Foody Delivery

What Foody Delivery does

Foody Delivery, legally FOODY DELIVERY TECHNOLOGIES LTDA., is a Brazilian SaaS company founded in 2015 and headquartered in Indaiatuba, São Paulo, that builds a last-mile delivery logistics management platform for SMBs. The product targets two primary user groups: establishments that operate their own delivery fleet (restaurants, pharmacies, markets, beverage distributors) and third-party delivery companies that serve multiple commercial clients. Core capabilities include real-time GPS tracking of riders on a live map, automatic order dispatch based on proximity and availability, multi-stop route optimization, distance-based delivery fee calculation, customer-facing tracking links, and reporting dashboards. The platform is delivered via a web admin dashboard and dedicated Android and iOS rider apps, with an API and 140+ third-party integrations including iFood Entrega Fácil, Open Delivery, payment processors (iugu, Pagar.me), Digisac for WhatsApp support, CRM tools, and Google Cloud hosting.

The business model is subscription-based with two main SKUs: a prepaid plan for businesses with their own fleets (paid via PIX, boleto, or credit card), and a monthly contract for delivery companies that includes a non-refundable setup fee plus recurring fees based on prior-month delivery volume. A White Label variant of the delivery-company product enables resellers and delivery operators to brand the platform as their own. Pricing is quote-based and not publicly disclosed. Go-to-market is a hybrid of inside sales (a 'Fale com um Consultor' consultancy form), self-service free trial signup, mobile app store acquisition, and inbound content marketing via a Portuguese-language blog covering restaurant and delivery operations.

Operationally, the company is founder-led by Daniel Dardis, bootstrapped with no disclosed external funding, parent, or subsidiary entities, and reports a headcount of 1-10 employees. It operates primarily in Brazil and has extended to Portugal. Its claimed competitive position is as the first and largest dedicated delivery logistics system in Brazil, supported by a 10-year operating history, breadth of integrations, and an SMB-focused price point. Documented certifications include LGPD compliance under Brazilian data protection law. Notable risks include the absence of disclosed revenue, customer count, or funding, and the structural threat from larger Brazilian delivery marketplaces (e.g., iFood) that could vertically integrate comparable capabilities.

Name

Foody Delivery

Legal name

FOODY DELIVERY TECHNOLOGIES LTDA.

Website

https://foodydelivery.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Delivery Management Software

NAICS

Caterers (72232), Food Service Contractors (72231)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Food Delivery & Restaurant Logistics Platforms (BPAMAHAB)

akta.pro secondary industry

Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• Delivery management software
• Last-mile logistics platform
• Courier tracking software
• Delivery route optimization
• Delivery fleet management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. PRODUTO FROTA PRÓPRIA - Plano Pré-pago: Subscription-based prepaid plans for businesses managing their own delivery fleets. Access to features depends on the contracted plan. Customers pay via PIX, bank slip, or credit card.
2. PRODUTO EMPRESA DE ENTREGA - Contrato Mensal: Monthly contracts for delivery companies, including a non-refundable setup fee and recurring monthly fees based on the number of deliveries made in the previous month. Also available in a white-label version.
3. Professional Services - Implementação: Implementation and technical support services, including a setup (setup) fee for the Empresa de Entrega product. Technical support and customer success are provided at no additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Foody Delivery is a SaaS logistics management platform for last-mile delivery operations. It offers two products: "Frota Própria" (Own Fleet) for restaurants, pharmacies, markets, and beverage distributors managing their own couriers, and "Empresa de Entrega" (Delivery Company) for third-party delivery companies managing fleets on behalf of commercial clients. The platform is delivered via web dashboard and Android/iOS rider apps, with 140+ integrations enabling automatic order ingestion.

Product overview

Foody Delivery is a unified delivery logistics management platform consisting of two core products: Frota Própria for establishments managing their own delivery fleets, and Empresa de Entrega for third-party delivery companies. Both products share common infrastructure including the Android/iOS rider app, real-time GPS tracking, automatic dispatch, route optimization, customer tracking links, fee control, and financial reporting modules. The platform serves restaurants, pharmacies, markets, and beverage distributors, processing orders through integrations with iFood, Open Delivery, and 140+ other systems. Founded in 2015, it operates as a cloud-based SaaS with pricing based on prepaid plans or monthly delivery volume.

