What Futurness does

Futurness SAS is a French private company (société par actions simplifiée, registered in France) providing personalized academic and career orientation coaching to young people aged 14–26 and their parents. Founded in 2016 per the company history (firmographics list 2013) and headquartered at 5 rue Saulnier, 75010 Paris, Futurness operates as the dedicated coaching arm of L'Etudiant, a long-standing French education media group. Over more than a decade, the company states it has accompanied 35,000+ young people, students, and parents through structured programs segmented by life stage: Collège (middle school), Lycée (high school), Supérieur (higher education), and Réorientation (career changers). The organization is small (11–50 employees), with more than 30 RNCP-certified coaches and specialists, and combines in-person delivery across roughly 20 French cities (Paris, Toulouse, Bordeaux, Marseille, Lyon, Strasbourg, Lille, Rennes, Nantes, Orléans, Nice, Cannes, Montpellier, Aix-en-Provence, Angers, Reims, Tours, Nîmes, Mont-de-Marsan, Saint-Germain-en-Laye, Saint-Nom-La-Bretèche) plus remote delivery to London and New York.

The product platform rests on three integrated layers: (i) proprietary psychometric diagnostics built on RIASEC personality profiling, delivered as free 2–3 minute orientation tests for students and a 2-minute diagnostic for parents that serve as lead generation; (ii) the "My Futurness" digital platform — a web portal plus native iOS and Android apps with integrated video conferencing for remote sessions; and (iii) certified human coaching supplemented by a content library of more than 1,000 orientations, careers, training programs, and testimonials. The flagship Bilan d'orientation module aggregates four personality and motivation tests into a competency-equivalent assessment. Coaches are sourced from HR, recruitment, and education backgrounds, and the methodology was co-developed between HEC/Sciences Po Paris researchers and HR professionals. The service is GDPR-compliant under CNIL declaration n° 2014963.

Commercially, Futurness runs a freemium funnel: free diagnostics generate leads that convert into paid personalized coaching packages, with pricing handled privately on a quote basis rather than published rates. Revenue derives from one-on-one coaching across the orientation modules (Collège, Lycée, Supérieur, Réorientation, Bilan d'orientation, Accompagnement personnalisé) plus adjacent modules for employment, parental, family, and personal development coaching. Distribution combines L'Etudiant-affiliated offline events (120 annual salons), digital marketing (Facebook, Instagram, LinkedIn, Pinterest), self-serve web/app booking, and B2B partnerships with corporate social and economic committees (CSE) of major French employers including Airbus, Amundi, and Caisse d'Épargne. The company is a closely held subsidiary of L'Etudiant, has raised no disclosed external funding, and provides no public revenue figures.

Name

Futurness

Legal name

Futurness SAS

Website

https://futurness.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Futurness SAS delivers personalized academic and career orientation coaching to French students aged 14–26 and their parents via RNCP-certified coaches, RIASEC-based diagnostics, and its My Futurness digital platform, operating as the coaching arm of L'Etudiant group.

Ownership category

akta.pro rank

Product category

Education and Career Coaching Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industry

Stress Management & Burnout Prevention Coaching (HSADAGAD)

Keywords

• Career orientation coaching
• Educational counseling services
• Student coaching
• Academic guidance
• Career assessment

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Coaching Services: Personalized coaching sessions for school and career orientation, provided in-person or via video conference. Services targeted at students (Collège, Lycée, Supérieur) and their parents.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Futurness provides personalized career and educational orientation coaching for young people aged 14-26 (Collège, Lycée, Supérieur segments) and their parents, combining psychometric assessments including RIASEC profiling, certified RNCP coaches, and structured methodology. Services are delivered in-person across 30+ French cities or remotely via the proprietary My Futurness web platform and mobile applications with integrated video conferencing.

Product overview

Futurness is a unified coaching service for career and educational orientation, operated by the l'Etudiant group. The core offering consists of personalized coaching programs for young people aged 14-26 and their parents, delivered through a combination of online platform services (My Futurness), psychometric assessments (RIASEC tests, bilan d'orientation), and certified human coaches. Service modules are organized by target segment: Accompagnement Collège for middle school students, Coaching Lycée for high school students, and Supérieur & Réorientation for university students and career changers. The offering is distributed via a proprietary web portal and mobile applications (iOS/Android), with coaching available both in-person and via integrated video conferencing. The company also offers specialized coaching for employment, personal development, and family dynamics as supplementary services.

