What Sage Bodywork & Wellness does

Sage Bodywork & Wellness is a privately held, founder-led wellness practice headquartered at 10 N Fairlane Dr Suite 103, Joliet, Illinois, founded by Kelly Fowler in 1998. The company operates a single physical studio staffed by approximately nine practitioners, including licensed massage therapists (LMTs), certified yoga instructors (CYIs), and a Reiki/energy work practitioner. Its service portfolio spans nine massage modalities (e.g., Sage Signature, Medical, Maternity, Hot Stone, Total Body Melt), six yoga styles (Gentle Flow, Move with Meaning, Chair, Yin, Power Flow, Slow Flow), energy balancing/Reiki, and recurring community events such as Kundalini Yoga, Monthly Meditation, Circulo de Mujeres, and sound journeys. Pricing is per-session unit pricing, with massage 60-minute sessions around $78–$98 and the premium 2-hour Total Body Melt at $200.

The business model is direct-to-consumer, with the primary customer segment being individual wellness consumers in the Joliet metro area seeking holistic services for pain relief, stress reduction, prenatal care, and mindfulness. Services are scheduled through the third-party Vagaro booking platform, which also powers gift certificate sales and class registration. Marketing is conducted locally through the company website, Facebook, and community events, with no proprietary technology, no mobile app, no disclosed integrations, and no AI/ML components. There is no evidence of funding, institutional ownership, mergers, acquisitions, or geographic expansion beyond the single Joliet location.

Name

Sage Bodywork & Wellness

Legal name

Sage Bodywork & Wellness

Website

https://sage-bodywork.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sage Bodywork & Wellness is a founder-led massage, yoga, and holistic wellness practice in Joliet, Illinois, serving individual consumers with a single physical studio and approximately nine practitioners offering diverse bodywork, yoga, and energy work services.

Ownership category

akta.pro rank

Product category

Holistic Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Amusement & Recreation Services (7900), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Therapeutic massage services
• Yoga instruction classes
• Holistic wellness services
• Energy healing therapy
• Prenatal massage care

Headquarters

HQ city

Joliet

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Massage Therapy Services: Revenue from individual massage therapy sessions including Sage Signature Massage, Medical Massage, Maternity Massage, Hot Stone Massage, Sole Massage, Facial Massage, Back in Balance, and Total Body Melt. Session durations range from 30 to 120 minutes with corresponding pricing.
2. Yoga Classes: Revenue from yoga class attendance including Gentle Flow, Move with Meaning series, Chair Yoga, Yin, Power Flow, and Slow Flow. Classes offered at various times with per-session pricing.
3. Energy Work & Wellness Services: Revenue from Reiki/Energy Balancing sessions and specialty wellness workshops. Includes aromatherapy add-on services.
4. Gift Certificates: Sale of gift certificates for services, packages, yoga classes, or flat dollar amounts. Customers purchase through the Vagaro platform for themselves or as gifts for others.
5. Events & Workshops: Revenue from special events including Kundalini Yoga workshops, Circulo de Mujeres gatherings, Monthly Meditation sessions, Summer Sound Journeys, and Restorative Yoga events. Priced per event.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Sage Bodywork & Wellness is a Joliet, Illinois-based wellness studio that sells in-person massage therapy, yoga classes, and energy healing sessions delivered by licensed therapists and certified instructors. Services are priced per session (30 to 120 minutes) and booked through the Vagaro online platform or by phone, with digital gift certificates available for purchase. The studio also hosts recurring community events and workshops such as meditation, sound journeys, and women's circles.

