Loyalty 360

What Loyalty 360 does

Loyalty360 is a US-based, privately held professional association founded in 2008 and headquartered in Cincinnati, Ohio. It serves as the membership organization for customer loyalty professionals, uniting brand marketers (across retail, travel/hospitality, restaurants, financial services, transportation, and entertainment) with technology suppliers, agencies, and consultancies that sell into those brands. Its core product is the tiered Membership Program (Brand $7,500-$13,500, Supplier $9,500-$39,500, Individual $349-$449 annually), which gates access to its content, community, and benchmarking resources.

Under the membership umbrella, Loyalty360 operates a substantial content and community portfolio: a Loyalty Program Database covering 500+ top-tier programs, the Loyalty Metric benchmarking process, Analyst Briefs, the Customer Loyalty Landscape report (covering 15+ loyalty technologies, 10+ CX/VoC providers, 10+ agencies, 6+ CDPs, and 5+ emerging technologies), a Brand Panel online community, a Supplier Marketplace with 60+ vetted partners, Loyalty University continuing education, a Mentorship Program, and an annual events franchise (Loyalty Expo, Customer Expo, Top 10 Awards, Best in Class Awards). The organization also maintains an editorial archive of 12,000+ Daily News articles, 1,480+ Leaders in Customer Loyalty interviews, 135+ research reports, and 6,091+ industry news items, and distributes podcasts/video via Buzzsprout and YouTube.

Loyalty360 monetizes through four primary streams: (1) recurring corporate membership fees across Brand, Supplier, and Individual tiers; (2) conference and event revenue from Loyalty Expo and Customer Expo (registration, sponsorships, exhibitor fees); (3) awards program revenue (Top 10, Best in Class, Customer Awards) from entry fees and sponsorships; and (4) advertising and content opportunities (web/email/digital magazine ads, promotional email blasts, webinars at $8,500 each, report sponsorships). Distribution is primarily direct via loyalty360.org with self-serve member portal, Find a Partner tool, and Zoom-based virtual events; marketing leverages content marketing, newsletters, social media, events, and peer-driven demand generation. Leadership is concentrated in founder Mark Johnson (founder, president & CEO), with a Board of Advisors drawn from senior loyalty executives at Hilton, Signet Jewelers, American Eagle, Cracker Barrel, Accor, and others.

Name

Loyalty 360

Legal name

Loyalty360

Website

https://loyalty360.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Loyalty360 is a privately held US membership association for customer loyalty professionals, serving brand marketers and technology suppliers through tiered subscriptions, research, benchmarking, events, and a vetted supplier marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Membership Fees: Annual membership fees from Brand (retailers, travel/hospitality, restaurants, financial services, etc.) and Supplier (technology providers, agencies, consultancies) companies. Brand memberships range from $7,500-$13,500/year; Supplier memberships range from $9,500-$39,500/year. Individual memberships are $349-$449/year.
2. Conference and Event Revenue: Revenue from Loyalty Expo, Customer Expo, and related events including registration passes, sponsorships, and exhibitor opportunities. Conference discounts are included in membership tiers.
3. Awards Program Revenue: Entry fees and sponsorship revenue from awards programs including Top 10 Awards, Best in Class Awards, and Customer Awards.
4. Advertising and Content Opportunities: Revenue from web ads, email ads, digital magazine advertising, promotional email blasts, and content submission opportunities for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Loyalty360 operates as a membership-based professional association for the customer loyalty industry. Its core offering is a tiered membership program (Brand, Supplier, and Individual tiers) that grants members access to industry research, a database of 500+ loyalty programs, the Supplier Marketplace, online peer communities, continuing education via Loyalty University, mentorship, and discounts on industry events. The association also produces annual conferences (Loyalty Expo, Customer Expo), awards programs (Top 10, Best in Class, Customer Awards), and publishes research reports, daily news, and the Leaders in Customer Loyalty interview series.

