Touch Rugby League
- Company typePrivate
- Founded2013
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Touch Rugby League firmographics
Firmographics- Name
- Touch Rugby League
- Legal name
- TRL Australia
- Website
- https://trl.com.au
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Touch Rugby League industry classification
Industry- Product category
- Community Sports League Operations
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Rugby (Union & League) Leagues (MPAKAAAG)
- akta.pro secondary industries
- Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Youth & Amateur Sports Tournaments (MPAGAMAF)
Keywords
Where Touch Rugby League is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices10 records
Markets served
Touch Rugby League business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Team Registration Fees: Teams pay registration fees to participate in TRL competitions. Fee structure varies by division: Men's & Mixed teams at higher rates, Women's & Men's 30s at subsidized rates. Regional teams receive additional discounts.
- Billy's Buddies Program Fees: Weekly fees for childcare centre programs ($18.95/class) and Intro to Footy programs ($20.95/class). Plus one-time setup fee of $6.50. Council programs offered free or at low cost.
- Uniform/Apparel Sales: Team uniforms (singlets, shorts, tights) sold through partner EV2 Sportswear. Teams earn bonus points for wearing full matching kit from weeks 2-8.
- Franchise Fees: Franchisees pay upfront fees for the right to operate TRL competitions in their region. Pricing varies by location and capacity. Franchisees receive training, website, stock-pack, and ongoing support.
- TRL Juniors Registration: Season-based registration for junior competitions (ages 6-16). Early bird pricing available (e.g., $110 in Brisbane, $99 in Mackay).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | QLD State Championships - Men's & Mixed |
| Unit Pricing | Multi-year contract | QLD State Championships - Women's & Men's 30s |
| Unit Pricing | Multi-year contract | City v Country Championships |
| Unit Pricing | Pay-as-you-go | On-field Uniforms |
| Subscription | Weekly | Billy's Buddies Childcare Centre Program |
| Subscription | Weekly | Billy's Buddies Intro to Footy Program |
| Unit Pricing | Pay-as-you-go | Billy's Buddies Centre Paid Program |
| Unit Pricing | Multi-year contract | TRL Juniors Brisbane |
| Unit Pricing | Multi-year contract | TRL Juniors Mackay |
| Unit Pricing | One time/ perpetual license | TRL School Programs |
| Unit Pricing | Pay-as-you-go | World Cup Participation |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Touch Rugby League product offering
Product offeringCore offering
Touch Rugby League (TRL) operates non-contact rugby league competitions across Australia, offering structured programs for adults (ages 16+), youth (TRL Juniors ages 6-16), and early childhood (Billy's Buddies ages 2-6). The organization runs a franchise model where licensed operators deliver competitions in their regions under a standardized TRL Blueprint, supported by Spawtz competition management software and Payrix payment processing.
Product overview
Touch Rugby League operates a multi-tiered sports platform centered on non-contact Rugby League competitions. The core product is TRL for adults (16+), supported by TRL Juniors (ages 6-16) and Billy's Buddies (ages 2-6) as youth development sub-brands. Elite competition pathways include Australian Championships, World Cup, State of Origin, and State Championships across QLD and NSW. Additional offerings include School Programs, Council Programs, Childcare Centre Programs, Referee Training, and Franchise opportunities. The company operates on a franchise model with nearly 2000 teams managed annually across Australia.
Differentiator
Problem solved
Functional benefit
Brands
- TRL Juniors: Non-contact touch rugby league for children aged 6-16 years, featuring kicking, running, passing and proper play-the-balls in a fun, fast and safe environment.
- Billy's Buddies
Products and services
- Touch Rugby League (Adult TRL) Structured non-contact rugby league competition for adults aged 16+, run weekly across multiple Australian regions via the licensed franchise network. Includes regular seasons, playoffs, and finals under the standardized TRL Blueprint.
