Westfield Plastic Surgery Center

What Westfield Plastic Surgery Center does

Westfield Plastic Surgery Center is a privately held, owner-operated plastic surgery practice founded in 2004 in Omaha, Nebraska by Dr. Nagi T. Ayoub, a board-certified plastic surgeon and Creighton Medical School graduate with over twenty years of community practice. The firm operates from a single office at 9900 Nicholas St., Westfield Building II, and serves the Omaha metropolitan area plus an extended regional draw across Lincoln, Bellevue, Papillion, Grand Island, Fremont, Council Bluffs, Des Moines, and Sioux City. It is structured as an independent surgical center with no parent company, no subsidiaries, no institutional capital, and a founder-led ownership model that is a defining characteristic of the business. The practice is single-physician leadership with no public revenue disclosure.

The company delivers surgical and non-surgical aesthetic procedures across four core service categories: breast procedures (augmentation, implants, reduction, lift, reconstruction), body contouring (tummy tuck, liposuction, mommy makeover, body/thigh/arm lift, CoolSculpting), facial rejuvenation (facelift, neck lift, brow lift, blepharoplasty, otoplasty, rhinoplasty, laser resurfacing), and dedicated men's procedures (notably gynecomastia surgery). A med spa layer adds non-surgical treatments including Dysport, injectable fillers, IPL, erbium/Pico/CO2 lasers, laser hair removal, HydraFacial, VI Peel, and microneedling. Adjacent product lines include the PRO-NOX pain management system and a Westfield Medispa online store retailing ZO Skin Health, Latisse, and bioCorneum+. Technology infrastructure centers on third-party visualization tools: TouchMD for in-consult patient education and Vectra 3D imaging / Sculpt My Dream for pre-procedure outcome simulation.

The business model is fee-for-service at point of care across surgical, non-surgical, and product revenue streams, with pricing presented through a public interactive estimator that yields estimates finalized at consultation. The go-to-market is consultation-led: complimentary in-person consultations are the top-of-funnel conversion mechanism, supported by an SEO-optimized website, an extensive procedure blog, email newsletter, online reviews, and a Refer-a-Friend plus Loyalty Rewards Program. Volume discounts for multi-procedure bundling are offered through VIP Packaged Services. To expand patient access to higher-ticket procedures, the practice layers third-party financing — Prosper Healthcare Lending, PowerPay, and CareCredit — offering installment terms up to roughly $60,000 per patient. Customer segments span women seeking breast or body procedures, facial rejuvenation patients (predominantly aged 40-60), male patients (gynecomastia and aesthetic lines), and med spa / non-surgical clients across the regional footprint.

Name

Westfield Plastic Surgery Center

Legal name

Westfield Plastic Surgery Center

Website

https://ayoubplasticsurgery.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Westfield Plastic Surgery Center is a private, owner-operated plastic surgery practice founded in 2004 by Dr. Nagi T. Ayoub in Omaha, Nebraska, offering board-certified surgical, med spa, and skincare retail services to patients across the Omaha metropolitan area and surrounding Midwest communities.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Med spa treatments
• Body contouring services
• Facial rejuvenation procedures

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Surgical Procedures: Fee-for-service surgical procedures including breast augmentation, tummy tuck, liposuction, facelift, rhinoplasty, and other cosmetic surgeries. Revenue generated through one-time procedure fees at point of service.
2. Non-Surgical Procedures: Med spa services including CoolSculpting, laser treatments, injectable fillers, Dysport, IPL photo facials, and skin rejuvenation treatments. Offered both as standalone procedures and as add-on services.
3. Skincare Products: Sale of skincare products including ZO Skin Health by Zein Obagi, Latisse for eyelash growth, and bioCorneum+ scar treatment gel. Products sold through online store and office.
4. Financing Revenue: Partnership with third-party financing companies (Prosper Healthcare Lending, PowerPay, CareCredit) enabling patients to finance procedures through installment payments, extending access to higher-ticket surgical services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Westfield Plastic Surgery Center is a private medical practice offering a comprehensive range of surgical and non-surgical cosmetic procedures, including breast augmentation, tummy tucks, liposuction, facelifts, rhinoplasty, CoolSculpting, injectable fillers, laser treatments, and male-specific procedures such as gynecomastia surgery. The practice also sells branded skincare products and offers third-party patient financing to support elective procedure payments.

