The Simulation Crew

What The Simulation Crew does

The Simulation Crew is a Netherlands-based, privately held company (founded 2016, headquartered in Nijmegen) that develops AI-supported virtual reality and mobile training software for conversational and soft-skill development. Its platform centers on realistic role-play simulations in which a learner converses with an AI dialogue partner featuring natural speech synthesis, visible expression, and adaptive responses to verbal and non-verbal cues, followed by personalized feedback from a built-in Coach that analyzes the session. The product runs on both VR headsets and mobile devices, broadening accessibility for learners in home, school, and clinical environments.

The company serves three primary verticals in the Netherlands: healthcare (hospitals, care groups, mental health providers), education (universities of applied sciences and vocational colleges), and social services, including a public-sector employment agency. Its go-to-market rests on three collaboration models: direct access to a ready-made Training Catalog on subscription-style terms with low upfront cost, Co-Creation Services for bespoke scenario development with institutional customers, and Research Partnerships that provide platform access and data tooling to academic and clinical investigators.

Revenue is generated through a mix of subscription access to catalog training scenarios, professional services for co-created custom solutions, and managed research collaborations, with pricing not publicly disclosed. Distribution is direct-to-institution via demo requests and enterprise sales conversations; there are no disclosed funding rounds, partnerships, or acquisitions. The customer footprint remains Netherlands-only with ~16 named institutional customers across the three target verticals and one government entity.

Name

The Simulation Crew

Legal name

The Simulation Crew

Website

https://thesimulationcrew.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Simulation Crew is a Netherlands-based (Nijmegen) software company that builds AI-supported VR and mobile role-play training for conversational and soft-skill development, serving healthcare providers, higher-education and vocational institutions, and social-service organizations primarily in the Dutch market.

Ownership category

akta.pro rank

Product category

VR and AI-powered communication training software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), Simulation, Scenario & Serious Games Design (EDAGAKAH)

Keywords

• VR conversation training
• AI role-play simulations
• Soft skills simulation
• Serious games training
• Communication e-learning

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based Training Access: Ready-to-use AI conversation training available via catalog for healthcare, education, and social services. Organizations pay for access to training scenarios, likely on a subscription basis with flexible deployment options.
2. Co-creation Development Services: Custom AI conversation training development together with organizations, aligned with their practice and strategic goals. Collaborative development creates solutions with real impact.
3. Research Partnership: Research collaboration with academic and healthcare institutions to investigate the value of VR and simulation for communication and training, providing platform access, technical support, and data collection.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Simulation Crew develops serious games and simulations in 3D and virtual reality, with its flagship offering being an AI Role-Play Training Platform that lets users practice difficult conversations against a realistic AI conversation partner. The platform is delivered across VR, PC, and tablet, and is sold with a scenario catalog spanning healthcare, education, and public-sector use cases, plus co-creation and research services for custom deployments and effectiveness studies.

Product overview

The Simulation Crew offers an AI-supported training platform for conversational skills, available on VR headsets and mobile devices. The core product is the AI Role-Play Training Platform with an integrated Coach system that provides personal feedback after each session. The portfolio includes ready-made training scenarios in the Training Catalog for healthcare, education, and social services; a Learning Analytics Dashboard for tracking progress; co-creation services for developing custom AI training solutions; and a research platform for investigating VR training effectiveness. Users choose from three collaboration models: direct deployment of ready-made training, co-development of custom solutions, or research partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Role-Play Training Platform Software platform that lets trainees practice realistic, high-stakes conversations with an AI conversation partner across healthcare, education, and public-sector scenarios, deployed on VR, PC, or tablet. Built for organizational L&D, training, and education buyers that need scalable soft-skills and communication training with measurable outcomes.
• Training Catalog of Scenarios A structured catalog of validated role-play scenarios covering Dutch language learning, aggressive-behavior de-escalation, and nursing-care intake interviews, designed for direct purchase or subscription by healthcare, education, and government customers.
• Co-Creation Services Custom development service where The Simulation Crew works with healthcare, education, or government clients to design and build bespoke training scenarios tailored to their training programs and operational contexts.
• Research Platform and Research Partnerships Service offering that lets academic and public-sector partners conduct research on the effectiveness of AI-driven simulation training, often combined with grant funding and supported by dedicated research staff.

Quantifiable outcome

• Higher learning yield through engagement and application of learned skills in practice
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Strivr: Strivr is a broader immersive (VR) learning platform for enterprise workforce training, including soft-skills modules, that competes for the same enterprise L&D budget pools.

Emerging players

• Oxford Medical Simulation: Oxford Medical Simulation builds VR healthcare simulation for clinical and communication scenarios; overlaps with The Simulation Crew in the healthcare vertical and VR delivery model.
• TransfrVR: TransfrVR provides VR-based workforce training in communication and procedural skills, serving employers and education providers - a comparable modality and adjacent to The Simulation Crew's catalog model.

Direct peers

• Virti: Virti is an immersive (VR/AR) training platform for healthcare and enterprise soft skills including communication and patient interaction, comparable in customer vertical and product modality.
• Embodied Labs: Embodied Labs builds VR immersive training for healthcare professionals on difficult conversations (aging care, end-of-life), directly mirroring The Simulation Crew's healthcare soft-skills use cases.
• Talespin: Talespin offers an XR-based enterprise learning platform with soft-skills and conversation modules, including AI-driven role-play, overlapping heavily with The Simulation Crew's catalog and co-creation model.
• Floreo: Floreo delivers VR-based social and communication skills training, primarily for education and special-needs populations, sharing the conversational role-play focus on VR headsets.
• Mursion: Mursion provides AI- and human-powered VR simulations for workplace soft-skills training, including healthcare communication, education, and leadership - the closest direct analogue to The Simulation Crew's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/simulationcrew

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Simulation Crew