Apace WA
- Company typePrivate
- Founded2006
- HeadquartersNorth Fremantle, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Apace WA firmographics
Firmographics- Name
- Apace WA
- Legal name
- Apace Aid (Inc.)
- Website
- https://apacewa.org.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Apace WA industry classification
Industry- Product category
- Native Plant Nursery
- NAICS
- Nursery and Tree Production (111421), Nursery and Floriculture Production (11142), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)
- akta.pro secondary industries
- Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO), Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)
Keywords
Where Apace WA is headquartered
LocationHeadquarters
- HQ city
- North Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Apace WA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Plant Sales: Direct sales of native plants to consumers through retail nursery open Tuesday-Saturday, 8:30am-2:30pm. Small orders (200 plants or less) available for walk-in purchases.
- Wholesale Plant Sales: Bulk sales to landscapers, developers, and large projects. Orders placed September-November via email to [email protected].
- Donations: Tax-deductible donations accepted via direct deposit to Apace Aid (Inc.). Registered charity status enables tax-free donation receipts.
- Containers for Change: Container deposit scheme refunds accepted via member number C11565619.
- Venue Hire: Facility rental of nursery/community space for events, workshops, and gatherings.
- Native Plant Subsidy Scheme: Subsidized plant sales through council partnerships. Residents of participating councils purchase plants at $3 per forestry tube during May promotions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Subsidized Native Plants - $3 per tube |
| Other | Pay-as-you-go | Retail Nursery - Price upon enquiry |
| Other | Multi-year contract | Wholesale Orders - Quote-based |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Apace WA product offering
Product offeringCore offering
Apace WA runs a native plant nursery in North Fremantle, Western Australia, selling retail and wholesale native plants suitable for local bushland revegetation. It maintains a seed bank with provenance tracking, delivers education and training programs, and manages community gardens. The organization partners with 10 local councils to subsidize native plant access for residents and coordinates an annual Planting Month of May event.
Product overview
Apace WA is a community organization operating as a retail and wholesale native plant nursery in North Fremantle, Western Australia. The core offering centres on the Retail and Wholesale Native Plant Nursery providing locally grown native plants, complemented by a Seed Bank service for conservation and provenance tracking. The Native Plant Subsidy Scheme, delivered in partnership with 10 local councils, offers subsidised plants to residents. Education and Training programs, Community Gardens, and Venue Hire extend the service offering. Digital tools including Plant Catalogues, Revegetation Catalogues, Suburb Selector, and Stock Availability help customers select and purchase appropriate plants for their specific locations and needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Native Plant Nursery On-site retail sale of locally adapted native plants to individual residents for home gardens and small-scale revegetation in Western Australia.
- Wholesale Native Plants Bulk provision of native plants to commercial buyers such as landscapers and revegetation contractors for landscape and bushland restoration projects.
- Seed Bank Collection, storage, and provenance tracking of native plant seeds to ensure locally adapted supply for revegetation projects.
- Native Plant Subsidy Scheme Council-subsidized native plant program administered with 10 local councils to lower the cost of native plants for residents.
- Education and Training Programs Educational programs covering native plant identification, planting, and bushland restoration, delivered to community members and groups.
- Community Gardens Shared community garden spaces where residents participate in native plant cultivation and bushland restoration activities.
- Venue Hire On-site venue hire at the Apace WA North Fremantle location for community events and activities.
Quantifiable outcome
- Subsidized plants available at $3 each for residents of participating councils
- +1 more outcomes
Companies that use Apace WA
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Apace WA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Apace WA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Town of CambridgecoreParticipating council in the Native Plant Subsidy Scheme, enabling residents to purchase subsidized native plants at $3 per tube during May. Joint environmental initiative promoting local biodiversity.
- Town of ClaremontcoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- City of CockburncoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- Town of CottesloecoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- Town of East FremantlecoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- City of FremantlecoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- Town of Mosman ParkcoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- City of NedlandscoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- Shire of Peppermint GrovecoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- City of SubiacocoreParticipating council in the Native Plant Subsidy Scheme for resident plant subsidies.
