Handy Paint Products

What Handy Paint Products does

Handy Paint Products is the trade name under which Bercom International, LLC designs, manufactures and distributes a portfolio of ergonomic painting tools and accessories from its headquarters at 2460 Galpin Court, Suite 110, Chanhassen, Minnesota. Founded in 2001 from a coffee can and duct tape prototype, the company today ships a coherent lineup of core hardware — the Handy Paint Pail, Handy Pro Pail, Handy Paint Cup, Handy Craft Cup, Handy Craft Tray, Handy Paint Tray, Handy Roller Cup, Handy PRO-GO Bucket and Handy Snap Cup — alongside disposable 100%-recycled-content liners (RPET, recycled PP, and recycled car battery plastic) for each form-factor, plus complementary accessories (paint grids, lids, covers, the silicone Handy Snap Cap, the Handy Multi-Tool, clean-up cloths and a tube sealer) and a 9-piece Trim & Roll starter kit. The technical core is solvent-resistant polypropylene/copolymer construction combined with patented functional features — magnetic brush holders, built-in roller rests, integrated ladder brackets, ergonomic adjustable straps and a peel-away dried-paint Snap Cup material — protected by a multi-decade US and Canadian utility and design-patent portfolio.

The business model is wholesale-driven and channel-only on the main site: Handy explicitly does not sell on handyproducts.co ("we value our retail partners and don't want to compete with them") and instead routes demand through ~45+ retailer brands spanning national home centers (Home Depot, Lowe's, Menards), hardware co-ops (Ace, True Value, Do It Best), paint manufacturers (Sherwin-Williams, Benjamin Moore, PPG, Kelly-Moore), farm/ranch retailers (Tractor Supply, Fleet Farm), online marketplaces (Amazon), industrial/MRO (Grainger) and Canadian chains (Canadian Tire, Home Hardware), supplemented by a dedicated HPDirect storefront (hpcodirect.com). End customers fall into two roughly co-equal segments — professional painters/contractors and DIY consumers/homeowners — both served by the same SKUs but via different channels. The company is bootstrapped, privately held, founder-led (Mark Bergman, Founder & CEO), family-influenced (Chris Bergman, Sales Manager; Megan Bergman, Marketing & Social Media) and has no disclosed external funding, public filings or parent company; revenue is not disclosed. Brand pillars — "Made in the USA," "guaranteed for life," recyclable liners and the iconic red colorway — anchor pricing power at retail, while the "Beyond the Brush" charitable-giving program (Boys & Girls Club, LLS, Feed My Starving Children, Home Depot Foundation and others) supports brand goodwill at minimal capital cost.

Name

Handy Paint Products

Legal name

Bercom International, LLC

Website

https://handyproducts.co

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Handy Paint Products (Bercom International, LLC) is a privately held, US-based manufacturer of patented ergonomic painting pails, cups, trays, buckets and recycled-content liners, sold wholesale through ~45+ retail and industrial partners to professional painters and DIY consumers.

Ownership category

akta.pro rank

Product category

Paint Accessories

NAICS

Paint and Coating Manufacturing (325510)

SIC

Miscellaneous Plastics Products (3080), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Blow-Molded Household & Cleaning Product Packaging (IMANAGAL)

akta.pro secondary industries

Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB), Blow-Molded Cosmetic & Personal Care Packaging (IMANAGAJ), Deodorants & Antiperspirants (CRADANAA), Cleaning Tool Handles, Refills & Replacement Heads (CRAJAIAH)

Keywords

• Painting tools
• Paint accessories
• Paint pails
• Paint liners
• Ergonomic painting equipment

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale hardware sales through retail channel partners: Handy Products manufactures and sells physical paint accessories (pails, cups, trays, grids, liners, multi-tools, snap cups, tube sealers, covers, lids) to retailers including Home Depot, Lowes, Sherwin Williams, Menards, Ace Hardware, True Value, Do It Best, Benjamin Moore, Canadian Tire, Home Hardware, Amazon, Grainger, and dozens of regional paint stores across the USA and Canada. Revenue is generated on a wholesale basis when products move through the retailer network; the company explicitly does not sell on its own website to avoid competing with its retail partners.
2. Direct e-commerce via HPDirect storefront: A separate HPDirect site (hpcodirect.com) is linked from the main site, providing a direct-to-consumer channel for Handy products in addition to retailer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Handy Paint Products (Bercom International, LLC) designs, manufactures, and distributes ergonomic, patented paint-holding and application tools — pails, cups, trays, buckets, snap cups, paint grids, lids, covers, and accessories — plus matching disposable liners made from recycled plastic. The company sells primarily through wholesale to retail partners (home centers, hardware co-ops, paint dealers, farm/ranch retailers, and online marketplaces) across the US and Canada, with a complementary direct-to-consumer HPDirect storefront, and stands behind every product with a lifetime/365-day guarantee.

