Integrity Sales Group

What Integrity Sales Group does

Integrity Sales Group, Inc. (ISG Inc.) is a manufacturers' representative firm headquartered in Cumming, Georgia, operating for over 30 years as a privately held, principally owned corporation. The firm acts as an intermediary sales agent between approximately 16 manufacturer principals (including Werner, Dickies, Norton Abrasives, IPG, TITAN Tool, Hyde Tools, Howard Products, Trimaco, SAS Safety, and Absolute Coatings) and downstream distribution channels in the paint, hardware, and industrial sectors. Coverage spans paint sundry distributors, hardware distributors, industrial accounts, national paint stores, key hardware and building material stores, independent paint stores, and three named buying groups (Allpro, Val-Test, LMC) across the Southeastern United States.

The firm has no proprietary technology platform, app, or API; its core offering is field-based sales representation delivered by roughly 10 territory-based representatives across Georgia, North Carolina, Tennessee, Alabama, and Florida. Demand-generation and channel-engagement activities are conducted through face-to-face sales calls, pro shows, distributor shows, dealer shows, painters' breakfasts, physical mailers, and email blasts.

Revenue is generated exclusively through commissions on sales facilitated between manufacturer principals and channel customers; ISG does not purchase, hold, or take title to inventory. Pricing and commission terms are negotiated privately with each manufacturer principal and are not publicly disclosed. The team's collective 140+ years of channel experience and three decades of operating under the 'Integrity' brand constitute the primary commercial assets of the business.

Name

Integrity Sales Group

Legal name

Integrity Sales Group, Inc.

Website

https://integritysalesgroup.us

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrity Sales Group is a Southeastern U.S. manufacturers' representative firm that has operated for 30+ years, earning commissions by selling paint, hardware, and industrial products from approximately 16 manufacturer principals to distributors, retailers, and buying groups across the region.

Ownership category

akta.pro rank

Headquarters

HQ city

Redondo Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Manufacturers' Representative Commissions: Integrity Sales Group operates as a manufacturers' representative (sales agent), earning commissions on sales made to distributors, retailers, and industrial accounts in the paint, hardware, and building materials channels. The company does not purchase or hold inventory; it facilitates sales between manufacturers and their distribution channel customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Integrity Sales Group is a manufacturers' representative firm that sells manufacturers' products into paint sundries, hardware, and industrial distribution channels on behalf of its manufacturing partners. The firm provides face-to-face field sales calls, pro shows, distributor shows, dealer shows, painters' breakfasts, special mailers, and email campaigns to drive channel sales. Integrity Sales Group does not purchase or hold inventory; it earns commissions by facilitating sales between the manufacturers it represents and their distribution, retail, and industrial customers.

Product overview

Integrity Sales Group is a manufacturers' representative company that has operated for over 30 years, servicing paint sundries distributors, hardware distributors, industrial accounts, national paint stores, building material stores, and independent paint stores across multiple regional buying groups (Allpro, Val-Test, LMC). The company's core offering is its sales representation services, supported by sales support activities including face-to-face sales calls, pro shows, distributor shows, dealer shows, painters breakfasts, special mailers, and email blasts. The company represents a portfolio of approximately 16 manufacturers including paint/coating producers (Absolute Coatings), tool manufacturers (Hyde Tools, Titan Tool, Dickies, Howard Products), safety equipment providers (SAS Safety), abrasives (Norton Abrasives), adhesive/tape manufacturers (Leech Adhesives, IPG), cleaning supplies (Crocodile Cloth), and painting supplies (Trimaco, Whizz, Werner).

Differentiator

Problem solved

Functional benefit

Products and services

• Manufacturers' Representative Services Sales representation services acting as an intermediary between manufacturers and distributors, retailers, and industrial accounts in the paint, hardware, and industrial channels. The offering includes face-to-face sales calls, pro shows, distributor shows, dealer shows, painters' breakfasts, special mailers, and email blasts to drive channel sales for manufacturer partners.

Named customers9 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core.