Differentiator

Problem solved

Functional benefit

Brands

• My Futurness: Client portal and online coaching platform accessible via web and mobile app

Products and services

• Accompagnement Collège Career orientation coaching service for middle school students (6ème to 3ème), helping them discover their interests and plan their educational path. Targeted at students aged 11-14 seeking early orientation guidance.
• Coaching Lycée Career orientation coaching for high school students (Seconde, Première, Terminale), including guidance on specialty choices, baccalauréat preparation, and post-bac orientation including Parcoursup platform navigation.
• Supérieur & Réorientation Coaching service for university students and those seeking career reorientation, covering study program choices, career transitions, and employment preparation.
• Accompagnement personnalisé Customized one-on-one coaching program built to address specific individual needs, combining diagnostic tools, regular expert sessions, and structured follow-up.
• Coaching parental Support service for parents to help them guide and accompany their children through educational and career decision-making processes.
• Coaching emploi Employment coaching service covering job search assistance, interview preparation, and first job placement support.
• Coaching développement personnel Personal development coaching focused on building self-confidence, stress management, and overall life fulfillment.
• Coaching famille Family coaching service addressing family dynamics and relationship challenges related to educational and career decisions.
• Bilan d'orientation Comprehensive career and educational assessment equivalent to a competence evaluation adapted for young people (14-26 years), including four personality and motivation tests to analyze character traits, preferred environments, competencies, and passions.

Quantifiable outcome

• 98% of young people counseled would recommend the services to their peers

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• OCIRPminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• LourmelminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• UneominorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• MedicisminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• CSE AirbusminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section - Comité Social et Économique of Airbus
• AmundiminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• Caisse d'ÉpargneminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• Ecole DirecteminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• AplimminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• AirbusminorGTM or Marketing PartnerPartnership displayed on Futurness partner logos section
• L'ÉtudiantcoreStrategic or Co-development PartnerParent company and brand partner. Futurness is the coaching service of the L'Étudiant group, leveraging their education expertise, brand recognition, and network of 120 annual salons and events.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Complétude: Major French tutoring company with a nationwide network of certified teachers delivering personalized academic support. Comparable delivery model (in-person + online coaching) and target customers (French students and families).
• MyJobGlasses: French platform connecting students and young professionals with experienced mentors for career insight and job shadowing. Comparable as a career-exploration and orientation service for French students, differentiated by a peer-mentorship rather than 1:1 coaching model.
• Les Sherpas: Online tutoring platform connecting French students with vetted teachers across subjects. Comparable as a digital-first academic coaching service targeting French students, though more subject-tutoring oriented than career-focused.
• Acadomia: France's largest private tutoring and academic coaching provider, offering in-person and online support across all school levels. Comparable to Futurness as a private, paid coaching service for French students and families, though Acadomia focuses on subject-matter tutoring rather than career orientation.
• Anacours: National French tutoring and academic coaching company providing personalized in-home and online support. Comparable as a French student-coaching business with similar customer segments (students and parents) and hybrid delivery model.
• Cours Legendre: Long-established French tutoring and educational support provider with national in-person and online coverage. Comparable as an academic coaching service targeting French K-12 students and families with a similar hybrid delivery approach.

Broad incumbents

• Galileo Global Education: International higher-education group operating multiple French institutions including Paris School of Business and various specialised schools. Comparable as a France-rooted education operator with orientation and career-development content for students, though anchored in degree programs.
• Studyrama: French education media group operating student fairs, study-program directories, and career-orientation content. Direct comparator to L'Etudiant (Futurness's parent) and an adjacent player in the French student-orientation ecosystem.
• Laureate Education: Global network of universities and higher-education institutions focused on career outcomes for working adults. Comparable in the education and career-development space, though operating at much larger scale via degree-granting institutions.

Emerging players

• OpenClassrooms: French-founded online education platform offering degree programs and career-oriented certifications. Comparable as a French online education and career-development provider serving adult learners pursuing reorientation and upskilling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/futurness
• LinkedInlinkedin.com/company/futurness
• Instagraminstagram.com/futurness
• Pinterestpinterest.com/futurness
• Xx.com/futurnessfr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futurness