What Treets does

Treets is a privately held non-profit organization founded in 2019 that sells sustainable clothing (t-shirts) through a direct-to-consumer e-commerce storefront at treets.org. Its core product, branded as 'Treets Sustainable Threads,' is positioned around an environmental impact model: every shirt sold results in 5 trees being planted through a partnership with OneTreePlanted, and the company has maintained carbon-negative operations since inception. The company has reported 775 trees planted cumulatively, implying approximately 155 shirts sold since founding.

The business model is a one-time purchase DTC apparel sale, with the stated commitment of donating the majority of profits to environmental causes rather than a fixed per-item donation. The company differentiates itself from competitors by emphasizing transparency around its donation structure, arguing that many peer brands only contribute roughly $1 per item while Treets donates the majority of profits. Its primary customer segment is environmentally conscious consumers seeking to connect everyday purchases with tangible environmental outcomes. Geographic markets historically served include the UK, EU, Japan, Australia, India, and the US, though US shipments have been temporarily suspended in response to the elimination of the US de minimis exemption, which disrupted international postal services globally.

Operationally, Treets operates with 1-10 employees, has no disclosed funding rounds, no formal management team listed, no patents or certifications, and no proprietary technology platform beyond its e-commerce storefront. The company's current strategic posture is defensive, focused on weathering the US shipping suspension by collecting email signups for shipping resumption notifications and redirecting supporters to OneTreePlanted for direct donations.

Name

Treets

Legal name

Treets

Website

https://treets.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Treets is a non-profit sustainable apparel company (founded 2019) that sells t-shirts direct-to-consumer through its website, planting 5 trees per shirt via its OneTreePlanted partnership and donating the majority of profits to environmental causes.

Ownership category

akta.pro rank

Product category

Sustainable Apparel

NAICS

Apparel Knitting Mills (3151)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

akta.pro secondary industry

Forestry & Reforestation (BPAGAGAD)

Keywords

• Sustainable apparel
• Tree planting shirts
• Carbon negative clothing
• Eco-friendly t-shirts
• Donation-based fashion

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Sustainable Apparel Sales: Revenue generated from selling sustainable shirts. The company donates the majority of profits to environmental causes (tree planting through OneTreePlanted). Company states they have always donated the majority of profits rather than just approximately $1 per item like other brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Treets sells sustainable shirts branded as 'Treets Sustainable Threads' through a direct-to-consumer e-commerce model. Each shirt sold results in the planting of 5 trees through their partnership with OneTreePlanted. The company operates carbon negative from inception and donates the majority of its profits to environmental causes, distinguishing itself from competitors that only donate approximately $1 per item.

Product overview

Treets offers a single unified product: sustainable clothing (shirts) branded as 'Treets Sustainable Threads'. Each shirt sold plants 5 trees, and the company has maintained carbon-negative status from inception. The brand's environmental commitment continues even during current shipping disruptions to US customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Treets Sustainable Threads

Quantifiable outcome

• 5 trees planted per shirt sold
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• OneTreePlantedcoreStrategic or Co-development PartnerOneTreePlanted is the environmental nonprofit partner to which Treets donates for each shirt sold. Every shirt purchased results in 5 trees being planted through this partnership. During the current shipping suspension, Treets encourages customers to support OneTreePlanted directly as an alternative way to contribute to the environmental mission.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Allbirds: Public sustainable apparel and footwear brand with strong carbon-footprint transparency and B Corp credentials. A broad incumbent operating in adjacent sustainable apparel categories with similar DTC and mission positioning.
• Patagonia: Large established sustainable outdoor apparel incumbent with deep environmental activism credentials and a 1% for the Planet pledge. Represents the gold-standard incumbent Treets' carbon-negative messaging is implicitly benchmarked against.
• Reformation: Sustainable fashion brand publishing per-product carbon and water footprints. Comparable as an established sustainable apparel incumbent that has mainstreamed radical transparency messaging similar to Treets' profit-donation transparency.

Direct peers

• 4ocean: Apparel and accessories brand funding ocean cleanup with each purchase. Operates a similar 'every product funds X amount of impact' DTC model with a clear mission tied to a third-party execution partner.
• United by Blue: Sustainable apparel and accessories brand that removes a pound of trash from waterways for every product sold. Highly comparable mission-per-purchase DTC apparel model with embedded environmental impact.
• Tentree: Canadian sustainable apparel brand that plants 10 trees per item purchased. Most directly comparable to Treets because it sells everyday apparel DTC with an embedded tree-planting promise tied to OneTreePlanted-style partners.
• Kotn: Direct-to-consumer sustainable basics brand focused on ethical supply chains and traceable Egyptian cotton. Comparable as a small, mission-driven basics brand selling through its own site.
• Toad&Co: Sustainable outdoor and casual apparel brand with strong environmental programs and traceability. Comparable as a smaller-scale sustainable apparel brand competing in similar everyday-organic categories.
• Boody: Bamboo-based sustainable basics brand selling everyday apparel DTC. Comparable as a small sustainable essentials brand with an environmental-input story (bamboo vs. conventional cotton) and similar scale profile.

Others

• OneTreePlanted: Nonprofit reforestation partner that executes the tree-planting work behind Treets' product. While not a competitor, it is an ecosystem participant whose brand recognition directly drives Treets' credibility and whose operational health is a peer-level risk.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/treets-org

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treets