Product overview

Loyalty360 is an association for customer loyalty that operates as a membership-based platform providing research, networking, education, and industry resources. The core offering is its membership program (with Brand, Supplier, and Individual tiers), which serves as the umbrella under which all other products operate. Supporting products include the Analyst Reports and Customer Loyalty Landscape report for vendor/technology assessment; the Loyalty Program Database (500+ programs) and Customer Loyalty Statistics Database for benchmarking; Loyalty University for continuing education; Mentorship Program and Peer Groups for networking; the Supplier Marketplace for partner discovery; the Brand Panel online community; and event properties including Loyalty Expo, Customer Expo, and awards programs (Top 10 Awards, Best in Class Awards). The organization also produces original research including the annual Customer Loyalty Trends Report and publishes Daily News coverage and the Leaders in Customer Loyalty interview series.

Differentiator

Problem solved

Functional benefit

Products and services

• Loyalty360 Membership Program
• Loyalty Expo
• Customer Expo
• Loyalty360 Awards Program
• Standalone Sponsored Webinars

Quantifiable outcome

• Access to cross-industry metrics and KPIs through Loyalty Metric Report and Benchmarking Process
• +2 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Partnerships

20 partnerships are on record, tiered minor and core.

• Caesars EntertainmentminorGTM or Marketing PartnerCaesars Entertainment partners with Loyalty360 through the Member Benefits Program, offering brand members upgrade to Caesars diamond status and discount off hotel rates.
• CinemarkminorGTM or Marketing PartnerCinemark partners with Loyalty360 through the Member Benefits Program, offering brand members 1 month of Cinemark Movie Club membership.
• HertzminorGTM or Marketing PartnerHertz partners with Loyalty360 through the Member Benefits Program, offering brand members upgrade to Hertz Five Star status.
• IHG (InterContinental Hotels Group)minorGTM or Marketing PartnerIHG partners with Loyalty360 through the Member Benefits Program, offering brand members discount off best available hotel rate.
• LenovominorGTM or Marketing PartnerLenovo partners with Loyalty360 through the Member Benefits Program, offering brand members access to Lenovo corporate employee purchase program.
• LuxotticaminorGTM or Marketing PartnerLuxottica partners with Loyalty360 through the Member Benefits Program, offering brand members Oakley cleaning kit for Loyalty360 membership seat holders.
• Overstock.comminorGTM or Marketing PartnerOverstock.com partners with Loyalty360 through the Member Benefits Program, offering Club O Membership for all Loyalty360 membership seat holders.
• Regal CinemasminorGTM or Marketing PartnerRegal partners with Loyalty360 through the Member Benefits Program, offering brand members free popcorn and soft drink voucher to use at Regal Theatres.
• Wheaton | Bekins Van Lines | Stevens Worldwide Van LinesminorGTM or Marketing PartnerMoving companies partner with Loyalty360 through the Member Benefits Program, offering brand members percentage discount on interstate moves and zero deductible/free replacement value protections.
• Wyndham Hotels & ResortsminorGTM or Marketing PartnerWyndham partners with Loyalty360 through the Member Benefits Program, offering brand members exclusive hotel discounts and rewards benefits.
• Bond Brand LoyaltycoreStrategic or Co-development PartnerBond Brand Loyalty is a key research contributor, co-authoring the 2026 Customer Loyalty Trends Report and Executive Perspectives report on partnerships in loyalty strategy. Featured in Leaders in Customer Loyalty series.
• Kobie MarketingcoreStrategic or Co-development PartnerKobie Marketing contributes research including the 2025 and 2026 State of Customer Loyalty reports and AI in loyalty programs research. Regular contributor to Supplier Member Insights.
• FIS GlobalcoreStrategic or Co-development PartnerFIS Global is a featured supplier partner contributing research on loyalty technology and engagement solutions. Contributor to 2026 Customer Loyalty Trends and Supplier Member Insights.
• PhaedoncoreStrategic or Co-development PartnerPhaedon (formerly ICF Next) is a research contributor, co-authoring the Emotional Loyalty and Personalization reports with Loyalty360.
• BaesmancoreStrategic or Co-development PartnerBaesman is a regular research contributor, co-authoring the 2025 State of Customer Loyalty report. Featured technology and services partner.
• Capillary TechnologiescoreStrategic or Co-development PartnerCapillary Technologies contributes to Supplier Member Insights and is featured in Grocery and Convenience Store loyalty research. Technology partner with Loyalty360 Analyst Brief.
• TillominorStrategic or Co-development PartnerTillo contributes to Supplier Member Insights, providing perspectives on partnerships and value exchange in loyalty programs.
• ComarchminorStrategic or Co-development PartnerComarch contributes research on loyalty program ROI and technology solutions, including webinars and whitepapers on loyalty program value generation.
• CarltonOne EngagementminorStrategic or Co-development PartnerCarltonOne Engagement contributes the annual CarltonOne Rewards Benchmark Report, providing industry benchmarking data.
• CORA LoyaltyminorStrategic or Co-development PartnerCORA Loyalty is featured in Supplier Member Insights and contributes to loyalty trends research.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Others

