the same scaling-CEO persona, with strong presence in Australia (including Brisbane/Sydney chapters).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Keystoneexecutive social profiles
Digital presenceKeystoneexecutive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keystoneexecutive leadership team
Management profileNumber of profiles
Keystoneexecutive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keystoneexecutive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keystoneexecutive
What does Keystoneexecutive do?
Keystone Executive Coaching provides weekly one-on-one executive coaching to Australian business owners who are scaling their companies. The service combines business assessment, growth opportunity identification, milestone-based target setting, and ongoing accountability. Fees are structured so that the bulk of payment is deferred and only released when the client's business reaches the milestones set together during the engagement.
Is Keystoneexecutive a public or private company?
Keystoneexecutive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keystoneexecutive founded?
Keystoneexecutive was founded in 2012. It employs 11 to 50 people.
Where is Keystoneexecutive based?
Keystoneexecutive is headquartered in Brisbane, Australia, in the Oceania region.
How does Keystoneexecutive make money?
One revenue line is on record: deferred Fee Coaching.
Who are Keystoneexecutive's main competitors?
Direct peers on record are Vistage, ActionCOACH, Gazelles, Strategic Coach and EOS Worldwide. Broad incumbents are Marshall Goldsmith Executive Coaching, Tony Robbins Business Coaching and 10X Coaching (Grant Cardone). Entrepreneurs' Organization (EO) is listed as an emerging player. Young Presidents' Organization (YPO) is listed as a regional player.
Does Keystoneexecutive have an API?
No public API is recorded for Keystoneexecutive.
What industry is Keystoneexecutive in?
Keystoneexecutive's product category is Executive Coaching Services. Its primary akta.pro industry code is EDABANAM, Founder/Entrepreneur & Family Business Executive Coaching, with a secondary code of EDABANAH, Strategy, Decision-Making & Business Acumen Coaching. Its NAICS code is 611430 and its SIC code is 8742.