Product overview

Handy Paint Products (Bercom International, LLC) offers a single-product-category portfolio of physical painting tools and accessories under the "Handy" brand, rather than a software platform with modules. The lineup is anchored by core pails, cups, trays, and buckets (Handy Paint Pail, Handy Pro Pail, Handy Paint Cup, Handy Craft Cup, Handy Craft Tray, Handy Paint Tray, Handy Roller Cup, Handy PRO-GO Bucket, Handy Snap Cup), each paired with dedicated disposable liner consumables (Handy Paint Pail Liners, Handy Pro Pail Liners, Handy Roller Cup Liners, Handy Paint Tray Liners, Handy PRO-GO Liners) and complementary accessories (Handy Paint Grid 1 Gallon, Handy Paint Grid 5 Gallon, Handy Paint Pail Lid, Handy Paint Covers, Handy Snap Cap, Handy Multi-Tool, Handy Clean-Up Cloths, Handy Tube Sealer). The flagship bundle, the Handy Trim & Roll 9 Piece Kit, combines a tray, snap cup, pourer, brush, roller frame and cover, multi-purpose stir stick, and a branded koozie into one starter set. All products are designed, made in the USA, and backed by a limited lifetime/365-day guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Handy Paint Cup A pint-sized paint cup designed for trim work, touch-ups, and small craft projects, featuring an ergonomic handle and integrated magnetic brush holder for comfortable, efficient painting. Item #1500.
• Handy Paint Pail The original Handy Products paint pail, designed for functional, efficient painting with an ergonomic adjustable handle, built-in magnetic brush holder, and built-in scraper lip, made with solvent-resistant materials. Item #2500.
• Handy Pro Pail A larger feature-rich pail for mini-rollers and large brushes, with an ergonomic adjustable handle, built-in magnetic brush holder, and built-in roller rest for longer-handled mini-rollers. Item #3200.
• Handy Paint Tray An innovative deep-well paint tray holding up to a gallon of paint, designed for brush and roller painting, with built-in magnetic brush holder, sturdy handles on both ends, and solvent-resistant construction. Item #7500.
• Handy Craft Cup A compact cup for small paint projects, trim work, and crafts, with a built-in ergonomic thumbhole, easy-to-clean surface, and built-in scraper lip. Item #1100.
• Handy Craft Tray A small tray designed for mini-rollers up to 4 inches, with built-in ergonomic thumbhole and built-in roller grid, suitable for hand-held or flat-surface use. Item #1200.
• Handy Multi-Tool A reusable painter's multi-tool combining a stir stick, paint brush cleaner, roller cover scraper, and paint can opener in a single device. Item #1801.
• Handy Clean-Up Cloths Cleaning cloths designed to make post-project cleanups fast and easy for both DIY and professional users. Item #9400.
• Handy Tube Sealer A reusable cap that preserves partially used tubes of caulk or adhesive with an airtight seal, featuring a center plunger for immediate material flow and coming in two sizes; sold in a 2-pack. Item #BER-9302-CC.
• Handy Trim & Roll 9 Piece Kit A 9-piece painting kit including a durable paint tray with protective cover, snap cup, paint can pourer, 2" soft grip brush, 9" soft grip roller frame, 9" microfiber roller cover, multi-purpose paint stirrer/can opener/cleaner, and an HP Co. drink koozie. Item #9901.
• Handy Snap Cup An innovative collapsible cup that lets paint dry and peel away for stress-free cleanup, featuring a built-in ergonomic thumbhole, no liners needed, and flat storage.
• Handy Snap Cap A silicone-based, easy-to-clean lid designed for both metal and plastic 1-gallon paint cans, with a collapsible pour spout and vent for mess-free pouring and an airtight seal. Item #9700.
• Handy Roller Cup A mini-roller solution with a wide base for stability and ergonomic handle, featuring a built-in roller grid and built-in corner pour spouts. Item #1600.
• Handy PRO-GO Bucket The ultimate paint bucket and ladder caddie with a built-in ladder bracket, magnetic brush holder, two grids, and ergonomic palm grip; holds a full gallon of paint or stain and accommodates 9" rollers, mini-rollers, and brushes up to 4". Item #4300.
• Handy Paint Grid 1 Gallon A next-gen grid that securely attaches to a standard 1-gallon paint can, allowing uniform paint coverage on mini-rollers, made of 100% recycled car battery plastic. Item #5510.
• Handy Paint Grid 5 Gallon A grid that locks into place on standard 5-gallon buckets to increase efficiency and clean-up time when using rollers, made of 100% recycled car battery plastic. Item #5500.
• Handy Paint Pail Liners Perfect-fit disposable liners for the Handy Paint Pail enabling efficient clean-ups and quick color changes, made from 100% recycled plastic (RPET, minimum 70% recycled content). 6 liners per package. Item #2520.
• Handy Pro Pail Liners Liners designed to lock into place in the Handy Pro Pail for faster color changes and clean-up, made from 100% recycled plastic. Item #3220.
• Handy Roller Cup Liners Liners designed to fit seamlessly in the Handy Roller Cup, simplifying cleanup and color changes, made from 100% recycled plastic. 4 liners per package. Item #1620.
• Handy Paint Tray Liners Perfect-fit liners that lock into place in the Handy Paint Tray, enabling efficient clean-ups and quick color changes, made from 100% recycled plastic. Item #7510.
• Handy PRO-GO Liners Perfect-fit liners designed for the Handy PRO-GO Bucket, snapping into place to enable efficient clean-ups and quick color changes. 3 liners per package. Item #4310.
• Handy Paint Pail Lid A lid made to fit the Handy Paint Pail, snapping on securely to seal paint between coats and protecting against spills during transport or storage. Item #2590.
• Handy Paint Covers Covers that apply to trays, pails, brushes, and buckets to keep them ready-to-go when it's time to paint again, available in 3 different sizes.

