Econcept

What Econcept does

Econcept Inc. is a privately held, bootstrapped digital marketing agency founded in 2013 by Robbie Shipman and headquartered on California's Central Coast, serving small and medium-sized businesses across San Luis Obispo County and Santa Barbara County. The company offers an integrated digital marketing stack centered on two proprietary website platforms: RoosterSites, a budget-friendly mobile-optimized website product with bundled hosting and basic SEO starting at $599, and TrilogySites, a more customizable platform with up to 15 pages, AWS hosting, SSL, and unlimited changes. These core products are bundled with add-on services including social media management ($99-$250/month), SEO retainers, Google Smart Ads management (minimum $300/month), logo and branding design, ecommerce via Ecwid with Stripe/PayPal, reputation management through the 805 Reviews mobile app, website maintenance at $120/hour, and — since 2021 — IT services offered through a partnership with Acuity IT Services.

The business operates a sales-led, high-touch go-to-market with direct outreach, phone consultations (805 area code number), online intake forms, in-person meetings at coffee shops or client offices, and a referral program. Revenue is generated through a mix of one-time website setup fees ($599-$2,599), recurring monthly subscriptions ($49-$250/month for hosting, SEO, social media), Google Ads management retainers, and hourly professional services ($199/hour for new clients, $75/hour for existing monthly clients). The team is small — approximately eight named individuals plus independent contractors — with Ann Oshiro as Managing Partner and Sharon Taylor as the first employee since 2013. All work is delivered domestically by local US-based staff, a positioning the company emphasizes as a differentiator.

Economically, Econcept operates at the small end of the SMB services market with no institutional funding, no disclosed revenue figures, no patents, and limited geographic scope. Its partnerships are primarily technology integrations (AWS, Ecwid, Stripe, PayPal, Yext, Google, Facebook/Meta) rather than strategic alliances, and the company has pursued incremental product expansion (805 Reviews in 2017, IT services in 2021, tiered RoosterSites pricing) without geographic expansion outside the Central Coast region.

Name

Econcept

Legal name

Econcept Inc.

Website

https://econceptmarketingsolutions.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Econcept Inc. is a bootstrapped digital marketing agency founded in 2013 that builds websites and manages SEO, social media, Google Ads, ecommerce, and reputation services for small and medium-sized businesses on California's Central Coast.

Ownership category

akta.pro rank

Headquarters

HQ city

San Luis Obispo

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Design and Development: One-time setup fees for website packages including RoosterSites and TrilogySites platforms, with optional monthly hosting and maintenance fees.
2. Monthly Subscription Services: Recurring monthly fees for website hosting, SEO services, social media management, and platform access. Ranges from $49/month to $250/month depending on service tier.
3. Google Ads Management: Managed Google Smart Ads campaigns with minimum $300/month including ad placement and monthly support/reports.
4. Professional Services: Hourly billed services at $199/hour for professional services including business card design, flyer design, logo updates, newsletter marketing, copy writing, and consultations. Existing clients pay $75/hour.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Econcept is a digital marketing agency that designs, builds, and hosts websites for small and medium-sized businesses, primarily through two proprietary platforms — RoosterSites (budget-friendly) and TrilogySites (custom, SEO-focused). It bundles these websites with recurring services such as SEO, social media management, Google Ads, ecommerce enablement via Ecwid, logo/branding design, and reputation management (including its 805 Reviews mobile app).

Product overview

Econcept is a digital marketing agency offering a portfolio of interconnected services primarily for small and medium-sized businesses. The core offerings center around two website platforms: RoosterSites (an affordable, budget-friendly product starting at $599 with mobile optimization and basic SEO) and TrilogySites (a more customizable, feature-rich platform with advanced SEO capabilities and unlimited changes). These are complemented by add-on services including Ecommerce (powered by Ecwid or PayPal integrations), Logo Design, Social Media Management, SEO, Google Ads management, and Reputation Management. The company also offers specialized products like the 805 Reviews app for reputation management and IT services. All services are designed to work together as an integrated digital marketing ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• RoosterSites: Affordable website designs built for small businesses with budget in mind. Complete with full mobile optimization. Prices starting at $599 including design, dashboard, SEO, and more.
• 805 Reviews

