Pepper PPC
Pepper PPC is a UK-based B2B paid media management agency (trading as Subpixel LTD) that manages Google, Microsoft, Amazon, and social advertising campaigns primarily for SMB clients across the UK, operating from Leeds and London.
- Company typePrivate
- Founded2018
- HeadquartersLeeds, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pepper PPC does
Pepper PPC (trading name of Subpixel LTD, UK company number 09144862) is a privately held B2B professional services agency specializing in paid media management, founded in 2018 and headquartered in Leeds, Yorkshire with a secondary office in London. The agency offers managed PPC services across Google Ads, Microsoft Advertising, Amazon Advertising, Facebook/Instagram, LinkedIn, Twitter, Reddit, Quora, and Pinterest, organized into service modules including Paid Search, Shopping Ad Management, Display and Remarketing, Paid Social, Google CSS, and Amazon Advertising. Its go-to-market is sales-led: the firm acquires clients through direct website inquiries, a free PPC audit offering, phone outreach, and SEO-optimized coverage-area landing pages for nine UK cities. Differentiators cited include a 'profit over traffic' methodology, full consultant certification across Google Ads, Google Analytics, and Microsoft Advertising, and certified Google Partner and Microsoft Advertising partner status.
Pepper PPC firmographics
Firmographics- Name
- Pepper PPC
- Legal name
- Subpixel LTD
- Website
- https://pepper.agency
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pepper PPC is a UK-based B2B paid media management agency (trading as Subpixel LTD) that manages Google, Microsoft, Amazon, and social advertising campaigns primarily for SMB clients across the UK, operating from Leeds and London.
- Ownership category
- akta.pro rank
Pepper PPC industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)
- akta.pro primary industry
- Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)
Keywords
Where Pepper PPC is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pepper PPC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- PPC Management Services: The agency earns revenue through managed PPC advertising services. They structure campaigns, optimize accounts, and provide ongoing PPC management to generate client ROI. Revenue appears to be service-based with ongoing client engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free PPC Audit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Pepper PPC product offering
Product offeringCore offering
Pepper PPC is a UK-based paid media management agency that plans, builds, and optimises advertising campaigns across Google Ads, Microsoft Advertising, Amazon Advertising, Facebook, Instagram, LinkedIn, and other paid social platforms. The agency applies a 'profit over traffic' methodology, focusing on maximising client profitability through account restructuring, keyword bidding strategy, negative keyword implementation, Shopping campaigns, and remarketing. Pepper PPC also offers a complimentary PPC account audit as an entry-point service for prospective clients.
Product overview
Pepper PPC Agency is a single-agency PPC management firm offering a comprehensive suite of paid advertising services. The agency operates as a unified service with multiple specialized modules including Paid Search, Shopping Ad Management, Display and Remarketing, Paid Social, Google Ads Management, Microsoft Advertising, Amazon Advertising, and Google CSS. The agency differentiates through its 'profit over traffic' methodology, focusing on profitability rather than just increasing traffic volume. Services are available across multiple advertising platforms including Google, Microsoft/Bing, Amazon, Facebook/Instagram, LinkedIn, Reddit, Quora, and Twitter. The agency also offers complimentary PPC audits as an entry-point service.
Differentiator
Problem solved
Functional benefit
Products and services
- Pepper PPC Management Services
- Free PPC Audit
Quantifiable outcome
- 315% revenue increase achieved for eCommerce client (Wheelie Bin Solutions) in 5 months
- +9 more outcomes
Companies that use Pepper PPC
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Pepper PPC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pepper PPC partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- GooglecorePepper PPC is a certified Google Partner. All PPC consultants are Google Ads and Google Analytics certified. The agency specializes in PPC advertising across Google's services including search, YouTube, Gmail, and other Google platforms.
- Microsoft AdvertisingcorePepper PPC is a Microsoft Advertising partner (formerly Bing Ads) and has been helping businesses with PPC advertising on Bing.com for many years. All PPC consultants are Microsoft Advertising certified.
- Living Wage FoundationminorThe agency is committed to paying the living wage to staff, believing that valued employees are more engaged and productive. This is an employer certification rather than a business partnership.
