Mauguin Citagri

What Mauguin Citagri does

Mauguin Citagri is a French family-owned manufacturer of agricultural slurry tankers (tonnes à lisier), founded in 1965 by Jean Mauguin and headquartered in the Laval area of France (Saint-Berthevin). The company designs and builds customized liquid manure spreading equipment for individual farmers, agricultural cooperatives (CUMA), agricultural service contractors (ETA), and municipal/environmental services customers, with a workforce of 51–100 employees including technicians, commercial staff, and engineers organized around an in-house R&D bureau d'études.

The product platform is modular: six tanker ranges (Alizé, Mistral, Cyclone, Tornade, Blizzard, Typhon) covering 4,300L to 32,000L capacities, combined with a catalogue of add-on modules — pumping arms, compressors, hybrid turbine-compressor systems, spreading ramps/nozzles, injectors, running gear, and digital proportional flowmeters. Differentiated technologies include a patented mechanical partition (cloison mécanique brevet Mauguin-Citagri), a patented automatic forced steering system for follower axles, and the Typhon line that loads via turbine without a compressor. According to Axema data, the company ranked #2 in France for 2023 new liquid manure tanker registrations, behind Pichon and ahead of Joskin.

Mauguin Citagri operates a direct-sales commercial model supplemented by a 65-partner distribution/service network across France and reaches customers primarily through major agricultural trade shows (SPACE, Terres en Fête), its website, and Facebook. Revenue is generated through one-time customized equipment sales priced by configuration plus aftermarket service and spare parts; pricing is not publicly disclosed and requires direct consultation. Geographic focus is overwhelmingly French with a stated Eastern Europe export intent via the Blizzard tridem/quadrem range.

Name

Mauguin Citagri

Legal name

Mauguin Citagri

Website

https://mauguin-citagri.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Mauguin Citagri is a French family-owned manufacturer, founded 1965, of customized agricultural slurry tankers (4,300L–32,000L) for farmers, agricultural cooperatives, contractors, and municipal services, ranked #2 in France for new tanker registrations in 2023.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-berthevin

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Agricultural Equipment Sales: One-time hardware sales of liquid manure spreaders and associated equipment. Products are customized to customer specifications with various options and accessories.
2. After-Sales Service: Customer service and support for installed equipment including maintenance and spare parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mauguin Citagri designs, manufactures, and sells customized agricultural liquid manure/slurry tankers (tonnes à lisier) and associated spreading equipment in France. Its product range spans capacities from 4,300L to 32,000L across six named ranges, complemented by modular equipment options such as pumping arms, injectors, trailing shoes, compressors, and hybrid systems. The company also provides after-sales service and spare parts through a network of 65 partners.

Product overview

Mauguin Citagri is a French manufacturer of agricultural slurry tankers (tonnes à lisier) offering six main product lines: Gamme Alizé (entry-level, 4,300-16,700 L), Gamme Mistral (single-axle, 8,600-11,000 L), Gamme Cyclone (bogie, 12,000-16,700 L), Gamme Tornade (tandem, 18,000-21,000 L), Gamme Blizzard (tridem/quadrem, 24,000-32,000 L), and Gamme Typhon (turbine-powered, 21,000-27,000 L). The product portfolio is organized as a modular platform where customers select a base tanker model then add compatible equipment modules including pumping arms, compressors, spreading ramps/nozzles, injectors, hybrid systems, running gear, and spreading management controls. The Typhon line represents an innovative category using turbines instead of compressors for faster loading. All products are manufactured in France following DESP standards.

Differentiator

Problem solved

Functional benefit

Brands

• Gamme Alizé: Simple and economical slurry tank range with capacities from 4,300 to 16,700 liters on 1 or 2 axles. Designed for semi-intensive use (15,000 m³/year) with traditional spreading.
• Gamme Mistral
• Gamme Cyclone
• Gamme Tornade
• Gamme Blizzard
• Gamme Typhon