• CX Network: CX Network is a community and event organizer for customer experience professionals, running summits, awards and editorial content; it is an adjacent community peer serving an overlapping brand-side audience with a similar events-and-content business model.

Direct peers

• ICF Next (Phaedon): ICF Next / Phaedon is a customer experience, loyalty and CRM consultancy that co-authors Loyalty360 research on emotional loyalty and personalization while simultaneously serving competing brand clients; it is a directly comparable peer on the research and advisory axis.
• Bond Brand Loyalty: Bond Brand Loyalty is a strategic loyalty consulting agency that publishes industry research (notably the Customer Loyalty Trends and partnership reports co-authored with Loyalty360) and competes for the same brand-side loyalty program strategy and benchmarking engagements.
• The Loyalty Academy: The Loyalty Academy is a certification and education provider for loyalty marketing professionals, including the Certified Loyalty Marketing Professional (CLMP) credential; it overlaps directly with Loyalty360's Loyalty University continuing-education offering and serves the same audience of brand loyalty practitioners.
• Kobie Marketing: Kobie Marketing is a customer loyalty and CRM agency that delivers enterprise loyalty program design, technology and management services; it competes with Loyalty360's community and research role via its own annual consumer research reports and Supplier Member Insights contributions to Loyalty360.
• Wise Marketer Group: Wise Marketer Group is a research, publishing and community firm dedicated to customer loyalty, loyalty marketing and CRM; it directly competes with Loyalty360 for the same brand marketers and supplier readers through reports, webinars and the Loyalty & Engagement Summit.

Broad incumbents

• HelloWorld (Maritz Loyalty): HelloWorld, formerly Maritz Loyalty, is a large, established loyalty marketing and engagement solutions provider offering program design, technology and analytics across many industries; it overlaps with Loyalty360's community and supplier marketplace as a broader incumbent with deeper services arms.
• Forrester Research: Forrester Research is a large global research and advisory firm covering customer experience and loyalty within its broader enterprise portfolio; it is a broader-incumbent peer whose reports and CX/loyalty benchmarks address the same brand-side strategy buyers that Loyalty360 targets.
• Gartner: Gartner is a global research and advisory firm with Magic Quadrants and analyst reports covering loyalty platforms and customer engagement; it competes with Loyalty360 for the same brand-side technology evaluation budgets, though across a much broader portfolio of CX, marketing and IT research.

Emerging players

• Comarch: Comarch is a software provider with a dedicated loyalty management platform serving telco, banking, retail and travel clients; it is both a Loyalty360 Supplier Member and a contributor of research and webinars, placing it as an emerging player competing on the vendor side of the same brand audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Loyalty360
• YouTubeyoutube.com/channel/UC1D6oj9n4Mt-VFXS7kaB2Cg
• Facebookfacebook.com/42226222009
• LinkedInlinkedin.com/company/loyalty-360
• Instagraminstagram.com/loyalty360_

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalty 360