Product overview

Sage Bodywork & Wellness offers a comprehensive portfolio of holistic wellness services centered around bodywork, yoga, and meditation. The service lineup includes nine distinct massage modalities (Signature Massage, Medical Massage, Maternity Massage, Hot Stone Massage, Reiki/Energy Balancing, Sole Massage, Facial Massage, Back in Balance, and Total Body Melt), six yoga class styles (Gentle Flow, Move with Meaning, Chair Yoga, Yin, Power Flow, and Slow Flow), and recurring wellness events (Kundalini Yoga, Monthly Meditation, Circulo de Mujeres, Sound Journey, and Restorative Yoga). Services are provided by a team of licensed massage therapists, certified yoga instructors, and energy work practitioners. The portfolio ranges from 30-minute add-on treatments to 2-hour premium sessions, with scheduling and gift certificates managed through the Vagaro booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sage Signature Massage Customized full-body massage combining techniques from multiple traditions, tailored to client preference for deep or light pressure. Offered in 30, 45, 60, and 90 minute sessions at $50, $64, $78, and $102 respectively.
• Medical Massage Therapeutic massage designed to alleviate pain, restore function, and minimize recurrence using focused techniques to address symptoms and underlying causes. Offered in 30, 45, 60, and 90 minute sessions at $50, $64, $78, and $102 respectively.
• Maternity Massage Prenatal massage performed by certified therapists focusing on common areas of complaint while ensuring client comfort and baby safety. Offered in 60 and 90 minute sessions at $78 and $102 respectively.
• Hot Stone Massage Massage using heated smooth basalt stones combined with the therapist's hands to melt deep-seated tension and restore body balance. Offered in 60 and 90 minute sessions at $98 and $122 respectively.
• Reiki / Energy Balancing Energy healing session using traditional techniques such as Reiki and Chakra Balancing, enhanced with optional aromatherapy, smudging, and sound therapy on a far-infrared BioMat. Offered as a 60-minute session at $85.
• Sole Massage Focused foot massage using pressure point techniques with steamed towels and aromatherapy for tired, aching feet. Available standalone at $65 or as a $50 add-on to any Signature Massage.
• Facial Massage Facial massage using botanical blends, steamed towels, and Vedic massage techniques for scalp, face, and neck tension. Available standalone at $65 or as a $50 add-on to any Signature Massage.
• Back in Balance 60-minute upper body massage using heat packs and herbal blends with fluid massage and gentle stretching to relieve stress and tension. Priced at $88 per session.
• Total Body Melt 2-hour premium session combining three treatments with botanical blends featuring CBD oil and Swiss apple stem cell serum, including heated tables and steamed towels. Priced at $200 per session.
• Gentle Flow Yoga Slow-paced yoga class emphasizing meditation in movement, proper alignment, and body awareness, suitable for beginners.
• Move with Meaning Yoga Series 4-week yoga series using various class styles to work toward a monthly theme, appropriate for all levels.
• Chair Yoga Gentle yoga practiced with chair support, ideal for beginners or those with limited mobility.
• Yin Yoga Yoga practice using long-held supported postures by candlelight to increase flexibility and focus through subtle energy flow.
• Power Flow Yoga Invigorating class blending mat Pilates and targeted strengthening with flowing movement.
• Slow Flow Yoga Flowing-paced yoga combining challenge with relaxation to develop strength, balance, and focus.
• Kundalini Yoga Workshop Workshop led by Yesenia focusing on awakening energy through dynamic movements, breathwork, mantra, and meditation for increased awareness and mental clarity. Priced at $25 per session.
• Monthly Meditation: Trataka Monthly meditation practice teaching different meditation techniques such as Trataka (single-point gazing at a flame) for calming and focus. Priced at $12 per session.
• Circulo de Mujeres Sacred ceremonial circle led by Yesenia for women to connect with their essence, honor their processes, and activate healing through sharing, ancestral rituals, and collective support. Priced at $33 per session.
• Summer Sound Journey Relaxing experience led by Kelly Fowler blending gentle movement, meditation, and multidimensional sound bathing for a mind-body experience. Priced at $25 per session.
• Open Your Heart: Summer Restorative Yoga Restorative yoga incorporating gentle heart-openers, gratitude, essential oil blends, guided meditation, and breathwork aligned with the summer season. Priced at $28 per session.
• Gift Certificates Digital gift certificates available in any dollar amount or for specific services, packages, or yoga classes, with optional scheduled email delivery through the Vagaro platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• The NOW Massage: Boutique massage studio concept focused on curated, premium massage experiences. Closest aesthetic and experience peer to Sage's elevated single-location model.
• Elements Massage: Franchised therapeutic massage studio chain focused on individualized sessions. Comparable single-modality positioning to Sage's core massage offering, scaled across U.S. studios.
• LaVida Massage: Franchised massage and skincare studio network offering comparable therapeutic, sports, and specialty massage modalities to those at Sage.
• YogaSix: Franchised modern yoga studio offering multiple class styles. Comparable to Sage's diversified yoga schedule (Yin, Chair, Vinyasa-style flows) under a single-brand studio model.
• Massage Envy: Largest U.S. franchised massage and skincare membership network. Directly comparable to Sage as a multi-location, multi-modality massage provider serving retail wellness consumers, though operating at vastly larger scale.
• Hand & Stone Massage and Facial Spa: National massage and facial services franchise offering walk-in and membership-based wellness. Closely aligned with Sage's per-session, per-treatment massage model with comparable modalities.
• CorePower Yoga: Large U.S. yoga studio chain offering flow-based yoga classes. Directly comparable to Sage's yoga class portfolio (Power Flow, Slow Flow, Gentle Flow) across urban and suburban markets.
• Massage Heights: Membership-based massage and wellness franchise. Competes in the same customer segment and category overlap as Sage Bodywork & Wellness.

Emerging players

• StretchLab: Assisted stretching franchise using one-on-one practitioner-led sessions. Adjacent service category to Sage's bodywork offerings (myofascial release, trigger point) with shared practitioner economics.

Broad incumbents

• Woodhouse Spa: Multi-location day spa chain offering massage, bodywork, and wellness services in a more upscale format. Compares to Sage in modality mix but operates at greater scale with broader spa positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/sagebodyworkjoliet

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sage Bodywork & Wellness