Loyalty Magazine

What Loyalty Magazine does

Loyalty Magazine is a subscription-based B2B online publication covering the global customer loyalty and customer retention industry across all sectors and markets, including retail, financial services, travel and hotels, telecoms, entertainment, gamification, and technology. The publication is published by McIntosh Media Ltd, a UK private limited company operating under the Loyalty Magazine Group umbrella alongside the International Loyalty Awards and The Loyalty Surgery conference platform. Its core product consists of daily news, features, analysis, and guest articles on loyalty programmes, CRM, data analytics, digital transformation, AI adoption, and related topics, with free headline-level content available to non-subscribers to drive engagement and conversion.

The underlying technology is a conventional digital publishing platform with website-based content delivery, a subscription management system supporting auto-renewal and 365-day membership cycles, and email newsletter distribution. The company maintains presence across LinkedIn, Twitter/X, Instagram, and YouTube for community engagement. The annual subscription is priced at £98 per year and includes access to the Winners' Magazine, which profiles finalists and winners of the International Loyalty Awards, the publication's flagship annual event now in its 17th year (2026).

Revenue is generated through two streams: recurring annual subscriptions and digital advertising, which includes banner ads, box advertisements, skyscraper placements, sponsored features, and weekly email blast sponsorships. The site reportedly attracts 30,000 visits per day and 40,000–50,000 unique visitors per month, with a Google PR5 rating signaling strong domain authority. Operations are lean, with a team of 1–10 employees headquartered in Oakham, United Kingdom, under the leadership of publisher representative Annich McIntosh.

Name

Loyalty Magazine

Legal name

McIntosh Media Ltd

Website

https://loyaltymagazine.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Loyalty Magazine is a subscription-based B2B online publication covering the global customer loyalty and customer retention industry across all sectors. Published by McIntosh Media Ltd under the Loyalty Magazine Group, it serves loyalty industry professionals worldwide alongside the International Loyalty Awards and The Loyalty Surgery.

Ownership category

akta.pro rank

Product category

Trade Media Publishing

NAICS

Periodical Publishers (51312), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

akta.pro secondary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

Keywords

• Loyalty industry news
• Trade media publishing
• Customer retention coverage
• B2B trade publications
• Loyalty program reporting

Headquarters

HQ city

Leicester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Annual subscription at £98 providing full access to daily news, features, analysis, and the Winners Magazine for International Loyalty Awards. Auto-renewal enabled with 365-day membership cycles.
2. Digital Advertising: Advertising opportunities including banner ads, box advertisements (320px x 320px), skyscraper boxes, sponsored features, and weekly email blast sponsorship. Prices per calendar month on application.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Loyalty Magazine is a subscription-based B2B trade publication (priced at £98 per year for a 365-day membership) that provides daily news, features, analysis, guest articles, and commentary exclusively on the global customer loyalty business across all sectors and markets. The publication covers customer retention, loyalty programmes, reward programmes, affinity, CRM, data analytics, customer engagement, digital loyalty, social media, and mobile. Subscribers also receive the Winners' Magazine featuring finalists and winners of the International Loyalty Awards, access to an archive of historical content, and periodic email updates.

Product overview

Loyalty Magazine is a subscription-based publication providing exclusive global coverage of the customer loyalty business across all sectors and markets. The core offering consists of the Loyalty Magazine publication delivering daily news, features, and analysis on customer retention, loyalty programmes, rewards, CRM, data analytics, and digital transformation. The portfolio includes the Winners' Magazine (distributed annually to subscribers featuring award winners), the International Loyalty Awards (the flagship annual awards event), and The Loyalty Surgery (a conference/conversation platform). The company operates a paid subscription model (UK £98/year) alongside advertising revenue, targeting industry professionals worldwide in retail, financial services, travel, hospitality, telecoms, and technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty Magazine (Annual Subscription) Subscription-based B2B trade publication providing daily news, features, analysis, guest articles, and commentary on customer retention, loyalty programmes, reward programmes, CRM, data analytics, customer engagement, digital loyalty, social media, and mobile. Targeted at loyalty industry professionals globally.
• Winners' Magazine Annual publication bundled with Loyalty Magazine subscriptions, containing thought leadership articles and profiles of the Finalists and Winners of the International Loyalty Awards.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered flagship and core.

• International Loyalty AwardsflagshipOthersInternational Loyalty Awards is the most prestigious award event for those working in customer loyalty. Loyalty Magazine produces the Winners Magazine with thought leadership articles plus profiles of Finalists and Winners. The awards are now in their 17th year (2026).
• The Loyalty SurgerycoreOthersPart of the Loyalty Magazine Group alongside Loyalty Magazine and International Loyalty Awards. A conference/conference event serving the loyalty community.
• McIntosh Media LtdcoreOthersParent company - an independent company based in the UK that publishes Loyalty Magazine as part of the Loyalty Magazine Group.
• Loyalty Magazine GroupcoreOthersCorporate group comprising Loyalty Magazine, International Loyalty Awards, and The Loyalty Surgery - the flagship media and events entity for the global loyalty industry.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Wise Marketer: The Wise Marketer is a long-running B2B trade publication focused on loyalty marketing strategy and customer retention. It is the closest direct peer to Loyalty Magazine, covering an overlapping loyalty industry professional audience with editorial content, research, and events.
• Loyalty360: Loyalty360 is a US-based loyalty industry association and media organization publishing content, research, and operating The Loyalty Summit. Directly comparable to Loyalty Magazine as a niche loyalty media brand serving global loyalty practitioners.
• MyCustomer: MyCustomer is a UK B2B publication covering customer experience, CRM, and loyalty. It addresses a similar professional audience with overlapping editorial coverage of loyalty programs and customer engagement.
• Engage Business Media: Engage Business Media publishes multiple B2B customer-focused titles (including customer engagement and loyalty-related magazines). Comparable as a UK-based niche B2B media operator in the customer engagement space.

Emerging players

• Performance Marketing World: Performance Marketing World covers performance and affiliate marketing — adjacent to loyalty commerce, rewards, and offers. Overlaps with Loyalty Magazine's reward-program and digital-engagement coverage from a different angle.
• Digital Marketing Magazine: Digital Marketing Magazine is a B2B publication covering digital marketing, including digital loyalty and mobile rewards topics that overlap with Loyalty Magazine's coverage. Comparable as a UK B2B digital marketing media brand.
• Customer Experience Magazine: Customer Experience Magazine is a niche B2B publication covering CX, engagement, and loyalty-adjacent topics. It overlaps with Loyalty Magazine's audience but with broader CX scope rather than exclusive loyalty focus.

Broad incumbents

• The Drum: The Drum is a large UK and global B2B marketing publication covering advertising, media, and marketing sectors including loyalty. As a broad incumbent, it overlaps in audience and advertiser base but is not loyalty-specialized.
• Marketing Week: Marketing Week is an established UK B2B marketing trade publication covering marketing strategy including loyalty and CRM. It reaches a similar marketer audience but competes as a broad incumbent rather than a loyalty specialist.

Others

• Research Live: Research Live is a UK B2B publication covering market research and insights. Adjacent rather than directly competitive — Loyalty Magazine's audience frequently overlaps with research buyers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/loyaltymagazine
• YouTubeyoutube.com/channel/UCn_Mm62VOEF5sunrB7x7oNg
• LinkedInlinkedin.com/company/Loyalty-Magazinecom-3790639
• Instagraminstagram.com/loyaltymagazineawards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalty Magazine