- Department for International Trade (DIT)minorPepper PPC works with DIT which encourages and promotes British Trade across the World. DIT develops and delivers trade and investment policies to promote UK businesses globally and facilitates inward and outward investment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pepper PPC competitors and assessment
Company assessmentBroad incumbents
- Wpromote: Large US digital marketing agency offering paid media, SEO, creative, and analytics across the full funnel. Comparable to Pepper PPC in core paid-media services, but operates at significantly larger scale with a broader enterprise-leaning portfolio.
Direct peers
- Croud: UK-based digital marketing agency specializing in paid search, paid social, and programmatic media buying across global platforms. Directly comparable as a multi-channel paid-media agency with similar client profiles and platform partnerships.
- Wired Plus: UK PPC and digital marketing agency with Google Partner status, focused on paid search, shopping, and display for SMB and mid-market clients. Closely comparable to Pepper PPC in service scope, certifications, and target customer.
- Impression Digital: UK digital performance agency offering paid media, SEO, and CRO services. Comparable to Pepper PPC in offering a 'profit-led' performance proposition to UK growth-focused businesses across paid search and paid social.
- Disruptive Advertising: US-based PPC and paid social agency offering Google Ads, Facebook Ads, and CRO services. Comparable in service mix and SMB-to-mid-market positioning, though operating in North America rather than the UK.
- Brainlabs: UK-headquartered digital marketing agency offering paid media, SEO, and programmatic services across Google, Microsoft, and social platforms. Directly comparable to Pepper PPC in service mix, platform coverage, and UK SMB/mid-market focus.
- Bozboz: Brighton-based UK digital agency offering paid media, SEO, and web design. Comparable to Pepper PPC as a UK SMB-focused digital marketing services provider, though with a heavier web-build mix alongside paid media.
- Klood: UK digital marketing agency offering PPC, paid social, SEO, and analytics to growth-stage and enterprise clients. Comparable in multi-platform paid-media focus, though serves a somewhat larger average client than Pepper PPC.
- Hallam: Nottingham-based UK digital marketing agency providing paid search, paid social, and programmatic services. Direct peer in terms of UK SMB/mid-market focus, multi-platform paid-media delivery, and certification-driven positioning.
Others
- Google Ads (self-serve platform): The underlying ad platform on which Pepper PPC builds its service. Adjacent rather than competitive: as Google continues to push automation (Performance Max, smart bidding), it simultaneously enables Pepper PPC's delivery model and threatens to disintermediate smaller agencies.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Pepper PPC social profiles
Digital presencePepper PPC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepper PPC leadership team
Management profileNumber of profiles
Profiles2 records
Pepper PPC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepper PPC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepper PPC
What does Pepper PPC do?
Pepper PPC is a UK-based paid media management agency that plans, builds, and optimises advertising campaigns across Google Ads, Microsoft Advertising, Amazon Advertising, Facebook, Instagram, LinkedIn, and other paid social platforms. The agency applies a 'profit over traffic' methodology, focusing on maximising client profitability through account restructuring, keyword bidding strategy, negative keyword implementation, Shopping campaigns, and remarketing. Pepper PPC also offers a complimentary PPC account audit as an entry-point service for prospective clients.
Is Pepper PPC a public or private company?
Pepper PPC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pepper PPC founded?
Pepper PPC was founded in 2018. It employs 1 to 10 people.
Where is Pepper PPC based?
Pepper PPC is headquartered in Leeds, United Kingdom, in the Europe region.
How does Pepper PPC make money?
One revenue line is on record: PPC Management Services.
Who are Pepper PPC's main competitors?
Wpromote is listed as a broad incumbent. Direct peers are Croud, Wired Plus, Impression Digital, Disruptive Advertising, Brainlabs, Bozboz, Klood and Hallam. Google Ads (self-serve platform) is listed as an others.
Does Pepper PPC have an API?
No public API is recorded for Pepper PPC.
What industry is Pepper PPC in?
Pepper PPC's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFACAA, Search Engine Marketing (SEM) / Paid Search (PPC). Its NAICS code is 54183.