Differentiator

Problem solved

Functional benefit

Products and services

• Frota Própria (Own Fleet) Delivery management SaaS for restaurants, pharmacies, markets, and beverage distributors that operate their own in-house fleet of motoboys. Provides real-time rider tracking, automatic dispatch, route optimization, distance-based fee calculation, financial reporting, and customer-facing tracking links via web platform and mobile apps.
• Empresa de Entrega (Delivery Company) Delivery management SaaS for third-party delivery companies that operate fleets of motoboys serving multiple commercial clients. Includes web admin dashboard, rider app, and Cloudboy access, with multi-client financial reconciliation and a white-label version for branding the platform under the delivery company's own identity.
• Aplicativo Foody Delivery (Rider Mobile App) Android and iOS mobile application for delivery riders (motoboys) that delivers new order notifications, real-time GPS location monitoring, and delivery status updates, serving as the rider-facing interface of the Foody Delivery platform.

Quantifiable outcome

• Client reduced delivery fleet from 70 to 55 motoboys while maintaining the same delivery volume
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• iFood Entrega FácilcoreTechnology or IntegrationIntegrated into the Foody Delivery Hub Logístico feature, allowing businesses to quote and dispatch orders to iFood's delivery service. This integration enables restaurants to use iFood's delivery fleet alongside their own.
• Open DeliverycoreTechnology or IntegrationIntegrated into the Foody Delivery Hub Logístico feature, allowing orders to be dispatched to Open Delivery's logistics network.
• Google CloudcoreTechnology or IntegrationCloud hosting provider for Foody Delivery's platform. User data is stored on Google Cloud servers located outside Brazil, enabling international data transfer.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Loggi: Loggi is a major Brazilian last-mile delivery and logistics platform operating its own courier network — adjacent and partially overlapping with Foody Delivery's customers, since many restaurants and motoboy companies could choose Loggi's managed delivery instead of Foody Delivery's self-managed software.
• iFood: iFood is Brazil's dominant food delivery marketplace and also operates its own logistics arm (iFood Entrega Fácil) which integrates with Foody Delivery. As both a partner and a potential competitor, iFood represents the broadest incumbent in Brazilian food delivery and a key ecosystem dependency for Foody Delivery.
• Rappi: Rappi is a Latin American super-app delivery platform with its own logistics and merchant tooling — a broad incumbent that competes with Foody Delivery's target customers and has the resources to vertically integrate or replicate SaaS fleet management features.

Direct peers

• DispatchTrack: DispatchTrack is a last-mile delivery management platform with order orchestration, route optimization, driver tracking, and customer experience tools — a direct functional peer to Foody Delivery, particularly for the route optimization and customer tracking link capabilities.
• Onfleet: Onfleet is a SaaS last-mile delivery management platform offering dispatcher dashboards, real-time driver tracking, route optimization, customer notifications, and analytics — directly comparable to Foody Delivery's Frota Própria and Empresa de Entrega products, though Onfleet typically targets larger North American and European customers.
• Bringg: Bringg provides a delivery orchestration and fleet management SaaS for retailers, restaurants, and 3PLs, with real-time tracking, dispatch, driver apps, and integrations — a direct functional peer to Foody Delivery in last-mile delivery management software, though Bringg targets enterprise and global accounts.
• Tookan (by Jungleworks): Tookan is a delivery management SaaS offering dispatch, real-time tracking, route optimization, driver apps, and customer notifications — directly comparable to Foody Delivery's feature set, though more globally oriented rather than Brazil-focused.

Emerging players

• Lalamove: Lalamove operates an on-demand delivery platform across Latin America and other emerging markets with its own driver network and merchant tools — overlapping with Foody Delivery in addressing SMB delivery needs, with a broader geographic footprint and venture backing.
• Shiprocket: Shiprocket is an India-based shipping and delivery management SaaS offering courier aggregation, tracking, and routing — comparable to Foody Delivery's Hub Logístico concept and dispatcher tooling, though Shiprocket focuses on parcel shipping rather than food/restaurant last-mile delivery.
• Track-POD: Track-POD is a delivery management SaaS providing route planning, driver tracking, and proof of delivery — an emerging player with comparable functionality to Foody Delivery, though focused primarily on European and North American B2B distribution rather than Brazilian restaurant delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/foody-delivery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foody Delivery