Products and services

• Gamme Alizé Entry-level slurry tanker series with capacities from 4,300 to 16,700 liters, available in single-axle (4,300-10,800L) and double-axle bogie (12,000-16,700L) configurations. Designed for semi-intensive traditional spreading use (up to ~15,000 m³/year).
• Gamme Mistral Single-axle slurry tanker series with monocoque self-supporting chassis, available in 8,600 and 11,000 liter models. Features embedded wheels for narrow machine width and pre-equipment for ramps and injectors.
• Gamme Cyclone Double-axle bogie slurry tanker series with capacities from 12,000 to 16,700 liters. Features follower axle system for easy maneuvering and accommodates precision spreading equipment and hybrid systems.
• Gamme Tornade Double-axle tandem slurry tanker series with 18,000 and 21,000 liter capacities. Features monocoque double-box chassis and is compatible with all precision spreading and hybrid equipment options; suitable for intensive CUMA and ETA use.
• Gamme Blizzard Triple and quadruple axle (tridem/quadrem) heavy-duty slurry tanker series with 24,000 to 32,000 liter capacities. Designed for intensive use and export markets, particularly Eastern Europe.
• Gamme Typhon High-performance turbine-powered slurry tanker series in 21,000, 23,000, and 27,000 liter models. Features ultra-fast loading (under 3 minutes for 27,500L) via loading turbine on arm and front discharge turbine, eliminating the need for a compressor during operation.
• Hydrocureurs (Hydrocleaning units) Custom-built hydrocleaning units for sanitation network cleaning and septic tank emptying. Features dual compartments (clean water and waste), with options for hose reels, telescopic loading arms, and opening floors.
• Broyeurs (Slurry shredders) Slurry shredders designed to homogenize and mix dense and strawy slurries. Available in 5.70 and 7 meter lengths with 600mm screw diameter and 660 or 800mm pitch options.

Quantifiable outcome

• Achieved 2nd place in 2023 new liquid manure tank registrations in France
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• New Holland Agriculture FrancecoreStrategic or Co-development Partner · 1 February 2024Agricultural equipment brand participating in the inauguration of Mauguin Citagri's agency in Plancoët (Côtes-d'Armor), indicating a collaborative relationship in the agricultural machinery ecosystem.
• Kverneland FrancecoreStrategic or Co-development PartnerAgricultural equipment manufacturer featured at the inauguration of Mauguin Citagri's regional agency, suggesting ecosystem collaboration.
• AMAZONEcoreStrategic or Co-development PartnerAgricultural sprayer and seeding equipment manufacturer mentioned as partner at the Plancoët agency inauguration.
• Lucas GminorStrategic or Co-development PartnerAgricultural equipment manufacturer listed as partner at Mauguin Citagri's agency inauguration event.
• MXminorStrategic or Co-development PartnerAgricultural equipment brand mentioned as partner at the inauguration event.
• Agrisem InternationalminorStrategic or Co-development PartnerAgricultural equipment manufacturer listed among partners at Mauguin Citagri's regional agency.
• VogelsangcoreTechnology or IntegrationVogelsang chopper/distributor units are standard equipment on Mauguin Citagri trailing hose spreaders (rampe pendillards), available in 40 to 96 outlet configurations depending on model width.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fliegl Agrartechnik: Fliegl Agrartechnik is a German manufacturer of agricultural trailers, slurry tankers, and transport equipment. They directly overlap with Mauguin Citagri's product range and compete in both German and Eastern European markets.
• Pichon: Pichon is the market leader for liquid manure tankers in France and Mauguin Citagri's primary direct competitor. Both companies manufacture the same product category (tonnes à lisier) targeting the same French farmer, CUMA, and ETA customer base.
• Samson Agro: Samson Agro is a Danish manufacturer of slurry tankers, dribble bar systems, and injectors. They compete directly with Mauguin Citagri in European slurry spreading equipment, particularly in precision application technology.
• Joskin: Joskin is a Belgian manufacturer of agricultural trailers and slurry tankers. Mauguin Citagri outranked Joskin in 2023 French registrations, making them head-to-head competitors for the same end customers across France and Benelux.
• Bauer Group: Bauer Group is an Austrian manufacturer of irrigation and slurry technology with a strong European footprint. They are a direct competitor in slurry tanker and spreading equipment, serving similar agricultural customers across Europe.

Broad incumbents

• John Deere: John Deere is the largest global agricultural equipment manufacturer. While primarily focused on tractors and harvesters, they are a broad incumbent shaping the agricultural machinery ecosystem in which Mauguin Citagri operates.
• Kverneland Group: Kverneland is a major European agricultural equipment manufacturer (owned by Kubota) with a broad portfolio including soil, seeding, and crop care equipment. They are a strategic partner of Mauguin Citagri but also a broader incumbent in the agricultural machinery ecosystem.
• CNH Industrial (New Holland Agriculture): CNH Industrial is a global agricultural equipment OEM and the parent of New Holland Agriculture, which is a documented partner of Mauguin Citagri. While not a direct slurry tanker competitor, they are a broad incumbent in the agricultural machinery value chain.
• Amazone: Amazone is a German manufacturer of agricultural spreaders, sprayers, and soil cultivation equipment. Listed as a Mauguin Citagri partner, they also operate as a broader incumbent in adjacent agricultural machinery categories.
• Kuhn Group: Kuhn Group is a French-headquartered agricultural equipment manufacturer with a broad portfolio including tillage, seeding, fertilization, and crop protection. They are a broad incumbent in the French agricultural machinery space with overlapping customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/mauguin-citagri

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mauguin Citagri