Social Practice
Social Practice is a Dallas-based, bootstrapped social media marketing agency that provides recurring-retainer content, community management, and ROI tracking services exclusively to U.S. medical aesthetic practices, including medical spas, plastic surgeons, dermatology clinics, and cosmetic dentistry offices.
- Company typePrivate
- Founded2019
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Social Practice does
Social Practice is a Dallas-based, privately held marketing agency that delivers full-scope social media services exclusively to medical aesthetic practices in the United States. Founded in 2019 by CEO Mary Robb, the firm targets four primary verticals — medical spas, plastic surgeons, dermatology practices, and cosmetic dentistry — providing strategy, content creation, community engagement, and ROI tracking on a recurring-retainer basis. The core product is the Social Media Marketing Services engagement, supported by modular line items (Campaign Strategy and Planning, Multiple Platform Management, Professional Content Creation, Community Engagement and Development, and ROI Tracking Software) and two owned-media sub-brands: The Aesthetic Edit podcast (200+ episodes, 10K+ downloads, 5,000+ monthly listeners) and The Social Pulse newsletter, which together function as a top- and mid-funnel content engine for the firm.
The underlying technology stack is conventional marketing tooling — HubSpot for scheduling and CRM, Vimeo for video hosting, Spotify/Apple/YouTube for podcast distribution, and standard social platforms (Instagram, TikTok, Facebook) — with no proprietary platform, AI, or API layer disclosed. The service model relies on quarterly professional brand shoots that build each client's content library, plus hands-on community management and performance reporting.
Social Practice is a bootstrapped LLC (no external funding rounds disclosed) with an 11–50 person team led by Mary Robb (CEO/Founder), Christina (COO), Mallory (Chief of Staff), Presley and Gabby (Client Experience Managers), Molly (Content Strategist), and Savannah Barineau (Operations Manager). Go-to-market is sales-led: prospects book free discovery consultations through a HubSpot calendar, and pricing is custom-quoted rather than publicly tiered. Revenue is generated through ongoing service retainers with a mix of named small-practice clients across the four verticals. The company maintains a partner network that includes Aesthetic Record (EMR/practice management), Aesthetic Conversion (web/SEO), Statûr Skin, Illume, and Maven Financial, and signals internal operating discipline through its adoption of the Entrepreneurial Operating System (EOS).
Social Practice firmographics
Firmographics- Name
- Social Practice
- Legal name
- Social Practice LLC
- Website
- https://social-practicetx.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Social Practice is a Dallas-based, bootstrapped social media marketing agency that provides recurring-retainer content, community management, and ROI tracking services exclusively to U.S. medical aesthetic practices, including medical spas, plastic surgeons, dermatology clinics, and cosmetic dentistry offices.
- Ownership category
- akta.pro rank
Social Practice industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Social Media & Community Management (BPAFAAAE)
- akta.pro secondary industry
- Paid Social Advertising (BPAFACAB)
Keywords
Where Social Practice is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Social Practice business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Social Media Management Services: Full-scope social media marketing services including strategy, content creation, scheduling, community engagement, and ROI tracking for medical aesthetic practices. Revenue is generated through ongoing service retainers.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Social Practice product offering
Product offeringCore offering
Social Practice provides full-scope social media marketing services to medical aesthetic practices, including social media strategy, professional content creation through quarterly brand shoots, multi-platform scheduling and publishing, community engagement and response management, and ROI tracking and analytics. Services are sold as ongoing retainers on a custom, quote-based engagement structure determined during discovery calls, with no publicly disclosed pricing tiers.
Product overview
Social Practice is a social media marketing agency offering a unified suite of services focused on the medical aesthetics industry (plastic surgeons, medical spas, dermatology, and cosmetic dentistry). The core product consists of comprehensive social media marketing services encompassing strategy, content creation, scheduling, community engagement, and ROI analytics. Supporting the core service are specialized modules including Campaign Strategy and Planning, Multiple Platform Management, Professional Content Creation, Community Engagement and Development, and ROI Tracking Software. The company also produces two content brands—The Aesthetic Edit Podcast (featuring industry entrepreneur conversations) and The Social Pulse Newsletter (delivering monthly market insights)—which serve as thought leadership and client acquisition tools within the medical aesthetics vertical.
Differentiator
Problem solved
Functional benefit
Brands
- The Aesthetic Edit: A podcast produced by Social Practice featuring conversations with aesthetic industry entrepreneurs about success, hot takes, and social impact.