- TRL Juniors Youth non-contact rugby league program for children aged 6-16, delivered through community registration, school programs, and council programs. Provides structured skill development and a progression pathway into adult TRL.
- Billy's Buddies Early childhood non-contact rugby league program for children aged 2-6, typically delivered through childcare centres and community programs. Designed to introduce fundamental movement skills and rugby league concepts at a young age.
- TRL Australian Championships National elite tournament for top TRL teams across Australia, providing a high-profile championship stage for the best players in the country.
- TRL World Cup International tournament showcasing national TRL representative teams, providing international-level competition and exposure for elite TRL players.
- TRL State of Origin State-versus-state representative competition between Australian states, modelled on the Rugby League State of Origin concept, providing elite players a national representative stage.
- TRL State Championships State-level tournaments held in Queensland, NSW, and Victoria, providing a competitive championship structure for top teams within each state.
- TRL Juniors School Programs School-based delivery of the TRL Juniors program, enabling schools to offer non-contact rugby league as part of their PE/sport curriculum. Sold to schools as a structured program.
- TRL Council Programs Council-delivered community recreation programs operating under the TRL banner, enabling local government councils to offer non-contact rugby league to their communities.
- TRL Childcare Centre Programs Childcare-delivered version of Billy's Buddies and TRL Juniors content, enabling early childhood centres to offer structured rugby league-based movement programs.
- TRL Referee Training Program Official training and certification pathway for TRL match officials, ensuring consistent refereeing standards across all franchise-operated competitions.
- TRL Franchise Licensed regional franchise offering enabling entrepreneurs to operate TRL competitions in their territory, supported by the TRL Blueprint (full set of resources and best practices) to ensure consistent competition administration nationwide.
Quantifiable outcome
- 3,000+ adult teams participate annually
- +2 more outcomes
Companies that use Touch Rugby League
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Touch Rugby League technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
Touch Rugby League partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and supporting.
- EV2 SportswearcoreOfficial apparel and kit partner for TRL. EV2 Sportswear provides team uniforms (singlets, shorts, tights) through the TRL Kitbuilder custom sportswear designer. Featured on TRL website with direct link to purchase.
- Experience Gold CoastcoreOfficial destination and event partner for major TRL events including QLD State Championships and World Cup. Provides support for hosting events on the Gold Coast.
- Gallagher AustraliacoreOfficial insurance partner providing Sports Insurance for TRL. Gallagher provides the TRL Australia Standard Insurance Policy and coverage information for participants.
- Sunshine Coast CouncilcoreKey partner for Australian Championships. TRL Australia partnered with Sunshine Coast Council to bring 2025 and 2026 Australian Championships to the Sunshine Coast (Maroochydore/Kawana).
- ENP FitoutssupportingEvent sponsor for TRL competitions including Australian Championships, QLD State Championships, and NSW State Championships.
- HART SportsupportingSports equipment sponsor for TRL events.
- Armstrong Finance GroupsupportingFinancial services sponsor for TRL events including the 2026 QLD State Championships.
- Visit WollongongsupportingDestination partner for NSW & Victoria State Championships hosted in Wollongong.
- NRMA ParkssupportingAccommodation partner for TRL events. NRMA Treasure Island Holiday Resort provides accommodation options for TRL players with promo code TRL2025.
- ACCOR (Mercure Hotel)supportingAccommodation partner providing dedicated booking page for TRL events through Mercure Hotel.
- Brisbane City CouncilcorePartnership through Active and Healthy Program to provide free Billy's Buddies programs across Brisbane at locations including Mowbray Park, New Farm Park, Orleigh Park, and more.
- Moreton Bay Regional CouncilcorePartnership through Active and Healthy Program to provide free/low-cost Billy's Buddies programs across Moreton Bay region including Caboolture, Strathpine, and Ferny Hills.
- Northwest Physio Everton ParksupportingOnsite physiotherapy and massage service provider at QLD State Championships.