• Absolute CoatingscoreChannel Partner/ Reseller/ DistributorAbsolute Coatings is a manufacturer represented by Integrity Sales Group. The company manufactures coatings and related products distributed through Integrity Sales Group's distribution channel network.
• Crocodile ClothcoreChannel Partner/ Reseller/ DistributorCrocodile Cloth is a manufacturer of cleaning and surface preparation products represented by Integrity Sales Group.
• Crown (Packserv)coreChannel Partner/ Reseller/ DistributorCrown (manufactured by Packserv) is a product line represented by Integrity Sales Group in the paint and industrial channels.
• DickiescoreChannel Partner/ Reseller/ DistributorDickies is a workwear and protective equipment manufacturer represented by Integrity Sales Group in the hardware and industrial distribution channels.
• Handy ProductscoreChannel Partner/ Reseller/ DistributorHandy Products is a manufacturer represented by Integrity Sales Group in the paint sundry and hardware channels.
• Howard ProductscoreChannel Partner/ Reseller/ DistributorHoward Products is a manufacturer represented by Integrity Sales Group in the paint sundries distribution channel.
• Hyde ToolscoreChannel Partner/ Reseller/ DistributorHyde Tools is a manufacturer of hand tools for painting and surface preparation, represented by Integrity Sales Group in the hardware and paint distribution channels.
• IPG (Intertape Polymer Group)coreChannel Partner/ Reseller/ DistributorIPG (Intertape Polymer Group) is a packaging and tape manufacturer represented by Integrity Sales Group in the industrial and hardware channels.
• Leech AdhesivescoreChannel Partner/ Reseller/ DistributorLeech Adhesives is a manufacturer of industrial adhesive products represented by Integrity Sales Group.
• MITMcoreChannel Partner/ Reseller/ DistributorMITM is a manufacturer represented by Integrity Sales Group in the paint and industrial distribution channels.
• Norton AbrasivescoreChannel Partner/ Reseller/ DistributorNorton Abrasives is an abrasives manufacturer represented by Integrity Sales Group in the hardware and industrial distribution channels.
• SAS SafetycoreChannel Partner/ Reseller/ DistributorSAS Safety is a manufacturer of safety equipment represented by Integrity Sales Group in the hardware and industrial channels.
• TITAN ToolcoreChannel Partner/ Reseller/ DistributorTITAN Tool is a manufacturer of painting and coating tools represented by Integrity Sales Group.
• TrimacocoreChannel Partner/ Reseller/ DistributorTrimaco is a manufacturer of protective coverings and drop cloths represented by Integrity Sales Group in the paint and hardware channels.
• TWP StaincoreChannel Partner/ Reseller/ DistributorTWP Stain is a wood stain and deck stain manufacturer represented by Integrity Sales Group.
• WernercoreChannel Partner/ Reseller/ DistributorWerner is a manufacturer of ladders and climbing equipment represented by Integrity Sales Group in the hardware and building materials distribution channels.
• WhizzcoreChannel Partner/ Reseller/ DistributorWhizz is a manufacturer of paint application products (rollers) represented by Integrity Sales Group in the paint sundries channel.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Alliance Sales & Marketing: Alliance Sales & Marketing is a manufacturers' representative firm in the paint, hardware, and industrial distribution channels. It is comparable to Integrity Sales Group in business model (commission-based sales agency) and target customer base (distributors, dealers, retail accounts).
• The Halpin Group: The Halpin Group is a manufacturer's rep firm covering building products, hardware, and industrial channels. It is a direct comp in business model and target customer set, with field sales reps calling on distributors and dealers.
• The Topp Group: The Topp Group is a manufacturers' rep firm serving paint, hardware, and industrial channels. It is a direct comp in customer base (paint distributors, hardware dealers) and business model (commission-based).
• National Sales Associates (NSA): National Sales Associates is a manufacturers' rep firm in paint/hardware/industrial channels. It is comparable to Integrity Sales Group as a multi-state rep firm calling on distributors, dealers, and national retail accounts in the same verticals.
• The Holton Group: The Holton Group is a manufacturers' representative firm operating in paint, hardware, and industrial verticals. It is comparable to Integrity Sales Group as a commission-based rep firm with similar customer segments (distributors, dealers, retail accounts).
• The Bingham Company: The Bingham Company is a manufacturers' representative firm in the paint/hardware/industrial distribution channel. It is comparable to Integrity Sales Group in calling on similar distributors and retailers with a similar commission-based rep model.
• The Rogan Group: The Rogan Group is a sales rep firm in the paint/hardware/industrial channels. It is comparable to Integrity Sales Group in business model (commission-based field sales), customer profile (paint distributors, hardware dealers), and product portfolio (tools, sundries, building products).
• The Drake Group: The Drake Group is a manufacturer's rep firm covering paint, hardware, and industrial channels. It shares the same business model and customer overlap (paint distributors, hardware dealers, building material stores) as Integrity Sales Group.
• The Hayner Group: The Hayner Group is a manufacturers' representative firm in paint, hardware, and industrial channels. It mirrors Integrity Sales Group's commission-based sales rep model and focuses on calling on distributors, dealers, and retailers in the same paint/hardware verticals.
• Top Value Reps (TVR): Top Value Reps is a manufacturers' representative firm serving paint, hardware, and industrial channels similar to Integrity Sales Group. It is a direct comp in terms of business model (commission-based sales agency), customer base (paint/hardware distributors and dealers), and product categories (tools, sundries, abrasives).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/integrity-sales-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Integrity Sales Group