What Virti does

Virti is an AI-powered role-play and video training platform founded in 2018 in Bristol, United Kingdom, operating through the dual-entity Virti Group (VirtiHealth Ltd in the UK and Virti Inc in the US). The platform enables organizations to build, deliver, and analyze scenario-based soft-skills training using AI-driven Virtual Humans that conduct dynamic, conversational simulations across text, video, and (as of April 2025) real-time voice. Its core product is organized into four modules — Create (no-code scenario authoring), Learn (interactive video and Virtual Human delivery), Analyze (AI-powered performance scoring on tone, compliance, rapport, and empathy), and Scale (multi-device deployment via web, mobile, VR headsets, and LMS integration).

The platform monetizes primarily through annual SaaS subscriptions priced at approximately £200 per user per year for unlimited on-demand practice, supplemented by a 14-day free trial and a hybrid PLG-plus-enterprise-sales motion. Target segments span healthcare (NHS, Cedars-Sinai, MD Anderson, Houston Methodist, Harvard Medical School, US Department of Veterans Affairs), professional services (Deloitte, Bain, Korn Ferry), retail and telecom (Amazon, Verizon, Pandora, St. James's Place), and education (Imperial College London, Staffordshire University, Southwestern Community College). Customers report 40% faster upskilling, 60% preference over face-to-face role-play, and 95% post-training safety confidence.

The company is led by CEO Kurt Kratchman, has 11–50 employees, and has raised approximately $13 million cumulatively — most recently a $10 million Series A in June 2021 led by IQ Capital with strategic participation from Cedars-Sinai Medical Center. The platform is certified to ISO 27001 and ISO 9001 standards and supports distribution through Meta Quest Store, Pico Business Store, and HTC Vive channels in addition to direct enterprise sales.

Name

Virti

Legal name

VirtiHealth Ltd

Website

https://virti.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Virti is an AI-powered role-play and video training platform serving healthcare, education, and corporate enterprises. It combines no-code scenario authoring, AI Virtual Humans, real-time Voice Agents, and performance analytics to deliver scalable soft-skills, sales, leadership, and medical training.

Ownership category

akta.pro rank

Product category

AI-Powered Training & Simulation Software

NAICS

Software Publishers (5132), Software Publishers (513210), Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industry

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF)

Keywords

• AI training platform
• Role-play simulations
• VR training software
• Simulation-based training
• Enterprise learning platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription-based SaaS: Virti operates on a subscription SaaS model, charging approximately £200 per user per year for unlimited on-demand roleplay practice across custom scenarios. Organizations pay for platform access with no scheduling overhead.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Virti provides an AI-powered role-play and video training platform that uses Virtual Humans and Voice Agents to deliver interactive, on-demand simulations for soft skills, sales, leadership, customer service, and medical training. The platform combines a no-code scenario creation studio, AI-driven performance analytics, and multi-device deployment across VR, mobile, and desktop to enable enterprise L&D teams to build, deliver, and measure scenario-based training at scale. Subscription pricing is approximately £200 per user per year with enterprise contracts available, alongside a 14-day free trial.

Product overview

Virti is an AI-powered roleplay and video training platform that combines a unified platform architecture with specialized solution verticals. The core Virti AI Roleplay Platform consists of four integrated modules: Create (no-code scenario builder), Learn (interactive video experiences with Virtual Humans), Analyze (AI-powered performance analytics), and Scale (enterprise deployment). The platform supports multiple form factors including VR headsets, mobile, and desktop. Specialized solutions include Sales Training, Leadership Training, Customer Service Training, and Medical Training. Notable features include Virtual Humans (AI-powered conversational characters) and Voice Agents (real-time speech-to-speech AI). The platform targets enterprise L&D teams across healthcare, education, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Virti AI Roleplay Platform Primary AI-powered roleplay and video training platform enabling interactive scenario-based learning with Virtual Humans. Supports building, deploying, and analyzing immersive training content for enterprise L&D, healthcare, and education customers.
• Virti Voice Agents Real-time AI voice system that uses speech recognition and text-to-speech to enable natural speech-to-speech conversations for training simulations in sales, customer service, and leadership coaching.
• Sales Training Solution Immersive AI-powered training solution for boosting sales skills with realistic roleplay scenarios, objection handling practice, and performance analytics for enterprise sales teams.
• Leadership Training Solution Training solution for developing confident leaders through immersive real-world scenarios covering feedback delivery, conflict resolution, and management conversations.
• Customer Service Training Solution Interactive training solution for building customer service skills with real-world practice scenarios including de-escalation, empathy, and complaint handling, with voice-only mode support.
• Medical Training Solution Immersive hands-on learning solution for improving clinical skills in healthcare settings with realistic patient interaction simulations for medical professionals and students.
• Virti App (VR) VR application for immersive training experiences on supported headsets including Meta Quest, Pico, and HTC Vive devices, enabling virtual reality training delivery.

Quantifiable outcome

• 40% faster upskilling compared to traditional methods
• +4 more outcomes

Named customers29 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is listed as a service provider in Virti's privacy policy, indicating AWS infrastructure powers the platform. AWS provides IT, customer relationship management, and system administration services.
• HubSpotcoreTechnology or IntegrationHubSpot is used for customer relationship management and marketing automation, as indicated by cookie data showing HubSpot analytics and tracking scripts on the Virti website.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mursion: Mursion provides AI- and human-powered virtual simulations for soft-skills training in healthcare, leadership, and customer service. It is the closest direct competitor to Virti, offering conversational role-play with virtual humans across overlapping buyer personas.
• Talespin: Talespin offers an immersive learning platform with virtual humans and AI-driven soft-skills simulations for enterprise L&D. It competes head-to-head with Virti in sales, leadership, and customer-experience training, with a similar XR-and-AI positioning.
• Strivr: Strivr provides immersive VR-based training for soft skills, retail, and operational scenarios. It is comparable to Virti as a VR-led enterprise training platform, with overlapping use cases in retail associate training and customer-interaction practice.

Broad incumbents

• Cornerstone OnDemand: Cornerstone is a large enterprise talent and learning management suite that increasingly bundles content and skill development. It competes with Virti at the broader L&D layer, where buyers may substitute an incumbent LMS plus add-on content for a dedicated AI role-play platform.
• Skillsoft: Skillsoft is an established enterprise learning provider offering courses, compliance, and leadership content. While not a direct AI role-play competitor, it overlaps with Virti in leadership and compliance training budgets at large enterprises.
• Degreed: Degreed is a learning experience platform focused on upskilling and skill development for enterprises. It overlaps with Virti in the broader L&D tooling layer, particularly where buyers want to consolidate content, skills, and experiential learning in one stack.

Emerging players

• SweetRush: SweetRush is a custom learning content and experience design agency with growing practice in immersive and AI-augmented training. It overlaps with Virti where buyers want bespoke role-play and simulation experiences built around their workflows.
• Interplay Learning: Interplay Learning delivers VR-based skills training for skilled trades and technical roles. While more vocational than Virti, it competes for the same immersive-training budget in healthcare facilities and large training organizations.
• SimX: SimX specializes in VR medical and clinical simulation for healthcare training. It is comparable to Virti's medical training vertical and competes for the same hospital, academic medical center, and simulation-program budgets.
• Labster: Labster offers virtual lab simulations for science and healthcare education. It is comparable to Virti in immersive healthcare and education training, particularly for academic and clinical-skills use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/virti
• Xx.com/virtimed

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Virti