- SpawtzcoreCompetition management software used for registrations, fixtures, ladders, and grading. TRL's website integrates with Spawtz for online registration and competition management.
- PayrixcorePayment processing platform used by TRL for collecting team registration fees and other payments.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Touch Rugby League competitors and assessment
Company assessmentDirect peers
- Urban Rec: Australia-based social sports league operator running adult competitions across multiple sports (touch football, oztag, netball, volleyball) in major east-coast cities. Directly comparable business model, customer demographic, and franchise-style local competition format.
- Touch Football Australia: National governing body for touch football in Australia, organizing social and representative competitions across all states. Closely comparable social sport offering, though rules differ (no kicking/play-the-balls); competes for the same participation wallet.
- OzTag: Australia's largest social tag-touch rugby competition, operating across NSW, QLD, and other states with similar franchise-style local competitions. Most direct competitor to TRL with overlapping customer base, format, and go-to-market (social touch rugby for adults).
Regional players
- Touch New Zealand: National body governing touch sport in New Zealand with affiliated regional competitions. Operates a very similar participation-league model across the Tasman with comparable customer segments and competition formats.
- Touch Rugby UK: UK-based mixed-gender touch rugby league operator running social competitions across British cities. Uses a touch rugby format with mixed teams similar to TRL's mixed competition positioning.
Broad incumbents
- AFL 9s: Social 9-a-side version of Australian Football operated by the AFL, targeting adult social participants in similar geographic markets. Competes for the same social-sport participation share with the backing of a major professional league.
- National Rugby League (NRL): Australia's top-tier professional Rugby League competition and the governing/parent body for the sport TRL is based on. Not a direct competitor but a strategic incumbent that could launch or license competing touch programs at scale.
Others
- Federation of International Touch (FIT): International governing body for the sport of Touch (without play-the-balls), organizing World Cups and managing the global rules framework. An ecosystem/administration peer rather than direct competitor, relevant for international federation strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Touch Rugby League social profiles
Digital presenceTouch Rugby League financial estimates
Financial estimateRevenue estimate
Valuation estimate
Touch Rugby League leadership team
Management profileNumber of profiles
Profiles5 records
Touch Rugby League subsidiaries and ownership
Company hierarchySubsidiaries2 records
Touch Rugby League funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Touch Rugby League M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Touch Rugby League
What does Touch Rugby League do?
Touch Rugby League (TRL) operates non-contact rugby league competitions across Australia, offering structured programs for adults (ages 16+), youth (TRL Juniors ages 6-16), and early childhood (Billy's Buddies ages 2-6). The organization runs a franchise model where licensed operators deliver competitions in their regions under a standardized TRL Blueprint, supported by Spawtz competition management software and Payrix payment processing.
Is Touch Rugby League a public or private company?
Touch Rugby League is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Touch Rugby League founded?
Touch Rugby League was founded in 2013. It employs 11 to 50 people.
Where is Touch Rugby League based?
Touch Rugby League is headquartered in Brisbane, Australia, in the Oceania region.
How does Touch Rugby League make money?
Five revenue lines are on record. Team Registration Fees are the primary driver. The others are billy's Buddies Program Fees, uniform/Apparel Sales, franchise Fees and TRL Juniors Registration.
Who are Touch Rugby League's main competitors?
Direct peers on record are Urban Rec, Touch Football Australia and OzTag. Regional players are Touch New Zealand and Touch Rugby UK. Broad incumbents are AFL 9s and National Rugby League (NRL). Federation of International Touch (FIT) is listed as an others.
Does Touch Rugby League have an API?
No public API is recorded for Touch Rugby League.
What industry is Touch Rugby League in?
Touch Rugby League's product category is Community Sports League Operations. Its primary akta.pro industry code is MPAKAAAG, Rugby (Union & League) Leagues, with a secondary code of MPAKACAD, Amateur Sport Governing Bodies & Federations (National/Regional). Its NAICS code is 71394 and its SIC code is 7997.