Wellevate
Wellevate was an online dispensary platform enabling healthcare practitioners to prescribe and dispense supplements directly to patients. The platform was acquired by Fullscript in 2023 alongside Emerson Ecologics and has since been migrated into Fullscript's unified offering.
- Company typePrivate
- Founded-
- HeadquartersManchester, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Wellevate does
Wellevate operated an online dispensary platform designed for integrative and healthcare practitioners to prescribe and dispense dietary supplements to their patients. Practitioners could dispense products either from their own clinics or directly through the Wellevate platform, with shipments sent to patients' homes. The platform targeted two distinct user segments: healthcare practitioners (primary) using the service as a practice-management and dispensing tool, and patients (secondary) receiving supplements ordered by their practitioners.
The underlying technology was an online dispensary platform with self-service account creation flows for both practitioners and patients, enabling account history and order records to be maintained per user. The product was offered on a freemium basis to practitioners, with no platform fees disclosed; revenue mechanics tied to product sales rather than subscription fees, though specific margin structures and take rates were not disclosed in available source material.
In 2023, Wellevate was acquired by Fullscript alongside Emerson Ecologics, and the standalone service has been discontinued. Practitioners and patients were migrated to Fullscript, where historical Wellevate account information and order history can be accessed by connecting accounts to Fullscript. As a result, Wellevate no longer operates as an independent business and is now a sub-brand under Fullscript, the strategic parent company.
Wellevate firmographics
Firmographics- Name
- Wellevate
- Website
- https://wellevate.me
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Wellevate was an online dispensary platform enabling healthcare practitioners to prescribe and dispense supplements directly to patients. The platform was acquired by Fullscript in 2023 alongside Emerson Ecologics and has since been migrated into Fullscript's unified offering.
- Ownership category
- akta.pro rank
Wellevate industry classification
Industry- Product category
- Online Supplement Dispensary
- NAICS
- Ambulatory Health Care Services (621)
- SIC
- Services-Prepackaged Software (7372), Services-Health Services (8000)
- akta.pro primary industry
- Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)
Keywords
Where Wellevate is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United States
- HQ region
- North America
Markets served
Wellevate business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Personnel, Supply Chain, Marketing or Sales
Revenue model
- Platform Services: Free platform for practitioners to dispense supplements. Revenue generation mechanism not specified in available source material.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free platform access for practitioners |
Go-to-market motion1 record
Distribution channels2 records
Wellevate product offering
Product offeringCore offering
Wellevate was an online dispensary platform that enabled healthcare practitioners to dispense supplements to support their patients' wellness journeys. The platform allowed practitioners to manage their practice and dispense products either from their clinics or through the platform directly to patients' homes. Brands, resources, and services were provided to support integrative health practitioners.
Product overview
Wellevate was a single unified online dispensary platform for healthcare practitioners to dispense supplements and support patients' wellness journeys. The platform has been acquired by Fullscript and is no longer available as a standalone product. Former Wellevate users can connect their accounts to Fullscript to access their historical information and order history.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellevate Online Dispensary Platform
Companies that use Wellevate
Customer profileSegments2 records
Ideal customer profiles2 records
Wellevate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wellevate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Emerson EcologicscoreEmerson Ecologics was acquired by Fullscript along with Wellevate. The acquisition combined the collective efforts of both companies built on a shared mission of helping people get better, enabling more meaningful wellness outcomes and better tools for practitioners and patients.
- WellevatecoreWellevate was acquired by Fullscript and has moved to the Fullscript platform. Wellevate account information and order history are transferred to Fullscript accounts upon connection, continuing to serve practitioners and patients in the unified Fullscript platform.
Recent moves3 records
Expansion highlights2 records
Wellevate competitors and assessment
Company assessmentBroad incumbents
- Metagenics: Global practitioner-grade supplement and medical food brand operating in the same integrative practitioner dispensing ecosystem as Wellevate, including direct practitioner ordering platforms.
- Designs for Health: Practitioner-exclusive supplement brand with its own practitioner education and dispensing infrastructure, serving the same integrative health practitioner channel as Wellevate.
- Ortho Molecular Products: Practitioner-only supplement brand requiring verified practitioner status to purchase—directly competing for the same practitioner relationships as Wellevate's platform.
- Pure Encapsulations: Hypoallergenic, practitioner-recommended supplement brand carried by dispensaries like Wellevate, with its own practitioner loyalty and education programs targeting the same customer base.
- Standard Process: Whole-food supplement company with a practitioner-dispensing model that directly overlaps with the Wellevate/Fullscript practitioner channel.
- Thorne: Large practitioner-grade supplement brand with growing direct-to-consumer presence. Comparable as a major supplier/competitor in the practitioner-recommended supplement category where Wellevate dispenses.
Emerging players
- Gaia Herbs: Herbal supplement brand with a practitioner/professional product line, increasingly distributed through practitioner channels that overlap with Wellevate's platform.
Direct peers
- Fullscript: Fullscript is the parent platform that acquired Wellevate, operating the same online dispensary model—free platform for practitioners to dispense supplements with direct-to-patient home delivery. Effectively the surviving combined entity.
- Emerson Ecologics: Long-established practitioner supplement distributor acquired together with Wellevate by Fullscript. Operates an adjacent B2B supplement distribution model serving integrative health practitioners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Wellevate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wellevate leadership team
Management profileNumber of profiles
Wellevate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wellevate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wellevate
What does Wellevate do?
Wellevate was an online dispensary platform that enabled healthcare practitioners to dispense supplements to support their patients' wellness journeys. The platform allowed practitioners to manage their practice and dispense products either from their clinics or through the platform directly to patients' homes. Brands, resources, and services were provided to support integrative health practitioners.
Is Wellevate a public or private company?
Wellevate is a private company. It is classified as corporate owned and is currently acquired.
When was Wellevate founded?
Wellevate was founded in -1. It employs 101 to 250 people.
Where is Wellevate based?
Wellevate is headquartered in Manchester, United States, in the North America region.
How does Wellevate make money?
One revenue line is on record: platform Services.
Who are Wellevate's main competitors?
Broad incumbents on record are Metagenics, Designs for Health, Ortho Molecular Products, Pure Encapsulations, Standard Process and Thorne. Gaia Herbs is listed as an emerging player. Direct peers are Fullscript and Emerson Ecologics.
Does Wellevate have an API?
No public API is recorded for Wellevate.
What industry is Wellevate in?
Wellevate's product category is Online Supplement Dispensary. Its primary akta.pro industry code is HSABALAI, Remote Adherence Monitoring & Smart Dispenser Services. Its NAICS code is 621 and its SIC code is 7372.