Products and services

• RoosterSites Budget-friendly website design product for small businesses and startups, offering mobile-optimized websites starting at $599 including design, dashboard, SEO, and hosting, with splash-page websites available for under $175.
• TrilogySites Custom, scalable web solutions for businesses seeking more features, prioritizing SEO and feature flexibility. Includes site-build up to 15 pages with Amazon hosting, domain name, SSL certificate, and unlimited changes.
• 805 Reviews Mobile app and reputation management solution for small businesses, allowing businesses to list for free, promote events, and manage deals across online review platforms.
• Website Design Expert business website design services for various industries including salons, dental offices, and wineries, with Google-compliant web development hosted on Amazon AWS.
• Ecommerce Solutions Online selling solutions using Ecwid integrations or PayPal, starting at $20/month, with product SEO, inventory controls, and support for Stripe and PayPal payments.
• Logo Design Logo creation and branding services including multiple logo versions, social media images, various file types, and print-ready files.
• Social Media Management Content creation, social advertising, and strategic social media marketing services across Facebook, Instagram, Twitter, and over 100 other channels, with subscription packages starting at $99/month for 4 Facebook posts.
• SEO (Search Engine Optimization) On-site and off-site search engine optimization including keyword research, meta tags, content optimization, indexing, and monthly reporting for Google, Yahoo, Bing, AOL, and Ask.
• Google Ads Management Google Smart Ads campaign management with ad creation, keyword optimization, monthly reports, and campaign adjustments. Minimum rate of $300 includes ad placement and monthly support.
• Reputation Management Online review management including aggregating reviews from top websites, managing online profiles, generating positive reviews, and real-time review alerts.
• Website Rescue Rescue and recovery services for struggling or compromised websites.
• Website Maintenance Monthly website maintenance including text/image updates, CMS upgrades, plugin/theme updates, and malware removal. Billed in 15-minute increments at $120/hour.
• Social Media for Business Managed social media posting services with branded posts, holiday greetings, cover/profile photo changes, and paid ad campaigns starting at $250/month for 10 posts on a single platform.
• Domain Services Domain registration and transfer services through domains.econceptinc.com with unlimited free connections when purchased with an Econcept website.
• Business Coaching Marketing consultation and coaching services to help businesses navigate online marketing and achieve ROI goals.

Quantifiable outcome

• Websites hosted on Amazon AWS with 99.9% uptime guarantee

Named customers17 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Acuity IT ServicesminorStrategic or Co-development Partner · 1 January 2021IT services partnership under Econcept Inc. name offering phones, networking, security, and information services to existing client base.
• MpactMagicminorStrategic or Co-development Partner · 1 January 2013Initial partnership in 2013 for launching reputation management and mobile websites as part of Econcept's startup phase.
• EcwidcoreTechnology or IntegrationEcommerce platform used exclusively for TrilogySites. Provides full-service ecommerce capabilities with product SEO, inventory controls, and integration with Stripe and PayPal.
• Amazon Web Services (AWS)coreTechnology or IntegrationWebsite hosting on Amazon's secure, reliable, and high-performance servers for guaranteed swift loading times and 24/7 uptime.
• PayPalcoreTechnology or IntegrationPayment processing option for RoosterSites ecommerce and TrilogySites platforms.
• GooglecoreGTM or Marketing PartnerGoogle Smart Ads campaigns management and Google Business Profile services for local clients.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SmartSites: SMB-focused digital marketing agency delivering website design, SEO, PPC, and social media management. Operates a similar bundled-service model targeting small business clients across the U.S.
• KlientBoost: Digital marketing agency focused on PPC, paid social, and CRO with SEO and creative services. Overlaps Econcept's Google Ads management and broader digital marketing service stack.
• Lyfe Marketing: Digital marketing agency specializing in social media management and content creation for SMBs. Closely mirrors Econcept's social media management offering and SMB customer base.
• WebFX: Large digital marketing agency offering website design, SEO, social media, and reputation management to SMB and mid-market clients. Comparable in service breadth, with a more mature recurring revenue model.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering website design, SEO, social media, and Google Ads primarily to SMB and mid-market clients. Directly comparable service mix, customer profile, and recurring-revenue model to Econcept.
• Birdeye: Reputation management and customer experience platform for SMBs and multi-location businesses. Directly comparable to Econcept's 805 Reviews reputation management product.

Broad incumbents

• Wix: DIY website builder with built-in SEO, ecommerce, and marketing tools. Competes with Econcept at the low end of the SMB market by enabling self-service website creation.
• GoDaddy: Domain registrar and web services provider offering websites, hosting, SEO, and marketing tools. Competes broadly with Econcept across website creation, hosting, and digital marketing for SMBs.
• Squarespace: DIY website builder targeting small businesses, creators, and entrepreneurs. Represents a substitute for Econcept's RoosterSites and basic website design services.
• HubSpot: Large inbound marketing, CRM, and CMS platform with an agency partner program. Represents the broader incumbent that Econcept's SMB clients could migrate toward for unified marketing automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Econcept_Inc
• Facebookfacebook.com/EconceptInc
• LinkedInlinkedin.com/company/econcept-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Econcept