- Containers for ChangeminorContainers for Change scheme partner. Donors can contribute container deposit refunds using member number C11565619.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Apace WA competitors and assessment
Company assessmentDirect peers
- Kings Park and Botanic Garden: Operates a native plant nursery in West Perth with retail and wholesale offerings and strong WA brand recognition. Directly comparable to Apace WA as a Perth-based native plant nursery with provenance expertise and educational programming.
- Yarralumla Nursery (Australian National Botanic Gardens): Wholesale and retail native plant nursery serving the Canberra region. Directly comparable retail/wholesale native plant nursery with provenance expertise and educational programming.
- Tuckombil Native Nursery: Established wholesale and retail native plant nursery on the NSW North Coast. Comparable business model focused on Australian native plant propagation and supply to landscapers, developers, and retail customers.
- Wariapendi Native Nursery: Family-owned native plant nursery in the NSW Southern Highlands selling wholesale and retail tube stock. Comparable propagation and supply business serving landscapers, councils, and rural landholders.
Broad incumbents
- Greening Australia: National environmental nonprofit delivering large-scale revegetation and native plant supply programs. Comparable mission and customer base (councils, developers, landholders) with broader geographic footprint.
- Australian National Botanic Gardens: National institution operating a major native plant nursery and seed bank. Comparable propagation, provenance, and educational activity at much larger scale with similar conservation focus.
Others
- Trillion Trees (formatted as Trees For Life): SA-based community organisation producing native seedlings for revegetation through a volunteer network. Comparable community-led model with seed collection, propagation, and tree-planting programs.
- Sustainable Gardening Australia: National nonprofit promoting sustainable gardening practices including native plant use. Comparable mission-driven educational approach and overlapping community/customer base across Australia.
Emerging players
- IndigiGrow: Social enterprise native plant nursery focused on Indigenous employment and provenance-verified species. Comparable mission-driven community nursery model with native plant production and training programs.
Regional players
- Geographe Community Native Nursery: Community native plant nursery in the Geographe region of WA. Comparable nonprofit/community nursery model with revegetation focus and similar customer base of residents and councils in regional Western Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apace WA social profiles
Digital presenceApace WA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apace WA leadership team
Management profileNumber of profiles
Apace WA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apace WA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apace WA
What does Apace WA do?
Apace WA runs a native plant nursery in North Fremantle, Western Australia, selling retail and wholesale native plants suitable for local bushland revegetation. It maintains a seed bank with provenance tracking, delivers education and training programs, and manages community gardens. The organization partners with 10 local councils to subsidize native plant access for residents and coordinates an annual Planting Month of May event.
Is Apace WA a public or private company?
Apace WA is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Apace WA founded?
Apace WA was founded in 2006. It employs 11 to 50 people.
Where is Apace WA based?
Apace WA is headquartered in North Fremantle, Australia, in the Oceania region.
How does Apace WA make money?
Six revenue lines are on record. Retail Plant Sales are the primary driver. The others are wholesale Plant Sales, donations, containers for Change, venue Hire and native Plant Subsidy Scheme.
Who are Apace WA's main competitors?
Direct peers on record are Kings Park and Botanic Garden, Yarralumla Nursery (Australian National Botanic Gardens), Tuckombil Native Nursery and Wariapendi Native Nursery. Broad incumbents are Greening Australia and Australian National Botanic Gardens. Others are Trillion Trees (formatted as Trees For Life) and Sustainable Gardening Australia. IndigiGrow is listed as an emerging player. Geographe Community Native Nursery is listed as a regional player.
Does Apace WA have an API?
No public API is recorded for Apace WA.
What industry is Apace WA in?
Apace WA's product category is Native Plant Nursery. Its primary akta.pro industry code is AFAGAHAF, Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses), with a secondary code of AFAGAIAO, Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts). Its NAICS code is 111421 and its SIC code is 100.