Quantifiable outcome

• Guaranteed for life on all products (lifetime replacement/repair/recycle promise)
• +6 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

21 partnerships are on record, tiered flagship retail partner, core retail partner, flagship charitable partner, core charitable partner and local community partner.

• The Home Depotflagship retail partnerChannel Partner/ Reseller/ DistributorThe Home Depot is listed on the Find Handy retailer directory with a direct link to Handy products on homedepot.com. It is one of the largest home-improvement retailers in North America and serves as a flagship channel for Handy Paint Products.
• Lowe'sflagship retail partnerChannel Partner/ Reseller/ DistributorLowe's is listed on the Find Handy directory with a dedicated lowes.com product listing for Handy paint pails. Together with Home Depot, it represents one of the two biggest US home-center channel relationships for Handy Paint Products.
• Sherwin-Williamsflagship retail partnerChannel Partner/ Reseller/ DistributorSherwin-Williams is featured as a Find Handy retailer with a direct paint brand storefront link. As the largest US paint specialty retailer, it provides deep reach into professional painter and contractor channels.
• Menardscore retail partnerChannel Partner/ Reseller/ DistributorMenards is listed on the Find Handy directory with a direct menards.com search link for Handy products. Midwestern US home-center chain with strong DIY and pro contractor traffic.
• Ace Hardwarecore retail partnerChannel Partner/ Reseller/ DistributorAce Hardware is featured on the Find Handy directory with a direct acehardware.com search URL filtered to the Handy brand. National hardware co-op with deep penetration in neighborhood hardware stores.
• Amazonflagship retail partnerChannel Partner/ Reseller/ DistributorAmazon hosts an official Handy Paint Products brand store (amazon.com/stores/node/21561150011) and is linked from the Find Handy directory as a key online channel.
• Benjamin Moorecore retail partnerChannel Partner/ Reseller/ DistributorBenjamin Moore is featured on the Find Handy directory with a direct link to benjaminmoore.com. Major US paint brand with a network of independent dealers carrying Handy products.
• True Valuecore retail partnerChannel Partner/ Reseller/ DistributorTrue Value is featured on the Find Handy directory linking to truevalue.com. National hardware co-op providing Handy with broad independent hardware store coverage.
• Do It Bestcore retail partnerChannel Partner/ Reseller/ DistributorDo It Best is listed on the Find Handy directory with a direct product-search URL filtered to the Handy brand. Member-owned hardware co-op with thousands of independent retailers across the US.
• Canadian Tirecore retail partnerChannel Partner/ Reseller/ DistributorCanadian Tire is featured on the Find Handy directory with a direct canadiantire.ca search URL for Handy paint products. Canada's largest sporting goods and hardware retail chain, providing the principal Canadian distribution.
• Home Hardware (Canada)core retail partnerChannel Partner/ Reseller/ DistributorHome Hardware is listed on the Find Handy directory. Largest Canadian hardware dealer-owned co-op, complementing Canadian Tire for Handy products in Canada.
• Tractor Supply Co.core retail partnerChannel Partner/ Reseller/ DistributorTractor Supply Co. is listed on the Find Handy directory with a direct tractorsupply.com link. Rural-lifestyle retailer providing Handy with farm, ranch, and rural homeowner reach.
• Boys & Girls Club of Americaflagship charitable partnerGTM or Marketing PartnerListed on the "Beyond the Brush" charitable giving page (linked from boysandgirls.org). Part of Handy Products' "Do Good" corporate giving program alongside other nonprofit organizations.
• The Leukemia & Lymphoma Society (LLS)flagship charitable partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" page linking to lls.org as part of the company's commitment to charitable giving and community involvement.
• Feed My Starving Childrenflagship charitable partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" charitable giving page linking to fmsc.org as part of the Do Good program.