Product overview

Westfield Plastic Surgery Center offers a comprehensive portfolio of surgical and non-surgical aesthetic procedures. The core offering consists of surgical procedures organized by body area: Breast Procedures (augmentation, implants, reduction, lift, reconstruction), Body Procedures (tummy tuck, CoolSculpting, liposuction, mommy makeover, body/thigh/arm lift), Facial Procedures (facelift, neck lift, brow lift, blepharoplasty, otoplasty, rhinoplasty), and Men's Procedures. Supporting the surgical portfolio is a Med Spa offering non-surgical skin treatments including laser procedures, injectables, and skin rejuvenation. Additional offerings include retail skincare products (ZO Skin Health, Latisse, bioCorneum+), the PRO-NOX pain management system, 3D visualization simulation technology, a loyalty rewards program, VIP packaged service bundles, and financing options through third-party lenders.

Differentiator

Problem solved

Functional benefit

Brands

• Westfield Building II: The physical office location address identifier for the practice.

Products and services

• Breast Procedures Surgical breast enhancement procedures for women seeking augmentation, implants, reduction, lift, or reconstruction, addressing volume loss, asymmetry, post-pregnancy changes, and post-mastectomy reconstruction needs.
• Body Procedures Body contouring surgical procedures including tummy tuck, liposuction, mommy makeover, body lift, thigh lift, and arm lift for patients with excess skin and fat following weight loss, pregnancy, or aging.
• Facial Procedures Facial rejuvenation surgeries including facelift, neck lift, brow lift, blepharoplasty, otoplasty, and rhinoplasty for patients seeking to address wrinkles, sagging skin, and facial volume loss.
• Skin Treatments Non-surgical skin rejuvenation treatments including Dysport, injectable fillers, IPL photo facial, erbium laser, PicoLazer & PiXel8, CO2 laser resurfacing, and laser hair removal.
• Men's Procedures Male-specific surgical and non-surgical aesthetic procedures including gynecomastia surgery, liposuction, facelift, blepharoplasty, laser hair removal, injectable fillers, and CoolSculpting.
• Med Spa (Non-Surgical) Non-surgical aesthetic treatments and med spa services offering minimally invasive cosmetic procedures as a standalone offering.
• ZO Skin Health Products Professional skincare product line by Zein Obagi, MD designed to create and maintain healthy complexion through therapeutic and preventative measures; sold online and in office.
• Latisse Prescription treatment for inadequate eyelashes used to grow eyelashes, making them longer, thicker, and darker; sold through the practice.
• bioCorneum+ Scar Treatment FDA-cleared patented silicone gel scar treatment providing SPF 30 UV protection; sold through the practice.
• VIP Packaged Services Bundled service packages combining multiple procedures at discounted rates for patients seeking combined treatments.
• Financing Options Healthcare financing solutions including Prosper Healthcare Lending, PowerPay, and CareCredit providing patients with installment payment plans for elective procedures.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Creighton UniversityminorOthersDr. Ayoub completed his medical degree at Creighton Medical School in Omaha, establishing an early professional connection with the institution.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Edina Plastic Surgery: Independent multi-surgeon plastic surgery practice in the Minneapolis–St. Paul metro offering a comparable portfolio of breast, body, and facial procedures with an in-house med spa. Most directly comparable peer on practice structure and Midwest footprint.
• Westlake Dermatology & Cosmetic Surgery: Physician-led dermatology and cosmetic surgery group offering surgical, med-spa, and retail skincare services across multiple Texas locations. Closely aligned operating model combining board-certified surgeons with med-spa services and loyalty/financing infrastructure.
• Nazarian Plastic Surgery: Beverly Hills private plastic surgery practice offering comprehensive surgical and non-surgical aesthetic services with an integrated med spa. Closely comparable service mix and physician-led model targeting elective aesthetic patients.
• Ideal Image: Largest U.S. med-spa chain offering non-surgical aesthetic services including injectables, laser hair removal, and body contouring. Direct competitor in the non-surgical segment and a national-scale threat to independent med-spa economics.
• Athenix Body Sculpting Institute: Multi-location cosmetic surgery practice focused on body contouring, breast procedures, and facial rejuvenation. Directly comparable service mix and physician-led model, though with broader geographic footprint.
• Sono Bello: Large U.S. cosmetic surgery chain specializing in body contouring (laser liposuction, tummy tuck, facelift). Direct competitor offering the same fee-for-service elective surgical model as Westfield but at greater scale and with national marketing reach.
• Marina Plastic Surgery: California-based private plastic surgery practice with an associated med spa, offering breast, body, facial, and non-surgical services under a single brand. Comparable full-portfolio, single-market physician-led model.

Emerging players

• LaserAway: Fast-growing U.S. med-spa chain focused on laser hair removal, injectables, and body contouring. Overlaps primarily with Westfield's non-surgical/med-spa segment and represents a scalable chain model that pressures independent practice economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WestfieldOmaha
• Facebookfacebook.com/WestfieldPlasticSurgeryCenter
• LinkedInlinkedin.com/company/westfield-plastic-surgery-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westfield Plastic Surgery Center