Products and services
- Social Media Marketing Services for Medical Aesthetic Practices Full-scope social media marketing service for medical aesthetic practices (plastic surgeons, medical spas, dermatology, and cosmetic dentistry). The service includes social media strategy development, professional content creation through quarterly brand shoots, multi-platform scheduling and publishing, community engagement and response management, and ROI tracking and analytics reporting. It is sold as an ongoing retainer engagement to aesthetic practice owners who lack the time or in-house expertise to manage their own social presence.
Quantifiable outcome
- 24 new patient leads from social media for Wisconsin Institute of Plastic Surgery case study
- +2 more outcomes
Companies that use Social Practice
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Social Practice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Social Practice partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Maven FinancialminorStrategic financial services and consulting partner for Social Practice. Located in Richardson, Texas. Provides financial guidance and consulting services to support business operations and growth strategies.
- Statür SkinminorSkincare, hydration, and longevity brand partner. Offers premium skincare products that complement aesthetic practice services.
- Aesthetic ConversioncoreWeb development, SEO, and engagement partner. Provides website optimization and search engine marketing services. Cross-promotional relationship with shared aesthetic practice client base.
- Aesthetic RecordcoreEMR, practice management, and growth platform. Social Practice clients receive promotional code SOCIAL250 for $250 off the LeadAR setup fee (normally $399). Ideal for cash-pay practices seeking consolidated systems, compliance-focused workflows, and improved lead management.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Social Practice competitors and assessment
Company assessmentEmerging players
- Aesthetic Record: EMR and practice management platform for med spas with built-in LeadAR marketing/lead management — both a partner and adjacent competitor for aesthetic practice marketing dollars.
Broad incumbents
- Tebra (formerly PatientPop): Large healthcare practice growth platform offering patient acquisition, marketing automation, and EHR — competes for the same med-spa/medical-practice marketing budgets at greater scale.
- Officite (by PatientPop/Tebra): Established medical practice marketing and website provider serving physicians and dentists; overlaps with Social Practice on website-adjacent services for aesthetic practices.
Direct peers
- Cardinal Digital Marketing: Healthcare and multi-specialty digital marketing agency offering social media, paid media, and SEO for medical practices, competing for the same aesthetic-practice client base.
- DoctorLogic: Medical practice marketing platform providing websites, SEO, and social media tools to physicians, overlapping with Social Practice's content and patient-acquisition focus.
- Intrepy Healthcare Marketing: Healthcare-focused digital marketing agency serving medical practices with social media, SEO, and website services — directly comparable to Social Practice's agency model for aesthetic and medical clients.
- Practis: Digital marketing agency specializing in medical practice websites, social media, and patient engagement, serving similar healthcare-vertical clients.
- Healthcare Success: Full-service healthcare marketing agency with social media and patient acquisition services targeting medical practices, including aesthetic and dental specialties.
- Crystal Clear Digital Marketing: Digital marketing agency focused on social media and reputation management for medical and dental practices, including med spas and plastic surgeons.
- NKP Medical Marketing: Specialized medical and dental practice marketing agency providing website design, SEO, and social media services to aesthetic and elective-medicine providers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Social Practice social profiles
Digital presenceSocial Practice financial estimates
Financial estimateRevenue estimate
Valuation estimate
Social Practice leadership team
Management profileNumber of profiles
Profiles6 records
Social Practice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Social Practice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Social Practice
What does Social Practice do?
Social Practice provides full-scope social media marketing services to medical aesthetic practices, including social media strategy, professional content creation through quarterly brand shoots, multi-platform scheduling and publishing, community engagement and response management, and ROI tracking and analytics. Services are sold as ongoing retainers on a custom, quote-based engagement structure determined during discovery calls, with no publicly disclosed pricing tiers.
Is Social Practice a public or private company?
Social Practice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Social Practice founded?
Social Practice was founded in 2019. It employs 11 to 50 people.
Where is Social Practice based?
Social Practice is headquartered in Dallas, United States, in the North America region.
How does Social Practice make money?
One revenue line is on record: social Media Management Services.
Who are Social Practice's main competitors?
Aesthetic Record is listed as an emerging player. Broad incumbents are Tebra (formerly PatientPop) and Officite (by PatientPop/Tebra). Direct peers are Cardinal Digital Marketing, DoctorLogic, Intrepy Healthcare Marketing, Practis, Healthcare Success, Crystal Clear Digital Marketing and NKP Medical Marketing.
Does Social Practice have an API?
No public API is recorded for Social Practice.
What industry is Social Practice in?
Social Practice's product category is Social Media Marketing Services. Its primary akta.pro industry code is BPAFAAAE, Social Media & Community Management, with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 5418 and its SIC code is 7311.