Yoga Loft

What Yoga Loft does

Avita Yoga, operated by Yoga Kaala, LLC (DBA of the Yoga Loft entity based in Boulder, Colorado), is a direct-to-consumer digital wellness platform built around a proprietary gentle yoga methodology developed by founder Jeff Bailey. The core technology is the Avita Yoga method itself — a structured practice using extension and compression work to restore joint health, strengthen bones, and improve mobility, deliberately designed without aggressive stretching. Content is delivered through a Union.site-hosted membership platform with keyword-searchable video library, joint-focused Series Playlists, weekly live-streamed classes, and replay access, plus a native iOS mobile app. Ancillary products include two authored books (Mobility for Life and The Yoga Mind), branded merchandise via Spreadshop, yoga props, in-person retreats, and a certified Teacher Training program that licenses the methodology to outside instructors.

The business operates a subscription-led revenue model anchored by a single $49/month membership tier, supplemented by one-time book and merchandise sales, teacher training tuition, and retreat/event revenue. Go-to-market is community-led and direct-to-consumer, using free introductory classes, free 20-minute consultations, testimonials, blog content, and email newsletter to convert prospects — currently amplified by a 50% new-student promotional discount. The primary customer base is seniors and older adults (60s–80s) seeking safe, low-impact movement for arthritis, osteopenia, and chronic joint conditions, with secondary segments in injury/illness recovery, yoga beginners, and general health-conscious adults. The teacher training pipeline and Berkshire Yoga Festival participation extend reach into a regional, multi-channel community ecosystem around the founder-led brand.

Name

Yoga Loft

Legal name

Yoga Kaala, LLC

Website

https://yogaloftboulder.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Avita Yoga (Yoga Kaala, LLC) operates a $49/month digital subscription platform delivering a proprietary gentle yoga methodology focused on joint health, mobility, and longevity, primarily serving seniors and individuals recovering from injury or chronic conditions.

Ownership category

akta.pro rank

Product category

Yoga Instruction Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940), Professional and Management Development Training (61143)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Guided Meditation Instruction (1:1 & Group) (HSADAJAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Gentle yoga practice
• Yoga subscription platform
• Joint health yoga
• Yoga teacher training
• Online yoga classes

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Monthly Membership Subscription: One simple monthly subscription of $49 gives access to all classes and community tools, including the Avita Video Library with keyword search for on-demand classes, Series Playlists, unlimited live-streamed classes every week, early bird savings on retreats and in-person events, and access to Avita Book Club recordings.
2. Book Sales: Sale of the Mobility for Life book and The Yoga Mind book as complementary educational resources for students.
3. Teacher Training Program: Revenue from teacher training program that certifies instructors in the Avita Yoga methodology.
4. Merchandise: Sale of merchandise through spreadshop platform, including props and materials for practice.
5. Retreats and Events: Revenue from yoga retreats and in-person events, with early bird savings available to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Avita Yoga delivers a gentle, purpose-driven yoga practice through a $49/month digital membership that grants access to the on-demand Video Library, Series Playlists, unlimited weekly live-streamed classes, Book Club recordings, and early bird pricing on retreats and events. Ancillary offerings include a Teacher Training certification program, in-person retreats and workshops, two books (Mobility for Life and The Yoga Mind), physical props and merchandise, and a directory of certified Avita Yoga teachers.

Product overview

Avita Yoga is a single unified membership-based platform offering gentle yoga instruction focused on joint health, mobility, and bone strength. The core offering is a $49/month subscription (Avita Yoga Membership) that provides access to the Video Library with keyword search, Series Playlists, unlimited live-streamed classes, Book Club recordings, and early bird retreat savings. This membership platform connects users to additional services including Teacher Training, Yoga Retreats, Workshops, and a directory of certified teachers. Ancillary products include the Mobility for Life Book, The Yoga Mind resource, Props & Materials, and Merchandise. An iOS mobile app extends access to mobile devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Avita Yoga Membership A $49/month subscription providing access to the Avita Video Library with keyword search, Series Playlists for joint-focused practice, unlimited weekly live-streamed classes, Book Club recordings, and early bird savings on retreats, targeting individuals seeking gentle yoga for joint health and mobility.
• Avita Yoga Teacher Training A paid certification program that trains individuals to become certified Avita Yoga teachers, including course materials and access to a current trainee dashboard.
• Mobility for Life Book A book authored by Jeff Bailey covering the Mobility for Life program and the philosophy behind Avita Yoga's gentle joint-health approach.
• The Yoga Mind An educational resource exploring the mental and philosophical dimensions of yoga practice.
• Yoga Retreats In-person retreat experiences offering immersive Avita Yoga practice at various locations, with early bird pricing available to members.
• Workshops Featured workshops providing intensive instruction on specific Avita Yoga techniques and practices.
• Free Classes Complimentary introductory classes that allow new students to try Avita Yoga before committing to a paid membership.
• Props & Materials Physical equipment and instructional materials needed for Avita Yoga practice, including props and supporting resources.
• Avita Yoga Merchandise Branded Avita Yoga merchandise available through the Spreadshop storefront.
• Teacher Near You Directory Online directory connecting students with certified Avita Yoga teachers in their local area.
• Avita Yoga iOS App iOS mobile application providing access to Avita Yoga classes and content on Apple devices.

Quantifiable outcome

• Testimonial reports improved knee function and relief from arthritic pain after practicing extension and compression techniques
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Others

• Mindbody: Mindbody is a SaaS platform for fitness and wellness studios offering booking, membership, and business management software. It is adjacent rather than directly competitive, but ecosystem-relevant as the infrastructure layer Avita or its teacher network could leverage for in-person event management.

Direct peers

• Glo: Glo is a subscription-based digital yoga, Pilates, and meditation platform offering on-demand and live-streamed classes. It directly competes with Avita Yoga on digital yoga instruction delivered via subscription, with similar pricing structure and target audience.
• Yoga International: Yoga International is a digital subscription platform providing on-demand yoga classes, courses, and teacher training. It directly competes with Avita Yoga across online yoga instruction and teacher certification pathways.
• DoYogaWithMe: DoYogaWithMe is a long-standing online yoga platform offering a large library of free and premium yoga classes and courses. It competes in the digital yoga instruction market with similar content-driven subscription offerings.
• Down Dog App: Down Dog offers procedurally generated yoga, HIIT, and barre class apps at low subscription price points. It is a direct competitor in the consumer digital yoga subscription market with a differentiated algorithmic class-generation approach.
• Alo Moves: Alo Moves is the digital streaming platform from Alo Yoga offering on-demand yoga, fitness, and mindfulness classes on subscription. It competes head-to-head with Avita Yoga in digital yoga content delivery and audience overlap.
• Yogaia: Yogaia provides live and on-demand yoga, Pilates, and meditation classes via a subscription platform with personalized recommendations. It is a direct competitor in the digital subscription yoga space targeting similar wellness-oriented consumers.

Emerging players

• Insight Timer: Insight Timer is a large free meditation and yoga app with a premium subscription tier, hosting thousands of teachers. It overlaps with Avita Yoga in the wellness/mindfulness consumer segment and competes on price (low/free) versus Avita's $49/month tier.

Broad incumbents

• Peloton Yoga: Peloton's Yoga offering is part of its broader connected-fitness subscription platform spanning cycling, running, strength, and yoga. It overlaps with Avita in yoga instruction but as part of a much larger multi-discipline portfolio rather than a yoga specialist.
• Gaia: Gaia is a streaming subscription platform focused on yoga, meditation, and conscious living content. It is a broader incumbent in the online yoga/wellness content category with overlapping audience and subscription model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga Loft