• DIY for a Curecore charitable partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" charitable giving page linking to simplyhandmadestudios.com/diy-for-a-cure; aligns with Handy Products' DIY painting audience.
• Hops for Hope (Raising Hope for a Cure)core charitable partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" charitable giving page linking to raisinghopeforacure.org as part of the Do Good program.
• MN Thunder Academylocal community partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" charitable giving page linking to mnthunderacademy.org as part of the Do Good program.
• The Home Depot Foundationflagship charitable partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" charitable giving page linking to corporate.homedepot.com/page/home-depot-foundation. Reinforces broader relationship with The Home Depot beyond product distribution.
• The Sanneh Foundationlocal community partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" charitable giving page linking to thesannehfoundation.org as part of the Do Good program.
• Good Leadership Breakfastcore charitable partnerGTM or Marketing PartnerFeatured on the "Beyond the Brush" charitable giving page linking to goodleadership.com/breakfast as part of the Do Good program.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wooster Brush Company: Established US manufacturer of professional and DIY painting tools including brushes, roller covers, frames, trays, and buckets. Directly comparable to Handy Paint Products as a branded, Made-in-USA supplier of paint application tools sold through the same retail channels (Home Depot, Lowe's, Sherwin-Williams).
• Purdy (owned by Sherwin-Williams): Leading pro-grade paint brush and roller brand owned by Sherwin-Williams, sold through major home centers and independent paint dealers. Direct overlap with Handy in brushes, rollers, trays, and painter accessories targeting both pros and DIYers.
• Shur-Line: Long-standing US maker of paint roller frames, covers, trays, edgers, and painter accessories sold through Home Depot and mass retailers. Most direct competitor to Handy in paint trays, roller cups, and ergonomic application tools.
• Hyde Tools: Manufacturer of putty knives, scrapers, joint knives, and painting prep tools sold through hardware and home-center channels. Comparable as a small-to-mid US-made toolmaker with strong retail distribution and Made-in-USA positioning serving painters.
• Richard (RichTools): Pro-grade painter's tool specialist offering brushes, rollers, scrapers, and edging tools primarily through paint dealers and pro channels. Directly comparable on professional-painter customer base and Made-in-USA manufacturing heritage.
• Trimaco: US-based maker of drop cloths, painter's tape, plastic sheeting, and surface protection products sold through Home Depot, Lowe's, and paint retailers. Comparable as a complementary paint accessory brand sharing the same retail channel and DIY/pro customer base.
• Diamond Painting Tools / Linzer (Linzer-Poellath): Manufacturer of paint brushes, rollers, trays, and accessories for pro and DIY painters, distributed through hardware co-ops, home centers, and paint dealers in North America. Closely comparable in product mix, retail channel, and target customers.

Broad incumbents

• 3M DIY / ScotchBlue Painter's Tape: 3M's DIY/ScotchBlue masking tape and surface-prep products sit adjacent to Handy in the painter accessory set at retail. Comparable as a broad incumbent in the paint prep/accessory category with overlapping retail distribution.
• FrogTape (Shurtape): Premium painter's tape brand owned by Shurtape Technologies, sold through Home Depot, Lowe's, and paint dealers. Adjacent incumbent in the painter accessory category at the same retail partners.

Emerging players

• Mr. LongArm: Specialty maker of extension poles, paint roller frames, and painting accessories targeting pro and DIY painters through home-center and online channels. Comparable niche player in paint application accessories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/handypaint
• Facebookfacebook.com/handypaintpail
• LinkedInlinkedin.com/company/bercom-international-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Handy Paint Products